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The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.
What is a word-of-mouth?
This is the one whom you wish to communicate your message.
This includes web pages and social advertisement.
This is a single research study conducted by a research company with its result distributed to multiple companies.
For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
This shows consumers the expected benefit by using a product or accessing a service.
Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.
Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.
One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.
Television media does not give the audience visuals, just sound.
This is what you like the target audience to state after having been exposed to the communication.
Even a ____________________ can be beneficial to potential clients.
Today, the ad is focused on _____________ and brand awareness.
What is a diversity marketing?
__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
Executive Profile of the Newly Assigned Marketing Director
This is a complicated message to sell a product.
Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.
This is the manner in which an advertising appeal is carried out or presented.
This is the potential customer of the product or user of the service.
This is the time or any part of the time when a radio or television station is on the air.
__________ is using a friendly tone as style in writing a copy.
The laboratory test is conducted in original setting.
This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
The best advertising approach for lingerie is __________________________________________.
Company's Current Rank in Twitter
The best advertising approach for potato junk food is __________________________________________.
What is a cloud advertising?
A _________________ is a repetitive song created to endorse a specific product.
__________ is endorsing a product or service based on a first-hand experience.
The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.
This is a voluntary and self-regulatory association.
An advertisement can boost the sale of the product if it successfully creates _________________.
__________ is an indirect idea that you want the consumer to feel towards your product or service.
This is employing sensible measure of memorability of advertisement.
This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.
Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.
This is a continuous measurement test.
Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
A _______________ is when the audience remembers the product or service came from a specific brand.
The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.
This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
The size of the program's audience can matter based on its ________________.
Internet Marketing is also known as Cloud Advertising.
The best advertising approach for red wine is __________________________________________.
This is a short-term decision about specific, tangible tasks related to advertising method.
In experimental test, it involves knowing consumer's views about the product or service.
This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.
This refers to the output of copywriters.
An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.
Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.
The best advertising approach for private resort is __________________________________________.
______________ funds may be provided by a manufacturer whose products the retailer sells.
Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.
_____________ is when someone give a positive review to a product or based on his own experience.
This includes segment size, segment growth rate, and profit margins.
This is copywriting style by giving a practice advice.
Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.
I can describe that the most popular print ad of Globe is ______________________.
This is a positive review of the person who had used the product.
In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
This test implies testing impact of advertising message after it is published.
This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
This is copywriting style by introducing something new.
If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.
Words on a TV screen are called ___________ or CG for character generator.
Marketing expertise deals with main consumer needs and measurement of level of loyalty.
Communication test measures advertising impact on sales volume.
Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.
An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
_______________ is a Latin word that means "to turn toward".
In creative process, this is the first phase and the hardest.
This enhanced existing relationships with customers and improves customer's loyalty.
The I.T. people make sure that the agency had a fast and reliable Internet service.
The financial analyst is meticulous and good with numbers.
This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
The driving impulse is to get whatever is going on in our heads down into what you intended to create.
On average, per one minute, a good announcer can read ________ words.
Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.
This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
He founded the first advertising agency in 1842.
This is a one-on-one discussion with the respondents.
An example of social media advertisement is ___________________________________________.
An advertisement is a form of complex message because ________________________.
This is good for eliminating advertisements that performed poorly.
In this test, the consumers are asked to rate alternative advertisements.
Picture agencies may use watermarked photos for the creative brief.
A field test does not use an artificial climate to ensure the credibility of the test.
The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.
A great ad can turn a simple product to a _______________ sale.
This is the phase in which the idea you've been putting together sees the light of the day.
A simple ______________ is the page with the audio on one side and the video on the other.
This is the main purpose for making the communication
Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.
In creative strategy, this is the purpose for making the communication.
This must share a common objective of truth and high ethical standards in serving the public.
This section handles the complaints forwarded by Advertising Standards Council of India.
__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.
This directs all types of communication in the advertising campaign.
In England, William Caxton spread handbill that contained __________.
Advertising can be delivered either by media or ________________.
History of the Company's VIP Clients
Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.
The typographer is part of the production team.
This test involves measuring clarity, content, believability, and action ability of the message.
A Testimonial from the Target Market
What is customer building?
These are emotional guidelines that help select vocabulary and style of presentation.
The best example of relationship marketing is _______________________________________________.
This marketing segmentation deals with firm's strategy and goal.
There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.
This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
This is to provide either periodic or continuous in-market research monitoring a brand's performance.
In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
The best advertising approach for minivan is __________________________________________.
This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
This is the ultimate aim of all marketing effort.
This is the first phase and the hardest.
In writing a radio commercial, write for ____________, not viewers.
Pretesting is also known as ______________.
This test measures ability to communicate of the ad message.
This type of marketing segment is similar in group.
In China, the first form of advertisement was by playing flute to ____________.
Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.
__________ is a style in copywriting that used old words for recall.
This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.
He is part of the production team.
The best advertising approach for chocolate is __________________________________________.
Underline or _____________ which word you want to emphasized.
An advertisement can be an investment for company if it _______________________.
In 1842, Sears, Roebuck & Co. tried the __________.
Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
A single idea that explains why the target audience should take the action you desire.
In market segmentation, the last step is defining the target market.
This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F
According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.
The account director works under the account services.
It is important for the advertisers to disclose the reality of the product because ____________________.
These are segment size measures, segment growth rate, and proportion of the overall market.
Citing a particular history is an example of ____________ style in copywriting.
This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
Word of Mouth is the impression that you left on people after a first-hand experience.
An ad connects the ____________ to the people who will need the product.
Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.
The laboratory test is similar in conducting survey.
