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The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.
Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.
In this test, the consumers are asked to rate alternative advertisements.
This includes segment size, segment growth rate, and profit margins.
This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
Picture agencies may use watermarked photos for the creative brief.
In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.
Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.
This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
Advertising should fully disclose the conditions of the product's materials.
This is employing sensible measure of memorability of advertisement.
Words on a TV screen are called ___________ or CG for character generator.
This section handles the complaints forwarded by Advertising Standards Council of India.
This is to provide either periodic or continuous in-market research monitoring a brand's performance.
It is important that the advertising agency presents its objectives for the product to ____________________.
The I.T. people make sure that the agency had a fast and reliable Internet service.
In China, the first form of advertisement was by playing flute to ____________.
This is the one whom you wish to communicate your message.
Television is the oldest form of electronic media.
Some of the TV commercials that were banned by the advertising regulatory bodies is _________________
An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.
What is a specialized advertisement?
An advertisement can be an investment for company if it _______________________.
This is the phase in which the idea you've been putting together sees the light of the day.
This assumes that age groups vary in needs, which is likely in this market.
An advertisement can boost the sale of the product if it successfully creates _________________.
In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
An infomercial is different from TV commercial because _______________________.
Internet Marketing is also known as Cloud Advertising.
In experimental test, it involves knowing consumer's views about the product or service.
The copy is the model or replica built full-size before the actual advertisement or campaign.
It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.
This is the potential customer of the product or user of the service.
He prepared the creative briefs.
Radio provides the highest volume of electronic media advertising.
This is a one-on-one discussion with the respondents.
1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.
The ancient _______________ used to carve public notices among the cave walls.
What is an undercover marketing?
He founded the first advertising agency in 1842.
__________ is endorsing a product or service based on a first-hand experience.
The size of the program's audience can matter based on its ________________.
This type of advertisement sold lots of houses in San Diego.
The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
The media buyer is friendly and expected to know a wide range of people.
An example of E-mail advertisement is ___________________________________________.
Under this type are geographic spread, demographic description, and psychographic description.
This directs all types of communication in the advertising campaign.
This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.
This is good for eliminating advertisements that performed poorly.
This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.
Executive Profile of the Newly Assigned Marketing Director
A simple ______________ is the page with the audio on one side and the video on the other.
This marketing segmentation deals with firm's strategy and goal.
History of the Company's VIP Clients
He created bill boards for circus.
This is the message that advertisers give to solve a communication related problem.
These are the different techniques used in insuring the success of an advertisement.
Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
He reinvented the contemporary advertising agency.
This shows consumers the expected benefit by using a product or accessing a service.
Today, the ad is focused on _____________ and brand awareness.
Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.
Layout is the idea that is created in such a way as to closely mimic the
This is a continuous measurement test.
The best advertising approach for private resort is __________________________________________.
This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.
_____________ is when someone give a positive review to a product or based on his own experience.
Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.
What is a transactional marketing?
There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.
_______________ is a Latin word that means "to turn toward".
A great ad allows you to deliver a message to a ______________.
The best advertising approach for minivan is __________________________________________.
An __________________ is a message that introduced a product or service to a specific audience.
The AdBoard in the Philippines has the power to ______________________.
These are emotional guidelines that help select vocabulary and style of presentation.
This is predicted to be the next big thing in advertising.
The company looked for a credible endorser to promote its product because it makes the ad _____________.
There are two types of stations that will sell you airtime: broadcast and ______________stations.
This is the impression that you left on people after a first-hand experience.
Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.
Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.
This segment is relatively broad and should be individually substantial
This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
This is the first phase and the hardest.
An advertisement of coffee with no sugar is a copywriting style called "using without".
This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
This is created in America by William Caxton in 1472 through a handbill that sells prayer books.
Portfolio of the Company's Different Services
The historical ad aired for 10 minutes.
Advertising can be delivered either by media or ________________.
An example of digital advertising is ___________________________________.
This test measures ability to communicate of the ad message.
The account director works under the account services.
A Product Review from an Invited Blogger
__________ is a style in copywriting that used old words for recall.
Which of the following best describes paid advertising?
I remember that the old advertisement of Coca-Cola is ______________________.
Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.
In creating _____________under the marketing kit, create a package for high-end clients.
This is conducted for a specific client to address the client's needs.
This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
This is the time or any part of the time when a radio or television station is on the air.
A clear ______________ motivates the listener to act.
The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.
The financial analyst is meticulous and good with numbers.
A _________________ is a repetitive song created to endorse a specific product.
This is determining the effectiveness of a recent campaign or advertisement.
Communication test measures advertising impact on sales volume.
In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
Pretesting is also known as ______________.
Around 1990, the evolution of Internet paved ways to __________.
He is part of the production team.
To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.
PPT's of a Company's New Product Lines
Marketing expertise deals with main consumer needs and measurement of level of loyalty.
Post test is done before the campaign is sent to specific media.
__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
This is the imagery regarding the product or service like love, peace, or beauty.
An example of cause marketing is ____________________________________________.
This type of marketing segment is similar in group.
A _______________ is when the audience remembers the product or service came from a specific brand.
I think the foremost objective of any advertising regulatory bodies is __________________________.
A single idea that explains why the target audience should take the action you desire.
Company's Package Deals
What is a word-of-mouth?
It is the idea that advertisers select for communicating the strategic message in a creative way.
A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators
In this test, the consumers are asked to view and listen to a portfolio of advertisements.
This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.
__________ is using a friendly tone as style in writing a copy.
An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.
These are mundane and tedious work and it is easy to procrastinate.
