Social Media Communications and Marketing

YouTube

• Digital video

A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).

• Search Engine Marketing (SEM)

__ is diverse as the usage of internet – connected devices such as tablets, computers, smart phones, and games soothes to involve consumers with online marketing

• Digital Marketing

Social Networks

• These sheets are used to connect and link with friends, colleagues and other operators in order to part media, content and communications.

The main step in a user’s interaction with your app.

• Acquisition

Seeking to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.

• Hacking

Micro Blogs

• are blogging gears that feature short posts, as opposed to journal- style posts.

Is WWW stands:

• True
• False

What is the stage 5 of social media research project lifecycle?

• IMPLEMENTATION
• TOOLS AND OUTPUT
• DATA
• RESEARCH PHASE

__ inspires collaboration and discourse, including basic conversation in the middle of people and entities of the similar interests, concerns or professions.

• Consumer-generated content

All through the early 2000s, marketing through cell phones’ __(SMS) turn into increasingly common in Europe and portions of Asia.

• Short Message Service

The multi-channel communications use push and pull message technologies simultaneously.

• Other Types of Digital Marketing

________ Google Play and Apple’s App Store equally offer in-store advertising that app managers can purchase to drive downloads.

• Search advertising
• Ads
• Social
• advertising

Stage 3

• TOOLS AND OUTPUT

______ or distribution changes products from the producer to the consumer.

• Placement
• Pricing
• Promotion
• Product

Is the definition of Digital Technologies:

• Is the definition of Digital Technologies:
• Select one:
• True
• False

Exchange of messages with relevance for one precise location at one exact point in time (e.g., Facebook Places; Foursquare).

• Slow-Timer
• Quick-timer
• Space locator
• Space timer

_______law created from telecom regulation when it was acknowledged that a telephone company had access to unprecedented levels of information.

• Modern consumer privacy
• Modern consumer program
• Modern service privacy
• Mild consumer privacy

__, micro blogging and social networks are in the midst of the utmost popular forms of user-generated content.

• Blogging

iTunes

• Podcasting

Give at least one Application of Digital Media in Research.

• Online Ethnography

________ One of the most common and popular app acquisition channels. Except you already have a large audience, paid social advertising, in particular, and is expected to be the furthermost effective channel.

• Activation
• Social
• Funnel concept
• Retention

The United States Federal Trade Commission recommended a “________” mechanism to allow Internet users to opt-out of behavioral targeting in 2011

• Do Not Track
• Do Not Tell
• Do Not Talk
• Do Not Disturb

_______ sites have further aggregated user content around comparable topics, tasks and people, creating online communities that have proven to be lucrative targets for online advertising.

• Social issues
• Social media
• Social mediated
• Social science

It is disguised questionable activities by performing services such as displaying the weather or providing a search bar.

• Spyware or Adware

Also written as Trade-mark

• Trademark

_______ on web pages definitely meant for access by mobile devices is also an option.

• Ads
• Advertising
• Commercial
• Marketing

Pricing

• The main means by which customer judge the attractiveness of a product or service–can also be affected due to broader access to customers thru online channels.

Emails containing links to websites infected with malware, also well-known as _____

• email sent
• email spoofing
• email spot
• email thread

______ is an example of a social engineering technique used to deceive or mislead users and exploit the poor usability of current web security technologies.

• Patents
• Create
• Phishing
• Published

The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.

• Display Advertising

Social media applications used on mobile devices are known as ___________

• mobile social media
• mobile social science
• mobile social mediated
• mobile social communication

It is fake website posing as a legitimate site.

• Domain Hijacking

Promotion

• It is the marketing mix element most impacted by social media

Stage 5

• IMPLEMENTATION/ PUBLICATION/ACTION

Space-timers

• location and time sensitive

Social Media - are not websites and applications that enable users to create and share content or to participate in social networking.

• True
• False

________refers to a marketing technique that uses pre-existing social networks and other technologies to create increases in brand awareness or to achieve other marketing objectives (such as product sales) over and done with self- replicating viral processes, analogous to the spread of viruses or computer viruses.

• Social
• Retention
• Real-world Incentives
• Viral marketing

What is the definition of Viral Marketing?

__marketing is characterized by customers enthusiastically looking for marketing content.

• Pull Digital

Wikis

• s let a community of persons to add and edit content in a community - based data base.

When "Do Not Track" establish?

Social media in __ lets everyone to express an opinions or ideas anywhere laterally the company’s track to market.

• business

What are the simplified stages of Funnel?

• Acquisition, Activation, Retention

Quick-timers

• Quick-timers
• Answer:
• only time sensitive

It means turning your app into a consistent destination for your user.

