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The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.
This is the manner in which an advertising appeal is carried out or presented.
Even a ____________________ can be beneficial to potential clients.
The laboratory test is similar in conducting survey.
This was an endorsement for Bulova clock.
This enhanced existing relationships with customers and improves customer's loyalty.
If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.
He prepared the creative briefs.
Company's Package Deals
There are three market segments.
In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
Citing a particular history is an example of ____________ style in copywriting.
__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
In 1926, John Caples became the leading expert in ___________.
This is conducted in a controlled environment in a limited scale.
An ad connects the ____________ to the people who will need the product.
Radio is the most expensive advertising medium.
The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
A simple ______________ is the page with the audio on one side and the video on the other.
Advertising should clearly distinguish ________________ from actual news.
The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.
A _________________ is a repetitive song created to endorse a specific product.
What is a transactional marketing?
Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.
He created bill boards for circus.
The size of the program's audience can matter based on its ________________.
This must share a common objective of truth and high ethical standards in serving the public.
This can be in form of flyers, brochures, direct mail, and big board.
These are the directions on the forms of the execution. These provided limits to what is acceptable.
A field test does not use an artificial climate to ensure the credibility of the test.
Today, the ad is focused on _____________ and brand awareness.
During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.
What is cause marketing?
Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.
In this test, the consumers are asked to rate alternative advertisements.
These are endorsing a product or service based on a first-hand experience.
This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.
This type of marketing segment is similar in group.
The I.T. people make sure that the agency had a fast and reliable Internet service.
It is the idea that advertisers select for communicating the strategic message in a creative way.
__________ is using a friendly tone as style in writing a copy.
This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F
This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.
This is to provide either periodic or continuous in-market research monitoring a brand's performance.
Around 1990, the evolution of Internet paved ways to __________.
What is an undercover marketing?
The best advertising approach for private resort is __________________________________________.
The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.
The laboratory test is conducted in original setting.
An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
This directs all types of communication in the advertising campaign.
Company's Current Rank in Twitter
The driving impulse is to get whatever is going on in our heads down into what you intended to create.
There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.
The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.
The company looked for a credible endorser to promote its product because it makes the ad _____________.
An advertisement of coffee with no sugar is a copywriting style called "using without".
This is the main purpose for making the communication
This segment is relatively broad and should be individually substantial
Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.
Television is the oldest form of electronic media.
__________ is endorsing a product or service based on a first-hand experience.
This refers to the output of copywriters.
The media test involves measuring the clarity of the advertisement's message.
This is a short-term decision about specific, tangible tasks related to advertising method.
This test involves measuring clarity, content, believability, and action ability of the message.
This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.
He founded the first advertising agency in 1842.
Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.
__________ is conveying the message through jingle.
This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).
This marketing segmentation deals with firm's strategy and goal.
In creating _____________under the marketing kit, create a package for high-end clients.
These are emotional guidelines that help select vocabulary and style of presentation.
This is a complicated message to sell a product.
In creative process, this is the first phase and the hardest.
I notice that the Pond's print ad today _________________.
This includes web pages and social advertisement.
After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
In market segmentation, the last step is defining the target market.
The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.
This section handles the complaints forwarded by Advertising Standards Council of India.
Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.
This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
In China, the first form of advertisement was by playing flute to ____________.
It's when you starts to evaluate the idea and determine whether it is good or bad.
In writing a radio commercial, write for ____________, not viewers.
On average, per one minute, a good announcer can read ________ words.
Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.
Under this type are geographic spread, demographic description, and psychographic description.
I can describe that the most popular print ad of Globe is ______________________.
Using psychology is tapping to the audience's emotion.
Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.
Word of mouth is the best kind of advertisement because _______________________________________________.
The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
A successful ad creates an sales established after _____________.
The copy is the model or replica built full-size before the actual advertisement or campaign.
Communication test measures advertising impact on sales volume.
Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.
Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.
For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
This is done to measure the retention value of ad message.
__________ is an indirect idea that you want the consumer to feel towards your product or service.
This is employing sensible measure of memorability of advertisement.
The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
He is part of the production team.
Advertising should fully disclose the conditions of the product's materials.
This is a voluntary and self-regulatory association.
This is a continuous measurement test.
The best advertising approach for chocolate is __________________________________________.
According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.
Television media does not give the audience visuals, just sound.
In creative strategy, this is the purpose for making the communication.
In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
Some of the TV commercials that were banned by the advertising regulatory bodies is _________________
The media buyer is friendly and expected to know a wide range of people.
Negotiation of airtime rates with television is straightforward.
It is important for the advertisers to disclose the reality of the product because ____________________.
Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.
The best advertising approach for beauty product is __________________________________________.
An example of digital advertising is ___________________________________.
Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
The ancient _______________ used to carve public notices among the cave walls.
Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
An ad is a form of ____________.
This is a positive review of the person who had used the product.
Marketing expertise deals with main consumer needs and measurement of level of loyalty.
In experimental test, it involves knowing consumer's views about the product or service.
PPT's of a Company's New Product Lines
The creation of contemporary advertising agency is important because ____________________.
In this test, the consumers are asked to view and listen to a portfolio of advertisements.
__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
A Testimonial from the Target Market
This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.
The ______________ in the commercial is like the headline in a print ad.
An advertisement can boost the sale of the product if it successfully creates _________________.
I think the foremost objective of any advertising regulatory bodies is __________________________.
This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.
This shows consumers the expected benefit by using a product or accessing a service.
This is the impression that you left on people after a first-hand experience.
An infomercial is different from TV commercial because _______________________.
What is a diversity marketing?
