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The practice of identifying, creating to target customers, utilizing various techniques and channels to promote products or services and drive business growth.
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What is the biggest contributor to our Impressions in Q1
An agreement between a buyer and a seller to exchange goods or services.
There are five stages in the purchase decision process. What is the first stage?
The level of packing used to present a gift to your friend on his birthday –
Intermediaries specialize in trade and production.
/The moral standards that guide marketing decisions and actions are called marketing ethics.
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
What is the first rural credit association that was organized under Rural Credit Law?
Changes in Secondary beliefs.
The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as ______________.
Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.
joint venture is when two businesses join together to start a project
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers
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The target of Pinnaclife pipelining program.
Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.i) Identify the important aspect neglected by the marketer in the above case.
Why do you think there is a need for cooperative marketing? (5 points)
Direction changes of a specific industry and can be influenced by customer behaviours or developing technology.
A nonprofit organization does not measure profit in the same way as a firm.
To hit 130million is a brand goal of what product?
It refers to the entire set of activities, which communicate the product, brand, or service to the user.
In the marketing mix place deals with how and where a product will be distributed.
Setting prices a few dollars or cents under an even number is referred to as
During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.
Which of these have you done
Financial intermediaries consist of banks, credit companies, and insurance companies as _____ consist of advertising agencies and media firms.
To sell _________________ at 12.5 million at the end of 2021.
Business process of creating relationship with and satisfying customers.
Marketing plays an essential role in creating customer satisfaction.
A marketing exchange is a single transaction between a firm and a customer, nothing more.
_ is the process of developing, promoting, pricing and distributing ideas, goods, or services, to satisfy customers’ needs and wants.
A good or service that doesn't meet a consumer's needs results in low customer value.
What are the two central concerns of marketing?
Which of the following automakers would most benefit from target marketing rather than mass marketing their product?
Name a product we launched in Q1
It refers to the satisfaction derived by customers in availing products or services in time.
It is defined as the general plan of action which is aligned with the vision and goals of the company.
In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.
According to the text, marketing means "selling" or "advertising."
In the marketing mix promotion involves determining what to sell and how to improve existing products.
The following products is an example of Societal Marketing Orientation products except:
The marketing strategy of developing new products and selling them in new markets is referred to as _______________.
It is estimated that marketing costs about 50 percent of each consumer's dollar.
why do businesses prefer to market their products in other countries?
Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a ___________.
Marketing does not occur unless two or more parties are willing to exchange something for something else.
The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.
How much Opportunities have we generated for the business in Q1
The changing age structure population.
There are no functional departments in a firm that has adopted the marketing concept.
The ratio of perceived benefits to price is referred to as ________________.
Consists of individuals and households that buy goods and services for personal consumption.
In this section, you give the details of the products and/or services your company offers.
Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.
Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as
In the past two decades, many firms in service industries adopted the marketing concept.
Mateo's Market (a grocery store) carries Blayne's Bacon, this is an example of
The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _______________.
The simple trade era was a time when families traded or sold their "surplus" output to local middlemen who resold these goods to other consumers or distant middlemen.
By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service.
They are the distribution channel firms that assist the company look for customers and creating sales for them.
A cooperative is an organizations that composed primarily of small producers and consumers who voluntarily join together to form business enterprises which they themselves own, control and patronize. This is define by ____________.
This is the main goal of Marketing
Developing strategies and practices that create a world economy that the planet can support indefinitely
Refers to the department that ensures the smooth flow of marketing plans, policies, and programs that monitor all sales activities, customer services, and distribution and promotion efforts.
What are the 2 formats of Seroquel?
The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as ______________.
It outlines the ways in which customers can buy from you.
The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and pipe.
The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.
One of the 4P's and is define as the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.
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Name the part of brand which can’t be spoken but can be recognized.
Approaches focus on the internal potentials of the company and not based on the desires and needs of the market.
In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.
E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.