• Retention

__ is applied in areas as well as problem processing, news, gossip and research.

• Consumer content

__ is the study of individuals, groups, or organizations and the procedures they use to select, purchase and dispose of services, products, experiences, or ideas.

• Consumer behavior

__ (SEO) It is the practice of employing numerous strategies to allow web sites to rank exceedingly in Search Engine Results Pages (SERPs).

• Search Engine Optimization

__________The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.

• Retention
• Activation
• Manual
• Social

__A Google service that allows brands to buy definite key words to raise the position of their ads in mobile search rankings.

• Double Click for Advertisers

________ is beneficial as a model, though in reality users frequently go back and forth among stages, so you may also hear this referred to as the “mobile engagement loop”.

• Retention
• funnel concept
• Social
• Activation

_______ is perhaps to be the marketing mix element most impacted by social media

• Placement
• Product
• Pricing
• Promotion

______ can act as secondary or tertiary corporate sites that integrate and link these promotional elements back to the brand’s messaging.

• Social networking company
• Social networking sites
• Social marketing sites
• Social media sites

__ is a method of on line advertising creates on social networking sites such as Face book.

• Social Network Advertising

Placement

• It changes products from the producer to the consumer. With the Internet and social media websites, consumers now have entrance to more channels than ever to research, purchase and evaluate products.

__ is frequently used to understand what appeals and demands to buyers: thought triggers, colors, images and sounds; all of these aspects address psychological buying behaviors.

• Extensive Research

Particular companies sponsor entire games to drive consumer arrangement, a practice and drill that is known as __or ad-funded mobile gaming.

• Mobile advergaming

One of the furthermost popular forms of mobile advertising is __.

• Text messaging

Web Blogs

• Blogs are often watched as online journals that order content chronologically, or by date, month, year and category.

__ is a combined term for websites and applications which is the emphasis is on communication, community - based input, interaction, content-sharing and collaboration.

• Social Media

__ advertising upsurges a website’s visibility and reach by showing links to the web site’s landing pages at the top or bottom of a SERP.

• Paid search engine

______ is an external application that alters system settings (like a browser’s home page), spawns pop-ups, and inserts advertisements into non-affiliated web pages.

• Malute
• Malware
• Mall
• Malfunction

___________ is the main body for policy issues and regulations separately from being a basic service provider to rest of country.

• NEDA
• DOLE
• DoT
• DoH

This technique, which is also known as ______, uses a fake website posing as a legitimate site

• domain hijacking
• domain data
• domain hacker
• domain system

For the reason that mobile marketing is conducted using wireless networks, it is also known as “__”.

• Wireless marketing

_______ measures are those occupied by commercial organizations to make certain that confidential customer data is not taken or abused.

• Consumer service
• Consumer program
• Consumer privacy
• Client privacy

________ If you have more than one app, a good way to obtain users is to use one app to endorse another.

• Funnel Concept
• App cross-promotion
• Social
• Search Advertising

________ are also progressively accessing information from mobile devices, as opposed to desktop or laptop computers.

• Consumers
• Resellers
• Borrowers
• Sellers

__ is typically carried out thru applications or text messages.

• Mobile Advertising

__It is the aptitude for administrations and persons to endorse and promote their product or service over mobile devices.

• Mobile Advertising

Deceive or mislead users and exploit the poor usability of current web security technologies.

• Phishing

What is the short acronym for Search Engine Optimization?

• MEO
• SEO
• CEO

A form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.

• Affiliate marketing

during the _____, the World Wide Web has essentially changed the way businesses market to end users and consumers.

• 20th
• 1980s
• 1990s
• 1970s

________–the main means by which customer judge the attractiveness of a product or service–can also be affected due to broader access to customers thru online channels.

• Placement
• Promotion
• Product
• Pricing

What is the definition of Social Networks?

Credit is more than just a plastic card; it’s your financial future. Before you sign on the scattered line, make sure you “_________”

• credit card
• Debit card
• speak credit
• speak card

______ can rapidly adapt to an organization’s research needs, while keeping pace with internal development processes.

• Analog concept
• Analog technologies
• Digital technologies
• Digital content

Fully automatic mobile networks were first introduced in the early to mid-1980s (the 1G generations). Up until the early ______,

• 1990
• 2000
• 19980
• 1970

What is the stage 2 for Social media research project lifecycle?

• TOOLS AND OUTPUT
• RESEARCH PHASE
• DATA
• RATIONAL

Most browsers can block _______ cookies using distinct mechanisms to increase privacy and reduce tracking by advertising and tracking companies.

