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Advertising

The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.

advertising management

ads

google adsense

bing ads

expense

platforms

campaign

promotion

marketing

seo

business

company

Radio is the most expensive advertising medium.

  • True
  • False

The laboratory test is conducted in original setting.

  • True
  • False

During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.

  • MARKET RESEARCHER
  • VIRTUAL ARTIST
  • GRAPHIC ARTIST
  • I.T.

An ad connects the ____________ to the people who will need the product.

  • advertisers
  • clients
  • audience
  • buyers

Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.

  • PLANNING
  • EXECUTION
  • PRODUCTION
  • DESIGN

A great ad allows you to deliver a message to a ______________.

  • no one in particular
  • few buyers
  • specific audience
  • broad target audience

This is more direct and more capable to reach its target market faster.

  • Print
  • Media
  • E-mail
  • Electronics

A great ad can turn a simple product to a _______________ sale.

  • responsibility
  • profligate
  • awareness
  • intelligent

Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.

  • ACCOUNT PLANNING
  • EXECUTIVE
  • ANALYST
  • ADVERTISING

The creation of contemporary advertising agency is important because ____________________.

  • it makes the ad less expensive.
  • ad can be created with less employees.
  • it makes the ad more complicated.
  • it divides the multi-tasks in the agency accordingly.

_____________ is when someone give a positive review to a product or based on his own experience.

  • Word of Mouth
  • Advertisement
  • Testimonial
  • Argument

This is a single research study conducted by a research company with its result distributed to multiple companies.

  • Ad Executives
  • Ad Planning
  • Syndicated Research
  • Customized Research

I believe that an advertisement changes the people's perceptive by _____________________.

  • making the people feel special about themselves.
  • making people richer.
  • making someone feels he is smarter.
  • making people needy.

He prepared the creative briefs.

  • Account Manager
  • Account Executive
  • Traffic
  • Finance and account department

This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.

  • Indirect Response
  • Direct Response
  • Projective Technique
  • Recall Test

This is conducted for a specific client to address the client's needs.

  • Advertisers
  • Ad Planning
  • Ad Research
  • Customized Research

The best advertising approach for chocolate is __________________________________________.

  • print ad and radio ad
  • media and print ads
  • digital advertisement and coupons
  • radio ad and cause ad

In direct rating test, the consumers are exposed in various criteria to rate the advertisement.

  • True
  • False

An example of social media advertisement is ___________________________________________.

  • Viral mini-series commercial of Mc Donald
  • Print Ad of Globe with Sharon Cuneta as Endorser
  • Aga Muhlach's Jollibee TV Commercial
  • Sarah Geronimo's LBC Express Jingle

Even a ____________________ can be beneficial to potential clients.

  • looks
  • negative testimonial
  • marketing style
  • word of mouth

1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.

  • infomercial
  • political ad
  • quack advertisement
  • promotional line

This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.

  • Advertising Research
  • Ad Account
  • Ad Websites
  • Ad Planning

One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.

  • Philips Man
  • Winston Man
  • Marlboro Man
  • No correct answer
  • Hope Man

This is good for eliminating advertisements that performed poorly.

  • Focus Group
  • Pre testing
  • Post Testing
  • Recognition Test

On average, per one minute, a good announcer can read ________ words.

  • 100
  • 1,000
  • 1
  • 10

This is the first phase and the hardest.

  • Preparation
  • Intermission
  • Media Tactics
  • Advertising Strategy

These are emotional guidelines that help select vocabulary and style of presentation.

  • Tone
  • Mood
  • Creative Strategy
  • Creative Brief

Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.

  • Post Testing
  • Survey
  • Actual Test
  • Pretesting

This shows consumers the expected benefit by using a product or accessing a service.

  • Interview
  • Implementation
  • Demonstration
  • Preparation

The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.

  • True
  • False

Layout is the idea that is created in such a way as to closely mimic the

  • True
  • False

__________ is endorsing a product or service based on a first-hand experience.

  • Tone
  • Mood
  • Testimonials
  • Product Symbol

This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.

  • Research
  • Responsive
  • Innovative
  • Consumer Behavior

Pretesting is also known as ______________.

  • Post Testing
  • Copy Testing
  • Sample
  • Research

This segment is relatively broad and should be individually substantial

  • Key Measures
  • No correct answer
  • Actionable
  • Accessible
  • Responsive

Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.

