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Explores effective strategies and techniques for leveraging social media platforms to engage audiences, build brand presence, and drive business growth.
Seeking to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.
Online advertisers can vary advertisements, creation consumer directing more well-organized and precise.
What SOPA stands for?
What is the definition of Action-gate?
__ uses demographic and geographic targeting – apprehending users’ cookie and browser history to switch and control demographics, location, and interests – to target applicable ads to those browsers.
__ is the run-through promoting of brands over the mobile devices such as smartphones, tablets and portable media players.
___________ is the main body for policy issues and regulations separately from being a basic service provider to rest of country.
These applications are also referred to as ______ or adware, as they disguise questionable activities by performing services such as displaying the weather or providing a search bar.
One of the furthermost popular forms of mobile advertising is __.
It means turning your app into a consistent destination for your user.
It occurs when marketers send messages with or without the consent of the recipients.
The multi-channel communications use push and pull message technologies simultaneously.
__ is a combined term for websites and applications which is the emphasis is on communication, community - based input, interaction, content-sharing and collaboration.
_______ comprises any form of research that uses data derived from social media sources.
Transfer of traditional social media applications to mobile devices to upsurge immediacy (e.g., posting Twitter messages or Facebook status updates)
________ these individuals have only known a world with the Internet, and are just as or more contented and comfortable interacting with brands in online instead of offline environments.
__ are blogging gears that feature short posts, as opposed to journal- style posts. Operators are usually restricted to placement a few lines of text, or up loading exact images and videos.
Is the definition of Digital Technologies:
______is progressively making use of developments in Web 2.0 technologies and online communities.
The main step in a user’s interaction with your app.
Credit is more than just a plastic card; it’s your financial future. Before you sign on the scattered line, make sure you “_________”
_______ and organizations institute customer privacy measures to make certain that confidential customer data is not stolen or abused.
Importance to Marketer Allows marketer to establish a public voice and online presence.
__ behavior combines identification and suggestion to prompt a specific buyer behavior
__, micro blogging and social networks are in the midst of the utmost popular forms of user-generated content.
T or F:
_________ refers to some self-taught expert kid or rogue programmer skilled at modifying computer hardware or software so it can be used in ways outside the original developers' intent.
Particular companies sponsor entire games to drive consumer arrangement, a practice and drill that is known as __or ad-funded mobile gaming.
__Some of the eldest and most popular forms of social media are blogs. Blogs are often watched as online journals that order content chronologically, or by date, month, year and category.
__is a technique of online advertising whereas advertisers place campaigns with a feasibly large number of producers, who are solitary paid media dues when the advertiser accepts web traffic.
__ discusses about the range of technologies and techniques that are being use by an online website publishers and advertisers
As of December 2012, how many Facebook users?
A form of online advertising found on social networking sites such as Facebook.
Social media in __ lets everyone to express an opinions or ideas anywhere laterally the company’s track to market.
__ Social networking web sites permit users to form web pages containing personal portfolios and interests.
__ networks are flattering more popular, with Instagram having now surpassed Twitter in its amount of operators.
The word “__” comes in the mainstream usage throughout 2005, later on its rise in web publishing and new media content production circles.
What is the definition of Mobile Marketing?
What is the stage 4 of social media research project lifecycle?
Practice of granting the right to easily distribute and adapt intellectual property with the requirement that the same rights be preserved in derivative works formed from the property.
__On the concept and idea that appropriately targeted ads will bring more consumer interest, the publisher (or seller) can charge a premium or finest for these ads over random advertising (or ads) based
Transfer of old-style social media applications to mobile devices (e.g., watching a YouTube video or reading a Wikipedia entry)
Is WWW stands:
When was the year that Push Notification introduced?
________ One of the most common and popular app acquisition channels. Except you already have a large audience, paid social advertising, in particular, and is expected to be the furthermost effective channel.
The United States Federal Trade Commission recommended a “________” mechanism to allow Internet users to opt-out of behavioral targeting in 2011
_________App stores need text and picture descriptions of every app. writing your listing considerately is serious to convincing users to download it.
It is characterized by consumers actively seeking marketing content. Consumers might use tactics including search engines, email newsletters, text messaging, or web feeds to search for brand information.
Social media applications used on mobile devices are known as ___________
__ is a method of on line advertising creates on social networking sites such as Face book.
________ has turn into an important, albeit virtual, location where companies are spending more time and money to target and influence consumers.
_______law created from telecom regulation when it was acknowledged that a telephone company had access to unprecedented levels of information.
during the _____, the World Wide Web has essentially changed the way businesses market to end users and consumers.
A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
It is external application that alters system settings, spawns pop-ups, and inserts advertisements into non-affiliated systems.
