Marketing

A typical customer profile includes all of the following except

• demographic informatiom
• psychographic information
• market share information
• geographic information

Not all societies need an economic system.

• True
• False

Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.

• True
• False

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• Form utility
• Time utility
• Place utility
• Possession utility

What microenvironmental element can affect sales in the short run and damage customer satisfaction in the long run if not properly communicated regarding raw materials?

• Competitors
• Suppliers
• Publics
• Company

These includes the application of knowledge in science, inventions, and innovations to solve problems.

• Social Forces
• Technological Forces
• Economic Forces
• Political Forces

The "universal functions of marketing" consist only of buying, selling, transporting, and storing.

• True
• False

Changes in Secondary beliefs.

• Political Environment
• Cultural Environment
• Natural Environment
• Demographic Environment

Putting multiple parts together to make a single product that is more valuable than the individual parts

• place utility
• form utility
• possession utility
• time utility

_________ is Frepan's Manufacturer.

• Sanofi

He is the one who organized the La Sociedad de los Abacaleros (Society of Abaca Producers).

• Teodoro Sandiko
• Dr. Jose P. Rizal
• Robert Owen

Top surgeons can be determined by

• Number if awards
• Number of patients
• number of residents
• Number of clinics

Based on the perceived value of your products and services, your cost of doing business.

• Pricing
• Products and Services
• Distribution
• Promotion

It refers to the entire set of activities, which communicate the product, brand, or service to the user.

• Place
• Price
• Product
• Promotion

When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?

• A sample
• A deal
• A point of purchase display
• An introductory offer

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• Form utility
• Time utility
• Place utility
• Possession utility

A marketing exchange is a single transaction between a firm and a customer, nothing more.

• True
• False

This is the main goal of Marketing

• give satisfaction to the customer
• identify the needs and wants of the customer
• give respect to the customer
• customer is always right

An agreement between a buyer and a seller to exchange goods or services.

• Transaction

They are the distribution channel firms that assist the company look for customers and creating sales for them.

• Company
• Financial Intermediaries
• Resellers
• Distributors

If Conner's Cream Cheese were to supply Bryan's Bagels with his cream cheese this is an example of

• an industrial market
• a consumer market
• a super market
• indirect competition

Bradley's Bikes had $1 million in sales, the total bike sales for Lebanon was $4 million. What is Bradley's market share of bike sales in Lebanon?

• 25%
• 50%
• 400%
• 40%

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.

• Customers
• Shareholders
• Publics
• Clients

Identify the image as to what type of utility.

• Form utility
• Place utility
• Time utility
• Possession utility

What is the type cooperatives that are owned by the producers of products who have joined together to market their products better or to streamline the productionprocess?

• Workers cooperatives
• Producer cooperatives
• Consumer cooperatives
• Purchasing cooepratives

Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.

• True
• False

Part of a business plan that you will address the details of your market analysis, sales, advertising, and public relations campaigns.

• Marketing Plan

Give at least 5 principals of DHI

• Maxer

The changing age structure population.

• Natural Environment
• Economic Environment
• Demographic Environment
• Political Environment

Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.i) Identify the important aspect neglected by the marketer in the above case.

• Labeling

It outlines the ways in which customers can buy from you.

• Distribution
• Market Research
• Products and Services
• Marketing Mix

Refers to the department that ensures the smooth flow of marketing plans, policies, and programs that monitor all sales activities, customer services, and distribution and promotion efforts.

• Marketing Organization

It refers to the satisfaction derived by customers in availing products or services in time.

• Time utility

How important is a Marketing Plan to be included in our Business Plan outline ?

Name the part of brand which can’t be spoken but can be recognized.

• brand mark

The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as _________________.

• Product perception
• Relative positioning
• Competitive positioning
• Product positioning

define marketing strategy

The three basic ideas included in the definition of the marketing concept are customer satisfaction, total company effort, and sales as an objective.

• True
• False

joint venture is when two businesses join together to start a project

• true
• false

One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.