  • on-air features
  • services
  • products
  • media space

This test involves measuring clarity, content, believability, and action ability of the message.

  • Essay
  • Message Test
  • Portfolio Test
  • Historical Test

This is a voluntary and self-regulatory association.

  • CCC
  • ACSI
  • ASA
  • All of the answers correct
  • FTC

A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators

  • Both of the given choices are correct
  • Press Kit
  • Neither of the given choices are correct
  • Marketing Kit

These are the directions on the forms of the execution. These provided limits to what is acceptable.

  • Expression
  • Target Market
  • Creative Brief
  • Executional Guideline

In creative process, this is the first phase and the hardest.

  • Target Audience
  • Preparation
  • Testimonial
  • Word of Mouth

This is done to measure the retention value of ad message.

  • Recall Test
  • Historical Test
  • Indirect Assessment
  • Portfolio Test

This is a one-on-one discussion with the respondents.

  • Focus Group
  • Indirect Response
  • Direct Response
  • Depth Interview

There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.

  • sponsor
  • audience
  • target market
  • buyer

I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.

  • interesting and intellectual.
  • funny and witty.
  • weird and complicated.
  • heartwarming and tearjerker.

Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.

  • True
  • False

The best advertising approach for beauty product is __________________________________________.

  • radio ad and cause ad
  • digital advertisement and coupons
  • digital and radio ad
  • media and digital ads

This is the time or any part of the time when a radio or television station is on the air.

  • Air Time
  • Air Wave
  • Media Space
  • Copy Ad

Communication test measures advertising impact on sales volume.

  • True
  • False

In market segmentation, the last step is defining the target market.

  • True
  • False

This type of marketing segment is similar in group.

  • Internet
  • Substantial
  • Homogenous
  • Heterogeneous

There are three market segments.

  • True
  • False

What is a word-of-mouth?

  • This is a positive testimonial from actual people.
  • This is hiring paid actors to endorse the product.
  • This is selecting the best endorsers for the product.
  • This is not advertising the product.

This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.

  • CCC
  • ASA
  • FTC
  • ACSI

An ad is a form of ____________.

  • exposition
  • market
  • no correct answer
  • activity
  • illusion

A clear ______________ motivates the listener to act.

  • political attack
  • innuendo
  • motivation
  • call to action

The best example of relationship marketing is _______________________________________________.

  • Coca-Cola Sexy Commercial for Coke Zero
  • Coca-Cola Vs. Other Brands of Soda Commercials
  • Coca-cola ad supporting American soldiers
  • Coca-cola "Sana ay Marinig" Ad Jingle

Picture agencies may use watermarked photos for the creative brief.

  • True
  • False

Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.

  • ENDORSER
  • VIRTUAL ARTIST
  • CEO
  • CREATIVE DIRECTOR

An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.

  • True
  • False

_______________ is a Latin word that means "to turn toward".

  • Ad inteligente
  • Ad colorote
  • Ad entree
  • Ad vertere

The media buyer is friendly and expected to know a wide range of people.

  • True
  • False

Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.

  • True
  • False

This is the main purpose for making the communication

  • Over-all Objective
  • Intermission
  • Target Audience
  • Net Expression

An advertisement can boost the sale of the product if it successfully creates _________________.

  • generous target market.
  • interesting agenda.
  • positive impression to the target market.
  • smarter audience.

An example of print paid commercial for candy is ___________________________________________.

  • Mentos "Let Me Hear Your Voice" Ad Jingle
  • Mentos "Look we have gum"
  • Mentos "Colorful Candies" Radio Jingle
  • Mentos is Adam Sandler's Movie

After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.

  • True
  • False

If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.

  • funny faces of people tasting the Datu Puti vinegar.
  • funny and comical dialogues.
  • dancing family.
  • stereotyping women as cook

Most radio stations have _____________________or broadcast their programming online.

  • promoters
  • websites streams
  • representatives
  • celebrities

An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.

  • sublime
  • elaborate
  • exploration
  • exchange

Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.

  • UNIQUE
  • FRIVOLOUS
  • INDUSTRIAL
  • INDEPENDENT

An example of cause marketing is ____________________________________________.

  • KFC's Buy 1 Bucket, Free 1 Chicken Promo
  • KFC 's Newest Filipino Colonel Endorser
  • KFC Buy 1 Take 1 Brownies
  • KFC supporting breast cancer awareness

This is a document containing prices and descriptions for the various ad placement options available from a media outlet.

