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A course that covers the strategies, tactics, and tools used in digital marketing to effectively promote products, services online and reach a wider audience.
All of the following items are important to email ads except:
Gatorade’s “Mission Control Center” or Marriot's M Live is to monitor and measure e-WoM.
The internet users can use the shopping cart for everything they need. Payment is mostly done through credit cards or by payment gateways like the PayPal.
benefits of B2B modelChoose 4..,
Give a slogan for the advertisement
____________________________ is a process of converting strangers and passers-by into paying customers.
Content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
Social networks include all but:
What is full form of CPC
___________________________a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace.
In online marketing, SEO stands for ______.
It’s worth noting that today when we talk about SEO we’re almost exclusively referring to ___________________
The largest and most influential part of off-page SEO is the generation of ___________________. This is when other websites link to your website or content.
Draw an advertisement for KFC
That Redbox urges users to send texts for prizes is a successful example of:
____ is to improve the likelihood that a link for a brand is as high as possible in the rank order when consumers search for relevant terms.
Electronic word of mouth like viral marketing is also referred to as:
Off page SEO includes external signals like your _____________________ and ____________________ choose two (2)
From among the following, identify the factor which does not form part of facilitating function of marketing?
___________________________ is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.
•Direct response marketing facilitates the delivery of a “_______________” via direct or online interaction.
Online marketing's ads can be less effective due to bogus clicks.
The act of delivering a product is called
The most common form of direct response television is the _____________________
Seven Cs of web design include all elements but:
Encompasses all online transactions between companies and public administration. The model has increased due to governments investing in e-government
_________________________ is the largest e-commerce model that is based on revenue which involves trillions of dollars. In this both the buyers and sellers are business entities.
An “___________________” is a combination of factors such as the product itself, the cost per unit, trial period, terms, optional features, guarantee, incentives, future obligations, time or quantity limit, shipping, and handling, etc.
______________________________ is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.
•Now, paid advertising is often referred to as “______________________” – this means that advertisers will pay a fee each time a user clicks on one of their ads.
What exactly is an influencer? Choose three;
Innovation in Marketing means
The two biggest digital advertising platforms are;
______________________ is the process of buying and selling of various products and services by businesses through the internet.
Subdividing of market into homogeneous subsections of customers is referred to as :
Direct Marketing refers to
In 2014, Matt Cutts, the head of Google's Spam team, stated that guest blogging has become more and more spammy and recommended against using guest posting for building incominglinks to a website.
After capturing email addresses, you can begin to nurture your email subscribers with useful content, giveaways, discounts, early access to new products, and more.You can also boost sales using ________________________.This is when you create separate groups of subscribers based on their personal preferences and what stage each subscriber is at in the buyer’s journey.
Search engines use something called “crawler bots” to crawl the internet and build an index of the content available online.Then, whenever someone searches a keyword, the search engine will try to provide the most useful and relevant results.
Describe Future of Digital marketing
A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.
Who among the following has propounded the classification of 4P's of marketing?
Some professionals believe that the goal of online branding is to increase __________________
Printing banners are so
Also called online marketing, _______________________ is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
One of the reasons that makes mobile marketing effective is mobile apps.
_______________________ is when you optimize your website or content to appear higher in the search results through methods outside of your website or content
______________________ a key component of online branding as a website is used by companies and individuals to present products and services of a brand.
•The internet offers unique benefits other marketing mediums can also offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.
____________________ is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.
Which is the pattern of segmentation wherein the firms view each customer as a separate segment?
This model includes all electronic transactions conducted between individuals and public administration.
Online marketing has the advantage of tracking unique visitors.
Email marketing campaigns will often start with something called a “_______________” – which is just a fancy way of saying “bait.” The bait is usually a discount coupon or a particularly desirable piece of content, such as an e-book
In mobile marketing, marketers should pay attention to:
Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).
also known as “cost-per-mile” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.
______________________ is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer.
Which is NOT a type of online marketing?
Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.
Not the reason for mobile marketing's effectiveness-->
_________________ is a communications model in which each party has the same capabilities and either party can initiate a communication session.This type that is a technology that helps their customers to share a computer resource and computer files to anyone they require without the need of a central web server.
_______________________ focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.
_____________________ refers to a direct response marketing technique that puts you right in front of your target audience. Attending conferences, trade shows, and other industry events allows you to meet people face-to-face and get to know their needs.
Every direct response ad includes a clear call to action, compelling a visitor to do something specific. A few common examples are:Choose four
Which is NOT the three major social media platforms?
______________________ is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium
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