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The practice of identifying, creating to target customers, utilizing various techniques and channels to promote products or services and drive business growth.
What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value?
The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and pipe.
Needs of _________ are being focused in Marketing.
Its main focused is the creation of products and giving efficiency to the product.
Refers to offering services which consumers may not be capable of doing or may not like to do themselves
Group of potential customers that you identify to sell products or services to.
According to K. R. Kulkarni, cooperative marketing is any agreement to combine marketing efforts, and thus it canappear in many forms.
Publicity refers to –
Which of the following automakers would most benefit from target marketing rather than mass marketing their product?
The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _______________.
E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.
They are the distribution channel firms that assist the company look for customers and creating sales for them.
DHI date of Incorporation
A nonprofit organization does not measure profit in the same way as a firm.
By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service.
A good or service that doesn't meet a consumer's needs results in low customer value.
This is the main goal of Marketing
This marketing concept focuses on persuading and convincing customers to buy the Products-
Marketing does not occur unless two or more parties are willing to exchange something for something else.
Intermediaries specialize in trade and production.
What is the first rural credit association that was organized under Rural Credit Law?
The main function of __________ is to provide information required by law.
MDC RPH Convention Support is a marketing Program of what products?
What does 'Technology' refers to?
Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as _____________.
To hit 130million is a brand goal of what product?
Having snow shovels in stock during the months of November through February in PA.
Magazines and pastries are examples of ____________ products.
A favorable attitude toward and consistent purchase of a single brand over time is referred to as _____________.
Identify the image as to what type of utility.
"Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.
Major responsibility as PSR
Part of a business plan that you will address the details of your market analysis, sales, advertising, and public relations campaigns.
The American economy is entirely market-directed.
Broader forces that affect the actors in the microenvironment
There are five stages in the purchase decision process. What is the first stage?
identify the legal controls on marketing
State 2 reasons why is it important for a business to have a marketing objective.
Putting multiple parts together to make a single product that is more valuable than the individual parts
Changes in Secondary beliefs.
McDonalds always change its menu from time to time to increase its market share is this considered as a good marketing strategy
Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as
Which concept of marketing emphasis on availability and affordability of the product –
It refers to converting raw materials into products that suit the preferences of consumers so that they do not have to create their desired products themselves.
Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a ___________.
What are the benefits of cooperatives? (7 points)
How important is a Marketing Plan to be included in our Business Plan outline ?
It refers to the entire set of activities, which communicate the product, brand, or service to the user.
What is the type cooperatives that are owned by the producers of products who have joined together to market their products better or to streamline the productionprocess?
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
Approaches focus on the internal potentials of the company and not based on the desires and needs of the market.
The simple trade era was a time when families traded or sold their "surplus" output to local middlemen who resold these goods to other consumers or distant middlemen.
Not all societies need an economic system.
Bradley's Bikes had $1 million in sales, the total bike sales for Lebanon was $4 million. What is Bradley's market share of bike sales in Lebanon?
This is an example of a Marketing Intermediary that helps the company stock to move goods from one place to another.
The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as _________________.
Which of the following products consume maximum time and effort to purchase –
He is the one who introduce the Raiffeisen cooperative movement in the Philippines.
Marketing collaborators are any firms that provide the marketing functions of buying and selling.
In this section, you give the details of the products and/or services your company offers.
Marketing activities should be of no interest to a nonprofit organization.
Customer relationship is a marketing approach to creating an ongoing and long-term relationship with the customer as ___________ is to activities developing and managing the trusting and long-term relationship with customers.
Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
This includes the laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society
Give at least 5 principals of DHI
Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.i) Identify the important aspect neglected by the marketer in the above case.
Based on the perceived value of your products and services, your cost of doing business.
What are the two central concerns of marketing?
Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a _________.
Developing strategies and practices that create a world economy that the planet can support indefinitely
The ratio of perceived benefits to price is referred to as ________________.
While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.
