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Social Commerce and Sales

A course that explores the integration of social media and e-commerce to drive sales, enhance customer engagement and build loyalty in the digital marketplace.

social commerce



social media

online shopping

consumer behavior

influencer marketing

customer engagement

digital marketing

social networking

mobile commerce

conversion rate

user-generated content

customer reviews


Private industrial networks are owned by one (1) company seeking to serve many customers.

  • True
  • False

_________ is when there is only one set of technology standards used, namely internet standards.

  • universal standards

What is e-commerce?

  • Buying goods and services on your local high street
  • Business transactions involving payment using credit card
  • Commercial transactions conducted electronically on the Internet
  • Selling a range of good and services at your local car boot sale

Do stakeholders have both positive and negative impact on a commercial organisation ?

  • YES
  • NO

Physical presence of traditional business is not necessary... State true or False.

  • True
  • False

_______ is when the technology allow reaches across national boundaries, around the Earth

  • global reach

Full Form of COPRA

  • Consumer prevention act
  • Consumer operation protection act
  • Consumer protection Act

________ is when it allow the complexity and content of a message for example we can include video, audio and text messages into the website.

  • information richness

Having a low connection speed is one of the limitations of E-Marketing.

  • True
  • False

The receiver of funds has to pay no charges.... Name the mode of transfer of funds online.

  • Mobile Wallet/E-wallet
  • IMPS
  • NEFT
  • RTGS

What is the Law that protects E-Commerce?

  • RA 8749
  • RA 9344
  • RA 8792
  • RA 8747

E-commerce overcomes _____________

  • geographical limitations

also known as “cost-per-mile” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.


What is the impersonal and paid form of marketing used to increase the awareness and sales of brand?

  • Advertisement

One of the advantages of E-Marketing is expensive.

  • True
  • False

Direct Marketing is a marketing technique that use social networks to produce an increase in brand awareness or achieve other marketing objectives through self-replicating viral process.

  • True
  • False

Blogging is promoting products through the use of email.

  • True
  • False

Below are the key support activities of value chain except one:

  • Procurement
  • Human Resource
  • Corporate Infrastructure
  • Buying and selling

_________ digitally enabled of transactions and processes within a firm, involving information systems under the control of the firm.

  • e-business

It was the original "killer app" that made the internet commercially interesting and extra ordinary popular.

  • Internet
  • Mobile Platform
  • World Wide Web

Barter system is

  • Current method of trade
  • Using credit cards and new methods of money
  • Services to trade
  • Exchanging goods to goods

The two biggest digital advertising platforms are;


The role of E-Marketing is to help in relating the product for their customers and prospective consumers in a convenient way.

  • True
  • False

Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).

  • TRUE

E - commerce is business using electronic means.

  • True
  • False
  • Both A and B
  • Non of the above

_________digitally enabled commercial transactions between and among organizations and individuals.

  • e-commerce

The following are characteristics of a traditional commerce except one:

  • Business happens face to face
  • Limited particular geographic location
  • Delivery of goods is instantaneous
  • Sales happen online

E-business does not include ________

  • commercial transactions

Expand IBM

  • International Business Machine
  • International Business Model
  • Inter collaboration Buying model
  • Interwoven buying machine

________ is a condition when the total amount and quality of information available to all market participants.

  • Interactivity
  • Information density
  • Ubiquity
  • Personalization/ customization

Business-to-Consumer (B2C) e-commerce is when consumers sell their products, labor, or expertise to businesses.

  • True
  • False

Is a set of online shops, which can be found in one website.

  • E-Mall

Online Marketing tools include websites, social media and online advertising.

  • True
  • False

The best products to sell in B2C e‐commerce are:

  • Small products
  • Digital products
  • Fresh products
  • Specialty products

A Website which provides a set of services to the user.

  • Portal

Search engines are helpful to travelers as they identify web pages that appear to match keywords entered and then provide a list of the best matches.

  • True
  • False

This marketing tool is a simple, effective, and cheap way to send a message to an individual client.

  • Social Media
  • Website
  • E-mail

Preference shares are a hybrid form of financing.. State true or false

  • True
  • False

________ is the technology that allows for two-way communication between merchant and consumer.

  • Information density
  • Interactivity
  • Ubiquity
  • Personalization

It is a set of planned activities or business processes designed to result in a profit.