Finish the tagline:Be Practical choose ____________________.
Marketing activities should be of no interest to a nonprofit organization.
Customer relationship is a marketing approach to creating an ongoing and long-term relationship with the customer as ___________ is to activities developing and managing the trusting and long-term relationship with customers.
Refers to offering services which consumers may not be capable of doing or may not like to do themselves
The term "marketing orientation" means making products that are easy to produce and then trying to sell them.
Marketing concept is to provide solution to the customer's perceived problem as ________ to interest of the environment and society.
Drugstore Visit 2.0 is a marketing program of what products?
_________ is Frepan's Manufacturer.
In marketing, it is the manager's viewpoint that matters, not the customer's.
Another name for the analysis of consumer lifestyle is ________________.
Bradley's Bikes had $1 million in sales, the total bike sales for Lebanon was $4 million. What is Bradley's market share of bike sales in Lebanon?
research and write about the consumer protection laws that you have experienced.As a consumer what did you do if a product you purchased was faulty or if you didn't receive it as it was advertised ?(please keep your answer brief)
How important is a Marketing Plan to be included in our Business Plan outline ?
Marketing departments are usually formed when firms go from the "production era" to the "sales era."
Its main focused is the creation of products and giving efficiency to the product.
A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as _______________.
The three basic ideas included in the definition of the marketing concept are customer satisfaction, total company effort, and sales as an objective.
Marketers should be updated on their customers’ behaviors, values, interests, and other factors that influence their purchases.
The Cooperative Marketing Law (Act 2425) was enacted and approved onDecember 9, 1927.
It takes into account all forces that can influence an organization but are outside of its control.
What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value?
The cost of reaching 1000 individuals or households with the advertising message in a given medium is referred to as
The main function of __________ is to provide information required by law.
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What are the benefits of cooperatives? (7 points)
What is the name of our CEO in DYNAMED Healthcare Incorpoted
Determining what to charge customers, what forms of payment will be accepted and if discounts will be offered is which of the 4P's?
Which of the following products consume maximum time and effort to purchase –
The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as _________________.
To be at par with competitors, marketing organizations need to strengthen their capabilities in production and operations to develop and produce goods that will meet consumer needs
What is the type cooperatives that are owned by the producers of products who have joined together to market their products better or to streamline the productionprocess?
According to K. R. Kulkarni, cooperative marketing is any agreement to combine marketing efforts, and thus it canappear in many forms.
A marketing organization must have a positive long-lasting relationship with its customers because they constantly look for cues provided by the organization as they make their purchase decisions.
A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.Identify the element of marketing mix discussed here.
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Which is not a principles of cooperative?
The American economy is entirely market-directed.
In a market-directed economy, price is a rough measure of how society values particular goods and services.
"Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.
How many events have we done in Q1
Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.
State 2 reasons why is it important for a business to have a marketing objective.
A typical customer profile includes all of the following except
Which among the following is not an element of marketing mix –
Market offers physical products, services, and ___________.
Marketing collaborators are any firms that provide the marketing functions of buying and selling.
Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
McDonalds always change its menu from time to time to increase its market share is this considered as a good marketing strategy
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Who does Katz report to
Publicity refers to –
People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as __________.
Marketing has not something to do with the valuing of customer's satisfaction and efficiency of the product.
What type of cooperatives that are typically made up of several small businesses who have joined together to improve their purchase power?
What is PhilGEPS
Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a _________.
It refers to converting raw materials into products that suit the preferences of consumers so that they do not have to create their desired products themselves.
What type of cooperatives are owned by the people who work for the company?
suggest a marketing strategy that face masks and sanitizers businesses must adopt during COVID-19(please mention what a business can do with all the 4Ps considering their marketing objective and target audience)
Magazines and pastries are examples of ____________ products.
It is the identification and marketing of a social issue, cause, or idea to selected target markets.
Give at least 5 principals of DHI
It is the feeling of deprivation, and commonly relates to a basic necessity such as food, clothing, shelter, or social needs such as a need to belong.
