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A course that covers the strategies, tactics, and tools used in digital marketing to effectively promote products, services online and reach a wider audience.

digital marketing

online advertising

social media



content marketing

email marketing

influencer marketing


mobile marketing


conversion optimization

customer engagement



Draw an advertisement for KFC

  • [No Answer]

Which is the pattern of segmentation wherein the firms view each customer as a separate segment?

  • Undifferentiated marketing
  • Concentrated marketing
  • Customized marketing
  • Differentiated marketing

The largest and most influential part of off-page SEO is the generation of ___________________. This is when other websites link to your website or content.

  • backlinks
  • social media links
  • web links
  • page links

____________________________ is a process of converting strangers and passers-by into paying customers.

  • lead generation
  • lead conversion
  • lead acquisition
  • lead retention

What is full form of CPC

  • Cost per Capital
  • Cost Per Click
  • Cost Per count
  • Cost Per Cost

_________________ is a communications model in which each party has the same capabilities and either party can initiate a communication session.This type that is a technology that helps their customers to share a computer resource and computer files to anyone they require without the need of a central web server.

  • peer to peer
  • business to business
  • business to consumer
  • mobile commerce

also known as “cost-per-mile” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.


Which is NOT a type of online marketing?

  • Newspaper
  • Websites
  • Search Ads
  • Emails

Social networks include all but:

  • Linkedin
  • Facebook
  • Youtube
  • Instagram
  • Vblogs

______________________ a key component of online branding as a website is used by companies and individuals to present products and services of a brand.

  • web development

•Direct response marketing facilitates the delivery of a “_______________” via direct or online interaction.


______________________ is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer.


Not the reason for mobile marketing's effectiveness-->

  • is uniquely tied to a user
  • is 27/4 on
  • can be immediate consumption
  • is expensive

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

  • TRUE

_________________________ is the largest e-commerce model that is based on revenue which involves trillions of dollars. In this both the buyers and sellers are business entities.

  • b2b
  • b2c
  • c2b
  • c2c

____________________ is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.


Online marketing has the advantage of tracking unique visitors.

  • True
  • False

A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.

  • email marketing
  • affiliate marketing
  • online advertising
  • search engine optimization

That Redbox urges users to send texts for prizes is a successful example of:

  • social media marketing
  • mobile marketing
  • online marketing
  • social network marketing

What exactly is an influencer? Choose three;

  • those with less than 100,000 followers like environmentalist Elizabeth Couse
  • Industry experts and authorities, such as digital marketing expert Neil Patel.
  • Mainstream celebrities like Emma Watson.
  • Niche celebrities such as world chess champion Magnus Carlsen

Describe Future of Digital marketing

  • [No Answer]

benefits of B2B modelChoose 4..,

  • Position trade guides.
  • Position trade guides.
  • Encourage businesses online
  • Facilitates easier transaction
  • Products import and export.
  • Determine buyers and suppliers

______________________ is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium

  • video marketing

All of the following items are important to email ads except:

  • give a reason to respond
  • creative subject headings
  • give a reason to reject
  • offer somethings

Give a slogan for the advertisement

  • [No Answer]

The most common form of direct response television is the _____________________

  • commercial

Subdividing of market into homogeneous subsections of customers is referred to as :

  • Target marketing
  • Market segmentation
  • Product positioning
  • Differentiated marketing

Electronic word of mouth like viral marketing is also referred to as:

  • word of mouse
  • word of viral
  • word of connection
  • word of social media

Encompasses all online transactions between companies and public administration. The model has increased due to governments investing in e-government

  • Business to Administration
  • Consumer to Administration
  • Mobile Commerce
  • Consumer to Consumer

It’s worth noting that today when we talk about SEO we’re almost exclusively referring to ___________________

  • yahoo
  • google
  • facebook
  • instagram

The two biggest digital advertising platforms are;


Gatorade’s “Mission Control Center” or Marriot's M Live is to monitor and measure e-WoM.

  • True
  • False

This model includes all electronic transactions conducted between individuals and public administration.

  • consumer to administration
  • consumer to business
  • consumer to consumer
  • business to consumer

The internet users can use the shopping cart for everything they need. Payment is mostly done through credit cards or by payment gateways like the PayPal.