__ advertising upsurges a website’s visibility and reach by showing links to the web site’s landing pages at the top or bottom of a SERP.
The definition of MMS Mobile Marketing is:
The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.
__ Understanding and accepting consumers’ social behavior online and offline is essential and necessary to evolving viable marketing communications strategies.
_________is a software application aimed to run smartphones, tablet computers, and other mobile devices.
Many techniques used to analyze social media data are niche skills influenced by analysts.
__Social networking sites also disclose massive amounts of information about possible interest in products and services.
A form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.
_______Proposing a product giveaway, sweepstakes entry, or some other noticeable reward in exchange for an app install is a common strategy.
Most browsers can block _______ cookies using distinct mechanisms to increase privacy and reduce tracking by advertising and tracking companies.
Who created Mobile Marketing?
__It is the aptitude for administrations and persons to endorse and promote their product or service over mobile devices.
Internet browsers usually provide a “__________” dialogue that consents web users to delete all history, including cookies, the Internet cache, saved form data, passwords and Internet downloads.
Give at least one Application of Digital Media in Research.
________ are also progressively accessing information from mobile devices, as opposed to desktop or laptop computers.
What SEO stands for?
______ discusses to activities that seek to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.
Visual Social Networks
The one's who hacked the devices.
This technique, which is also known as ______, uses a fake website posing as a legitimate site
What do you called the emails containing links to websites infected with malware?
__web sites let a community of persons to add and edit content in a community - based data base.
______ allow brands to professionally collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.
What SMS stands for?
__ offers supplementary opportunities for brands looking to convey promotional and advertising messaging within mobile games.
__ (SEO) It is the practice of employing numerous strategies to allow web sites to rank exceedingly in Search Engine Results Pages (SERPs).
_______ on web pages definitely meant for access by mobile devices is also an option.
What is the stage 5 of social media research project lifecycle?
What are the simplified stages of Funnel?
_________ Association offers a set of guidelines and standards that provide the recommended format of ads, presentation, and metrics used in reporting.
__ is typically carried out thru applications or text messages.
All through the early 2000s, marketing through cell phones’ __(SMS) turn into increasingly common in Europe and portions of Asia.
Deceive or mislead users and exploit the poor usability of current web security technologies.
A variation of social, legal and political issues arise from the interaction of the public's possible expectation of privacy and the collection and dissemination of data by businesses or _______.
What is the definition of Behavioral Marketing?
_____ means turning your app into a consistent destination for your user.
What is the definition of Social Networks?
What is the stage 2 for Social media research project lifecycle?
The science of using psychology and demographics to better understand consumers.
__ inspires collaboration and discourse, including basic conversation in the middle of people and entities of the similar interests, concerns or professions.
are available for unambiguously analyzing social media data. They help make entree and analysis easier for researchers.
Marketing organizations must be ready to change product features and ingredients as dictated by changes in consumer perception, as well as competitive and economic environment.
__(QR) codes have also gained and expanded in popularity after first being introduced in European and Asian mobile markets.
_______ is perhaps to be the marketing mix element most impacted by social media
Give at least one Online Marketing Communication Options.
The __ Commission has also raised a number of concerns and apprehensions related to online data collection (of personal data), profiling, and behavioral targeting, and they are looking to enforce existing
Is QR code stands for:
What is the stage 3 of social media research project lifecycle?
_______ is the main step in a user’s interaction with your app.
__ are communicating platforms where content is created, distributed and shared by individuals on the web.
______ can rapidly adapt to an organization’s research needs, while keeping pace with internal development processes.
It is disguised questionable activities by performing services such as displaying the weather or providing a search bar.
Exchange of messages, with relevance for one exact location, which are tagged to a definite place and read later by others (e.g.,Yelp; Qype)
______ or distribution changes products from the producer to the consumer.
_____mobile marketing can comprehend a timed slideshow of images, text, audio, and video.
What is the short acronym of "Preventing Real Online Threats To Economic Creativity and Theft of Intellectual Act"?
Consumer privacy concerns date back to the first commercial couriers and bankers who imposed strong measures to look after __________
Emails containing links to websites infected with malware, also well-known as _____
A form of IP that gives its owner the legal right to exclude or eliminate others.
______ is an external application that alters system settings (like a browser’s home page), spawns pop-ups, and inserts advertisements into non-affiliated web pages.
When "Do Not Track" establish?
The range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.
__marketing is characterized by customers enthusiastically looking for marketing content.
What is the stage 1 for Social media research project lifecycle?
__can be used on its own or in conjunction with further forms of targeting based on factors similar to geography, demographics, or contextual web page content.
__ is frequently used to understand what appeals and demands to buyers: thought triggers, colors, images and sounds; all of these aspects address psychological buying behaviors.
