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The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.
I think the foremost objective of any advertising regulatory bodies is __________________________.
_______________ is a Latin word that means "to turn toward".
________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.
Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.
This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).
This assumes that age groups vary in needs, which is likely in this market.
It is the idea that advertisers select for communicating the strategic message in a creative way.
This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
A _________________ is a repetitive song created to endorse a specific product.
This is a short-term decision about specific, tangible tasks related to advertising method.
These are television and radio commercials.
He created bill boards for circus.
This is copywriting style by introducing something new.
This is a voluntary and self-regulatory association.
The ad is the message that the advertisement is trying to say.
In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
This can be in form of flyers, brochures, direct mail, and big board.
An ad connects the ____________ to the people who will need the product.
An example of E-mail advertisement is ___________________________________________.
The company looked for a credible endorser to promote its product because it makes the ad _____________.
This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F
I notice that the Pond's print ad today _________________.
The best example of relationship marketing is _______________________________________________.
Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.
This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.
I remember that the old advertisement of Coca-Cola is ______________________.
This includes segment size, segment growth rate, and profit margins.
The driving impulse is to get whatever is going on in our heads down into what you intended to create.
Most radio stations have _____________________or broadcast their programming online.
A simple ______________ is the page with the audio on one side and the video on the other.
These are mundane and tedious work and it is easy to procrastinate.
This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.
In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
In writing a radio commercial, write for ____________, not viewers.
This marketing segmentation deals with firm's strategy and goal.
This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
This is managed by board of governors and 16 members.
This must share a common objective of truth and high ethical standards in serving the public.
There are two types of stations that will sell you airtime: broadcast and ______________stations.
Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.
The laboratory test is similar in conducting survey.
One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.
Television is the oldest form of electronic media.
Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.
Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
Which of the following best describes paid advertising?
The media test involves measuring the clarity of the advertisement's message.
A great ad can turn a simple product to a _______________ sale.
Around 1950, a simple _____________ can change a human's perception.
What is a transactional marketing?
It is important for the advertisers to disclose the reality of the product because ____________________.
Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.
In 1842, Sears, Roebuck & Co. tried the __________.
This type of marketing segment is similar in group.
A positive word-of-mouth can make the product ________________________.
This is the message that advertisers give to solve a communication related problem.
An example of social media advertisement is ___________________________________________.
A laboratory test has a limited scaled because of its controlled environment.
The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.
Radio provides the highest volume of electronic media advertising.
These are endorsing a product or service based on a first-hand experience.
Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.
This is conducted in a controlled environment in a limited scale.
This is created in America by William Caxton in 1472 through a handbill that sells prayer books.
This is more direct and more capable to reach its target market faster.
The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
In market segmentation, the last step is defining the target market.
Marketing expertise deals with main consumer needs and measurement of level of loyalty.
The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.
This segment is relatively broad and should be individually substantial
This is done to measure the retention value of ad message.
An advertisement is a form of complex message because ________________________.
An example of effective print advertisement is __________________________________________.
A Software that Explain the additional Features of the Product
This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.
This is what you like the target audience to state after having been exposed to the communication.
This is the main purpose for making the communication
On average, per one minute, a good announcer can read ________ words.
______________ is a kind of ad that is direct and informative.
To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
This is predicted to be the next big thing in advertising.
__________ is using a friendly tone as style in writing a copy.
The ______________ in the commercial is like the headline in a print ad.
This is what the advertisers would like the target audience to state after having been exposed to the communication.
These lurked in the Internet.
Layout is the idea that is created in such a way as to closely mimic the
This is a continuous measurement test.
This is conducted for a specific client to address the client's needs.
Citing a particular history is an example of ____________ style in copywriting.
__________ is a style in copywriting that used old words for recall.
A good ad creates __________ to the target market. Thus, it turns wants to needs.
The best advertising approach for lingerie is __________________________________________.
I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.
The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
These are the different techniques used in insuring the success of an advertisement.
The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.
The ancient _______________ used to carve public notices among the cave walls.
Negotiation of airtime rates with television is straightforward.
Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.
The most popular social media where you can place an ad is in the ______________________.
What is customer building?
The financial analyst is meticulous and good with numbers.
This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
In England, William Caxton spread handbill that contained __________.
____________is a commercial advertising that is sent through e-mail.
Communication test measures advertising impact on sales volume.
What is a diversity marketing?
In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
I believe that an advertisement changes the people's perceptive by _____________________.
What is cause marketing?
This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
In 1926, John Caples became the leading expert in ___________.
There are three market segments.
This deals with physical forms of advertisement.
The media buyer is friendly and expected to know a wide range of people.
It's when you starts to evaluate the idea and determine whether it is good or bad.
Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.
The best advertising approach for potato junk food is __________________________________________.
What is Internet Marketing?
Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.
Under this type are geographic spread, demographic description, and psychographic description.
Advertising should clearly distinguish ________________ from actual news.
The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.
Word of mouth is the best kind of advertisement because _______________________________________________.
This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
It is important that the advertising agency presents its objectives for the product to ____________________.
This phase is the one in which the idea you've been putting together sees the light of the day.
The best advertising approach for minivan is __________________________________________.
__________ is an indirect idea that you want the consumer to feel towards your product or service.
The sketch is when the idea rendered in the medium for sale, display, or reproduction.
Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.
This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
__________ is endorsing a product or service based on a first-hand experience.
These are the directions on the forms of the execution. These provided limits to what is acceptable.
Company's Package Deals
Today, the ad is focused on _____________ and brand awareness.
Even a ____________________ can be beneficial to potential clients.