  • Business Model
  • E-Commerce Business Model
  • Community Providers
  • E-tailing

The correct debit entries are

  • Asset increases, Expenses decreases, Liabilities increases
  • Asset increases, Expenses increases, Equity decreases
  • Asset decreases, Income Increases, Capital increases

The World Wide Web allows access to the Internet from various mobile devices via wireless networks or cell phone service.

  • True
  • False

A ————— is a physical thing produced to fulfill human needs and wants

  • Product

Which products are people most likely to be comfortable buying on the Internet?

  • CDs
  • PCs
  • Books
  • All of the above

What is the objectives of E-Marketing?

  • Awareness, Interest, Desire and Action
  • Strengths, Weakness, Opportunities and Threats
  • Specific, Measurable, Action – oriented, Realistic, Time Specific
  • All of the above

______ refers to application of marketing principles and techniques via electronic media and more specially the internet.

  • E-Marketing
  • E-Commerce
  • E-Business
  • E-Government

Which of the following is NOT a service

  • Bus ride
  • Movie
  • Pen
  • Haircut

Post Mail is the latest marketing buzz in the market.

  • True
  • False

_________ is trading in products or services using computer networks, such as the internet.

  • E-Marketing
  • E-Commerce
  • E-Business
  • E-Government

Which products are people most likely to be more uncomfortable buying on the Internet?

  • Books
  • Movies
  • Furniture
  • All of the above

Community providers build an online environment where people with similar interests can transact, share interests, photos, and videos, communicate with like-minded people, receive interest-related information, and even play out fantasies by adapting personalities called avatars.

  • True
  • False

________ is the technology allow the targeting of marketing message to a person’s name, interests, and past purchases.

  • Information density
  • Interactivity
  • Ubiquity
  • Personalization/ customization

1. Which of the following describes e‐commerce?

  • Doing business electronically
  • Doing business
  • Sales of goods
  • All of the above

One of the features of E-Marketing makes marketing difficult.

  • True
  • False

Which of the following is not the Right of Consumer ?

  • Right to safety
  • Right to choose
  • Right to speak
  • Right to be heard

GCash serves as an app that allow a user to pay bills, purchase goods and services, which B2C business model it is?

  • Service Providers
  • Transaction Brokers
  • Market Creators
  • E-tailers

The most used software in the internet.

  • Search Engine

Name the two types of Stakeholders

  • Internal and external

A website where you can buy products or services

  • Online shop

Bank levy a minimal charges for conducting transactions through this.. Name the mode of transferring money

  • IMPS
  • NEFT

Expand WWW

  • watch, website,Wheel
  • World Wide Web
  • World wide Website
  • Webinar watch world

TravelB2BHub is an example of what B2B business model is this?

  • E-distributors
  • Industry Consortia
  • Exchanges
  • E-Procurement

Business Environment leading to changes in taxes and laws is?

  • Social environment
  • Economic environment
  • Political environment
  • Legal environment

Which of the following are not the features of copra

  • Class Action
  • Customer satisfaction
  • Time Frame
  • Special consumer courts
  • Social Welfare Law

What are the 4P's of marketing?

  • Product
  • Price
  • Promotion
  • Person
  • Person

Walmart ( operates one of the largest private industrial networks in the world for its suppliers that use Walmart’s network daily to monitor the sales of their goods, the status of shipments, and the actual inventory level of their goods.

  • True
  • False

Name the module that can be integrated with purchase module of ERP.

  • Inventory module
  • sales module
  • CRM module
  • SCM module

What do you prefer?

  • Online shopping
  • Offline shopping

Examples of e-tailers are music streaming service providers, such as Spotify and Apple Music, where users can stream millions of music by paying a monthly subscription fee.

  • True
  • False

E-commerce is a latest technology related with

  • Commerce
  • Computer
  • Both Commerce and computer
  • buying and selling

Which type of shareholders are the main risk bearers

  • Equity shareholders

E-Commerce is not suitable for

  • Job searching
  • Sale/Purchase of expensive jewellery and antiques.
  • Sale/Purchase of mobile phones.
  • Sale/Purchase of branded clothes.