This deals with physical forms of advertisement.
This refers to the output of copywriters.
This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.
Word of mouth is the best kind of advertisement because _______________________________________________.
The most popular social media where you can place an ad is in the ______________________.
This must share a common objective of truth and high ethical standards in serving the public.
Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.
Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.
This is the ultimate aim of all marketing effort.
This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
This is what the advertisers would like the target audience to state after having been exposed to the communication.
These are television and radio commercials.
The laboratory test is conducted in original setting.
What is Internet Marketing?
This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
Negotiation of airtime rates with television is straightforward.
This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
This is a voluntary and self-regulatory association.
Company's Current Rank in Twitter
In 1842, Sears, Roebuck & Co. tried the __________.
This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F
The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.
In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
In England, William Caxton spread handbill that contained __________.
I can describe that the most popular print ad of Globe is ______________________.
Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.
Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.
The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
A Testimonial from the Target Market
The creation of contemporary advertising agency is important because ____________________.
In creative strategy, this is the purpose for making the communication.
This is a short-term decision about specific, tangible tasks related to advertising method.
In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
Television media does not give the audience visuals, just sound.
A field test does not use an artificial climate to ensure the credibility of the test.
The best advertising approach for potato junk food is __________________________________________.
This is what you like the target audience to state after having been exposed to the communication.
Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.
Using psychology is tapping to the audience's emotion.
Most radio stations have _____________________or broadcast their programming online.
What is customer building?
Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.
It's when you starts to evaluate the idea and determine whether it is good or bad.
In writing a radio commercial, write for ____________, not viewers.
This enhanced existing relationships with customers and improves customer's loyalty.
The best advertising approach for lingerie is __________________________________________.
____________is a commercial advertising that is sent through e-mail.
This is conducted to assess the impact of advertisement on sales.
The driving impulse is to get whatever is going on in our heads down into what you intended to create.
Some undercover advertisements are _______________________________________________.
The typographer is part of the production team.
Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
These are the directions on the forms of the execution. These provided limits to what is acceptable.
______________ funds may be provided by a manufacturer whose products the retailer sells.
The laboratory test is similar in conducting survey.
An advertisement is a form of complex message because ________________________.
This is managed by board of governors and 16 members.
The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.
__________ is an indirect idea that you want the consumer to feel towards your product or service.
A good ad creates __________ to the target market. Thus, it turns wants to needs.
The ______________ in the commercial is like the headline in a print ad.
Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.
During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.
This is done to measure the retention value of ad message.
Word of Mouth is the impression that you left on people after a first-hand experience.
__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
The ad is the message that the advertisement is trying to say.
The best example of relationship marketing is _______________________________________________.
These lurked in the Internet.
This test involves measuring clarity, content, believability, and action ability of the message.
This is copywriting style by introducing something new.
A Software that Explain the additional Features of the Product
Handling the customer's objections is telling them directly the reasons why they need the product.
The sketch is when the idea rendered in the medium for sale, display, or reproduction.
I believe that an advertisement changes the people's perceptive by _____________________.
Even a ____________________ can be beneficial to potential clients.
According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.
This test implies testing impact of advertising message after it is published.
This is the main purpose for making the communication
It is important for the advertisers to disclose the reality of the product because ____________________.
In 1926, John Caples became the leading expert in ___________.
Advertising should clearly distinguish ________________ from actual news.
Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.
A positive word-of-mouth can make the product ________________________.
This is a single research study conducted by a research company with its result distributed to multiple companies.
Citing a particular history is an example of ____________ style in copywriting.
This is the manner in which an advertising appeal is carried out or presented.
This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
This is a complicated message to sell a product.
An ad connects the ____________ to the people who will need the product.
I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.
In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
A self-regulatory board is different from a government regulatory bodies because __________________.
An example of effective print advertisement is __________________________________________.
What is a cloud advertising?
What is a diversity marketing?
The best advertising approach for chocolate is __________________________________________.
A laboratory test has a limited scaled because of its controlled environment.
Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
What is cause marketing?
There are three market segments.
An ad is a form of ____________.
This is more direct and more capable to reach its target market faster.
Underline or _____________ which word you want to emphasized.
This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).
A great ad can turn a simple product to a _______________ sale.
______________ is a kind of ad that is direct and informative.
In creative process, this is the first phase and the hardest.
These are facts and perceptions that make the promise believable.
This is conducted in a controlled environment in a limited scale.
Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.
Radio is the most expensive advertising medium.
________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
This includes web pages and social advertisement.
In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
On average, per one minute, a good announcer can read ________ words.
The media test involves measuring the clarity of the advertisement's message.
This can be in form of flyers, brochures, direct mail, and big board.
Around 1950, a simple _____________ can change a human's perception.
The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.
The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.
This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
These are segment size measures, segment growth rate, and proportion of the overall market.
A successful ad creates an sales established after _____________.
Less is defiitely more when it comes to radio scripts.
__________ is conveying the message through jingle.
This is a positive review of the person who had used the product.
I notice that the Pond's print ad today _________________.
Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.
The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.
One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.
The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
Cause Marketing links the service and product of a company to a social cause or issue.
This was an endorsement for Bulova clock.
In market segmentation, the last step is defining the target market.
This is copywriting style by giving a practice advice.
Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.
The best advertising approach for beauty product is __________________________________________.
This phase is the one in which the idea you've been putting together sees the light of the day.
Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.
The best advertising approach for red wine is __________________________________________.
Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.
An example of print paid commercial for candy is ___________________________________________.
These are endorsing a product or service based on a first-hand experience.
An example of social media advertisement is ___________________________________________.
This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.
If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.
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