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The practice of identifying, creating to target customers, utilizing various techniques and channels to promote products or services and drive business growth.
Broader forces that affect the actors in the microenvironment
Marketing ___ the price we pay for products.
It includes the use, design, packaging, quality, features colors and size options.
DHI shall be written:
There are five stages in the purchase decision process. What is the first stage?
In this section, you give the details of the products and/or services your company offers.
There are no functional departments in a firm that has adopted the marketing concept.
The following products is an example of Societal Marketing Orientation products except:
Which of these have you done
Name the part of brand which can’t be spoken but can be recognized.
In marketing, it is the manager's viewpoint that matters, not the customer's.
Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.
The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as ____________.
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Marketing departments are usually formed when firms go from the "production era" to the "sales era."
It refers to converting raw materials into products that suit the preferences of consumers so that they do not have to create their desired products themselves.
What microenvironmental element can affect sales in the short run and damage customer satisfaction in the long run if not properly communicated regarding raw materials?
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Marketing concept is to provide solution to the customer's perceived problem as ________ to interest of the environment and society.
A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as _______________.
It is the feeling of deprivation, and commonly relates to a basic necessity such as food, clothing, shelter, or social needs such as a need to belong.
The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as _________________.
What is NOT a Global Campaign
Needs of _________ are being focused in Marketing.
The simple trade era was a time when families traded or sold their "surplus" output to local middlemen who resold these goods to other consumers or distant middlemen.
state one method of how businesses can overcome the problem of entering into a new market
Type of products which cannot be sold without technical knowledge –
A marketing organization must have a positive long-lasting relationship with its customers because they constantly look for cues provided by the organization as they make their purchase decisions.
Which of the following automakers would most benefit from target marketing rather than mass marketing their product?
In the marketing mix promotion involves determining what to sell and how to improve existing products.
One of the core concepts that gives delightfulness to the customer is the _______________
It is a short-range planning that emphasizes the current operations of various parts of the organization.
What is the first rural credit association that was organized under Rural Credit Law?
define marketing strategy
DHI date of Incorporation
The target of Pinnaclife pipelining program.
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Marketing is both a set of activities performed by organizations and a social process.
The ratio of perceived benefits to price is referred to as ________________.
Which is NOT a focus area for 2021
In a market-directed economy, price is a rough measure of how society values particular goods and services.
Top surgeons can be determined by
To sell _________________ at 12.5 million at the end of 2021.
Which of the following statements accurately distinguishes between laws and ethics?
According to K. R. Kulkarni, cooperative marketing is any agreement to combine marketing efforts, and thus it canappear in many forms.
Marketing does not occur unless two or more parties are willing to exchange something for something else.
Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as _____________.
What Does C&I Stand for
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Refers to the department that ensures the smooth flow of marketing plans, policies, and programs that monitor all sales activities, customer services, and distribution and promotion efforts.
The Cooperative Marketing Law (Act 2425) was enacted and approved onDecember 9, 1927.
McDonalds always change its menu from time to time to increase its market share is this considered as a good marketing strategy
The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and pipe.
Rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
This part details the tactics you will use to attract new customers.
What type of cooperatives are owned by the people who work for the company?
Refers to offering services which consumers may not be capable of doing or may not like to do themselves
It is the identification and marketing of a social issue, cause, or idea to selected target markets.
A/an ______exists when producers and ultimate consumers deal one on one with each other.
A cooperative is an organizations that composed primarily of small producers and consumers who voluntarily join together to form business enterprises which they themselves own, control and patronize. This is define by ____________.
They are the distribution channel firms that assist the company look for customers and creating sales for them.
A marketing exchange is a single transaction between a firm and a customer, nothing more.
Intermediaries specialize in trade and production.
This marketing concept focuses on persuading and convincing customers to buy the Products-
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_ is the process of developing, promoting, pricing and distributing ideas, goods, or services, to satisfy customers’ needs and wants.
