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The practice of identifying, creating to target customers, utilizing various techniques and channels to promote products or services and drive business growth.
The total expense incurred by a firm in producing and marketing a product; the sum of fixed cost and variable cost, is referred to as _____________.
Developing strategies and practices that create a world economy that the planet can support indefinitely
In the past two decades, many firms in service industries adopted the marketing concept.
An agreement between a buyer and a seller to exchange goods or services.
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Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer
What is the name of our CEO in DYNAMED Healthcare Incorpoted
A typical customer profile includes all of the following except
Which is NOT a focus area for 2021
To sell _________________ at 12.5 million at the end of 2021.
This includes the laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society
DHI date of Incorporation
He is the one who introduce the Raiffeisen cooperative movement in the Philippines.
Group of potential customers that you identify to sell products or services to.
Market offers physical products, services, and ___________.
The level of packing used to present a gift to your friend on his birthday –
The term "marketing orientation" means making products that are easy to produce and then trying to sell them.
According to K. R. Kulkarni, cooperative marketing is any agreement to combine marketing efforts, and thus it canappear in many forms.
Marketing does not occur unless two or more parties are willing to exchange something for something else.
The 2 magic words in business are
Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.
Communicating with consumers about a product
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Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
It is a short-range planning that emphasizes the current operations of various parts of the organization.
To get 13% from Candesartan by the end of 2021 is a brand goal of what product?
Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.
Which of the following products consume maximum time and effort to purchase –
A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as _______________.
Stay of Track - MDC Product and Lay awareness campaign is a marketing program of what product?
By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service.
The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as ______________.
Type of products which cannot be sold without technical knowledge –
Marketing plays an essential role in creating customer satisfaction.
Give at least 5 principals of DHI
Name the part of brand which can’t be spoken but can be recognized.
Approaches focus on the internal potentials of the company and not based on the desires and needs of the market.
How many events have we done in Q1
Drugstore Visit 2.0 is a marketing program of what products?
Rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as _____________.
Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a _________.
The target of Pinnaclife pipelining program.
It outlines the ways in which customers can buy from you.
Mateo's Market (a grocery store) carries Blayne's Bacon, this is an example of
Top surgeons can be determined by
Another name for the analysis of consumer lifestyle is ________________.
While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.
In marketing, it is the manager's viewpoint that matters, not the customer's.
The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.
Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
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Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers
The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as _________________.
MDC RPH Convention Support is a marketing Program of what products?
In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.
It refers to the satisfaction derived by customers in availing products or services in time.
Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.
Determining what to charge customers, what forms of payment will be accepted and if discounts will be offered is which of the 4P's?
Organizations that develop similar offerings, when grouped together, create a/an _____________.
suggest a marketing strategy that face masks and sanitizers businesses must adopt during COVID-19(please mention what a business can do with all the 4Ps considering their marketing objective and target audience)
Who takes care of Service in ASI
Not all societies need an economic system.
Marketing has not something to do with the valuing of customer's satisfaction and efficiency of the product.
According to the text, marketing means "selling" or "advertising."
This is an example of a Marketing Intermediary that helps the company stock to move goods from one place to another.
These includes the application of knowledge in science, inventions, and innovations to solve problems.
Refers to offering services which consumers may not be capable of doing or may not like to do themselves
There are five stages in the purchase decision process. What is the first stage?
The main function of __________ is to provide information required by law.
To hit 130million is a brand goal of what product?
research and write about the consumer protection laws that you have experienced.As a consumer what did you do if a product you purchased was faulty or if you didn't receive it as it was advertised ?(please keep your answer brief)
Any container in which a product is offered for sale and on which information is communicated is referred to as __________.
McDonalds always change its menu from time to time to increase its market share is this considered as a good marketing strategy
How important is a Marketing Plan to be included in our Business Plan outline ?
It is defined as the general plan of action which is aligned with the vision and goals of the company.
Marketing is both a set of activities performed by organizations and a social process.