• fourth-party
• third-party
• second-party
• first-party

The word “__” comes in the mainstream usage throughout 2005, later on its rise in web publishing and new media content production circles.

• User-generated content

What is the stage 3 of social media research project lifecycle?

• TOOLS AND OUTPUT
• RESEARCH PHASE
• RATIONALE
• DATA

A form of online advertising found on social networking sites such as Facebook.

• Social Network Advertising

_____ means turning your app into a consistent destination for your user.

• Funnel concept
• Retention
• Social
• Activation

What SOPA stands for?

______ discusses to activities that seek to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.

• Mailing
• Chating
• Texting
• Hacking

______ also makes users susceptible to the theft of sensitive information including social security numbers and credit card data.

• Adware
• Malfunction
• Malware
• Spyware

__ are communicating platforms where content is created, distributed and shared by individuals on the web.

• Social Media

As of December 2012, how many Facebook users?

Copyright is "not right to copy".

• True
• False

QR - Quick Response Codes

• True
• False

Is QR code stands for:

• True
• False

Is the practice of employing various strategies to allow websites to rank highly in Search Engine Results Pages (SERPs).

• Search Engine Optimization (SEO)

_________App stores need text and picture descriptions of every app. writing your listing considerately is serious to convincing users to download it.

• Search Advertising
• App store listing
• Funnel concept
• Real-world Incentives

________ has turn into an important, albeit virtual, location where companies are spending more time and money to target and influence consumers.

• World Wide Webster
• World Wide Web
• World War Web
• Whole Wide Web

_____mobile marketing can comprehend a timed slideshow of images, text, audio, and video.

• MMS
• MSM
• SMS
• SSM

What is the definition of Action-gate?

Transfer of old-style social media applications to mobile devices (e.g., watching a YouTube video or reading a Wikipedia entry)

• Space locator
• Quick timer
• Slow timer
• Space timer

Exchange of messages, with relevance for one exact location, which are tagged to a definite place and read later by others (e.g.,Yelp; Qype)

• Quick timer
• Space locator
• Space timer
• Slow timer

Give at least one Online Marketing.

• Paid Media

__On the concept and idea that appropriately targeted ads will bring more consumer interest, the publisher (or seller) can charge a premium or finest for these ads over random advertising (or ads) based

• Behavioral Targeting
• on the context and perspective of a site.

Practice of granting the right to easily distribute and adapt intellectual property with the requirement that the same rights be preserved in derivative works formed from the property.

• Copyleft

It is external application that alters system settings, spawns pop-ups, and inserts advertisements into non-affiliated systems.

• Malware

Content Communities

• Content Communities
• Answer:
• establish, share and comment on different kinds of content, counting images and videos.

Many techniques used to analyze social media data are niche skills influenced by analysts.

• BUSINESS AS USUAL
• RESEARCH PHASE
• TOOLS AND OUTPUT
• IMPLEMENTATION

__can be used on its own or in conjunction with further forms of targeting based on factors similar to geography, demographics, or contextual web page content.

• Behavioral marketing

__ networks are flattering more popular, with Instagram having now surpassed Twitter in its amount of operators.

• Visual Social

_________is a software application aimed to run smartphones, tablet computers, and other mobile devices.

• Mobile issues
• Mobile phone
• mobile app
• Mobile ads

What do you called the emails containing links to websites infected with malware?

• email spoofing

__Some of the eldest and most popular forms of social media are blogs. Blogs are often watched as online journals that order content chronologically, or by date, month, year and category.

• Web Blogs

What SMS stands for?

_______ are obliged to give users the option to revoke permission for contextual and behavioral targeting.

• Website owners
• mobile owners
• Website party
• Web site

What is the stage 1 for Social media research project lifecycle?

• RESEARCH PHASE
• TOOLS AND OUTPUT
• DATA
• RATIONALE - BUSINESS/CITIZEN NEED

Importance to Marketer Allows marketer to establish a public voice and online presence.

• True
• False

Slow-timers

• neither location, nor time sensitive

The range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.

• Behavioral Targeting

______is progressively making use of developments in Web 2.0 technologies and online communities.

• Methods of research
• Marketing
• Market concept
• Market research

________ these individuals have only known a world with the Internet, and are just as or more contented and comfortable interacting with brands in online instead of offline environments.

• digital navigator
• digital science
• digital codes
• digital natives

Ask.com

• Question-answers databases

A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.

• Customer Relationship Management

Tumblr

• Microblogs

Online advertisers can vary advertisements, creation consumer directing more well-organized and precise.