• Mass market
• Market aggregation
• Target market
• Promotional market

MDC RPH Convention Support is a marketing Program of what products?

Consists of individuals and households that buy goods and services for personal consumption.

• Consumer Markets
• Business Markets
• Government Markets
• International Markets

Sponsoring sports events is an example of marketing.

• True
• False

Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a ___________.

• Push strategy
• Intense strategy
• Exclusivity strategy
• Pull strategy

What are the 2 formats of Seroquel?

Offering the option of paying with cash, credit card, or a check.

• information utility
• place utility
• possession utility
• form utility

By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service.

• positioning, people, packaging, price
• packaging, place, promotion, price
• place, price, people, promotion
• place, price, product, promotion

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• Form utility
• Time utility
• Place utility
• Possession utility

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _______________.

• Empirics
• Data mining
• Marketing tactics
• Marketing research

The level of packing used to present a gift to your friend on his birthday –

• Primary
• Secondary
• Transportation
• None

identify the legal controls on marketing

• appropriate weights and measures
• inappropriate pricing

Actually, making goods or performing services is called marketing.

• True
• False

According to the text, marketing means "selling" or "advertising."

• True
• False

Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers

• Marketing Environment
• Macroenvironment
• Microenvironment
• Management Environment

Publicity refers to –

• Non paid form of impersonal communication
• Paid form of impersonal communication
• Non paid form of personal communication
• Paid form of personal communication

Any container in which a product is offered for sale and on which information is communicated is referred to as __________.

• Product display
• Merchandising
• Packaging
• A storage unit

Approaches focus on the internal potentials of the company and not based on the desires and needs of the market.

• Production Concept
• Sales Concept
• Marketing Concept
• Product Concept

The total expense incurred by a firm in producing and marketing a product; the sum of fixed cost and variable cost, is referred to as _____________.

• Overhead
• Total cost
• Fixed costs
• Marginal cost

Organizations that develop similar offerings, when grouped together, create a/an _____________.

• Merger
• Industry
• Competitive landscape
• Monopoly

It is defined as the general plan of action which is aligned with the vision and goals of the company.

• Tactical marketing
• Strategic marketing
• target marketing
• segment marketing

Marketers should be updated on their customers’ behaviors, values, interests, and other factors that influence their purchases.

• Community contact
• Consumer content
• Cross functional

The 2 magic words in business are

• a. Please b. Thank you
• a. Welcome b. Good bye
• a. Notedb. Copy
• a. God Blessb. Bless you
• All of the above

Marketing discourages the development and spread of new ideas, goods, and services.

• True
• False

What type of cooperatives are owned by the people who work for the company?

• Worker cooperatives
• Producer cooperatives
• Consumer cooperatives
• Purchasing cooperatives

It takes into account all forces that can influence an organization but are outside of its control.

• Market
• Macroenvironment
• Microenvironment
• Competitor

why do businesses prefer to market their products in other countries?

Setting prices a few dollars or cents under an even number is referred to as

• Odd-even pricing
• Prestige pricing
• Price lining
• Price fixing

The main function of __________ is to provide information required by law.

• Labelling
• packaging
• Branding
• all the above

This part details the tactics you will use to attract new customers.

• Products and Services
• Marketing Research
• Promotion
• Disctribution

Drugstore Visit 2.0 is a marketing program of what products?

Refers to offering services which consumers may not be capable of doing or may not like to do themselves

• Task utility

Process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers.

• Market Trends
• Market Research
• Target Market
• Distribution Plan

research and write about the consumer protection laws that you have experienced.As a consumer what did you do if a product you purchased was faulty or if you didn't receive it as it was advertised ?(please keep your answer brief)

Finish the tagline:Be Practical choose ____________________.

• Lithrocal
• Pinnaclife
• Prostera
• Frepan

There are no functional departments in a firm that has adopted the marketing concept.

• True
• False

Intermediaries specialize in trade and production.

• True
• False

It is the feeling of deprivation, and commonly relates to a basic necessity such as food, clothing, shelter, or social needs such as a need to belong.

