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Explores effective strategies and techniques for leveraging social media platforms to engage audiences, build brand presence, and drive business growth.
______ also makes users susceptible to the theft of sensitive information including social security numbers and credit card data.
__________The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.
__ Companies design applications, comprising games and videos that deeply promote their brand.
What do you called the online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.
__ is typically carried out thru applications or text messages.
_______were first introduced by Apple with the advent of the iPhone in the year of 2007.
__ Understanding and accepting consumers’ social behavior online and offline is essential and necessary to evolving viable marketing communications strategies.
are available for unambiguously analyzing social media data. They help make entree and analysis easier for researchers.
__ is the run-through promoting of brands over the mobile devices such as smartphones, tablets and portable media players.
Give at least one Online Marketing Communication Options.
__ is diverse as the usage of internet – connected devices such as tablets, computers, smart phones, and games soothes to involve consumers with online marketing
Practice of granting the right to easily distribute and adapt intellectual property with the requirement that the same rights be preserved in derivative works formed from the property.
Social Networks
__ is frequently used to understand what appeals and demands to buyers: thought triggers, colors, images and sounds; all of these aspects address psychological buying behaviors.
All through the early 2000s, marketing through cell phones’ __(SMS) turn into increasingly common in Europe and portions of Asia.
__is a technique of online advertising whereas advertisers place campaigns with a feasibly large number of producers, who are solitary paid media dues when the advertiser accepts web traffic.
______is progressively making use of developments in Web 2.0 technologies and online communities.
What SMS stands for?
These applications are also referred to as ______ or adware, as they disguise questionable activities by performing services such as displaying the weather or providing a search bar.
The __ Commission has also raised a number of concerns and apprehensions related to online data collection (of personal data), profiling, and behavioral targeting, and they are looking to enforce existing
Give at least one Online Marketing.
___________ is the main body for policy issues and regulations separately from being a basic service provider to rest of country.
Placement
Exchange of messages with relevance for one precise location at one exact point in time (e.g., Facebook Places; Foursquare).
It is a method of marketing that pursues to endorse and recommend websites by growing their discernibility in __(SERPs).
What is the short acronym of "Preventing Real Online Threats To Economic Creativity and Theft of Intellectual Act"?
______ available from social media sources differ but could include: frequencies (e.g. volumes of posts);
__ are blogging gears that feature short posts, as opposed to journal- style posts. Operators are usually restricted to placement a few lines of text, or up loading exact images and videos.
Is the definition of Digital Technologies:
Pricing
________ If you have more than one app, a good way to obtain users is to use one app to endorse another.
Transfer of traditional social media applications to mobile devices to upsurge immediacy (e.g., posting Twitter messages or Facebook status updates)
What is the definition of Mobile Application or Mobile App/
__ is the study of individuals, groups, or organizations and the procedures they use to select, purchase and dispose of services, products, experiences, or ideas.
A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.
Fully automatic mobile networks were first introduced in the early to mid-1980s (the 1G generations). Up until the early ______,
__ networks are flattering more popular, with Instagram having now surpassed Twitter in its amount of operators.
__A Google service that allows brands to buy definite key words to raise the position of their ads in mobile search rankings.
Because of the diverse characteristics of social media platforms, the chosen platform should meet the needs of the research question.
It is disguised questionable activities by performing services such as displaying the weather or providing a search bar.
Visual Social Networks
_________App stores need text and picture descriptions of every app. writing your listing considerately is serious to convincing users to download it.
Display advertising is the tradition of banner ads or web banners is located on a third - party website or blog to drive traffic to a commercial website and increase product mindfulness
The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.
A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
When was the year that Push Notification introduced?
______ allow brands to professionally collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.
________ One of the most common and popular app acquisition channels. Except you already have a large audience, paid social advertising, in particular, and is expected to be the furthermost effective channel.
A variation of social, legal and political issues arise from the interaction of the public's possible expectation of privacy and the collection and dissemination of data by businesses or _______.
_______ on web pages definitely meant for access by mobile devices is also an option.
__ is a method of on line advertising creates on social networking sites such as Face book.
Who created Mobile Marketing?
What is the definition of Mobile Marketing?
Is WWW stands:
Seeking to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.
Exchange of messages, with relevance for one exact location, which are tagged to a definite place and read later by others (e.g.,Yelp; Qype)
__, micro blogging and social networks are in the midst of the utmost popular forms of user-generated content.
YouTube
_______Proposing a product giveaway, sweepstakes entry, or some other noticeable reward in exchange for an app install is a common strategy.
Also written as Trade-mark
The _____, or more exactly, the World Wide Web, has removed time and geographic constraints for both consumers and businesses looking to connect regardless of physical location.
Stage 3
Transfer of old-style social media applications to mobile devices (e.g., watching a YouTube video or reading a Wikipedia entry)
Blogger
T or F:
What are the simplified stages of Funnel?