The following products is an example of Societal Marketing Orientation products except:
One of the core concepts that gives delightfulness to the customer is the _______________
What is NOT a Global Campaign
Intermediaries specialize in trade and production.
State 2 reasons why is it important for a business to have a marketing objective.
This marketing concept focuses on persuading and convincing customers to buy the Products-
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The monetary value of all goods and services produced in a country during one year is referred to as _______________.
Actually, making goods or performing services is called marketing.
The ratio of perceived benefits to price is referred to as ________________.
Which among the following is not an element of marketing mix –
Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.
A good or service that doesn't meet a consumer's needs results in low customer value.
A favorable attitude toward and consistent purchase of a single brand over time is referred to as _____________.
Marketing discourages the development and spread of new ideas, goods, and services.
Which of the following statements accurately distinguishes between laws and ethics?
The Cooperative Marketing Law (Act 2425) was enacted and approved onDecember 9, 1927.
The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.
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What type of cooperatives that are typically made up of several small businesses who have joined together to improve their purchase power?
Its main focused is the creation of products and giving efficiency to the product.
Name a product we launched in Q1
Marketing concept is to provide solution to the customer's perceived problem as ________ to interest of the environment and society.
The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and pipe.
What is PhilGEPS
_Select all that applies.The reasons why business legislation has been enacted.
Business process of creating relationship with and satisfying customers.
What type of cooperatives are owned by the people who work for the company?
The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _______________.
Magazines and pastries are examples of ____________ products.
Marketing departments are usually formed when firms go from the "production era" to the "sales era."
It is estimated that marketing costs about 50 percent of each consumer's dollar.
It is the feeling of deprivation, and commonly relates to a basic necessity such as food, clothing, shelter, or social needs such as a need to belong.
It refers to the entire set of activities, which communicate the product, brand, or service to the user.
Process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers.
Direction changes of a specific industry and can be influenced by customer behaviours or developing technology.
During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.
The three basic ideas included in the definition of the marketing concept are customer satisfaction, total company effort, and sales as an objective.
/The moral standards that guide marketing decisions and actions are called marketing ethics.
Why do you think there is a need for cooperative marketing? (5 points)
There are no functional departments in a firm that has adopted the marketing concept.
Which is not a principles of cooperative?
This part details the tactics you will use to attract new customers.
A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.
In a market-directed economy, price is a rough measure of how society values particular goods and services.
What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value?
Sponsoring sports events is an example of marketing.
When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?
Major responsibility as PSR
Consists of individuals and households that buy goods and services for personal consumption.
Define PPMP
why do businesses prefer to market their products in other countries?
The marketing strategy of developing new products and selling them in new markets is referred to as _______________.
One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.
Having snow shovels in stock during the months of November through February in PA.
Define APP
A/an ______exists when producers and ultimate consumers deal one on one with each other.
The simple trade era was a time when families traded or sold their "surplus" output to local middlemen who resold these goods to other consumers or distant middlemen.
Part of a business plan that you will address the details of your market analysis, sales, advertising, and public relations campaigns.
Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –
If Conner's Cream Cheese were to supply Bryan's Bagels with his cream cheese this is an example of
What microenvironmental element can affect sales in the short run and damage customer satisfaction in the long run if not properly communicated regarding raw materials?
E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.
This is the main goal of Marketing
Finish the tagline:Be Practical choose ____________________.
How much Opportunities have we generated for the business in Q1
The number of different people or households exposed to an advertisement is referred to as
DHI shall be written:
It takes into account all forces that can influence an organization but are outside of its control.
identify the legal controls on marketing
To be at par with competitors, marketing organizations need to strengthen their capabilities in production and operations to develop and produce goods that will meet consumer needs
A non personal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as
Broader forces that affect the actors in the microenvironment
What Does C&I Stand for
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
Refers to the department that ensures the smooth flow of marketing plans, policies, and programs that monitor all sales activities, customer services, and distribution and promotion efforts.