__ uses demographic and geographic targeting – apprehending users’ cookie and browser history to switch and control demographics, location, and interests – to target applicable ads to those browsers.

• Display advertising

Consumer privacy concerns date back to the first commercial couriers and bankers who imposed strong measures to look after __________

• Client service
• Client privacy
• customer privacy
• customer service

The one's who hacked the devices.

• Hacker

__web sites let a community of persons to add and edit content in a community - based data base.

• Wiki

_______ and organizations institute customer privacy measures to make certain that confidential customer data is not stolen or abused.

• Modern service privacy
• Residential companies
• Residential Building
• Commercial companies

__ discusses about the range of technologies and techniques that are being use by an online website publishers and advertisers

• behavioral targeting

Stage 6

• BUSINESS AS USUAL

Social media research is a new area of analysis. It is frequently far quicker and cheaper than other forms of analysis and data is available in or close to real time.

• TOOLS AND OUTPUT
• DATA
• RESEARCH PHASE
• RATIONALE

_______ comprises any form of research that uses data derived from social media sources.

• social media concept
• social mediated research
• social science research
• social media research

Whilst research in government should never be research for research’s sake, the infancy of social media research means than work will to be expected is exploratory.

• RESEARCH PHASE
• IMPLEMENTATION
• TOOLS AND OUTPUT
• BUSINESS AS USUAL

__ is the run-through promoting of brands over the mobile devices such as smartphones, tablets and portable media players.

• Mobile marketing

Blogger

• Blogs

__(QR) codes have also gained and expanded in popularity after first being introduced in European and Asian mobile markets.

• Quick response

The __ Commission has also raised a number of concerns and apprehensions related to online data collection (of personal data), profiling, and behavioral targeting, and they are looking to enforce existing

• European
• and prevailing regulations.

__ Cell phone owners enter into a third - party settlement that lets advertisements to run on their screen while their phone is idle in exchange for a discount or other promotion.

• Idle screen advertising

__ behavior combines identification and suggestion to prompt a specific buyer behavior

• Societal buying

are available for unambiguously analyzing social media data. They help make entree and analysis easier for researchers.

• TOOLS AND OUTPUT
• RATIONALE
• RESEARCH PHASE
• DATA

______. When using social networking sites, keep your business. Update your privacy settings to restrict access to people you trust.

• Socialize safely online
• Understand credit
• Consider the National Do Not Call Registry.
• P2P file-sharing can be risky

What is the definition of Behavioral Marketing?

__ is usually based on a call – to - action or quantifiable campaign outcome for instance an acquiesced web form or sale. Currently, this is classically accomplished over contracting with an affiliate

• Web traffic
• network.

T or F:

• True
• False

The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.

• Activation

_______Proposing a product giveaway, sweepstakes entry, or some other noticeable reward in exchange for an app install is a common strategy.

• Real-world incentives
• Activation
• Social
• Retention

When was the year that Push Notification introduced?

__ offers supplementary opportunities for brands looking to convey promotional and advertising messaging within mobile games.

• Game mobile marketing

__ Social networking web sites permit users to form web pages containing personal portfolios and interests.

• Social Networks

Well-thought-out as protective or reciprocal in contrast with permissive free software licenses and require that information essential for reproduce and modification.

• Copyleft Software LIcenses

__are audio and video documents available that are over contribution services such as Apple I Tunes

• Pod casts

The _____, or more exactly, the World Wide Web, has removed time and geographic constraints for both consumers and businesses looking to connect regardless of physical location.

• Hotspot
• Data
• Internet
• Bluetooth

Marketing organizations must be ready to change product features and ingredients as dictated by changes in consumer perception, as well as competitive and economic environment.

• Placement
• Pricing
• Promotion
• Product

_________ is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures.

• Client privacy protection
• Consumer privacy program
• Consumer program protection
• Consumer privacy protection

_______were first introduced by Apple with the advent of the iPhone in the year of 2007.

• Push up/down
• Push notifications
• Pusb Botton
• Push Charger

What is the definition of Mobile Application or Mobile App/

What do you called the online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.

• Digital Advertising

Product

• Marketing organizations must be ready to change product features and ingredients as dictated by changes in consumer perception, as well as competitive and economic environments.

What is the definition of Social Media Research?

Display advertising is the tradition of banner ads or web banners is located on a third - party website or blog to drive traffic to a commercial website and increase product mindfulness

• Display Advertising

What is the short acronym of "Preventing Real Online Threats To Economic Creativity and Theft of Intellectual Act"?

