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Use social media research queries to uncover trends, insights, and audience preferences, which will help you optimize your online strategies effectively.
A hashtag is used on social media to draw attention to certain words or phrases associated with the products. An example is #bekind
60. Which social media platform is known for its focus on short, user-generated video clips that highlight comedy and humor?
92. Which social media platform is often used for sharing and discovering new fashion trends and inspiration?
At which URL can Internet users access videos created by federal agencies?
If saw or know someone who is being cyberbullied what would you do?
5. Which social media platform is primarily focused on professional networking?
Flickr allows users to create a map of exactly where a photo was taken?
To upload your selected image to your YouTube Channel and to have it displayed as your entire background, you must:
activity: number, frequency, and recency of blog posts, number of reply, number of photos, videos, infonographics. interaction: number of registration, number of downloads traffic/time spent on site, number of comments, number of likes, shares. return metrics: return impressions model, return on social media impact model, return on target influence model, return on earned media model.
23. Which social media platform is known for its focus on professional networking and job searching?
32. Which social media platform is known for its focus on short, user-generated videos that loop?
56. Which social media platform is known for its focus on short, user-generated video clips showcasing talents and creativity?
What was Twitter's original name?
30. Which social media platform is often used for sharing and discovering new recipes and cooking tips?
57. What is the term for the practice of creating and sharing content that is designed to educate and inform the audience on social media?
55. What is the term for the practice of using social media to track and measure the performance of marketing campaigns?
37. What is the term for the process of building and nurturing relationships with key individuals on social media to promote one's brand or message?
89. What is the term for the practice of creating and sharing content that is designed to provoke a reaction or emotional response from the audience?
Is it necessary to measure whether campaign goals are being achieved every time you run an advertising campaign?
40. Which social media platform is often used for sharing and discovering new home decor and DIY ideas?
What would be a good example of a screen name to use in a game or app?
YouTube receives approximately how many views each day?
74. Which social media platform is often used for sharing and discovering new beauty and skincare products and tutorials?
Who is Mark Zuckerberg?
1. What is the primary purpose of social media platforms?
The _____ maintains a code of ethics—formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline.
In a _____, researchers join people and participate in a group’s routine activities for the purpose of observing them within that context.
54. Which social media platform is often used for sharing and discovering new fitness and workout routines?
47. What is the term for the practice of using social media to interact with customers and build brand loyalty?
This image is an example of a
52. Which social media platform is known for its focus on short, user-generated video clips featuring lip-syncing and dancing?
Something you need to survive
100. Which social media platform is often used for sharing and discovering new art and creative projects?
50. Which social media platform is often used for sharing and discovering new music and music videos?
In research, _____ are the cause of the change and the _____ is the effect, or thing that is changed.
Sometimes I chat on Instagram
A lesser amount of people will interact with your post on Facebook if you include a photo:
26. What is the term for a post on social media that promotes a product or service in a subtle, non-promotional way?
apply what you've learned to future activities and investments.
73. What is the term for the practice of using social media to create and share content that is relevant to current events and trends?
Which of these are all real Twitter applications?
16. Which social media platform is known for its short-lived "Fleets" feature?
58. Which social media platform is often used for sharing and discovering new book recommendations and reviews?
90. Which social media platform is often used for sharing and discovering new recipes and cooking tips?
According to chapter 10, what is recommended when selecting social media monitoring tools?
67. What is the term for the practice of using social media to build and maintain an online community of loyal followers?
8. What is the term for the strategy of creating and sharing valuable content to attract and engage a target audience on social media?
She shared it in the morning
motivating some behavior from the target audience. influencing brand knowledge and attitudes. accomplishing the first two objectives with fewer resources than might be required with other methods. smart objectives: specific, measurable, appropriate, realistic, time-oriented
39. What is the term for the practice of creating and sharing content that is designed to provoke a reaction or emotional response from the audience?
refers to determining how people think or feel about an object. four steps:fetch, crawl and cleanse. extract entities of interest. extract sentiment. aggregate raw data into a summary.
A ____ is something you CAN live without.
45. What is the term for the strategy of creating and sharing content that is designed to go viral on social media?
True or False: If they are pressured by authorities, researchers are ethically allowed to release confidential information.
Agents should have a/an ______________________ to promote their business.
What is YouTube's Slogan?
48. Which social media platform is known for its focus on short, user-generated video clips with music and effects?
82. Which social media platform is often used for sharing and discovering new fitness and workout routines?
Where you live, where businesses are located
77. What is the term for the practice of using social media to build and maintain relationships with customers after a purchase?
6. What does the acronym "SEO" stand for in the context of social media and online marketing?
Which of these privacy settings is not peculiar to Twitter?