Consists of individuals and households that buy goods and services for personal consumption.
A typical customer profile includes all of the following except
What type of cooperatives that are typically made up of several small businesses who have joined together to improve their purchase power?
Marketing discourages the development and spread of new ideas, goods, and services.
Market offers physical products, services, and ___________.
Direction changes of a specific industry and can be influenced by customer behaviours or developing technology.
Setting prices a few dollars or cents under an even number is referred to as
Name the part of brand which can’t be spoken but can be recognized.
What is PhilGEPS
Communicating with consumers about a product
Process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers.
An agreement between a buyer and a seller to exchange goods or services.
The number of different people or households exposed to an advertisement is referred to as
To be at par with competitors, marketing organizations need to strengthen their capabilities in production and operations to develop and produce goods that will meet consumer needs
The term "marketing orientation" means making products that are easy to produce and then trying to sell them.
One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.
Marketing involves encouraging people to buy a product or service.
If Conner's Cream Cheese were to supply Bryan's Bagels with his cream cheese this is an example of
What is the biggest contributor to our Impressions in Q1
In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.
The cost of reaching 1000 individuals or households with the advertising message in a given medium is referred to as
Sponsoring sports events is an example of marketing.
Why do you think cooperative association or societies failed in their operation? (3 points)
It is the identification and marketing of a social issue, cause, or idea to selected target markets.
Any container in which a product is offered for sale and on which information is communicated is referred to as __________.
Which among the following is not an element of marketing mix –
Offering the option of paying with cash, credit card, or a check.
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers
He is the one who organized the La Sociedad de los Abacaleros (Society of Abaca Producers).
suggest a marketing strategy that face masks and sanitizers businesses must adopt during COVID-19(please mention what a business can do with all the 4Ps considering their marketing objective and target audience)
why do businesses prefer to market their products in other countries?
Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.
Who does Katz report to
The total expense incurred by a firm in producing and marketing a product; the sum of fixed cost and variable cost, is referred to as _____________.
Which is not a principles of cooperative?
identify the main problems of entering into foreign markets
When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?
A marketing exchange is a single transaction between a firm and a customer, nothing more.
Marketing plays an essential role in creating customer satisfaction.
Actually, making goods or performing services is called marketing.
A cooperative is an organizations that composed primarily of small producers and consumers who voluntarily join together to form business enterprises which they themselves own, control and patronize. This is define by ____________.
To sell _________________ at 12.5 million at the end of 2021.
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
It is the feeling of deprivation, and commonly relates to a basic necessity such as food, clothing, shelter, or social needs such as a need to belong.
In a market-directed economy, price is a rough measure of how society values particular goods and services.
The marketing strategy of developing new products and selling them in new markets is referred to as _______________.
Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.
The Cooperative Marketing Law (Act 2425) was enacted and approved onDecember 9, 1927.
It includes the use, design, packaging, quality, features colors and size options.
Mateo's Market (a grocery store) carries Blayne's Bacon, this is an example of
A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as _______________.
Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –
Which of the tools of public relations describes the financial activities of the company –
Stay of Track - MDC Product and Lay awareness campaign is a marketing program of what product?
Type of products which cannot be sold without technical knowledge –
To get 13% from Candesartan by the end of 2021 is a brand goal of what product?
People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as __________.
Business process of creating relationship with and satisfying customers.
Marketing concept is to provide solution to the customer's perceived problem as ________ to interest of the environment and society.
What is the name of our CEO in DYNAMED Healthcare Incorpoted
The "universal functions of marketing" consist only of buying, selling, transporting, and storing.
A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.
Who takes care of Service in ASI
One of the 4P's and is define as the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.
A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.Identify the element of marketing mix discussed here.
Another name for the analysis of consumer lifestyle is ________________.
It allows the company to constantly look for threats and opportunities before they are fully apparent.