• want
• demand
• need
• none of the above

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• Form utility
• Time utility
• Place utility
• Possession utility

It refers to converting raw materials into products that suit the preferences of consumers so that they do not have to create their desired products themselves.

• Form utility

The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as ____________.

• Marketing
• Advertising and promotion
• Creative planning
• Consumerism

Who takes care of Service in ASI

• Chris Mandahl
• Barry Bunyi
• Laxman Aglawe
• Chris Ocampo

In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.

• True
• False

The number of different people or households exposed to an advertisement is referred to as

• Scope
• Share
• Reach
• Rating

Type of products which cannot be sold without technical knowledge –

• Durable
• Industrial
• Convenience
• none of above

Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.

• True
• False

Having snow shovels in stock during the months of November through February in PA.

• possession utility
• time utility
• form utility
• information utility

Marketing plays an essential role in creating customer satisfaction.

• True
• False

How many events have we done in Q1

• 150
• 15
• 22
• 42

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• Form utility
• Time utility
• Place utility
• Possession utility

In the marketing mix place deals with how and where a product will be distributed.

• true
• false

Developing, distributing, and promoting a product, along with setting marketing objectives make up the

• 4 P's of the Marketing Mix
• Foundations of Marketing
• Marketing Utilities
• customer profile

Which is not a principles of cooperative?

• Open and voluntary membership
• Democratic Control
• Limited interest on liability
• Division of net surplus

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

• packaging
• branding
• labeling
• none of the above

Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a _________.

• Copyright
• Trade name
• Brand mark
• Brand name

In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.

• True
• False

Business process of creating relationship with and satisfying customers.

• Marketing

The marketing strategy of developing new products and selling them in new markets is referred to as _______________.

• Product penetration
• Market development
• Diversification
• Market penetration

The first objective in marketing is to discover consumer ___________.

• Diversity
• Potential
• Objectives
• Needs

Marketing concept is to provide solution to the customer's perceived problem as ________ to interest of the environment and society.

• Societal Marketing Concept

Marketing involves encouraging people to buy a product or service.

• True
• False

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.

• Prospecting
• Behavioral analysis
• Statistical analysis
• Demographics

Stay of Track - MDC Product and Lay awareness campaign is a marketing program of what product?

• Seroquel
• PInnaclife
• Anastrazole
• Lithrocal

What are the benefits of cooperatives? (7 points)

• Access, Business sustainability, Community commitment, Democratic governance and empowerment, Equality, diversity and inclusion, Financial security and advancement for workers, Growth

Which of the tools of public relations describes the financial activities of the company –

• Press Kit
• Annual Reports
• Press Release
• News Letter

Marketing ___ the price we pay for products.

• increases
• decreases
• can both increase and decrease

This is an example of a Marketing Intermediary that helps the company stock to move goods from one place to another.

• Reseller
• Physical distribution firms
• Marketing services agencies
• Financial intermediaries

Which is NOT a focus area for 2021

• Channel
• KAM Telco
• Products
• Fixed Cost Constant
• None of the Above

Which of the following automakers would most benefit from target marketing rather than mass marketing their product?

• Ford
• Honda
• Toyota
• Ferrari

DHI shall be written:

• Dynamed Health Care, Inc.
• Dynamed Healthcare, Inc.
• Dynamed Healthcare Incorporated
• Dynamed Health Care Incorporated

Marketing departments are usually formed when firms go from the "production era" to the "sales era."

• True
• False

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as _______________.

• A consumer good
• A product
• A stock item
• Merchandise

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• Form utility
• Time utility
• Place utility
• Possession utility

To be at par with competitors, marketing organizations need to strengthen their capabilities in production and operations to develop and produce goods that will meet consumer needs

• Company Capabilities

The target of Pinnaclife pipelining program.