______ is an example of a social engineering technique used to deceive or mislead users and exploit the poor usability of current web security technologies.
It is fake website posing as a legitimate site.
_________ is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures.
Social media research is a new area of analysis. It is frequently far quicker and cheaper than other forms of analysis and data is available in or close to real time.
__ establish, share and comment on different kinds of content, counting images and videos.
What is the definition of Viral Marketing?
__ is the study of individuals, groups, or organizations and the procedures they use to select, purchase and dispose of services, products, experiences, or ideas.
_______ sites have further aggregated user content around comparable topics, tasks and people, creating online communities that have proven to be lucrative targets for online advertising.
Give at least one Dissimilar mobile strategy.
__ is diverse as the usage of internet – connected devices such as tablets, computers, smart phones, and games soothes to involve consumers with online marketing
What is the definition of Mobile Application or Mobile App/
________refers to a marketing technique that uses pre-existing social networks and other technologies to create increases in brand awareness or to achieve other marketing objectives (such as product sales) over and done with self- replicating viral processes, analogous to the spread of viruses or computer viruses.
_______ measures are those occupied by commercial organizations to make certain that confidential customer data is not taken or abused.
__ is applied in areas as well as problem processing, news, gossip and research.
______. When using social networking sites, keep your business. Update your privacy settings to restrict access to people you trust.
Also written as Trade-mark
______ also makes users susceptible to the theft of sensitive information including social security numbers and credit card data.
_______were first introduced by Apple with the advent of the iPhone in the year of 2007.
What is the short acronym for Search Engine Optimization?
__ Behavior Once consumers visit a web site, data is gathered about their online behavior and performance.
The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.
__________The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.
Copyright is "not right to copy".
________ If you have more than one app, a good way to obtain users is to use one app to endorse another.
Mobile phones have become as common as televisions. Phenomenal adoption of mobiles through the globe has increased and improved due to rise in digital mobility and connectivity.
Give at least one Online Marketing.
Exchange of messages with relevance for one precise location at one exact point in time (e.g., Facebook Places; Foursquare).
A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.
______ can act as secondary or tertiary corporate sites that integrate and link these promotional elements back to the brand’s messaging.
It is generally carried out via text messages or applications.
Whilst research in government should never be research for research’s sake, the infancy of social media research means than work will to be expected is exploratory.
________–the main means by which customer judge the attractiveness of a product or service–can also be affected due to broader access to customers thru online channels.
QR - Quick Response Codes
Lecturers Andreas Kaplan and __ of the ESCP European Business School describe social media as “a group of Internet-based presentations that build on the ideological and technological foundations of Web 2.0, and that allow the
__ can then use this data to make well-defined audience segments based on visitors that have comparable profiles
For the reason that mobile marketing is conducted using wireless networks, it is also known as “__”.
__ Companies design applications, comprising games and videos that deeply promote their brand.
Well-thought-out as protective or reciprocal in contrast with permissive free software licenses and require that information essential for reproduce and modification.
What do you called the online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.
Display advertising is the tradition of banner ads or web banners is located on a third - party website or blog to drive traffic to a commercial website and increase product mindfulness
__A Google service that allows brands to buy definite key words to raise the position of their ads in mobile search rankings.
Is the practice of employing various strategies to allow websites to rank highly in Search Engine Results Pages (SERPs).
micro targeting has a tendency to to create smaller audiences, and results in advanced creation and distribution costs.
________ is beneficial as a model, though in reality users frequently go back and forth among stages, so you may also hear this referred to as the “mobile engagement loop”.
______ available from social media sources differ but could include: frequencies (e.g. volumes of posts);
The _____, or more exactly, the World Wide Web, has removed time and geographic constraints for both consumers and businesses looking to connect regardless of physical location.
__are audio and video documents available that are over contribution services such as Apple I Tunes
_______ are obliged to give users the option to revoke permission for contextual and behavioral targeting.
It is a method of marketing that pursues to endorse and recommend websites by growing their discernibility in __(SERPs).
What DoT stands for?
________ Google Play and Apple’s App Store equally offer in-store advertising that app managers can purchase to drive downloads.
What is the definition of Social Media Research?
__ is usually based on a call – to - action or quantifiable campaign outcome for instance an acquiesced web form or sale. Currently, this is classically accomplished over contracting with an affiliate
Because of the diverse characteristics of social media platforms, the chosen platform should meet the needs of the research question.
Social Media - are not websites and applications that enable users to create and share content or to participate in social networking.
The one who recommended "Do Not Tract"
__ Cell phone owners enter into a third - party settlement that lets advertisements to run on their screen while their phone is idle in exchange for a discount or other promotion.
Fully automatic mobile networks were first introduced in the early to mid-1980s (the 1G generations). Up until the early ______,
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