Putting multiple parts together to make a single product that is more valuable than the individual parts
He is the one who introduce the Raiffeisen cooperative movement in the Philippines.
It includes the use, design, packaging, quality, features colors and size options.
The number of different people or households exposed to an advertisement is referred to as
Rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.
Sponsoring sports events is an example of marketing.
One of the core concepts that gives delightfulness to the customer is the _______________
It allows the company to constantly look for threats and opportunities before they are fully apparent.
Needs of _________ are being focused in Marketing.
Part of a business plan that you will address the details of your market analysis, sales, advertising, and public relations campaigns.
What microenvironmental element can affect sales in the short run and damage customer satisfaction in the long run if not properly communicated regarding raw materials?
state one method of how businesses can overcome the problem of entering into a new market
Top surgeons can be determined by
This part details the tactics you will use to attract new customers.
The "universal functions of marketing" consist only of buying, selling, transporting, and storing.
Based on the perceived value of your products and services, your cost of doing business.
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?
Define PPMP
______ refers to classifying the product into different groups with same characteristics.
_Select all that applies.The reasons why business legislation has been enacted.
The 2 magic words in business are
Marketing ___ the price we pay for products.
If Conner's Cream Cheese were to supply Bryan's Bagels with his cream cheese this is an example of
Actually, making goods or performing services is called marketing.
define marketing strategy
What does 'Technology' refers to?
Offering the option of paying with cash, credit card, or a check.
Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer
Type of products which cannot be sold without technical knowledge –
DHI shall be written:
A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.
identify the main problems of entering into foreign markets
A/an ______exists when producers and ultimate consumers deal one on one with each other.
While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.
DHI date of Incorporation
Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.
Marketing is both a set of activities performed by organizations and a social process.
Organizations that develop similar offerings, when grouped together, create a/an _____________.
The first objective in marketing is to discover consumer ___________.
Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as _____________.
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One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.
Stay of Track - MDC Product and Lay awareness campaign is a marketing program of what product?
The monetary value of all goods and services produced in a country during one year is referred to as _______________.
It is a short-range planning that emphasizes the current operations of various parts of the organization.
These includes the application of knowledge in science, inventions, and innovations to solve problems.
Process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers.
Which of the following statements accurately distinguishes between laws and ethics?
Identify the image as to what type of utility.
Why do you think cooperative association or societies failed in their operation? (3 points)
identify the legal controls on marketing
Define APP
A non personal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as
The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as ____________.
Major responsibility as PSR
Communicating with consumers about a product
Having snow shovels in stock during the months of November through February in PA.
Which of the tools of public relations describes the financial activities of the company –
This marketing concept focuses on persuading and convincing customers to buy the Products-
MDC RPH Convention Support is a marketing Program of what products?
Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –
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Which is NOT a focus area for 2021
Not all societies need an economic system.
Any container in which a product is offered for sale and on which information is communicated is referred to as __________.
A favorable attitude toward and consistent purchase of a single brand over time is referred to as _____________.
Group of potential customers that you identify to sell products or services to.
What Does C&I Stand for
Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
Which concept of marketing emphasis on availability and affordability of the product –
Developing, distributing, and promoting a product, along with setting marketing objectives make up the
Broader forces that affect the actors in the microenvironment
To get 13% from Candesartan by the end of 2021 is a brand goal of what product?
Marketing involves encouraging people to buy a product or service.
Who takes care of Service in ASI
This includes the laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society
The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the ____________.
The total expense incurred by a firm in producing and marketing a product; the sum of fixed cost and variable cost, is referred to as _____________.
Marketing discourages the development and spread of new ideas, goods, and services.
What is NOT a Global Campaign
This is an example of a Marketing Intermediary that helps the company stock to move goods from one place to another.
He is the one who organized the La Sociedad de los Abacaleros (Society of Abaca Producers).
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