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The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.
A _________________ is a repetitive song created to endorse a specific product.
This assumes that age groups vary in needs, which is likely in this market.
The media buyer is friendly and expected to know a wide range of people.
There are two types of stations that will sell you airtime: broadcast and ______________stations.
Under this type are geographic spread, demographic description, and psychographic description.
This directs all types of communication in the advertising campaign.
The ad is the message that the advertisement is trying to say.
These are emotional guidelines that help select vocabulary and style of presentation.
Some undercover advertisements are _______________________________________________.
This type of advertisement sold lots of houses in San Diego.
In creative strategy, this is the purpose for making the communication.
Word of mouth is the best kind of advertisement because _______________________________________________.
These are television and radio commercials.
This can be in form of flyers, brochures, direct mail, and big board.
In this test, the consumers are asked to view and listen to a portfolio of advertisements.
Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.
The size of the program's audience can matter based on its ________________.
Most radio stations have _____________________or broadcast their programming online.
A laboratory test has a limited scaled because of its controlled environment.
Company's Current Rank in Twitter
This is a single research study conducted by a research company with its result distributed to multiple companies.
What is a specialized advertisement?
In this test, the consumers are asked to rate alternative advertisements.
The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.
In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
He is part of the production team.
_______________ is a Latin word that means "to turn toward".
An advertisement is a form of complex message because ________________________.
Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.
Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.
In China, the first form of advertisement was by playing flute to ____________.
There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.
An advertisement can boost the sale of the product if it successfully creates _________________.
This is good for eliminating advertisements that performed poorly.
Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.
______________ is a kind of ad that is direct and informative.
This is the main purpose for making the communication
The ______________ in the commercial is like the headline in a print ad.
What is Internet Marketing?
This is conducted for a specific client to address the client's needs.
Underline or _____________ which word you want to emphasized.
Around 1950, a simple _____________ can change a human's perception.
Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.
Post test is done before the campaign is sent to specific media.
It is important for the advertisers to disclose the reality of the product because ____________________.
An __________________ is a message that introduced a product or service to a specific audience.
The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.
In experimental test, it involves knowing consumer's views about the product or service.
Portfolio of the Company's Different Services
In creative process, this is the first phase and the hardest.
I believe that an advertisement changes the people's perceptive by _____________________.
In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.
This refers to the output of copywriters.
The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.
Citing a particular history is an example of ____________ style in copywriting.
One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.
This is a complicated message to sell a product.
I remember that the old advertisement of Coca-Cola is ______________________.
This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
This is the ultimate aim of all marketing effort.
This is to provide either periodic or continuous in-market research monitoring a brand's performance.
What is an undercover marketing?
The driving impulse is to get whatever is going on in our heads down into what you intended to create.
The laboratory test is similar in conducting survey.
An example of effective print advertisement is __________________________________________.
This is the potential customer of the product or user of the service.
This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.
This marketing segmentation deals with firm's strategy and goal.
Executive Profile of the Newly Assigned Marketing Director
Television is the oldest form of electronic media.
Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.
This type of marketing segment is similar in group.
The ancient _______________ used to carve public notices among the cave walls.
These are segment size measures, segment growth rate, and proportion of the overall market.
In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
In market segmentation, the last step is defining the target market.
The best advertising approach for chocolate is __________________________________________.
This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
Radio is the most expensive advertising medium.
This deals with physical forms of advertisement.
This is what the advertisers would like the target audience to state after having been exposed to the communication.
This enhanced existing relationships with customers and improves customer's loyalty.
__________ is a style in copywriting that used old words for recall.
Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.
This is the imagery regarding the product or service like love, peace, or beauty.
A clear ______________ motivates the listener to act.
In creating _____________under the marketing kit, create a package for high-end clients.
Today, the ad is focused on _____________ and brand awareness.
Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.
This includes web pages and social advertisement.
__________ is an indirect idea that you want the consumer to feel towards your product or service.
This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
Communication test measures advertising impact on sales volume.
A _______________ is when the audience remembers the product or service came from a specific brand.
What is a word-of-mouth?
The financial analyst is meticulous and good with numbers.
Marketing expertise deals with main consumer needs and measurement of level of loyalty.
Around 1990, the evolution of Internet paved ways to __________.
These are facts and perceptions that make the promise believable.
This test involves measuring clarity, content, believability, and action ability of the message.
__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
It is important that the advertising agency presents its objectives for the product to ____________________.
The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.
A field test does not use an artificial climate to ensure the credibility of the test.
This section handles the complaints forwarded by Advertising Standards Council of India.
A Software that Explain the additional Features of the Product
The company looked for a credible endorser to promote its product because it makes the ad _____________.
__________ is using a friendly tone as style in writing a copy.
History of the Company's VIP Clients
Cause Marketing links the service and product of a company to a social cause or issue.
This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.
Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.
In 1926, John Caples became the leading expert in ___________.
Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.
The I.T. people make sure that the agency had a fast and reliable Internet service.
This is the first phase and the hardest.
_____________ is when someone give a positive review to a product or based on his own experience.
This is a one-on-one discussion with the respondents.
There are three market segments.
This was an endorsement for Bulova clock.
An ad is a form of ____________.
The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.
For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
Picture agencies may use watermarked photos for the creative brief.
Handling the customer's objections is telling them directly the reasons why they need the product.
It is the idea that advertisers select for communicating the strategic message in a creative way.
This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F
In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
The best advertising approach for beauty product is __________________________________________.
These are endorsing a product or service based on a first-hand experience.
The sketch is when the idea rendered in the medium for sale, display, or reproduction.