What type of cooperatives that are typically made up of several small businesses who have joined together to improve their purchase power?
It allows the company to constantly look for threats and opportunities before they are fully apparent.
"Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.
Marketing collaborators are any firms that provide the marketing functions of buying and selling.
Putting multiple parts together to make a single product that is more valuable than the individual parts
A favorable attitude toward and consistent purchase of a single brand over time is referred to as _____________.
The three basic ideas included in the definition of the marketing concept are customer satisfaction, total company effort, and sales as an objective.
To get 13% from Candesartan by the end of 2021 is a brand goal of what product?
Any container in which a product is offered for sale and on which information is communicated is referred to as __________.
Determining what to charge customers, what forms of payment will be accepted and if discounts will be offered is which of the 4P's?
Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –
Stay of Track - MDC Product and Lay awareness campaign is a marketing program of what product?
Marketing has not something to do with the valuing of customer's satisfaction and efficiency of the product.
This is an example of a Marketing Intermediary that helps the company stock to move goods from one place to another.
The "universal functions of marketing" consist only of buying, selling, transporting, and storing.
/The moral standards that guide marketing decisions and actions are called marketing ethics.
Market offers physical products, services, and ___________.
What is the type cooperatives that are owned by the producers of products who have joined together to market their products better or to streamline the productionprocess?
To be at par with competitors, marketing organizations need to strengthen their capabilities in production and operations to develop and produce goods that will meet consumer needs
In the marketing mix place deals with how and where a product will be distributed.
It is estimated that marketing costs about 50 percent of each consumer's dollar.
The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _______________.
The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as ______________.
Identify the image as to what type of utility.
Sponsoring sports events is an example of marketing.
What are the benefits of cooperatives? (7 points)
Organizations that develop similar offerings, when grouped together, create a/an _____________.
Mateo's Market (a grocery store) carries Blayne's Bacon, this is an example of
identify the main problems of entering into foreign markets
When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?
why do businesses prefer to market their products in other countries?
How important is a Marketing Plan to be included in our Business Plan outline ?
Who does Katz report to
Finish the tagline:Be Practical choose ____________________.
Direction changes of a specific industry and can be influenced by customer behaviours or developing technology.
Which of the following products consume maximum time and effort to purchase –
The first objective in marketing is to discover consumer ___________.
Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.
The 2 magic words in business are
Setting prices a few dollars or cents under an even number is referred to as
These includes the application of knowledge in science, inventions, and innovations to solve problems.
If Conner's Cream Cheese were to supply Bryan's Bagels with his cream cheese this is an example of
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Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.
One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.
The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the ____________.
Publicity refers to –
In the past two decades, many firms in service industries adopted the marketing concept.
Who takes care of Service in ASI
In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.
Which of the tools of public relations describes the financial activities of the company –
It outlines the ways in which customers can buy from you.
How many events have we done in Q1
The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.
Not all societies need an economic system.
One of the 4P's and is define as the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.
Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a _________.
Which among the following is not an element of marketing mix –
What is the name of our CEO in DYNAMED Healthcare Incorpoted
Define PPMP
Developing strategies and practices that create a world economy that the planet can support indefinitely
This includes the laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society
During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.
The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as ______________.
Marketing activities should be of no interest to a nonprofit organization.
Business process of creating relationship with and satisfying customers.
Which is not a principles of cooperative?
Actually, making goods or performing services is called marketing.
Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as
In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.
What does 'Technology' refers to?
The monetary value of all goods and services produced in a country during one year is referred to as _______________.
Marketing involves encouraging people to buy a product or service.
By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service.
joint venture is when two businesses join together to start a project
Consists of individuals and households that buy goods and services for personal consumption.
A nonprofit organization does not measure profit in the same way as a firm.
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers
Its main focused is the creation of products and giving efficiency to the product.
The cost of reaching 1000 individuals or households with the advertising message in a given medium is referred to as
He is the one who organized the La Sociedad de los Abacaleros (Society of Abaca Producers).
