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The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.
Radio is the most expensive advertising medium.
The laboratory test is conducted in original setting.
During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.
An ad connects the ____________ to the people who will need the product.
Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.
A great ad allows you to deliver a message to a ______________.
This is more direct and more capable to reach its target market faster.
A great ad can turn a simple product to a _______________ sale.
Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.
The creation of contemporary advertising agency is important because ____________________.
_____________ is when someone give a positive review to a product or based on his own experience.
This is a single research study conducted by a research company with its result distributed to multiple companies.
I believe that an advertisement changes the people's perceptive by _____________________.
He prepared the creative briefs.
This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
This is conducted for a specific client to address the client's needs.
The best advertising approach for chocolate is __________________________________________.
In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
An example of social media advertisement is ___________________________________________.
Even a ____________________ can be beneficial to potential clients.
1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.
This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.
This is good for eliminating advertisements that performed poorly.
On average, per one minute, a good announcer can read ________ words.
This is the first phase and the hardest.
These are emotional guidelines that help select vocabulary and style of presentation.
Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.
This shows consumers the expected benefit by using a product or accessing a service.
The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
Layout is the idea that is created in such a way as to closely mimic the
__________ is endorsing a product or service based on a first-hand experience.
This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
Pretesting is also known as ______________.
This segment is relatively broad and should be individually substantial
Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
This test involves measuring clarity, content, believability, and action ability of the message.
This is a voluntary and self-regulatory association.
A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators
These are the directions on the forms of the execution. These provided limits to what is acceptable.
In creative process, this is the first phase and the hardest.
This is done to measure the retention value of ad message.
This is a one-on-one discussion with the respondents.
There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.
I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.
Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.
The best advertising approach for beauty product is __________________________________________.
This is the time or any part of the time when a radio or television station is on the air.
Communication test measures advertising impact on sales volume.
In market segmentation, the last step is defining the target market.
This type of marketing segment is similar in group.
There are three market segments.
What is a word-of-mouth?
This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.
An ad is a form of ____________.
A clear ______________ motivates the listener to act.
The best example of relationship marketing is _______________________________________________.
Picture agencies may use watermarked photos for the creative brief.
Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.
An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
_______________ is a Latin word that means "to turn toward".
The media buyer is friendly and expected to know a wide range of people.
Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.
This is the main purpose for making the communication
An advertisement can boost the sale of the product if it successfully creates _________________.
An example of print paid commercial for candy is ___________________________________________.
After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.
Most radio stations have _____________________or broadcast their programming online.
An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.
Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.
An example of cause marketing is ____________________________________________.
This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
An infomercial is different from TV commercial because _______________________.
This is copywriting style by giving a practice advice.
A simple ______________ is the page with the audio on one side and the video on the other.
__________ is a style in copywriting that used old words for recall.
This test implies testing impact of advertising message after it is published.
This is predicted to be the next big thing in advertising.
This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.
An example of effective print advertisement is __________________________________________.
The ad is the message that the advertisement is trying to say.
Television is the oldest form of electronic media.
In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
These are endorsing a product or service based on a first-hand experience.
This is the one whom you wish to communicate your message.
This directs all types of communication in the advertising campaign.
In creating _____________under the marketing kit, create a package for high-end clients.
This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F
The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.
Executive Profile of the Newly Assigned Marketing Director
This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
What is Internet Marketing?
This is what you like the target audience to state after having been exposed to the communication.
Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.
The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.
To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
The I.T. people make sure that the agency had a fast and reliable Internet service.
________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
I remember that the old advertisement of Coca-Cola is ______________________.
The best advertising approach for minivan is __________________________________________.
In this test, the consumers are asked to rate alternative advertisements.
Around 1990, the evolution of Internet paved ways to __________.
This is to provide either periodic or continuous in-market research monitoring a brand's performance.
This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
This type of advertisement sold lots of houses in San Diego.
Handling the customer's objections is telling them directly the reasons why they need the product.
This is the manner in which an advertising appeal is carried out or presented.
Advertising should fully disclose the conditions of the product's materials.
Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.
What is customer building?
This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).
In 1842, Sears, Roebuck & Co. tried the __________.
Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.
____________is a commercial advertising that is sent through e-mail.
Television media does not give the audience visuals, just sound.
It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.
This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
This includes web pages and social advertisement.
The company looked for a credible endorser to promote its product because it makes the ad _____________.
The AdBoard in the Philippines has the power to ______________________.
Today, the ad is focused on _____________ and brand awareness.
This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
He reinvented the contemporary advertising agency.
This is the potential customer of the product or user of the service.
In this test, the consumers are asked to view and listen to a portfolio of advertisements.
This is conducted to assess the impact of advertisement on sales.
A single idea that explains why the target audience should take the action you desire.
__________ is using a friendly tone as style in writing a copy.
I can describe that the most popular print ad of Globe is ______________________.
The best advertising approach for lingerie is __________________________________________.
A laboratory test has a limited scaled because of its controlled environment.
In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
This is determining the effectiveness of a recent campaign or advertisement.
Less is defiitely more when it comes to radio scripts.
This is created in America by William Caxton in 1472 through a handbill that sells prayer books.
Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.
Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.
A successful ad creates an sales established after _____________.
This is the impression that you left on people after a first-hand experience.
______________ is a kind of ad that is direct and informative.
This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
A Software that Explain the additional Features of the Product
This includes segment size, segment growth rate, and profit margins.
Using psychology is tapping to the audience's emotion.
This is conducted in a controlled environment in a limited scale.
This is employing sensible measure of memorability of advertisement.
Around 1950, a simple _____________ can change a human's perception.
Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.
He founded the first advertising agency in 1842.
Some of the TV commercials that were banned by the advertising regulatory bodies is _________________
A self-regulatory board is different from a government regulatory bodies because __________________.
Some undercover advertisements are _______________________________________________.
Word of Mouth is the impression that you left on people after a first-hand experience.
This must share a common objective of truth and high ethical standards in serving the public.
The sketch is when the idea rendered in the medium for sale, display, or reproduction.
What is a specialized advertisement?
Company's Current Rank in Twitter
The best advertising approach for potato junk food is __________________________________________.
__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
______________ funds may be provided by a manufacturer whose products the retailer sells.
Which of the following best describes paid advertising?
In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.
Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.
These are the different techniques used in insuring the success of an advertisement.
Marketing expertise deals with main consumer needs and measurement of level of loyalty.
The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
Advertising can be delivered either by media or ________________.
What is a transactional marketing?
This was an endorsement for Bulova clock.
It is important for the advertisers to disclose the reality of the product because ____________________.
The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.
This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
Cause Marketing links the service and product of a company to a social cause or issue.
Advertising should clearly distinguish ________________ from actual news.
This can be in form of flyers, brochures, direct mail, and big board.
In China, the first form of advertisement was by playing flute to ____________.
What is a cloud advertising?
Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.
These are facts and perceptions that make the promise believable.
This is the phase in which the idea you've been putting together sees the light of the day.
A Product Review from an Invited Blogger
Post test is done before the campaign is sent to specific media.
PPT's of a Company's New Product Lines
He is part of the production team.
Company's Package Deals
This is what the advertisers would like the target audience to state after having been exposed to the communication.
This is a continuous measurement test.
Radio provides the highest volume of electronic media advertising.
This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
This assumes that age groups vary in needs, which is likely in this market.
__________ is conveying the message through jingle.
A Testimonial from the Target Market
The account director works under the account services.
The typographer is part of the production team.
It's when you starts to evaluate the idea and determine whether it is good or bad.
According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.
The most popular social media where you can place an ad is in the ______________________.
An example of E-mail advertisement is ___________________________________________.
These lurked in the Internet.
It is the idea that advertisers select for communicating the strategic message in a creative way.
These are segment size measures, segment growth rate, and proportion of the overall market.
A positive word-of-mouth can make the product ________________________.
Negotiation of airtime rates with television is straightforward.
The best advertising approach for red wine is __________________________________________.
The historical ad aired for 10 minutes.
Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.
I notice that the Pond's print ad today _________________.
In creative strategy, this is the purpose for making the communication.
In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
The ______________ in the commercial is like the headline in a print ad.
History of the Company's VIP Clients
The ancient _______________ used to carve public notices among the cave walls.
Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.
Under this type are geographic spread, demographic description, and psychographic description.
The best advertising approach for private resort is __________________________________________.
This section handles the complaints forwarded by Advertising Standards Council of India.
The size of the program's audience can matter based on its ________________.
An advertisement is a form of complex message because ________________________.
Internet Marketing is also known as Cloud Advertising.
This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.
Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.
In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
These are television and radio commercials.
Words on a TV screen are called ___________ or CG for character generator.
An advertisement of coffee with no sugar is a copywriting style called "using without".
This refers to the output of copywriters.
This is copywriting style by introducing something new.
A _______________ is when the audience remembers the product or service came from a specific brand.
Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.
This is managed by board of governors and 16 members.
It is important that the advertising agency presents its objectives for the product to ____________________.
A field test does not use an artificial climate to ensure the credibility of the test.
What is cause marketing?
This deals with physical forms of advertisement.
Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.
The financial analyst is meticulous and good with numbers.
This is a complicated message to sell a product.
This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.
Citing a particular history is an example of ____________ style in copywriting.
__________ is an indirect idea that you want the consumer to feel towards your product or service.
The media test involves measuring the clarity of the advertisement's message.
This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.
In experimental test, it involves knowing consumer's views about the product or service.
What is a diversity marketing?
Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.
This marketing segmentation deals with firm's strategy and goal.
What is an undercover marketing?
Portfolio of the Company's Different Services
An advertisement can be an investment for company if it _______________________.
This is a short-term decision about specific, tangible tasks related to advertising method.
These are mundane and tedious work and it is easy to procrastinate.
This is the imagery regarding the product or service like love, peace, or beauty.
In 1926, John Caples became the leading expert in ___________.
An __________________ is a message that introduced a product or service to a specific audience.
The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.
I think the foremost objective of any advertising regulatory bodies is __________________________.
In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
A good ad creates __________ to the target market. Thus, it turns wants to needs.
Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.
The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.
Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.
The copy is the model or replica built full-size before the actual advertisement or campaign.
This is the ultimate aim of all marketing effort.
Word of mouth is the best kind of advertisement because _______________________________________________.
This enhanced existing relationships with customers and improves customer's loyalty.
There are two types of stations that will sell you airtime: broadcast and ______________stations.
In writing a radio commercial, write for ____________, not viewers.
In England, William Caxton spread handbill that contained __________.
The laboratory test is similar in conducting survey.
The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.
A _________________ is a repetitive song created to endorse a specific product.
__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
This phase is the one in which the idea you've been putting together sees the light of the day.
This is a positive review of the person who had used the product.
The driving impulse is to get whatever is going on in our heads down into what you intended to create.
This test measures ability to communicate of the ad message.
An example of digital advertising is ___________________________________.
This is the message that advertisers give to solve a communication related problem.
He created bill boards for circus.
The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
Underline or _____________ which word you want to emphasized.
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Related SubjectFinancial Management
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