Goodwill is a(n)

  • assets
  • liability
  • fictitious asset
  • current asset

Name the indivisible part of the capital of the company .

  • shares

Which of the following are the objectives of marketing

  • Creation of Demand
  • Market share
  • Target Market
  • Goodwill
  • Standard of living

___________ is about using internet technologies to provide superior customer service, streamline, business processes, increase sales and reduce costs.

  • E-business
  • E-Marketing
  • E-Commerce
  • E-Technology

Year in which COPRA was formed

  • 1888
  • 1999
  • 1986
  • 2000

________ is a marketplace extended beyond traditional boundaries and removed from temporal and geographic location.

  • marketspace

A person who buys goods and services is called a

  • Consumer
  • Producer
  • Server
  • Student

Below are characteristics of E-Commerce except one:

  • Most of the transactions are processed automatically
  • Digitalization
  • Business is externally focused on those with whom business is conducted
  • Uses email or online directories

Which segment do eBay, belong?

  • C2C
  • B2B
  • B2C
  • Local e-commerce

1. A ____________ is a platform for communication and exchange of experiences:

  • Virtual COmmunity
  • Virtual Services
  • Virtual Classes
  • Virtual Shopping

When two businesses interact in e-commerce it is known as?

  • B2B
  • B2C
  • C2C
  • B2G

An app is a short for?


Below are the list of free services on the internet except one:

  • Delivery
  • Software Actvities
  • Hotlists
  • Weather

Listed below are websites, among the listed websites what is the top websites that is always being visited.

  • Google
  • Instagram
  • Facebook
  • Zoom

_________ is a sub-category of E-Commerce and online retail for introducing new products, services, and brands to market by pre-launching online.

  • Retail
  • E-Commerce
  • Pretail
  • E-Marketing

A way of organizing the activities of a business so that each activity adds value or productivity to the total operation of the business.

  • Extranet
  • Supply Chain
  • Value Chain
  • E-Commerce

Below are the disadvantages of E-Marketing except one:

  • Increased Interactivity
  • Faster response to both marketers and the end users
  • Increased ability to measure and collect data
  • Enrich human capital

Which of the following is part of the four main types for e‐commerce?

  • B2B
  • B2C
  • C2C
  • All of the above

_______ available just about everywhere, at all times: at work, at home and elsewhere via mobile devices, anytime.

  • ubiquity

E-commerce or electronic commerce refers to selling goods and services and related transactions using the Internet or other communication technologies.

  • True
  • False and are an example of what B2C business model is this?

  • Service Providers
  • Transaction Brokers
  • Portals
  • E-tailers

Explain any one type of consumer exploitation

  • Overcharging : Charging unjustified high prices

Listed below are the benefits of the Internet except one:

  • Doing Business Fast
  • Trigerring New Business
  • Marketing and Selling products and services
  • Fakes and forgeries

Google, Yahoo, MSN and AOL offers a powerful search tools and an integrated package of content and services. Which is B2C e-commerce is this?

  • Community Providers
  • Portals
  • Service Providers
  • Market Creators

It provides services, which can be run electronically.

  • Online Service Provider

E-commerce is the -------- transactions

  • Paper Transactions
  • Paperless Transactions
  • Online Sale and Purchase of Goods and Services
  • only credit transactions

Content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

  • TRUE

In the industry consortia, vertical marketplaces sell specific products and services to various companies.

  • True
  • False

More than 70% of online transactions were performed on a mobile device within 4 months.

  • True
  • False

E-Marketing ties together the creativity and technical aspects.

  • True
  • False

The social media marketing tool is a simple, effective, and cheap way to send a message to an individual client.

  • True
  • False

Life Cycle is a feature of Product.. What does the life cycle of a product consists ?(in sequence)

  • Maturity, Growth, Introduction and Decline stages
  • Introduction, Growth, Maturity and Decline stages
  • Decline, Introduction, Growth and Maturity stages
  • Introduction, Maturity, Growth and Decline stages

Examples of Services are :

  • Transportation, doctors
  • Transportation, Doctors and Consultants
  • Ball Pen and bottlle

_________ is when it allow content generation and social networks.

  • social technology