  • Booking
  • Revenue
  • Tag Price
  • Rate Card

An infomercial is different from TV commercial because _______________________.

  • Infomercial hired paid actors and actresses.
  • Infomercial is more expensive than TV commercial.
  • Infomercial is more extravagant.
  • Infomercial is simpler and more direct than TV commercial.

This is copywriting style by giving a practice advice.

  • Start with how
  • Demonstration
  • Testimonials
  • Target Audience

A simple ______________ is the page with the audio on one side and the video on the other.

  • TV script
  • electronic script
  • copy ad
  • radio script

__________ is a style in copywriting that used old words for recall.

  • Mood,
  • Power Words
  • Anglo-saxon Words,
  • Syntax

This test implies testing impact of advertising message after it is published.

  • Narrative Test
  • Descriptive Test
  • Pre Test
  • Post Test

This is predicted to be the next big thing in advertising.

  • bill board
  • Virtual Reality
  • TV advertisement
  • infomercial

This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.

  • CCC D
  • Adboard
  • FTC
  • CCC

An example of effective print advertisement is __________________________________________.

  • KFC radio jingle
  • Karen Po Commercial of Mc Donald
  • Discount Pamphlets of Jollibee
  • Wendy's French Fries

The ad is the message that the advertisement is trying to say.

  • True
  • False

Television is the oldest form of electronic media.

  • True
  • False

In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.

  • Paid Advertising
  • Relationship Ad
  • Print Marketing
  • Electronic Ad

These are endorsing a product or service based on a first-hand experience.

  • Demonstration
  • Testimonials
  • Tone
  • Mood

This is the one whom you wish to communicate your message.

  • Target Audience
  • Client
  • Relationship Marketing

This directs all types of communication in the advertising campaign.

  • Target Market
  • Creative Strategy
  • Executional Guideline
  • Expression

In creating _____________under the marketing kit, create a package for high-end clients.

  • pricing
  • negotiation
  • marketing exhibit
  • marketing style

This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F

  • CCC
  • ACSI
  • ASA
  • All of the answers correct
  • FTC

The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.

  • True
  • False

Executive Profile of the Newly Assigned Marketing Director

  • Press Kit
  • Both of the given choices are correct
  • Marketing Kit
  • Neither of the given choices are correct

This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.

  • Key Measure
  • Promotion
  • Research
  • Responsive

What is Internet Marketing?

  • This is transactional marketing.
  • This is a diversity marketing.
  • This is a cause advertisement.
  • All of the answers correct
  • This is pro bono advertisement.

This is what you like the target audience to state after having been exposed to the communication.

  • Consumer
  • Implementation
  • Preparation
  • Net Impression

Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.

  • True
  • False

The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.

  • digital ad
  • interest
  • spam
  • advertising

To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.

  • True
  • False

The I.T. people make sure that the agency had a fast and reliable Internet service.

  • True
  • False

________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.

  • Proposal
  • Sales
  • Advertising
  • Account

Writing one's copy on the record is an ad that tells something based on someone's way of speaking.

  • True
  • False

I remember that the old advertisement of Coca-Cola is ______________________.

  • had cartoon mascot.
  • had expensive dancers.
  • had longer time slots.
  • had numerous singers.

The best advertising approach for minivan is __________________________________________.

  • flyers and digital ads
  • radio ad and infomercial
  • radio ad and TV ad
  • digital advertisement and coupons

In this test, the consumers are asked to rate alternative advertisements.

  • Direct Rating Test
  • Recall Test
  • Historical Test
  • Essay

Around 1990, the evolution of Internet paved ways to __________.

  • television commercial
  • paid ad
  • on-line advertisement
  • radio script

This is to provide either periodic or continuous in-market research monitoring a brand's performance.

  • Post Testing
  • Pre Testing
  • Projective Technique
  • Focus Test

This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.

  • Incubation
  • Execution
  • Revision
  • Illumination

This type of advertisement sold lots of houses in San Diego.

  • direct mail
  • infomercial
  • Paid advertising
  • political ad

Handling the customer's objections is telling them directly the reasons why they need the product.

  • True
  • False

This is the manner in which an advertising appeal is carried out or presented.