__ discusses about the range of technologies and techniques that are being use by an online website publishers and advertisers
__(QR) codes have also gained and expanded in popularity after first being introduced in European and Asian mobile markets.
______ is an example of a social engineering technique used to deceive or mislead users and exploit the poor usability of current web security technologies.
Online advertisers can vary advertisements, creation consumer directing more well-organized and precise.
_______ comprises any form of research that uses data derived from social media sources.
__ Behavior Once consumers visit a web site, data is gathered about their online behavior and performance.
A form of IP that gives its owner the legal right to exclude or eliminate others.
The one's who hacked the devices.
Space-timers
QR - Quick Response Codes
during the _____, the World Wide Web has essentially changed the way businesses market to end users and consumers.
__ are communicating platforms where content is created, distributed and shared by individuals on the web.
Social media applications used on mobile devices are known as ___________
Ask.com
The one who recommended "Do Not Tract"
_____mobile marketing can comprehend a timed slideshow of images, text, audio, and video.
_________ is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures.
Give at least one Dissimilar mobile strategy.
________–the main means by which customer judge the attractiveness of a product or service–can also be affected due to broader access to customers thru online channels.
It occurs when marketers send messages with or without the consent of the recipients.
The range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.
It is fake website posing as a legitimate site.
__can be used on its own or in conjunction with further forms of targeting based on factors similar to geography, demographics, or contextual web page content.
What do you called the emails containing links to websites infected with malware?
Emails containing links to websites infected with malware, also well-known as _____
The main step in a user’s interaction with your app.
Give at least one Application of Digital Media in Research.
Social media in __ lets everyone to express an opinions or ideas anywhere laterally the company’s track to market.
Wikis
__ is a combined term for websites and applications which is the emphasis is on communication, community - based input, interaction, content-sharing and collaboration.
One of the furthermost popular forms of mobile advertising is __.
______ can act as secondary or tertiary corporate sites that integrate and link these promotional elements back to the brand’s messaging.
________ are also progressively accessing information from mobile devices, as opposed to desktop or laptop computers.
The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.
Well-thought-out as protective or reciprocal in contrast with permissive free software licenses and require that information essential for reproduce and modification.
Product
__Some of the eldest and most popular forms of social media are blogs. Blogs are often watched as online journals that order content chronologically, or by date, month, year and category.
Importance to Marketer Allows marketer to establish a public voice and online presence.
When "Do Not Track" establish?
__ offers supplementary opportunities for brands looking to convey promotional and advertising messaging within mobile games.
What is the definition of Action-gate?
Micro Blogs
What is the definition of Behavioral Marketing?
It is external application that alters system settings, spawns pop-ups, and inserts advertisements into non-affiliated systems.
What SEO stands for?
What is the stage 4 of social media research project lifecycle?
This technique, which is also known as ______, uses a fake website posing as a legitimate site
micro targeting has a tendency to to create smaller audiences, and results in advanced creation and distribution costs.
__web sites let a community of persons to add and edit content in a community - based data base.
__It is the aptitude for administrations and persons to endorse and promote their product or service over mobile devices.
Whilst research in government should never be research for research’s sake, the infancy of social media research means than work will to be expected is exploratory.
______ is an external application that alters system settings (like a browser’s home page), spawns pop-ups, and inserts advertisements into non-affiliated web pages.
Web Blogs
Copyright is "not right to copy".
Social media research is a new area of analysis. It is frequently far quicker and cheaper than other forms of analysis and data is available in or close to real time.
________refers to a marketing technique that uses pre-existing social networks and other technologies to create increases in brand awareness or to achieve other marketing objectives (such as product sales) over and done with self- replicating viral processes, analogous to the spread of viruses or computer viruses.
__ Cell phone owners enter into a third - party settlement that lets advertisements to run on their screen while their phone is idle in exchange for a discount or other promotion.
The multi-channel communications use push and pull message technologies simultaneously.
Many techniques used to analyze social media data are niche skills influenced by analysts.
________ is beneficial as a model, though in reality users frequently go back and forth among stages, so you may also hear this referred to as the “mobile engagement loop”.
Credit is more than just a plastic card; it’s your financial future. Before you sign on the scattered line, make sure you “_________”
Stage 5
__ Social networking web sites permit users to form web pages containing personal portfolios and interests.
Most browsers can block _______ cookies using distinct mechanisms to increase privacy and reduce tracking by advertising and tracking companies.
Content Communities
______. When using social networking sites, keep your business. Update your privacy settings to restrict access to people you trust.
______ discusses to activities that seek to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.
The word “__” comes in the mainstream usage throughout 2005, later on its rise in web publishing and new media content production circles.
Deceive or mislead users and exploit the poor usability of current web security technologies.
It is characterized by consumers actively seeking marketing content. Consumers might use tactics including search engines, email newsletters, text messaging, or web feeds to search for brand information.