• PIPA

__ are blogging gears that feature short posts, as opposed to journal- style posts. Operators are usually restricted to placement a few lines of text, or up loading exact images and videos.

• Micro blogs

Who created Mobile Marketing?

______ allow brands to professionally collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.

• Social media analytics
• Social media concept
• Social media science
• Social media research

A form of IP that gives its owner the legal right to exclude or eliminate others.

• Patent

_________ Association offers a set of guidelines and standards that provide the recommended format of ads, presentation, and metrics used in reporting.

• Mobile notifications
• Mobile ads
• Mobile Marketing
• Mobile phone

It is characterized by consumers actively seeking marketing content. Consumers might use tactics including search engines, email newsletters, text messaging, or web feeds to search for brand information.

• Pull Digital Marketing

__ can then use this data to make well-defined audience segments based on visitors that have comparable profiles

• Site publishers

Stage 1

• RATIONALE - BUSINESS/CITIZEN NEED

A variation of social, legal and political issues arise from the interaction of the public's possible expectation of privacy and the collection and dissemination of data by businesses or _______.

• Goal
• Vision
• merchants
• Store

It occurs when marketers send messages with or without the consent of the recipients.

• Push Digital Marketing

Internet browsers usually provide a “__________” dialogue that consents web users to delete all history, including cookies, the Internet cache, saved form data, passwords and Internet downloads.

• prefix
• reference
• preferences
• referal

What is the stage 4 of social media research project lifecycle?

• TOOLS AND OUTPUT
• RESEARCH PHASE
• RATIONALE
• DATA

What DoT stands for?

What SEO stands for?

Lecturers Andreas Kaplan and __ of the ESCP European Business School describe social media as “a group of Internet-based presentations that build on the ideological and technological foundations of Web 2.0, and that allow the

• Michael Haenlein
• creation and discussion of user-generated content.”

Stage 4

• RESEARCH PHASE

These applications are also referred to as ______ or adware, as they disguise questionable activities by performing services such as displaying the weather or providing a search bar.

• Spyderweb
• malfunction
• Malware
• spyware

______ available from social media sources differ but could include: frequencies (e.g. volumes of posts);

• RATIONALE
• RESEARCH PHASE
• TOOLS AND OUTPUT
• DATA

Transfer of traditional social media applications to mobile devices to upsurge immediacy (e.g., posting Twitter messages or Facebook status updates)

• Quick timer
• Slow timer
• Space locator
• Space timer

Because of the diverse characteristics of social media platforms, the chosen platform should meet the needs of the research question.

• TOOLS AND OUTPUT
• RATIONALE
• DATA
• RESEARCH PHASE

__ Understanding and accepting consumers’ social behavior online and offline is essential and necessary to evolving viable marketing communications strategies.

• Social Behavior of Consumers

micro targeting has a tendency to to create smaller audiences, and results in advanced creation and distribution costs.

_________ refers to some self-taught expert kid or rogue programmer skilled at modifying computer hardware or software so it can be used in ways outside the original developers' intent.

• Hooker
• hacker
• Fixer
• Miner

Visual Social Networks

• Records have revealed that a tweet that contains an image has a 150% more chance of existence shared.

It is generally carried out via text messages or applications.

• Mobile Advertising

__ establish, share and comment on different kinds of content, counting images and videos.

• Content Communities

__is a technique of online advertising whereas advertisers place campaigns with a feasibly large number of producers, who are solitary paid media dues when the advertiser accepts web traffic.

• Affiliate marketing

__ Companies design applications, comprising games and videos that deeply promote their brand.

• APP-VERTISING

It is a method of marketing that pursues to endorse and recommend websites by growing their discernibility in __(SERPs).

• search engine result pages

Space-locators

• only location sensitive

_______ is the main step in a user’s interaction with your app.

• Social
• Retention
• Acquisition
• Activation

The definition of MMS Mobile Marketing is:

• True
• False

Give at least one Online Marketing Communication Options.

Stage 2

• DATA

The science of using psychology and demographics to better understand consumers.

• Psychographics

The one who recommended "Do Not Tract"

• United States Federal Trade Commission

Give at least one Dissimilar mobile strategy.

• Idle screen advertising

What is the definition of Mobile Marketing?

Mobile phones have become as common as televisions. Phenomenal adoption of mobiles through the globe has increased and improved due to rise in digital mobility and connectivity.

• Mobile Sector
• Development Sector
• Mobile Game
• Content Development

__Social networking sites also disclose massive amounts of information about possible interest in products and services.

• Consumer Intelligence

__ Behavior Once consumers visit a web site, data is gathered about their online behavior and performance.

• Online consumer