  • Creative Brief
  • Revision
  • Incubation
  • Execute

Advertising should fully disclose the conditions of the product's materials.

  • Advertising
  • Sales
  • Account
  • Proposal

Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.

  • ACSI
  • FTC
  • ASA
  • CCC

What is customer building?

  • This is maintaining good service.
  • This is having a giant sale.
  • This is creating a survey.
  • This is giving discount.

This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).

  • ACSI
  • FTC
  • ASA
  • CCC

In 1842, Sears, Roebuck & Co. tried the __________.

  • infomercials
  • e-mail
  • print ad
  • No correct answer
  • TV ads

Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.

  • True
  • False

____________is a commercial advertising that is sent through e-mail.

  • Promotion
  • Brand Recall
  • Advertising
  • Infomercial

Television media does not give the audience visuals, just sound.

  • True
  • False

It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.

  • Incubation
  • Creative Execution
  • Revision
  • Execute

This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.

  • Sample
  • Focus Group
  • Pretesting
  • Post testing

This includes web pages and social advertisement.

  • Spam
  • Electronics
  • Print
  • Digital

The company looked for a credible endorser to promote its product because it makes the ad _____________.

  • intelligent
  • sincerity
  • interpolate
  • trustworthy

The AdBoard in the Philippines has the power to ______________________.

  • remove ads that they don't like.
  • remove ads who will not comply with its standard
  • remove ads that are not funny.
  • remove ads that are long.

Today, the ad is focused on _____________ and brand awareness.

  • sales
  • script
  • commercial
  • community service

This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.

  • Song
  • Jingle
  • Poem
  • Script

He reinvented the contemporary advertising agency.

  • Jared Bell
  • J. Walter Thomson
  • Merry Dwight
  • Carl Chu

This is the potential customer of the product or user of the service.

  • Target Audience
  • Creative Execution
  • Creative Brief
  • Net Impression

In this test, the consumers are asked to view and listen to a portfolio of advertisements.

  • Direct Test
  • Recall Test
  • Historical Test
  • Portfolio Test

This is conducted to assess the impact of advertisement on sales.

  • Post Test
  • Pre Test
  • Direct Test
  • Experimental Test

A single idea that explains why the target audience should take the action you desire.

  • Target Market
  • Support
  • Promise
  • Expression

__________ is using a friendly tone as style in writing a copy.

  • Testimonial
  • Mood
  • Get personal
  • Tell a story

I can describe that the most popular print ad of Globe is ______________________.

  • the one when they introduced the super sim.
  • the one when they hired Sharon Cuneta as endorser
  • the one when they partnered with Make a Wish foundation.
  • the one they hired Ogie Diaz.

The best advertising approach for lingerie is __________________________________________.

  • digital and billboard ads
  • digital advertisement and coupons
  • radio ad and infomercial
  • radio and TV ad

A laboratory test has a limited scaled because of its controlled environment.

  • True
  • False

In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.

  • True
  • False

This is determining the effectiveness of a recent campaign or advertisement.

  • Execution
  • Evaluate
  • Incubation
  • Revision

Less is defiitely more when it comes to radio scripts.

  • True
  • False

This is created in America by William Caxton in 1472 through a handbill that sells prayer books.

  • first direct mail
  • no correct answer
  • first ad print ad
  • first TV ad
  • first radio ad

Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.

  • CONSUMER
  • ADVERTISER
  • AUDIENCE
  • SECURITY AIDE

Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.

  • MEDIA BUYER
  • ACCOUNT MANAGER
  • ACCOUT PLANNER
  • TRAFFIC

A successful ad creates an sales established after _____________.

  • sales
  • moniker
  • interest
  • gross

This is the impression that you left on people after a first-hand experience.

  • Entrepreneurship
  • TV ad
  • Word of Mouth
  • Relationship Marketing

______________ is a kind of ad that is direct and informative.

  • Advertising
  • Advertisement
  • Infomercial
  • Persuasion

This is exposing the ad or version of the ad concept to a group of 8-12 respondents.

  • Depth Interview
  • Focus Group
  • Direct Response
  • Indirect Response

For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.

  • True
  • False

A Software that Explain the additional Features of the Product

  • Press Kit
  • Marketing Kit
  • Both of the given choices are correct
  • Neither of the given choices are correct

This includes segment size, segment growth rate, and profit margins.