An example of digital advertising is ___________________________________.
The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.
This is a continuous measurement test.
These lurked in the Internet.
This is conducted in a controlled environment in a limited scale.
These are mundane and tedious work and it is easy to procrastinate.
This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
What is cause marketing?
Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.
It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.
Even a ____________________ can be beneficial to potential clients.
This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
____________is a commercial advertising that is sent through e-mail.
Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.
This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.
The media test involves measuring the clarity of the advertisement's message.
Layout is the idea that is created in such a way as to closely mimic the
Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.
I think the foremost objective of any advertising regulatory bodies is __________________________.
This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
An advertisement of coffee with no sugar is a copywriting style called "using without".
On average, per one minute, a good announcer can read ________ words.
The best example of relationship marketing is _______________________________________________.
This segment is relatively broad and should be individually substantial
This is a positive review of the person who had used the product.
This test implies testing impact of advertising message after it is published.
After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.
An infomercial is different from TV commercial because _______________________.
Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.
Less is defiitely more when it comes to radio scripts.
This phase is the one in which the idea you've been putting together sees the light of the day.
This is done to measure the retention value of ad message.
In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.
A Testimonial from the Target Market
A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators
This is predicted to be the next big thing in advertising.
A successful ad creates an sales established after _____________.
A positive word-of-mouth can make the product ________________________.
Which of the following best describes paid advertising?
This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
__________ is endorsing a product or service based on a first-hand experience.
A good ad creates __________ to the target market. Thus, it turns wants to needs.
Word of Mouth is the impression that you left on people after a first-hand experience.
This test measures ability to communicate of the ad message.
In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
The historical ad aired for 10 minutes.
Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.
The best advertising approach for lingerie is __________________________________________.
I can describe that the most popular print ad of Globe is ______________________.
This is a short-term decision about specific, tangible tasks related to advertising method.
An example of E-mail advertisement is ___________________________________________.
Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.
The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
The most popular social media where you can place an ad is in the ______________________.
Words on a TV screen are called ___________ or CG for character generator.
__________ is conveying the message through jingle.
Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.
Radio provides the highest volume of electronic media advertising.
An ad connects the ____________ to the people who will need the product.
He prepared the creative briefs.
He reinvented the contemporary advertising agency.
To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
PPT's of a Company's New Product Lines
Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
What is a diversity marketing?
I notice that the Pond's print ad today _________________.
The copy is the model or replica built full-size before the actual advertisement or campaign.
This is the phase in which the idea you've been putting together sees the light of the day.
______________ funds may be provided by a manufacturer whose products the retailer sells.
Advertising should clearly distinguish ________________ from actual news.
Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
What is a cloud advertising?
This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
This is the manner in which an advertising appeal is carried out or presented.
The best advertising approach for private resort is __________________________________________.
Pretesting is also known as ______________.
This is the time or any part of the time when a radio or television station is on the air.
In 1842, Sears, Roebuck & Co. tried the __________.
According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.
A Product Review from an Invited Blogger
Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.
An advertisement can be an investment for company if it _______________________.
This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
This is employing sensible measure of memorability of advertisement.
This includes segment size, segment growth rate, and profit margins.
Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.
1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.
A self-regulatory board is different from a government regulatory bodies because __________________.
This must share a common objective of truth and high ethical standards in serving the public.
The best advertising approach for potato junk food is __________________________________________.
Using psychology is tapping to the audience's emotion.
The laboratory test is conducted in original setting.
Advertising can be delivered either by media or ________________.
The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
The typographer is part of the production team.
It's when you starts to evaluate the idea and determine whether it is good or bad.
A great ad can turn a simple product to a _______________ sale.
Negotiation of airtime rates with television is straightforward.
A single idea that explains why the target audience should take the action you desire.
This is the message that advertisers give to solve a communication related problem.
This is a voluntary and self-regulatory association.
The best advertising approach for red wine is __________________________________________.
The best advertising approach for minivan is __________________________________________.
The account director works under the account services.
This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).
This is copywriting style by introducing something new.
What is customer building?
In writing a radio commercial, write for ____________, not viewers.
This is determining the effectiveness of a recent campaign or advertisement.
In England, William Caxton spread handbill that contained __________.
The AdBoard in the Philippines has the power to ______________________.
Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.
Television media does not give the audience visuals, just sound.
These are the different techniques used in insuring the success of an advertisement.
Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.
This is what you like the target audience to state after having been exposed to the communication.
An example of print paid commercial for candy is ___________________________________________.
This is the one whom you wish to communicate your message.
Company's Package Deals
This is copywriting style by giving a practice advice.
An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.
An example of cause marketing is ____________________________________________.
An example of social media advertisement is ___________________________________________.
The creation of contemporary advertising agency is important because ____________________.
This is more direct and more capable to reach its target market faster.
What is a transactional marketing?
Advertising should fully disclose the conditions of the product's materials.
This is conducted to assess the impact of advertisement on sales.
Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.
If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.
Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.
________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.
This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
This is the impression that you left on people after a first-hand experience.
Internet Marketing is also known as Cloud Advertising.
A simple ______________ is the page with the audio on one side and the video on the other.
Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.
He founded the first advertising agency in 1842.
This is managed by board of governors and 16 members.
These are the directions on the forms of the execution. These provided limits to what is acceptable.
This is created in America by William Caxton in 1472 through a handbill that sells prayer books.
He created bill boards for circus.
A great ad allows you to deliver a message to a ______________.
This shows consumers the expected benefit by using a product or accessing a service.
Some of the TV commercials that were banned by the advertising regulatory bodies is _________________
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