What is PhilGEPS
What are the two central concerns of marketing?
A non personal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as
The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.
Marketing plays an essential role in creating customer satisfaction.
Name a product we launched in Q1
identify the legal controls on marketing
Another name for the analysis of consumer lifestyle is ________________.
An agreement between a buyer and a seller to exchange goods or services.
People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as __________.
Why do you think cooperative association or societies failed in their operation? (3 points)
A typical customer profile includes all of the following except
Group of potential customers that you identify to sell products or services to.
The marketing strategy of developing new products and selling them in new markets is referred to as _______________.
Financial intermediaries consist of banks, credit companies, and insurance companies as _____ consist of advertising agencies and media firms.
Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a ___________.
Major responsibility as PSR
Process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers.
E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.
______ refers to classifying the product into different groups with same characteristics.
It is defined as the general plan of action which is aligned with the vision and goals of the company.
Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
research and write about the consumer protection laws that you have experienced.As a consumer what did you do if a product you purchased was faulty or if you didn't receive it as it was advertised ?(please keep your answer brief)
Communicating with consumers about a product
The total expense incurred by a firm in producing and marketing a product; the sum of fixed cost and variable cost, is referred to as _____________.
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The level of packing used to present a gift to your friend on his birthday –
A good or service that doesn't meet a consumer's needs results in low customer value.
Marketing discourages the development and spread of new ideas, goods, and services.
This is the main goal of Marketing
According to the text, marketing means "selling" or "advertising."
While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.
A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.
Drugstore Visit 2.0 is a marketing program of what products?
Part of a business plan that you will address the details of your market analysis, sales, advertising, and public relations campaigns.
_________ is Frepan's Manufacturer.
A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.Identify the element of marketing mix discussed here.
He is the one who introduce the Raiffeisen cooperative movement in the Philippines.
Offering the option of paying with cash, credit card, or a check.
Magazines and pastries are examples of ____________ products.
Give at least 5 principals of DHI
Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.
What are the 2 formats of Seroquel?
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
Based on the perceived value of your products and services, your cost of doing business.
Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.i) Identify the important aspect neglected by the marketer in the above case.
Customer relationship is a marketing approach to creating an ongoing and long-term relationship with the customer as ___________ is to activities developing and managing the trusting and long-term relationship with customers.
What is the biggest contributor to our Impressions in Q1
To hit 130million is a brand goal of what product?
Marketers should be updated on their customers’ behaviors, values, interests, and other factors that influence their purchases.
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Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer
Developing, distributing, and promoting a product, along with setting marketing objectives make up the
Approaches focus on the internal potentials of the company and not based on the desires and needs of the market.
suggest a marketing strategy that face masks and sanitizers businesses must adopt during COVID-19(please mention what a business can do with all the 4Ps considering their marketing objective and target audience)
Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
Having snow shovels in stock during the months of November through February in PA.
It refers to the satisfaction derived by customers in availing products or services in time.
_Select all that applies.The reasons why business legislation has been enacted.
The number of different people or households exposed to an advertisement is referred to as
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MDC RPH Convention Support is a marketing Program of what products?
State 2 reasons why is it important for a business to have a marketing objective.
The main function of __________ is to provide information required by law.
What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value?
Which concept of marketing emphasis on availability and affordability of the product –
How much Opportunities have we generated for the business in Q1
Define APP
It takes into account all forces that can influence an organization but are outside of its control.
The term "marketing orientation" means making products that are easy to produce and then trying to sell them.
Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
Bradley's Bikes had $1 million in sales, the total bike sales for Lebanon was $4 million. What is Bradley's market share of bike sales in Lebanon?
Changes in Secondary beliefs.
The American economy is entirely market-directed.
It refers to the entire set of activities, which communicate the product, brand, or service to the user.
Why do you think there is a need for cooperative marketing? (5 points)
The changing age structure population.
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