• MDC Branches
• Watson Branches
• SSD
• Wholesalers

Define PPMP

• Project Procurement Management Plan
• Project Producing Material Program
• Procurement Project Manager Plan
• Project Plan Management Procurement

This marketing concept focuses on persuading and convincing customers to buy the Products-

• production
• product
• selling
• marketing

What is the name of our CEO in DYNAMED Healthcare Incorpoted

• Jun T. Bernales

Financial intermediaries consist of banks, credit companies, and insurance companies as _____ consist of advertising agencies and media firms.

• Marketing services agencies

It is estimated that marketing costs about 50 percent of each consumer's dollar.

• True
• False

In a market-directed economy, price is a rough measure of how society values particular goods and services.

• True
• False

Broader forces that affect the actors in the microenvironment

• Marketing Environment
• Marcoenvironment
• Macroinvolvement
• Macroenvironment

A cooperative is an organizations that composed primarily of small producers and consumers who voluntarily join together to form business enterprises which they themselves own, control and patronize. This is define by ____________.

• International Co-Operative Alliance
• Presidential Decree No. 175
• Cooperative Code of the Philippines

It is the identification and marketing of a social issue, cause, or idea to selected target markets.

• Place marketing
• Event marketing
• Cause marketing
• Green marketing

To hit 130million is a brand goal of what product?

• Seroquel
• Pinnaclife
• Frepan
• Prostera

State 2 reasons why is it important for a business to have a marketing objective.

What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value?

• Services
• Enhancements
• Marketing activities
• Customer facilitation

What is PhilGEPS

• Philippine Government Electronic Producing System
• Philippine Government Electronic Procurement System
• Philippine Government Electrical Printing System
• Philippine Government Electronic Pronouncing System

Marketing has not something to do with the valuing of customer's satisfaction and efficiency of the product.

• True
• False

Magazines and pastries are examples of ____________ products.

• a) Convenience
• b) Shopping
• c) Specialty
• d) All the above

Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –

• Zero
• One
• Two
• Multi

There are five stages in the purchase decision process. What is the first stage?

• Information search
• Purchase decision
• Problem recognition
• Post purchase behavior

In marketing, it is the manager's viewpoint that matters, not the customer's.

• True
• False

It allows the company to constantly look for threats and opportunities before they are fully apparent.

• Environmental Scanning
• Goal formulation
• Program formulation
• _Feedback and control

______ refers to classifying the product into different groups with same characteristics.

• grading
• branding
• packaging
• labeling

A/an ______exists when producers and ultimate consumers deal one on one with each other.

• Strategic channel alliance
• Direct channel
• Marketing channel
• Indirect channel

DHI date of Incorporation

• March 12, 2018
• March 09, 2018
• February 20, 2018
• January 25, 2018

Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as _____________.

• Product adaptation
• Perceptual mapping
• Product positioning
• Product repositioning

E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.

• True
• False

What does 'Technology' refers to?

• Any device or process for which there is no substitute
• The inventions or innovations from applied science that are used to generate a profit
• The inventions or innovations from applied science or engineering research
• Ideas or concepts that will one day be translated into useable devices, mechanisms, or processes

How much Opportunities have we generated for the business in Q1

• 2M USD
• 14M USD
• 150K USD
• 20K USD

Marketing functions are performed by producers, consumers, and a variety of marketing specialists.

• True
• False

Which among the following is not an element of marketing mix –

• Product
• Price
• Place
• Advertising

He is the one who introduce the Raiffeisen cooperative movement in the Philippines.

• Teodoro Sandiko
• Dr. Jose P. Rizal
• Rep. Albert Barreto

A good or service that doesn't meet a consumer's needs results in low customer value.

• True
• False

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• Form utility
• Time utility
• Place utility
• Possession utility

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

• Sunita
• Suman
• Both
• None

This includes the laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society

• Economic Forces
• Demographic Forces
• Political Forces
• Cultural Forces

Why do you think there is a need for cooperative marketing? (5 points)

Define APP

• Annual Producing Program
• Annual Product Procurement
• Annual Procurement Plan
• Annual Procurement Poor

Which concept of marketing emphasis on availability and affordability of the product –

• selling
• production
• product
• marketing

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• Form utility
• Task utility
• Place utility
• Possession utility

state one method of how businesses can overcome the problem of entering into a new market

• joint ventures

The cost of reaching 1000 individuals or households with the advertising message in a given medium is referred to as

• CPM
• CPT
• CMH
• ACPM

Marketing collaborators are any firms that provide the marketing functions of buying and selling.

