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A course that explores the integration of social media and e-commerce to drive sales, enhance customer engagement and build loyalty in the digital marketplace.
Physical presence of traditional business is not necessary... State true or False.
A ————— is a physical thing produced to fulfill human needs and wants
________ is when it allow the complexity and content of a message for example we can include video, audio and text messages into the website.
The social media marketing tool is a simple, effective, and cheap way to send a message to an individual client.
The two biggest digital advertising platforms are;
airasia.com and wine.com are an example of what B2C business model is this?
A Website which provides a set of services to the user.
E-commerce or electronic commerce refers to selling goods and services and related transactions using the Internet or other communication technologies.
What is e-commerce?
Private industrial networks are owned by one (1) company seeking to serve many customers.
Which of the following is part of the four main types for e‐commerce?
1. Which of the following describes e‐commerce?
Below are the key support activities of value chain except one:
Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).
TravelB2BHub is an example of what B2B business model is this?
E - commerce is business using electronic means.
________ is a marketplace extended beyond traditional boundaries and removed from temporal and geographic location.
Content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
Which segment do eBay, Amazon.com belong?
Explain any one type of consumer exploitation
_________digitally enabled commercial transactions between and among organizations and individuals.
One of the advantages of E-Marketing is expensive.
This marketing tool is a simple, effective, and cheap way to send a message to an individual client.
Do stakeholders have both positive and negative impact on a commercial organisation ?
_________ is when there is only one set of technology standards used, namely internet standards.
also known as “cost-per-mile” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.
1. A ____________ is a platform for communication and exchange of experiences:
________ is the technology that allows for two-way communication between merchant and consumer.
_________ is a sub-category of E-Commerce and online retail for introducing new products, services, and brands to market by pre-launching online.
Examples of e-tailers are music streaming service providers, such as Spotify and Apple Music, where users can stream millions of music by paying a monthly subscription fee.
An app is a short for?
Examples of Services are :
______ refers to application of marketing principles and techniques via electronic media and more specially the internet.
_________ is when it allow content generation and social networks.
Full Form of COPRA
Name the indivisible part of the capital of the company .
It provides services, which can be run electronically.
Listed below are the benefits of the Internet except one:
________ is a condition when the total amount and quality of information available to all market participants.
E-commerce overcomes _____________
Online Marketing tools include websites, social media and online advertising.
E-Marketing ties together the creativity and technical aspects.
Which products are people most likely to be comfortable buying on the Internet?
The receiver of funds has to pay no charges.... Name the mode of transfer of funds online.
Barter system is
A website where you can buy products or services
Community providers build an online environment where people with similar interests can transact, share interests, photos, and videos, communicate with like-minded people, receive interest-related information, and even play out fantasies by adapting personalities called avatars.
The role of E-Marketing is to help in relating the product for their customers and prospective consumers in a convenient way.
More than 70% of online transactions were performed on a mobile device within 4 months.
One of the features of E-Marketing makes marketing difficult.
Name the two types of Stakeholders
E-Commerce is not suitable for
_________ digitally enabled of transactions and processes within a firm, involving information systems under the control of the firm.
Walmart (walmart.com) operates one of the largest private industrial networks in the world for its suppliers that use Walmart’s network daily to monitor the sales of their goods, the status of shipments, and the actual inventory level of their goods.
E-commerce is the -------- transactions
Business-to-Consumer (B2C) e-commerce is when consumers sell their products, labor, or expertise to businesses.
The most used software in the internet.
What is the Law that protects E-Commerce?
A person who buys goods and services is called a
A way of organizing the activities of a business so that each activity adds value or productivity to the total operation of the business.
In the industry consortia, vertical marketplaces sell specific products and services to various companies.
Which of the following is not the Right of Consumer ?
Post Mail is the latest marketing buzz in the market.
E-commerce is a latest technology related with
Blogging is promoting products through the use of email.
Preference shares are a hybrid form of financing.. State true or false
Having a low connection speed is one of the limitations of E-Marketing.
When two businesses interact in e-commerce it is known as?
Below are the list of free services on the internet except one:
Name the module that can be integrated with purchase module of ERP.
_______ is when the technology allow reaches across national boundaries, around the Earth
Expand WWW
The best products to sell in B2C e‐commerce are:
Business Environment leading to changes in taxes and laws is?
The following are characteristics of a traditional commerce except one:
Which type of shareholders are the main risk bearers
___________ is about using internet technologies to provide superior customer service, streamline, business processes, increase sales and reduce costs.
Is a set of online shops, which can be found in one website.
What is the objectives of E-Marketing?
Listed below are websites, among the listed websites what is the top websites that is always being visited.
Which of the following are the objectives of marketing
Expand IBM
_________ is trading in products or services using computer networks, such as the internet.
What do you prefer?
Google, Yahoo, MSN and AOL offers a powerful search tools and an integrated package of content and services. Which is B2C e-commerce is this?
Below are characteristics of E-Commerce except one:
Which of the following are not the features of copra
What is the impersonal and paid form of marketing used to increase the awareness and sales of brand?
What are the 4P's of marketing?
Search engines are helpful to travelers as they identify web pages that appear to match keywords entered and then provide a list of the best matches.
________ is the technology allow the targeting of marketing message to a person’s name, interests, and past purchases.
Direct Marketing is a marketing technique that use social networks to produce an increase in brand awareness or achieve other marketing objectives through self-replicating viral process.
_______ available just about everywhere, at all times: at work, at home and elsewhere via mobile devices, anytime.
Bank levy a minimal charges for conducting transactions through this.. Name the mode of transferring money
Below are the disadvantages of E-Marketing except one:
It is a set of planned activities or business processes designed to result in a profit.
The correct debit entries are
It was the original "killer app" that made the internet commercially interesting and extra ordinary popular.
The World Wide Web allows access to the Internet from various mobile devices via wireless networks or cell phone service.
GCash serves as an app that allow a user to pay bills, purchase goods and services, which B2C business model it is?
Which products are people most likely to be more uncomfortable buying on the Internet?
Which of the following is NOT a service
E-business does not include ________
Life Cycle is a feature of Product.. What does the life cycle of a product consists ?(in sequence)
Goodwill is a(n)
Year in which COPRA was formed
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