A form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.
What is the stage 5 of social media research project lifecycle?
Marketing organizations must be ready to change product features and ingredients as dictated by changes in consumer perception, as well as competitive and economic environment.
_______ are obliged to give users the option to revoke permission for contextual and behavioral targeting.
What is the stage 3 of social media research project lifecycle?
Stage 2
_______ is the main step in a user’s interaction with your app.
Particular companies sponsor entire games to drive consumer arrangement, a practice and drill that is known as __or ad-funded mobile gaming.
What is the definition of Viral Marketing?
Slow-timers
What is the stage 1 for Social media research project lifecycle?
__ inspires collaboration and discourse, including basic conversation in the middle of people and entities of the similar interests, concerns or professions.
__are audio and video documents available that are over contribution services such as Apple I Tunes
It is generally carried out via text messages or applications.
__ uses demographic and geographic targeting – apprehending users’ cookie and browser history to switch and control demographics, location, and interests – to target applicable ads to those browsers.
A form of online advertising found on social networking sites such as Facebook.
Is QR code stands for:
Stage 1
Is the practice of employing various strategies to allow websites to rank highly in Search Engine Results Pages (SERPs).
For the reason that mobile marketing is conducted using wireless networks, it is also known as “__”.
_________ Association offers a set of guidelines and standards that provide the recommended format of ads, presentation, and metrics used in reporting.
The science of using psychology and demographics to better understand consumers.
__ is applied in areas as well as problem processing, news, gossip and research.
What SOPA stands for?
__ is usually based on a call – to - action or quantifiable campaign outcome for instance an acquiesced web form or sale. Currently, this is classically accomplished over contracting with an affiliate
Stage 4
iTunes
________ Google Play and Apple’s App Store equally offer in-store advertising that app managers can purchase to drive downloads.
__ behavior combines identification and suggestion to prompt a specific buyer behavior
Social Media - are not websites and applications that enable users to create and share content or to participate in social networking.
_______ is perhaps to be the marketing mix element most impacted by social media
________ has turn into an important, albeit virtual, location where companies are spending more time and money to target and influence consumers.
_________is a software application aimed to run smartphones, tablet computers, and other mobile devices.
_______ sites have further aggregated user content around comparable topics, tasks and people, creating online communities that have proven to be lucrative targets for online advertising.
What is the definition of Social Networks?
_______ measures are those occupied by commercial organizations to make certain that confidential customer data is not taken or abused.
What is the short acronym for Search Engine Optimization?
Lecturers Andreas Kaplan and __ of the ESCP European Business School describe social media as “a group of Internet-based presentations that build on the ideological and technological foundations of Web 2.0, and that allow the
_______ and organizations institute customer privacy measures to make certain that confidential customer data is not stolen or abused.
______ can rapidly adapt to an organization’s research needs, while keeping pace with internal development processes.
__ establish, share and comment on different kinds of content, counting images and videos.
Mobile phones have become as common as televisions. Phenomenal adoption of mobiles through the globe has increased and improved due to rise in digital mobility and connectivity.
Quick-timers
_______law created from telecom regulation when it was acknowledged that a telephone company had access to unprecedented levels of information.
As of December 2012, how many Facebook users?
What DoT stands for?
Space-locators
__Social networking sites also disclose massive amounts of information about possible interest in products and services.
Stage 6
_____ means turning your app into a consistent destination for your user.
__ advertising upsurges a website’s visibility and reach by showing links to the web site’s landing pages at the top or bottom of a SERP.
Internet browsers usually provide a “__________” dialogue that consents web users to delete all history, including cookies, the Internet cache, saved form data, passwords and Internet downloads.
______ or distribution changes products from the producer to the consumer.
Consumer privacy concerns date back to the first commercial couriers and bankers who imposed strong measures to look after __________
Promotion
What is the definition of Social Media Research?
Tumblr
__marketing is characterized by customers enthusiastically looking for marketing content.
What is the stage 2 for Social media research project lifecycle?
__On the concept and idea that appropriately targeted ads will bring more consumer interest, the publisher (or seller) can charge a premium or finest for these ads over random advertising (or ads) based
__ (SEO) It is the practice of employing numerous strategies to allow web sites to rank exceedingly in Search Engine Results Pages (SERPs).
_________ refers to some self-taught expert kid or rogue programmer skilled at modifying computer hardware or software so it can be used in ways outside the original developers' intent.
It means turning your app into a consistent destination for your user.
________ these individuals have only known a world with the Internet, and are just as or more contented and comfortable interacting with brands in online instead of offline environments.
__ can then use this data to make well-defined audience segments based on visitors that have comparable profiles
The definition of MMS Mobile Marketing is:
The United States Federal Trade Commission recommended a “________” mechanism to allow Internet users to opt-out of behavioral targeting in 2011
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