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The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.
Using psychology is tapping to the audience's emotion.
The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.
The best advertising approach for potato junk food is __________________________________________.
This is conducted to assess the impact of advertisement on sales.
This can be in form of flyers, brochures, direct mail, and big board.
An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
In 1842, Sears, Roebuck & Co. tried the __________.
Internet Marketing is also known as Cloud Advertising.
This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
A single idea that explains why the target audience should take the action you desire.
An example of cause marketing is ____________________________________________.
An example of digital advertising is ___________________________________.
Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
An example of print paid commercial for candy is ___________________________________________.
A field test does not use an artificial climate to ensure the credibility of the test.
A great ad can turn a simple product to a _______________ sale.
________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
Post test is done before the campaign is sent to specific media.
This is the phase in which the idea you've been putting together sees the light of the day.
An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.
During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.
This is employing sensible measure of memorability of advertisement.
Advertising can be delivered either by media or ________________.
In creating _____________under the marketing kit, create a package for high-end clients.
This assumes that age groups vary in needs, which is likely in this market.
In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
There are two types of stations that will sell you airtime: broadcast and ______________stations.
__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
Pretesting is also known as ______________.
This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
This is what the advertisers would like the target audience to state after having been exposed to the communication.
I notice that the Pond's print ad today _________________.
A self-regulatory board is different from a government regulatory bodies because __________________.
This is good for eliminating advertisements that performed poorly.
This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
The laboratory test is similar in conducting survey.
These are endorsing a product or service based on a first-hand experience.
A great ad allows you to deliver a message to a ______________.
The sketch is when the idea rendered in the medium for sale, display, or reproduction.
The account director works under the account services.
Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.
In this test, the consumers are asked to view and listen to a portfolio of advertisements.
This test measures ability to communicate of the ad message.
Marketing expertise deals with main consumer needs and measurement of level of loyalty.
This deals with physical forms of advertisement.
According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.
A laboratory test has a limited scaled because of its controlled environment.
These are mundane and tedious work and it is easy to procrastinate.
Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.
This is copywriting style by giving a practice advice.
Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.
Around 1990, the evolution of Internet paved ways to __________.
Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.
Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
In England, William Caxton spread handbill that contained __________.
These are segment size measures, segment growth rate, and proportion of the overall market.
This test implies testing impact of advertising message after it is published.
This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F
The media buyer is friendly and expected to know a wide range of people.
The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
This was an endorsement for Bulova clock.
Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.
Radio is the most expensive advertising medium.
Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.
This test involves measuring clarity, content, believability, and action ability of the message.
This is a continuous measurement test.
Television is the oldest form of electronic media.
__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.
The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
This type of marketing segment is similar in group.
__________ is endorsing a product or service based on a first-hand experience.
The copy is the model or replica built full-size before the actual advertisement or campaign.
Under this type are geographic spread, demographic description, and psychographic description.
Word of Mouth is the impression that you left on people after a first-hand experience.
The AdBoard in the Philippines has the power to ______________________.
A Software that Explain the additional Features of the Product
The ______________ in the commercial is like the headline in a print ad.
_______________ is a Latin word that means "to turn toward".
What is cause marketing?
An ad is a form of ____________.
The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.
This is the potential customer of the product or user of the service.
__________ is conveying the message through jingle.
Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
Company's Current Rank in Twitter
Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.
Negotiation of airtime rates with television is straightforward.
It's when you starts to evaluate the idea and determine whether it is good or bad.
Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.
He founded the first advertising agency in 1842.
He created bill boards for circus.
An advertisement can boost the sale of the product if it successfully creates _________________.
What is a specialized advertisement?
Today, the ad is focused on _____________ and brand awareness.
These are the different techniques used in insuring the success of an advertisement.
Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.
These are television and radio commercials.
______________ funds may be provided by a manufacturer whose products the retailer sells.
History of the Company's VIP Clients
This section handles the complaints forwarded by Advertising Standards Council of India.
This includes web pages and social advertisement.
This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.
In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
The media test involves measuring the clarity of the advertisement's message.
Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.
__________ is an indirect idea that you want the consumer to feel towards your product or service.
I think the foremost objective of any advertising regulatory bodies is __________________________.
Around 1950, a simple _____________ can change a human's perception.
Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.
What is Internet Marketing?
This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.
Some undercover advertisements are _______________________________________________.
This is a single research study conducted by a research company with its result distributed to multiple companies.
This phase is the one in which the idea you've been putting together sees the light of the day.
An advertisement is a form of complex message because ________________________.
A _________________ is a repetitive song created to endorse a specific product.
This is conducted for a specific client to address the client's needs.
The best advertising approach for beauty product is __________________________________________.
It is important for the advertisers to disclose the reality of the product because ____________________.
This is the manner in which an advertising appeal is carried out or presented.
I remember that the old advertisement of Coca-Cola is ______________________.
What is a cloud advertising?
An example of E-mail advertisement is ___________________________________________.
Company's Package Deals
This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
Radio provides the highest volume of electronic media advertising.
This is a voluntary and self-regulatory association.
This is the imagery regarding the product or service like love, peace, or beauty.
This marketing segmentation deals with firm's strategy and goal.
Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.
An advertisement can be an investment for company if it _______________________.
A Product Review from an Invited Blogger
These are facts and perceptions that make the promise believable.
After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
The creation of contemporary advertising agency is important because ____________________.
This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).
Which of the following best describes paid advertising?
What is customer building?
An ad connects the ____________ to the people who will need the product.
This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
The best example of relationship marketing is _______________________________________________.
This is the ultimate aim of all marketing effort.