  • Structural Attractiveness
  • Financial Issues
  • Strategic Direction
  • Specialized Routine

Using psychology is tapping to the audience's emotion.

  • True
  • False

This is conducted in a controlled environment in a limited scale.

  • Laboratory Test
  • Direct Test
  • Post Test
  • Pre Test

This is employing sensible measure of memorability of advertisement.

  • Projective Technique
  • Recall Test
  • Depth interview
  • Focus Group

Around 1950, a simple _____________ can change a human's perception.

  • Slogan
  • Virus
  • Coupons
  • Brochures

Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.

  • True
  • False

He founded the first advertising agency in 1842.

  • J. Walter Thomson
  • Michelle Dy
  • Erickson David
  • Stella Morget
  • Volney B. Palmer

Some of the TV commercials that were banned by the advertising regulatory bodies is _________________

  • BDO's "Be Smart at BDO"
  • Mc Donald's "Gf/Bf"
  • Globe's "Tweeting Commercial"
  • Smart's "The New Generation"

A self-regulatory board is different from a government regulatory bodies because __________________.

  • self-regulatory is an independent body.
  • self-regulatory has nicer parking space than government regulatory bodies.
  • self-regulatory board had bigger office government regulatory bodies
  • self-regulatory has more relaxed ambiance than government regulatory bodies.

Some undercover advertisements are _______________________________________________.

  • Cadbury's "Let Me Be Your Date"
  • product placement of Reese Buttercup in E.T. movies
  • Toblerone's Draw Me a Box Promo
  • Hershey's "The Most Beautiful Women" Ad

Word of Mouth is the impression that you left on people after a first-hand experience.

  • True
  • False

This must share a common objective of truth and high ethical standards in serving the public.

  • Advertising
  • Consumer
  • Target Audience
  • Buyers

The sketch is when the idea rendered in the medium for sale, display, or reproduction.

  • True
  • False

What is a specialized advertisement?

  • This ad reaches many people.
  • This ad is tearjerker.
  • This placed emphasized on the needs and wants of a small set of people.
  • This ad is a commercial market.

Company's Current Rank in Twitter

  • Both of the given choices are correct
  • Press Kit
  • Neither of the given choices are correct
  • Marketing Kit

The best advertising approach for potato junk food is __________________________________________.

  • radio ads and digital ads
  • media and print ads
  • radio ads and print ads
  • digital advertisement and coupons

__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.

  • Offer News
  • Repetition
  • Testimonial
  • Mood

______________ funds may be provided by a manufacturer whose products the retailer sells.

  • Air Time
  • Radio Commercial
  • Co-op Advertising
  • Investiment

Which of the following best describes paid advertising?

  • This is when the marketers pay the owner of the ad space.
  • This is when the marketers paid a lot for a small space.
  • This is when the marketers pay the station through cheque.
  • This is when the marketers had a pro bono space in the TV slots.

In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.

  • Preparation
  • Strategy
  • Incubation
  • Evaluate

Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.

  • VIRTUAL
  • TRAFFIC
  • RESEARCHER
  • ACCOUNT PLANNER

These are the different techniques used in insuring the success of an advertisement.

  • Preparation
  • Strategy
  • Big Idea
  • Planning

Marketing expertise deals with main consumer needs and measurement of level of loyalty.

  • True
  • False

The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.

  • True
  • False

Advertising can be delivered either by media or ________________.

  • Campaign
  • Entry
  • Jingle
  • Word of Mouth

What is a transactional marketing?

  • This is a paid ad.
  • This is an outdoor ad.
  • This is a point of sale transactions.
  • This is a transit ad.

This was an endorsement for Bulova clock.

  • first TV commercial
  • first ad jingle
  • first infomercial
  • first direct mail

It is important for the advertisers to disclose the reality of the product because ____________________.

  • It can promote outside its target market
  • It can only fool the audience once
  • It can be expensive
  • It can be traumatic

The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.

  • Buluva clocks and watches
  • Buluva cocktail dresses
  • Buluva Sports equipment
  • Buluva diamond necklaces

This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.

  • Recall test
  • Focus Group
  • Pre-testing
  • Post Testing

Cause Marketing links the service and product of a company to a social cause or issue.

  • True
  • False

Advertising should clearly distinguish ________________ from actual news.

  • paid advertising
  • marketing style
  • marketing strategies
  • free advertising

This can be in form of flyers, brochures, direct mail, and big board.