• True
• False

_ is the process of developing, promoting, pricing and distributing ideas, goods, or services, to satisfy customers’ needs and wants.

• Marketing

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• Form utility
• Time utility
• Place utility
• Possession utility

Mateo's Market (a grocery store) carries Blayne's Bacon, this is an example of

• target marketing
• an industrial market
• a consumer market
• information management

It is a short-range planning that emphasizes the current operations of various parts of the organization.

• Planning
• Strategic Planning
• Strategy
• Tactical Planning

A nonprofit organization does not measure profit in the same way as a firm.

• True
• False

Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

• True
• False

Marketing is both a set of activities performed by organizations and a social process.

• True
• False

Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.

• True
• False

The simple trade era was a time when families traded or sold their "surplus" output to local middlemen who resold these goods to other consumers or distant middlemen.

• True
• False

Name a product we launched in Q1

• EdgeUPS
• GXT5
• Liebert PEX
• Liebert EXM

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the ____________.

• Concept of synergy
• Marketing concept
• Principle of consumerism
• Societal marketing concept

What type of cooperatives that are typically made up of several small businesses who have joined together to improve their purchase power?

• Workers cooepratives
• Producer cooperatives
• Consumer cooepratives
• Purchasing cooperatives

The Cooperative Marketing Law (Act 2425) was enacted and approved onDecember 9, 1927.

• True
• False

To sell _________________ at 12.5 million at the end of 2021.

• Pinnaclife
• Seroquel
• Frepan
• Dilatrend

What are the two central concerns of marketing?

• Establishing market share and making profits
• Holding down costs and increasing profits
• Finding customers and making profits
• Discovering and satisfying needs

What is NOT a Global Campaign

• Scale With Confidence
• Vaccine Fridges
• Architects of Continuity
• What's Your Edge

It includes the use, design, packaging, quality, features colors and size options.

• Product
• Price
• Place

_Select all that applies.The reasons why business legislation has been enacted.

Developing strategies and practices that create a world economy that the planet can support indefinitely

• Environmental Sustainability

During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.

• Penetration pricing
• Cost-plus pricing
• Skimming pricing
• ROI pricing

McDonalds always change its menu from time to time to increase its market share is this considered as a good marketing strategy

The monetary value of all goods and services produced in a country during one year is referred to as _______________.

• Gross national production
• National monetary reserve
• Gross domestic product
• Gross national product

Customer relationship is a marketing approach to creating an ongoing and long-term relationship with the customer as ___________ is to activities developing and managing the trusting and long-term relationship with customers.

• Relationship Marketing

A marketing organization must have a positive long-lasting relationship with its customers because they constantly look for cues provided by the organization as they make their purchase decisions.

• Communication
• Competition
• Cross functional

In the marketing mix promotion involves determining what to sell and how to improve existing products.

• false
• true

Rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.

• Target Market
• Competition
• Market Trends
• Market Research

Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.

• True
• False

The American economy is entirely market-directed.

• True
• False

A favorable attitude toward and consistent purchase of a single brand over time is referred to as _____________.

• Brand bias
• Brand loyalty
• Behavioral loyalty
• Consumer allegiance

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.Identify the element of marketing mix discussed here.

• product mix
• price mix
• place mix
• promotion

Market offers physical products, services, and ___________.

• Experiences

Its main focused is the creation of products and giving efficiency to the product.

• Product era
• Production Era
• Customer Relationship era
• Marketing Concept era

Another name for the analysis of consumer lifestyle is ________________.