_________ is Frepan's Manufacturer.
define marketing strategy
How much Opportunities have we generated for the business in Q1
The first objective in marketing is to discover consumer ___________.
A non personal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as
The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the ____________.
Which of these have you done
In the marketing mix promotion involves determining what to sell and how to improve existing products.
The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as ______________.
Which is NOT a focus area for 2021
research and write about the consumer protection laws that you have experienced.As a consumer what did you do if a product you purchased was faulty or if you didn't receive it as it was advertised ?(please keep your answer brief)
It is a short-range planning that emphasizes the current operations of various parts of the organization.
Financial intermediaries consist of banks, credit companies, and insurance companies as _____ consist of advertising agencies and media firms.
Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
Which of the following statements accurately distinguishes between laws and ethics?
Organizations that develop similar offerings, when grouped together, create a/an _____________.
Finish the tagline:Be Practical choose ____________________.
It takes into account all forces that can influence an organization but are outside of its control.
The monetary value of all goods and services produced in a country during one year is referred to as _______________.
/The moral standards that guide marketing decisions and actions are called marketing ethics.
Developing, distributing, and promoting a product, along with setting marketing objectives make up the
Why do you think there is a need for cooperative marketing? (5 points)
What Does C&I Stand for
One of the core concepts that gives delightfulness to the customer is the _______________
In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.
There are no functional departments in a firm that has adopted the marketing concept.
It is estimated that marketing costs about 50 percent of each consumer's dollar.
What microenvironmental element can affect sales in the short run and damage customer satisfaction in the long run if not properly communicated regarding raw materials?
The changing age structure population.
Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.
______ refers to classifying the product into different groups with same characteristics.
These includes the application of knowledge in science, inventions, and innovations to solve problems.
Drugstore Visit 2.0 is a marketing program of what products?
Top surgeons can be determined by
_ is the process of developing, promoting, pricing and distributing ideas, goods, or services, to satisfy customers’ needs and wants.
_Select all that applies.The reasons why business legislation has been enacted.
In the marketing mix place deals with how and where a product will be distributed.
The three basic ideas included in the definition of the marketing concept are customer satisfaction, total company effort, and sales as an objective.
This part details the tactics you will use to attract new customers.
According to the text, marketing means "selling" or "advertising."
The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as ______________.
joint venture is when two businesses join together to start a project
What is NOT a Global Campaign
Marketing is both a set of activities performed by organizations and a social process.
It refers to the satisfaction derived by customers in availing products or services in time.
The 2 magic words in business are
Marketers should be updated on their customers’ behaviors, values, interests, and other factors that influence their purchases.
Marketing ___ the price we pay for products.
It outlines the ways in which customers can buy from you.
It is defined as the general plan of action which is aligned with the vision and goals of the company.
Determining what to charge customers, what forms of payment will be accepted and if discounts will be offered is which of the 4P's?
A/an ______exists when producers and ultimate consumers deal one on one with each other.
Refers to the department that ensures the smooth flow of marketing plans, policies, and programs that monitor all sales activities, customer services, and distribution and promotion efforts.
Name a product we launched in Q1
The level of packing used to present a gift to your friend on his birthday –
In marketing, it is the manager's viewpoint that matters, not the customer's.
The following products is an example of Societal Marketing Orientation products except:
The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as ____________.
Rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
Marketing has not something to do with the valuing of customer's satisfaction and efficiency of the product.
state one method of how businesses can overcome the problem of entering into a new market
A marketing organization must have a positive long-lasting relationship with its customers because they constantly look for cues provided by the organization as they make their purchase decisions.
Marketing departments are usually formed when firms go from the "production era" to the "sales era."
What are the 2 formats of Seroquel?
During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.
What type of cooperatives are owned by the people who work for the company?
DHI shall be written:
Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer
In the past two decades, many firms in service industries adopted the marketing concept.
The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.
The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.
How many events have we done in Q1
Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.
Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.
The target of Pinnaclife pipelining program.
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