This deals with physical forms of advertisement.
_______________ is a Latin word that means "to turn toward".
The historical ad aired for 10 minutes.
Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.
An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.
Less is defiitely more when it comes to radio scripts.
This is created in America by William Caxton in 1472 through a handbill that sells prayer books.
An example of social media advertisement is ___________________________________________.
Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
Around 1950, a simple _____________ can change a human's perception.
In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
These are facts and perceptions that make the promise believable.
An advertisement can be an investment for company if it _______________________.
History of the Company's VIP Clients
The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.
A positive word-of-mouth can make the product ________________________.
Some undercover advertisements are _______________________________________________.
This is what the advertisers would like the target audience to state after having been exposed to the communication.
This is the message that advertisers give to solve a communication related problem.
In 1842, Sears, Roebuck & Co. tried the __________.
This assumes that age groups vary in needs, which is likely in this market.
In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.
What is Internet Marketing?
This is a single research study conducted by a research company with its result distributed to multiple companies.
An __________________ is a message that introduced a product or service to a specific audience.
There are two types of stations that will sell you airtime: broadcast and ______________stations.
______________ funds may be provided by a manufacturer whose products the retailer sells.
A Software that Explain the additional Features of the Product
In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
This is the one whom you wish to communicate your message.
The AdBoard in the Philippines has the power to ______________________.
____________is a commercial advertising that is sent through e-mail.
The best advertising approach for minivan is __________________________________________.
Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.
Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.
This is the first phase and the hardest.
Cause Marketing links the service and product of a company to a social cause or issue.
Post test is done before the campaign is sent to specific media.
This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
These are television and radio commercials.
This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
This is good for eliminating advertisements that performed poorly.
This is more direct and more capable to reach its target market faster.
This is the ultimate aim of all marketing effort.
The financial analyst is meticulous and good with numbers.
This test measures ability to communicate of the ad message.
Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.
This is a one-on-one discussion with the respondents.
An example of E-mail advertisement is ___________________________________________.
A _______________ is when the audience remembers the product or service came from a specific brand.
The best example of relationship marketing is _______________________________________________.
Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.
The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
Most radio stations have _____________________or broadcast their programming online.
In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
This is the time or any part of the time when a radio or television station is on the air.
Layout is the idea that is created in such a way as to closely mimic the
A laboratory test has a limited scaled because of its controlled environment.
A great ad allows you to deliver a message to a ______________.
Handling the customer's objections is telling them directly the reasons why they need the product.
The best advertising approach for potato junk food is __________________________________________.
This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
This is managed by board of governors and 16 members.
Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.
Portfolio of the Company's Different Services
A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators
Word of Mouth is the impression that you left on people after a first-hand experience.
I remember that the old advertisement of Coca-Cola is ______________________.
An example of cause marketing is ____________________________________________.
This is copywriting style by introducing something new.
A Product Review from an Invited Blogger
This is conducted to assess the impact of advertisement on sales.
An example of print paid commercial for candy is ___________________________________________.
Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.
These are the different techniques used in insuring the success of an advertisement.
The sketch is when the idea rendered in the medium for sale, display, or reproduction.
This is the potential customer of the product or user of the service.
I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.
This type of advertisement sold lots of houses in San Diego.
This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
In England, William Caxton spread handbill that contained __________.
_____________ is when someone give a positive review to a product or based on his own experience.
The best advertising approach for red wine is __________________________________________.
The typographer is part of the production team.
This is what you like the target audience to state after having been exposed to the communication.
Radio provides the highest volume of electronic media advertising.
The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.
This is predicted to be the next big thing in advertising.
These are segment size measures, segment growth rate, and proportion of the overall market.
This includes segment size, segment growth rate, and profit margins.
Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.
One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.
This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
Which of the following best describes paid advertising?
This phase is the one in which the idea you've been putting together sees the light of the day.
Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
An example of effective print advertisement is __________________________________________.
These lurked in the Internet.
A great ad can turn a simple product to a _______________ sale.
The most popular social media where you can place an ad is in the ______________________.
This is the imagery regarding the product or service like love, peace, or beauty.
What is a specialized advertisement?
______________ is a kind of ad that is direct and informative.
This is conducted for a specific client to address the client's needs.
This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.
The account director works under the account services.
A self-regulatory board is different from a government regulatory bodies because __________________.
It is important that the advertising agency presents its objectives for the product to ____________________.
What is customer building?
This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
These are mundane and tedious work and it is easy to procrastinate.
He reinvented the contemporary advertising agency.
Advertising can be delivered either by media or ________________.
This is determining the effectiveness of a recent campaign or advertisement.
This is the phase in which the idea you've been putting together sees the light of the day.
Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.
Executive Profile of the Newly Assigned Marketing Director
What is a cloud advertising?
To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.
Underline or _____________ which word you want to emphasized.
This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.
Picture agencies may use watermarked photos for the creative brief.
This test implies testing impact of advertising message after it is published.
Internet Marketing is also known as Cloud Advertising.
A single idea that explains why the target audience should take the action you desire.
Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.
This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
I believe that an advertisement changes the people's perceptive by _____________________.
What is a word-of-mouth?
The best advertising approach for lingerie is __________________________________________.
Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.
Words on a TV screen are called ___________ or CG for character generator.
A good ad creates __________ to the target market. Thus, it turns wants to needs.
Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.
A clear ______________ motivates the listener to act.
This is copywriting style by giving a practice advice.
The ad is the message that the advertisement is trying to say.
__________ is a style in copywriting that used old words for recall.
An advertisement is a form of complex message because ________________________.
Pretesting is also known as ______________.
In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
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