• Demographics
• Psychographics
• Social statistics
• Psysiological needs

Who does Katz report to

• John Parikh and Rainer Stiller
• John Parikh
• John Parikh and Anand Sanghi
• Cheehoe Ling
• John Parikh and Cheehoe Ling

To get 13% from Candesartan by the end of 2021 is a brand goal of what product?

• Frepan
• LIthrocal
• Prostera
• Dilatrend

What is the biggest contributor to our Impressions in Q1

• Email
• Google Ads
• Social
• Website

Marketing activities should be of no interest to a nonprofit organization.

• True
• False

Communicating with consumers about a product

• possession utility
• place utility
• time utility
• information utility

According to K. R. Kulkarni, cooperative marketing is any agreement to combine marketing efforts, and thus it canappear in many forms.

• True
• False

Marketing does not occur unless two or more parties are willing to exchange something for something else.

• True
• False

"Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.

• True
• False

Major responsibility as PSR

• Promote, Collect data, After Sales Service
• Promote, Sell, Deliver foods to clients
• Promote, Sell, Collect, Deliver Prompt, Reliable, After sales Service
• Deliver, Promote after sales service

The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and pipe.

• True
• False

Determining what to charge customers, what forms of payment will be accepted and if discounts will be offered is which of the 4P's?

• Product
• Place
• Price
• Promotion

Needs of _________ are being focused in Marketing.

• Customer
• producer
• Retailer
• wholesaler

suggest a marketing strategy that face masks and sanitizers businesses must adopt during COVID-19(please mention what a business can do with all the 4Ps considering their marketing objective and target audience)

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as ______________.

• Sales quality
• Market share
• Marginal revenue
• Industry potential

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as ______________.

• Moral imperative
• Social responsibility
• Utilitarianism
• Moral idealism

Direction changes of a specific industry and can be influenced by customer behaviours or developing technology.

• Target Market
• Competition
• Market Trends
• Market Research

What is the first rural credit association that was organized under Rural Credit Law?

• RuralCredit Cooperative Association
• AgriculturalCredit Cooperative Societies
• AgriculturalCredit Cooperative Association
• Cooperative Marketing

Group of potential customers that you identify to sell products or services to.

• Market Trends
• Target Market
• Distribution
• Marketing Mix

One of the 4P's and is define as the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.

• Price

In the past two decades, many firms in service industries adopted the marketing concept.

• True
• False

What Does C&I Stand for

• Commercial and Industrial

The term "marketing orientation" means making products that are easy to produce and then trying to sell them.

• True
• False

One of the core concepts that gives delightfulness to the customer is the _______________

• Customer Value and Satisfaction

identify the main problems of entering into foreign markets

• lack of knowledge
• import restrictions
• exchange rate problems
• all of the above

The following products is an example of Societal Marketing Orientation products except:

• Trees
• Tissue
• Woods
• Paper

/The moral standards that guide marketing decisions and actions are called marketing ethics.

• True
• False

A non personal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as

• Direct sales
• Publicity
• Direct marketing
• Public service announcement

Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

• Premiums
• Rebates
• Contests
• Sweepstakes

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as __________.

• Principle-oriented consumers
• Opinion leaders
• Social classes
• Reference groups

The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.

• True
• False

Why do you think cooperative association or societies failed in their operation? (3 points)

In this section, you give the details of the products and/or services your company offers.

• Promotion
• Distribution
• Products and Services
• Pricing

Which of these have you done

Which of the following statements accurately distinguishes between laws and ethics?

• Laws reflect the beliefs of the majority and ethics reflect the beliefs of smaller segments of society.
• Ethics deal with internal personal issues, and laws deal with external social issues.
• Ethics deal with personal and moral principles whereas laws are society's values and are enforceable in the courts.
• There is no significant difference--these terms can be used interchangeably.

A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.

• True
• False

The ratio of perceived benefits to price is referred to as ________________.

• The price-quality relationship
• Prestige pricing
• Value
• Value analysis

Which of the following products consume maximum time and effort to purchase –

• Convenience
• Shopping
• Specialty
• All the above

While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.

• True
• False