  • Electronics
  • Media
  • Print
  • E-mail

In China, the first form of advertisement was by playing flute to ____________.

  • inform the old people
  • sell candies
  • mock the children
  • attend a mass

What is a cloud advertising?

  • This is a tv ad.
  • This is an on-line ad.
  • This is a print ad.
  • This is a radio ad.

Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.

  • I.T.
  • DIRECTOR
  • COPYWRITER
  • ENDORSER

These are facts and perceptions that make the promise believable.

  • Support
  • Tone
  • Mood
  • Instinct

This is the phase in which the idea you've been putting together sees the light of the day.

  • Consumer
  • Mood
  • Implementation
  • Testimonial

A Product Review from an Invited Blogger

  • Both of the given choices are correct
  • Press Kit
  • Neither of the given choices are correct
  • Marketing Kit

Post test is done before the campaign is sent to specific media.

  • True
  • False

PPT's of a Company's New Product Lines

  • Marketing Kit
  • Press Kit
  • Neither of the given choices are correct
  • Both of the given choices are correct

He is part of the production team.

  • account manager
  • account executive
  • director
  • financial expert

Company's Package Deals

  • Marketing Kit
  • Neither of the given choices are correct
  • Both of the given choices are correct
  • Press Kit

This is what the advertisers would like the target audience to state after having been exposed to the communication.

  • Targeting
  • Positioning
  • Net Impression
  • Marketing

This is a continuous measurement test.

  • Depth Interview
  • Direct Response
  • Frame by Frame Test
  • Indirect Response

Radio provides the highest volume of electronic media advertising.

  • True
  • False

This is the extent to which the consumers actually behave differently as a consequence of ad exposure.

  • Depth Interview
  • Frame by Frame Test
  • Direct Response
  • Focus Group

This assumes that age groups vary in needs, which is likely in this market.

  • Same Group
  • Homogeneous
  • Special Class
  • Heterogeneous

__________ is conveying the message through jingle.

  • Musical
  • Jingle
  • Fantasy
  • Testimonial

A Testimonial from the Target Market

  • Marketing Kit
  • Press Kit
  • Neither of the given choices are correct
  • Both of the given choices are correct

The account director works under the account services.

  • True
  • False

The typographer is part of the production team.

  • True
  • False

It's when you starts to evaluate the idea and determine whether it is good or bad.

  • Implementation
  • Incubation
  • Creative Brief
  • Creative Execution

According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.

  • T. Thompson
  • Manny Stalk
  • JK. Brewing
  • William Stanton

The most popular social media where you can place an ad is in the ______________________.

  • Instagram
  • Snapchat
  • Facebook
  • Twitter

An example of E-mail advertisement is ___________________________________________.

  • A Yahoo Mail from BPI credit card
  • Jubilee Multi Purpose Paper Jingle
  • Telephone Marketing of American Express
  • Kath and Vince Story Ad

These lurked in the Internet.

  • direct mail
  • bill board
  • TV advertisement
  • Social ads and viral ads

It is the idea that advertisers select for communicating the strategic message in a creative way.

  • Preparation
  • Big Idea
  • Incubation
  • Illumination

These are segment size measures, segment growth rate, and proportion of the overall market.

  • Research
  • Key Measure
  • Responsive
  • Innovative

A positive word-of-mouth can make the product ________________________.

  • credible
  • important
  • weird
  • irresistible

Negotiation of airtime rates with television is straightforward.

  • True
  • False

The best advertising approach for red wine is __________________________________________.

  • media and magazine ads
  • TV ad and infomercial
  • digital advertisement and coupons
  • radio ad and flyers

The historical ad aired for 10 minutes.

  • infomercial
  • political ad
  • jingle
  • radio ad

Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.

  • political ad
  • direct mail
  • jingle
  • infomercial

I notice that the Pond's print ad today _________________.

  • catered with smart women.
  • catered with fat women.
  • catered with older women.
  • catered with younger girls.

In creative strategy, this is the purpose for making the communication.

  • Over-all Advertising
  • Consumer
  • Relationship Marketing
  • Target Audience

In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.

  • True
  • False

The ______________ in the commercial is like the headline in a print ad.