Marketing involves encouraging people to buy a product or service.
A cooperative is an organizations that composed primarily of small producers and consumers who voluntarily join together to form business enterprises which they themselves own, control and patronize. This is define by ____________.
What is the first rural credit association that was organized under Rural Credit Law?
Publicity refers to –
Customer relationship is a marketing approach to creating an ongoing and long-term relationship with the customer as ___________ is to activities developing and managing the trusting and long-term relationship with customers.
Financial intermediaries consist of banks, credit companies, and insurance companies as _____ consist of advertising agencies and media firms.
Which of the following automakers would most benefit from target marketing rather than mass marketing their product?
Changes in Secondary beliefs.
In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.
One of the 4P's and is define as the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.
Marketing ___ the price we pay for products.
The "universal functions of marketing" consist only of buying, selling, transporting, and storing.
The changing age structure population.
Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a ___________.
What is the type cooperatives that are owned by the producers of products who have joined together to market their products better or to streamline the productionprocess?
In the marketing mix place deals with how and where a product will be distributed.
joint venture is when two businesses join together to start a project
Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as
The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as ____________.
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The American economy is entirely market-directed.
Needs of _________ are being focused in Marketing.
Based on the perceived value of your products and services, your cost of doing business.
The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as ______________.
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It refers to converting raw materials into products that suit the preferences of consumers so that they do not have to create their desired products themselves.
A marketing organization must have a positive long-lasting relationship with its customers because they constantly look for cues provided by the organization as they make their purchase decisions.
Which of these have you done
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
A nonprofit organization does not measure profit in the same way as a firm.
They are the distribution channel firms that assist the company look for customers and creating sales for them.
The first objective in marketing is to discover consumer ___________.
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It allows the company to constantly look for threats and opportunities before they are fully apparent.
state one method of how businesses can overcome the problem of entering into a new market
The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the ____________.
Which of the tools of public relations describes the financial activities of the company –
In this section, you give the details of the products and/or services your company offers.
Marketing activities should be of no interest to a nonprofit organization.
It is the identification and marketing of a social issue, cause, or idea to selected target markets.
identify the main problems of entering into foreign markets
People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as __________.
The cost of reaching 1000 individuals or households with the advertising message in a given medium is referred to as
Putting multiple parts together to make a single product that is more valuable than the individual parts
Who does Katz report to
He is the one who organized the La Sociedad de los Abacaleros (Society of Abaca Producers).
Marketers should be updated on their customers’ behaviors, values, interests, and other factors that influence their purchases.
What are the benefits of cooperatives? (7 points)
Bradley's Bikes had $1 million in sales, the total bike sales for Lebanon was $4 million. What is Bradley's market share of bike sales in Lebanon?
A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.Identify the element of marketing mix discussed here.
Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.
Marketing collaborators are any firms that provide the marketing functions of buying and selling.
It includes the use, design, packaging, quality, features colors and size options.
In the marketing mix promotion involves determining what to sell and how to improve existing products.
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"Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.
Identify the image as to what type of utility.
define marketing strategy
Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.i) Identify the important aspect neglected by the marketer in the above case.
What are the two central concerns of marketing?
A marketing exchange is a single transaction between a firm and a customer, nothing more.
Why do you think cooperative association or societies failed in their operation? (3 points)
Developing, distributing, and promoting a product, along with setting marketing objectives make up the
Which concept of marketing emphasis on availability and affordability of the product –
What are the 2 formats of Seroquel?
_ is the process of developing, promoting, pricing and distributing ideas, goods, or services, to satisfy customers’ needs and wants.
What is the biggest contributor to our Impressions in Q1
Offering the option of paying with cash, credit card, or a check.
______ refers to classifying the product into different groups with same characteristics.
_________ is Frepan's Manufacturer.
What does 'Technology' refers to?
Setting prices a few dollars or cents under an even number is referred to as
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