What is an undercover marketing?
Television media does not give the audience visuals, just sound.
In creative process, this is the first phase and the hardest.
This is conducted to assess the impact of advertisement on sales.
The copy is the model or replica built full-size before the actual advertisement or campaign.
The size of the program's audience can matter based on its ________________.
This is the one whom you wish to communicate your message.
1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.
Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.
Underline or _____________ which word you want to emphasized.
For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
Post test is done before the campaign is sent to specific media.
This refers to the output of copywriters.
According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.
Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.
Internet Marketing is also known as Cloud Advertising.
Advertising can be delivered either by media or ________________.
This is the imagery regarding the product or service like love, peace, or beauty.
Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.
An example of print paid commercial for candy is ___________________________________________.
This section handles the complaints forwarded by Advertising Standards Council of India.
Cause Marketing links the service and product of a company to a social cause or issue.
This directs all types of communication in the advertising campaign.
A clear ______________ motivates the listener to act.
A single idea that explains why the target audience should take the action you desire.
A great ad allows you to deliver a message to a ______________.
The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.
Pretesting is also known as ______________.
An advertisement can boost the sale of the product if it successfully creates _________________.
Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.
The best advertising approach for private resort is __________________________________________.
The best advertising approach for chocolate is __________________________________________.
In creative strategy, this is the purpose for making the communication.
I can describe that the most popular print ad of Globe is ______________________.
This is a single research study conducted by a research company with its result distributed to multiple companies.
In experimental test, it involves knowing consumer's views about the product or service.
This is to provide either periodic or continuous in-market research monitoring a brand's performance.
What is a word-of-mouth?
This is the time or any part of the time when a radio or television station is on the air.
In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
Portfolio of the Company's Different Services
Word of Mouth is the impression that you left on people after a first-hand experience.
This is a complicated message to sell a product.
Some of the TV commercials that were banned by the advertising regulatory bodies is _________________
The best advertising approach for beauty product is __________________________________________.
An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
Executive Profile of the Newly Assigned Marketing Director
This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
This is copywriting style by giving a practice advice.
In this test, the consumers are asked to rate alternative advertisements.
This includes web pages and social advertisement.
Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.
This is the phase in which the idea you've been putting together sees the light of the day.
Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.
_____________ is when someone give a positive review to a product or based on his own experience.
Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.
An example of digital advertising is ___________________________________.
An example of cause marketing is ____________________________________________.
Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.
During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.
The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.
Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.
The account director works under the account services.
Handling the customer's objections is telling them directly the reasons why they need the product.
These are segment size measures, segment growth rate, and proportion of the overall market.
What is a specialized advertisement?
He is part of the production team.
History of the Company's VIP Clients
The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
He founded the first advertising agency in 1842.
The typographer is part of the production team.
This is the potential customer of the product or user of the service.
Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.
Picture agencies may use watermarked photos for the creative brief.
Advertising should fully disclose the conditions of the product's materials.
The historical ad aired for 10 minutes.
An __________________ is a message that introduced a product or service to a specific audience.
A _______________ is when the audience remembers the product or service came from a specific brand.
This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
This is a one-on-one discussion with the respondents.
An advertisement of coffee with no sugar is a copywriting style called "using without".
A field test does not use an artificial climate to ensure the credibility of the test.
This is the manner in which an advertising appeal is carried out or presented.
______________ funds may be provided by a manufacturer whose products the retailer sells.
The best advertising approach for red wine is __________________________________________.
This test measures ability to communicate of the ad message.
In creating _____________under the marketing kit, create a package for high-end clients.
A successful ad creates an sales established after _____________.
__________ is conveying the message through jingle.
In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.
An advertisement can be an investment for company if it _______________________.
A Testimonial from the Target Market
Radio is the most expensive advertising medium.
In China, the first form of advertisement was by playing flute to ____________.
This is the ultimate aim of all marketing effort.
The AdBoard in the Philippines has the power to ______________________.
A self-regulatory board is different from a government regulatory bodies because __________________.
This test involves measuring clarity, content, believability, and action ability of the message.
This is employing sensible measure of memorability of advertisement.
Less is defiitely more when it comes to radio scripts.
Around 1990, the evolution of Internet paved ways to __________.
This was an endorsement for Bulova clock.
A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators
This is the first phase and the hardest.
Some undercover advertisements are _______________________________________________.
Company's Current Rank in Twitter
The I.T. people make sure that the agency had a fast and reliable Internet service.
This shows consumers the expected benefit by using a product or accessing a service.
Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.
It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.
Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
This is a positive review of the person who had used the product.
After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
In this test, the consumers are asked to view and listen to a portfolio of advertisements.
Using psychology is tapping to the audience's emotion.
This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
The creation of contemporary advertising agency is important because ____________________.
This type of advertisement sold lots of houses in San Diego.
There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.
He reinvented the contemporary advertising agency.
What is a cloud advertising?
This is good for eliminating advertisements that performed poorly.
This enhanced existing relationships with customers and improves customer's loyalty.
This is determining the effectiveness of a recent campaign or advertisement.
An infomercial is different from TV commercial because _______________________.
Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.
Words on a TV screen are called ___________ or CG for character generator.
In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
These are facts and perceptions that make the promise believable.
PPT's of a Company's New Product Lines
This test implies testing impact of advertising message after it is published.
He prepared the creative briefs.
This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
A Product Review from an Invited Blogger
Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.
This is the impression that you left on people after a first-hand experience.
__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.
These are emotional guidelines that help select vocabulary and style of presentation.
Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.
An ad is a form of ____________.
In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.
The laboratory test is conducted in original setting.
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