  • lead sentence
  • headline
  • graphics
  • by-line

History of the Company's VIP Clients

  • Press Kit
  • Both of the given choices are correct
  • Marketing Kit
  • Neither of the given choices are correct

The ancient _______________ used to carve public notices among the cave walls.

  • Chinese
  • Egyptian
  • American

Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.

  • ACOOUNT MANAGER
  • SALESLADY
  • ACCOUNT EXECUTIVE
  • TRAFFIC

Under this type are geographic spread, demographic description, and psychographic description.

  • Competition
  • Key Measures
  • Description

The best advertising approach for private resort is __________________________________________.

  • billboard and digital ads
  • TV ad and radio ad
  • radio ad and cause ad
  • digital advertisement and coupons

This section handles the complaints forwarded by Advertising Standards Council of India.

  • ASA
  • CCC
  • Adboard
  • ACSI

The size of the program's audience can matter based on its ________________.

  • celebrities
  • channels
  • no correct answer
  • value
  • time

An advertisement is a form of complex message because ________________________.

  • it needs more time.
  • it is expensive.
  • it needs a thorough and methodical study.
  • it is shown in media for numerous time.

Internet Marketing is also known as Cloud Advertising.

  • True
  • False

This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.

  • agency
  • AdBoard
  • business centered
  • insurance policy

Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.

  • interest
  • target audience
  • customer-centered
  • awareness

In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.

  • Responsive
  • Innovative
  • Research
  • Key Measure

These are television and radio commercials.

  • E-mail
  • Electronics
  • Print
  • Media

Words on a TV screen are called ___________ or CG for character generator.

  • subtitle
  • chyron
  • wording
  • dialogue

An advertisement of coffee with no sugar is a copywriting style called "using without".

  • True
  • False

This refers to the output of copywriters.

  • Creative Brief
  • Target Audience
  • Copy
  • Creative Execution

This is copywriting style by introducing something new.

  • Interview
  • Testimonial
  • Offer news
  • Word of Mouth

A _______________ is when the audience remembers the product or service came from a specific brand.

  • Advertisement
  • Campaign
  • Advertising
  • Brand Recall

Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.

  • True
  • False

This is managed by board of governors and 16 members.

  • ASA
  • CCC
  • ACSI
  • FTC

It is important that the advertising agency presents its objectives for the product to ____________________.

  • give a campaign a realistic direction.
  • give the ad agency another project.
  • give a campaign a wonderful impression.
  • give the employee a decent salary.

A field test does not use an artificial climate to ensure the credibility of the test.

  • True
  • False

What is cause marketing?

  • This s when the agencies align the brands they represent to the personality of the endorser.
  • This is when the ad is emotional.
  • This is when the agencies seek to align the brands they represent with customer care.
  • This is when the ad is political.

This deals with physical forms of advertisement.

  • Creative Execution
  • Literature
  • Related Studies
  • Execution

Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.

  • True
  • False

The financial analyst is meticulous and good with numbers.

  • True
  • False

This is a complicated message to sell a product.

  • dialogue
  • advertisement
  • tagline
  • essay

This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.

  • Targeting
  • Positioning
  • Marketing
  • Net Impression

Citing a particular history is an example of ____________ style in copywriting.

  • Testimonial
  • Demonstration
  • Start with how
  • Tell story

__________ is an indirect idea that you want the consumer to feel towards your product or service.

  • Mood
  • Image
  • Testimonial
  • Imagery

The media test involves measuring the clarity of the advertisement's message.

  • True
  • False

This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.

  • Portfolio Test
  • Assessment
  • Recall Test
  • Historical Test

Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.

  • ACCOUNT MANAGER
  • TRAFFIC
  • MEDIA BUYER
  • HRD

In experimental test, it involves knowing consumer's views about the product or service.

  • True
  • False

What is a diversity marketing?

  • This ad promotes liberty and unity.
  • This is ad for the most credible people.
  • This is connecting with the different individuals in the market.
  • This ad promotes beauty and youthfulness.

Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.

  • liabilities
  • interesting client
  • solid reputation
  • no correct answer
  • marketable product

This marketing segmentation deals with firm's strategy and goal.

  • Strategic Direction
  • Structural Attractiveness
  • General Activities
  • Financial Issues

What is an undercover marketing?

  • This is selling the product for a half a price.
  • This is a positive review about the product.
  • This is hidden marketing within an advertisement.
  • This is promoting the advertisement through television.