  • B2C
  • B2B
  • C2C
  • C2B

Some professionals believe that the goal of online branding is to increase __________________

  • brand awareness
  • brand recognition
  • brand loyalty
  • brand reputation

Search engines use something called “crawler bots” to crawl the internet and build an index of the content available online.Then, whenever someone searches a keyword, the search engine will try to provide the most useful and relevant results.


_______________________ focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.

  • organic social media marketing
  • paid social media marketing
  • on page SEO
  • off page SEO

Direct Marketing refers to

  • having focussed approach that boosts sale with better customer contacts

In mobile marketing, marketers should pay attention to:

  • brand logo position
  • screen size
  • concise message
  • all of above

Off page SEO includes external signals like your _____________________ and ____________________ choose two (2)

  • brand mentions
  • brand mentions
  • social media presence

•The internet offers unique benefits other marketing mediums can also offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.

  • TRUE

Seven Cs of web design include all elements but:

  • customer
  • context
  • content
  • commerce

Every direct response ad includes a clear call to action, compelling a visitor to do something specific. A few common examples are:Choose four

  • Buy now and receive a discount, etc.
  • Buy now and receive a discount, etc.
  • Follow the link below
  • Share an image/article/ad with your friends
  • Use this coupon at the counter

Online marketing's ads can be less effective due to bogus clicks.

  • True
  • False

From among the following, identify the factor which does not form part of facilitating function of marketing?

  • Financing
  • Risk bearing
  • Packaging
  • Standardization

Printing banners are so

  • traditional marketing

Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).

  • TRUE

___________________________a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace.

  • content marketing
  • internet branding
  • internet marketing
  • social media branding

Which is NOT the three major social media platforms?

  • online forums
  • blogs
  • social network
  • websites

In online marketing, SEO stands for ______.

  • search engine optimization

Also called online marketing, _______________________ is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.


______________________ is the process of buying and selling of various products and services by businesses through the internet.

  • e commerce
  • e business
  • e purchase
  • e delivery

_____________________ refers to a direct response marketing technique that puts you right in front of your target audience. Attending conferences, trade shows, and other industry events allows you to meet people face-to-face and get to know their needs.

  • direct mail marketing
  • direct sales
  • direct marketing
  • direct advertising

______________________________ is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.

  • affiliate marketing
  • content marketing
  • search engine optimization
  • video marketing

Email marketing campaigns will often start with something called a “_______________” – which is just a fancy way of saying “bait.” The bait is usually a discount coupon or a particularly desirable piece of content, such as an e-book

  • lead pitch
  • lead attractor
  • lead magnet
  • lead getter

The act of delivering a product is called

  • service
  • courier
  • performance

Content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

  • TRUE

Who among the following has propounded the classification of 4P's of marketing?

  • James Culliton
  • N.H.Borden
  • Robert Lauterborn
  • E.J.McCarthy

After capturing email addresses, you can begin to nurture your email subscribers with useful content, giveaways, discounts, early access to new products, and more.You can also boost sales using ________________________.This is when you create separate groups of subscribers based on their personal preferences and what stage each subscriber is at in the buyer’s journey.

  • email segmentation
  • email categorization
  • email groupings
  • email variations

One of the reasons that makes mobile marketing effective is mobile apps.

  • True
  • False

____ is to improve the likelihood that a link for a brand is as high as possible in the rank order when consumers search for relevant terms.

  • Mobile marking
  • Search ads
  • Paid Ads
  • Search engine optimization

___________________________ is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.

  • social media marketing
  • search engine optimization
  • search engine marketing
  • search engine operation

An “___________________” is a combination of factors such as the product itself, the cost per unit, trial period, terms, optional features, guarantee, incentives, future obligations, time or quantity limit, shipping, and handling, etc.

  • offer
  • call to action
  • reply vehicle
  • freebies

_______________________ is when you optimize your website or content to appear higher in the search results through methods outside of your website or content

  • online SEO
  • off page SEO
  • mobile SEO
  • web SEO

Innovation in Marketing means

  • implementing new ideas or methods

•Now, paid advertising is often referred to as “______________________” – this means that advertisers will pay a fee each time a user clicks on one of their ads.

  • pay per view
  • pay per search
  • pay per click
  • pay per share

In 2014, Matt Cutts, the head of Google's Spam team, stated that guest blogging has become more and more spammy and recommended against using guest posting for building incominglinks to a website.

  • true
  • false
  • it depends