__________ is a style in copywriting that used old words for recall.
The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
Handling the customer's objections is telling them directly the reasons why they need the product.
Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.
This is conducted in a controlled environment in a limited scale.
This is the first phase and the hardest.
This is the time or any part of the time when a radio or television station is on the air.
In writing a radio commercial, write for ____________, not viewers.
This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
It is the idea that advertisers select for communicating the strategic message in a creative way.
This is the main purpose for making the communication
This is a positive review of the person who had used the product.
An advertisement of coffee with no sugar is a copywriting style called "using without".
These are emotional guidelines that help select vocabulary and style of presentation.
The company looked for a credible endorser to promote its product because it makes the ad _____________.
This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
This shows consumers the expected benefit by using a product or accessing a service.
This is done to measure the retention value of ad message.
Cause Marketing links the service and product of a company to a social cause or issue.
The best advertising approach for minivan is __________________________________________.
A successful ad creates an sales established after _____________.
A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators
This segment is relatively broad and should be individually substantial
The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
In 1926, John Caples became the leading expert in ___________.
The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.
In China, the first form of advertisement was by playing flute to ____________.
There are three market segments.
In this test, the consumers are asked to rate alternative advertisements.
Less is defiitely more when it comes to radio scripts.
The most popular social media where you can place an ad is in the ______________________.
I can describe that the most popular print ad of Globe is ______________________.
If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.
What is a word-of-mouth?
Even a ____________________ can be beneficial to potential clients.
This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.
Words on a TV screen are called ___________ or CG for character generator.
The best advertising approach for lingerie is __________________________________________.
Underline or _____________ which word you want to emphasized.
This is the message that advertisers give to solve a communication related problem.
In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
This is to provide either periodic or continuous in-market research monitoring a brand's performance.
The historical ad aired for 10 minutes.
To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.
These lurked in the Internet.
This enhanced existing relationships with customers and improves customer's loyalty.
This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.
The ancient _______________ used to carve public notices among the cave walls.
Advertising should fully disclose the conditions of the product's materials.
PPT's of a Company's New Product Lines
The typographer is part of the production team.
He is part of the production team.
Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.
In experimental test, it involves knowing consumer's views about the product or service.
This refers to the output of copywriters.
The best advertising approach for red wine is __________________________________________.
Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.
This is the one whom you wish to communicate your message.
1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.
He prepared the creative briefs.
In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
A _______________ is when the audience remembers the product or service came from a specific brand.
This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
Portfolio of the Company's Different Services
__________ is using a friendly tone as style in writing a copy.
An example of effective print advertisement is __________________________________________.
This is the impression that you left on people after a first-hand experience.
What is a diversity marketing?
Word of mouth is the best kind of advertisement because _______________________________________________.
Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.
This is created in America by William Caxton in 1472 through a handbill that sells prayer books.
Layout is the idea that is created in such a way as to closely mimic the
A positive word-of-mouth can make the product ________________________.
This is a one-on-one discussion with the respondents.
This is predicted to be the next big thing in advertising.
The ad is the message that the advertisement is trying to say.
Picture agencies may use watermarked photos for the creative brief.
Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.
The financial analyst is meticulous and good with numbers.
This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.
This is managed by board of governors and 16 members.
A Testimonial from the Target Market
Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.
Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.
These are the directions on the forms of the execution. These provided limits to what is acceptable.
In market segmentation, the last step is defining the target market.
This must share a common objective of truth and high ethical standards in serving the public.
I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.
The size of the program's audience can matter based on its ________________.
This type of advertisement sold lots of houses in San Diego.
He reinvented the contemporary advertising agency.
It is important that the advertising agency presents its objectives for the product to ____________________.
For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
Executive Profile of the Newly Assigned Marketing Director
This is what you like the target audience to state after having been exposed to the communication.
The best advertising approach for chocolate is __________________________________________.
Television media does not give the audience visuals, just sound.
The laboratory test is conducted in original setting.
Communication test measures advertising impact on sales volume.
An example of social media advertisement is ___________________________________________.
This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.
This directs all types of communication in the advertising campaign.
Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.
______________ is a kind of ad that is direct and informative.
____________is a commercial advertising that is sent through e-mail.
A clear ______________ motivates the listener to act.
This is copywriting style by introducing something new.
The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.
It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.
This is a complicated message to sell a product.
This is determining the effectiveness of a recent campaign or advertisement.
In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.
One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.
What is an undercover marketing?
This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
_____________ is when someone give a positive review to a product or based on his own experience.
Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.
I believe that an advertisement changes the people's perceptive by _____________________.
On average, per one minute, a good announcer can read ________ words.
The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.
Most radio stations have _____________________or broadcast their programming online.
This includes segment size, segment growth rate, and profit margins.
An infomercial is different from TV commercial because _______________________.
In creative strategy, this is the purpose for making the communication.
This is more direct and more capable to reach its target market faster.
A simple ______________ is the page with the audio on one side and the video on the other.
In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
The best advertising approach for private resort is __________________________________________.
This is a short-term decision about specific, tangible tasks related to advertising method.
Some of the TV commercials that were banned by the advertising regulatory bodies is _________________
There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.
An __________________ is a message that introduced a product or service to a specific audience.
In creative process, this is the first phase and the hardest.
What is a transactional marketing?
The I.T. people make sure that the agency had a fast and reliable Internet service.
A good ad creates __________ to the target market. Thus, it turns wants to needs.
Citing a particular history is an example of ____________ style in copywriting.
In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
Advertising should clearly distinguish ________________ from actual news.
The driving impulse is to get whatever is going on in our heads down into what you intended to create.
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