Portfolio of the Company's Different Services

  • Marketing Kit
  • Neither of the given choices are correct
  • Both of the given choices are correct
  • Press Kit

An advertisement can be an investment for company if it _______________________.

  • can explain everything
  • can create a new idea
  • can motivate the employee
  • can boost the sales

This is a short-term decision about specific, tangible tasks related to advertising method.

  • Note-taking
  • Tactics
  • Study
  • Literature

These are mundane and tedious work and it is easy to procrastinate.

  • Preparation
  • Review
  • Media Tactics
  • Incubation

This is the imagery regarding the product or service like love, peace, or beauty.

  • Imagery
  • Start with how
  • Mood
  • Demonstration

In 1926, John Caples became the leading expert in ___________.

  • pitch
  • copy righting
  • public domain
  • copy writing

An __________________ is a message that introduced a product or service to a specific audience.

  • Brand Recognition
  • Promotion
  • Infomercial
  • Advertisement

The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.

  • True
  • False

I think the foremost objective of any advertising regulatory bodies is __________________________.

  • the one that is low in budget.
  • the one that had interesting setting.
  • the one that followed the moral codes and ethics of advertising
  • the one that has expensive paid actors.

In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.

  • True
  • False

The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.

  • True
  • False

A good ad creates __________ to the target market. Thus, it turns wants to needs.

  • instinct
  • perception
  • awareness
  • sensitivity

Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.

  • consumers
  • PR people
  • clients
  • guest

The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.

  • KC Concepcion, Sharon Cuneta, Carmina Villaruel
  • Regine Velasquez, Gloria Diaz, Arci Munoz
  • Judy Ann Santos, KC Concepcion, and Janine Delos Reyes
  • Alice Dixon, Judy Ann Santos, Agot Isidro

Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.

  • CLIENT
  • ADVERTISER
  • HRD
  • AUDIENCE

The copy is the model or replica built full-size before the actual advertisement or campaign.

  • True
  • False

This is the ultimate aim of all marketing effort.

  • Target
  • Sales Volume
  • Audience
  • Customer

Word of mouth is the best kind of advertisement because _______________________________________________.

  • It is always a positive review.
  • It gives an actual firsthand experience.
  • It has the best endorser.
  • It has a complete elements of advertisements.

This enhanced existing relationships with customers and improves customer's loyalty.

  • Infomercial
  • Relationship Marketing
  • Telemarketing
  • Paid Ad

There are two types of stations that will sell you airtime: broadcast and ______________stations.

  • stream
  • no correct answer
  • site
  • website
  • channel

In writing a radio commercial, write for ____________, not viewers.

  • customers
  • elite
  • target market
  • listener

In England, William Caxton spread handbill that contained __________.

  • prayers
  • information
  • messages
  • mail

The laboratory test is similar in conducting survey.

  • True
  • False

The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.

  • CCC
  • Adboard
  • ACSI
  • FTC

A _________________ is a repetitive song created to endorse a specific product.

  • Brand Recognition
  • Campaign
  • Entry
  • Jingle

__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.

  • Mood
  • Product Symbol
  • Spokesperson
  • Tone

Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.

  • True
  • False

This phase is the one in which the idea you've been putting together sees the light of the day.

  • Creative Execution
  • Inclination
  • Creative Brief
  • Implementation

This is a positive review of the person who had used the product.

  • Word of Mouth
  • Expenses
  • Explanation
  • Interest

The driving impulse is to get whatever is going on in our heads down into what you intended to create.

  • Preparation
  • Illumination
  • Strategy
  • Incubation

This test measures ability to communicate of the ad message.

  • Speech
  • Communication Test
  • Essay
  • Listening Test

An example of digital advertising is ___________________________________.

  • Wilkins Latest Judy Ann's TV ad
  • KFC Coupons
  • The grumpy cat meme pictures
  • Mc Donald's 25% Food Coupons

This is the message that advertisers give to solve a communication related problem.

  • Advertising Strategy
  • Preparation
  • Media Tactics
  • Creative Execution

He created bill boards for circus.

  • A.J. Walter
  • Merry Dwight
  • Jared Bell
  • T. Thompson

The target audience is when the possible target market is not aware that he is being subjected to an advertisement.

  • True
  • False

Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.

  • True
  • False

Underline or _____________ which word you want to emphasized.

  • omit
  • colored
  • bold
  • capitalized