This is predicted to be the next big thing in advertising.
Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.
These are mundane and tedious work and it is easy to procrastinate.
This is determining the effectiveness of a recent campaign or advertisement.
A successful ad creates an sales established after _____________.
Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.
The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
The most popular social media where you can place an ad is in the ______________________.
These are the directions on the forms of the execution. These provided limits to what is acceptable.
This can be in form of flyers, brochures, direct mail, and big board.
________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.
These lurked in the Internet.
The company looked for a credible endorser to promote its product because it makes the ad _____________.
This is the imagery regarding the product or service like love, peace, or beauty.
What is cause marketing?
Advertising should clearly distinguish ________________ from actual news.
This is managed by board of governors and 16 members.
Word of mouth is the best kind of advertisement because _______________________________________________.
In 1926, John Caples became the leading expert in ___________.
PPT's of a Company's New Product Lines
The ad is the message that the advertisement is trying to say.
______________ is a kind of ad that is direct and informative.
Television is the oldest form of electronic media.
Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.
This is done to measure the retention value of ad message.
This is created in America by William Caxton in 1472 through a handbill that sells prayer books.
After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
Some of the TV commercials that were banned by the advertising regulatory bodies is _________________
This is more direct and more capable to reach its target market faster.
This is conducted in a controlled environment in a limited scale.
Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.
There are two types of stations that will sell you airtime: broadcast and ______________stations.
Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.
Layout is the idea that is created in such a way as to closely mimic the
What is an undercover marketing?
It's when you starts to evaluate the idea and determine whether it is good or bad.
Company's Package Deals
During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.
A great ad allows you to deliver a message to a ______________.
Less is defiitely more when it comes to radio scripts.
I remember that the old advertisement of Coca-Cola is ______________________.
These are facts and perceptions that make the promise believable.
The sketch is when the idea rendered in the medium for sale, display, or reproduction.
The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.
Around 1950, a simple _____________ can change a human's perception.
The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.
He created bill boards for circus.
Most radio stations have _____________________or broadcast their programming online.
In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
Some undercover advertisements are _______________________________________________.
I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.
Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.
These are endorsing a product or service based on a first-hand experience.
It is the idea that advertisers select for communicating the strategic message in a creative way.
The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.
Cause Marketing links the service and product of a company to a social cause or issue.
There are three market segments.
It is important that the advertising agency presents its objectives for the product to ____________________.
A Product Review from an Invited Blogger
The AdBoard in the Philippines has the power to ______________________.
This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).
A good ad creates __________ to the target market. Thus, it turns wants to needs.
What is Internet Marketing?
I believe that an advertisement changes the people's perceptive by _____________________.
I notice that the Pond's print ad today _________________.
This is the message that advertisers give to solve a communication related problem.
The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
This is the impression that you left on people after a first-hand experience.
Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.
Advertising should fully disclose the conditions of the product's materials.
The historical ad aired for 10 minutes.
A laboratory test has a limited scaled because of its controlled environment.
A positive word-of-mouth can make the product ________________________.
This is conducted to assess the impact of advertisement on sales.
Radio is the most expensive advertising medium.
In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
An example of effective print advertisement is __________________________________________.
Handling the customer's objections is telling them directly the reasons why they need the product.
This phase is the one in which the idea you've been putting together sees the light of the day.
This assumes that age groups vary in needs, which is likely in this market.
This is what the advertisers would like the target audience to state after having been exposed to the communication.
To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
A Software that Explain the additional Features of the Product
A clear ______________ motivates the listener to act.
I think the foremost objective of any advertising regulatory bodies is __________________________.
An example of print paid commercial for candy is ___________________________________________.
This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
The ancient _______________ used to carve public notices among the cave walls.
These are the different techniques used in insuring the success of an advertisement.
Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.
Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.
In this test, the consumers are asked to view and listen to a portfolio of advertisements.
Radio provides the highest volume of electronic media advertising.
A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators
Portfolio of the Company's Different Services
An __________________ is a message that introduced a product or service to a specific audience.
Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
In creating _____________under the marketing kit, create a package for high-end clients.
An example of digital advertising is ___________________________________.
Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.
An infomercial is different from TV commercial because _______________________.
The best advertising approach for beauty product is __________________________________________.
An example of cause marketing is ____________________________________________.
This type of advertisement sold lots of houses in San Diego.
The creation of contemporary advertising agency is important because ____________________.
The media buyer is friendly and expected to know a wide range of people.
It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.
Which of the following best describes paid advertising?
Negotiation of airtime rates with television is straightforward.
An ad is a form of ____________.
This segment is relatively broad and should be individually substantial
He prepared the creative briefs.
Around 1990, the evolution of Internet paved ways to __________.
This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
The ______________ in the commercial is like the headline in a print ad.
This deals with physical forms of advertisement.
These are television and radio commercials.
__________ is conveying the message through jingle.
An advertisement of coffee with no sugar is a copywriting style called "using without".
____________is a commercial advertising that is sent through e-mail.
In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
This was an endorsement for Bulova clock.
An example of E-mail advertisement is ___________________________________________.
What is a transactional marketing?
In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.
The copy is the model or replica built full-size before the actual advertisement or campaign.
Using psychology is tapping to the audience's emotion.
Under this type are geographic spread, demographic description, and psychographic description.
A self-regulatory board is different from a government regulatory bodies because __________________.
The media test involves measuring the clarity of the advertisement's message.
What is a specialized advertisement?
This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
This is conducted for a specific client to address the client's needs.
He reinvented the contemporary advertising agency.
Post test is done before the campaign is sent to specific media.
This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.
In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
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