When posting a website link on Facebook I should select the following:
Social media marketers can collect valuable consumer information simply by:
87. What is the term for the practice of using social media to interact with customers and build brand loyalty?
14. What is the primary purpose of hashtags on social media?
a rapidly growing research methodology that adapts ethnographic research techniques to study the communities that emerge through computer-mediated communications.
Not all social media sites allow easy collection of the content users generate.
Which of these privacy settings is peculiar to Whatsapp?
information collected solely for the research purpose at hand.
The number one video website in the world is:
33
Because information gathered during a participant observation is mostly _____, rather than _____, the end results are often descriptive or interpretive.
The extended observation of the social perspective and cultural values of an entire social setting. This is known as _____.
Surveys are not an effective tool for _____.
Who should you ask before you go online?
RSS Stands for?
This is an example of a shareable graphic
What is the most popular day for tweets?
What is DEN?
_____ refers to how likely research results are to be replicated if the study is reproduced.
metrics that are tied to objectives are key performance indicators.objectives must be well-defined before we can identify key performance indicators.
Which of these social media platforms features end to end encryption?
How should you make your Facebook account private and secure?
42. Which social media platform is known for its focus on short, user-generated video clips set to music and challenges?
occurs when marketing researchers conduct field research by visiting people's homes and offices to observe them as they go about everyday tasks
86. Which social media platform is often used for live streaming video content?
True or False: The literature review helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge.
Why shouldn't you send mean texts, even as a joke?
88. Which social media platform is known for its 6-second video format?
_____ refers to gathering primary data from a natural environment without doing a lab experiment or a survey.
Adding text to your video is also referred to as:
When do you post pictures?
17. What is the term for the strategy of engaging with customers and addressing their concerns on social media?
7. Which social media platform is known for its disappearing "Stories" feature?
The primary way to separate your personal from business is through:
Which of these options include privacy settings on Whatsapp?
12. What is the most popular social media platform in terms of active users as of 2021?
Which of the following illustrates the challenges associated with secondary data?
10. What does the "algorithm" refer to on social media platforms?
identify online communities. select those with high traffic, high levels of activity. learn about the group's culture. select material for analysis. classify material.keep a journal of reflections about the data collection. use member checks to assess accuracy of interpretation.
This is something you can use
Leveraging Social Media and today's technology can, without a doubt, help you engage with more home buyers and bring more value to sellers thus increasing your capacity to close more deals and earn more money:
reach: the number of people exposed to a message. frequency: the average number of times someone is exposed to a message. site stickiness: the ability of a site to draw repeat visits and keep people on site. clickthroughs: the number of people exposed to an online ad or link who actually click on it. sales conversions: the number of people who click through who go on to purchase a product.
62. Which social media platform is often used for sharing and discovering new art and creative projects?
2. Which social media platform is known for its 140-character limit per tweet?
94. Which social media platform is often used for sharing and discovering new travel destinations and experiences?
define: define the result that the program is designed to promote. assess: assess the costs of the program and the potential value of the results. track: track the actual results and link those results to the program. adjust: adjust the program based on results to optimize the future outcomes.
_____ seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge.
35. What is the term for the practice of sharing someone else's social media post on your own profile?
66. Which social media platform is often used for sharing and discovering new parenting tips and advice?
71. What is the term for the practice of using social media to showcase and promote personal and professional achievements?
44. Which social media platform is often used for sharing and discovering new travel destinations and experiences?
Knowing what drives negative opinions about your brand can be harmful to your company culture.
Currently, Facebook approximately has how many users?
53. What is the term for the practice of using social media to share personal experiences, opinions, and updates with friends and followers?
34. Which social media platform is often used for sharing and discovering new fashion trends and inspiration?
Why do you like Discord?
83. What is the term for the practice of using social media to connect with and engage a specific target audience?
22. What is the term for the practice of using social media to promote a brand's products or services?
19. What is the maximum video duration for a single Instagram Reel as of 2021?
Which is NOT one of the three key problems in market research as discussed in this chapter?
78. Which social media platform is often used for sharing and discovering new DIY and home improvement projects?
Which social media presence has most effect on your learning?
Likes and Dislikes
It's easier for small brands (rather than big brands) to get users to generate lots of brand-related content pieces.
69. What is the term for the practice of using social media to promote environmental and social causes?
A ___________ is when you submit pictures to a company with certain hashtags in hopes of winning a prize or free products.
18. Which social media platform is often used for sharing visually appealing images and inspiration?
You want to create your social network-a website for doing this is?
Gamification enhances which element of the learning environment.
98. Which demographic group is most likely to use Snapchat?
99. What does the acronym "SEO" stand for in the context of social media and online marketing?
29. What is the term for the strategy of using paid advertising to reach a specific audience on social media?
A social bookmarking website that allows signed-up users to bookmark and tag webpages; additionally, it allows users to highlight any part of a webpage and attach sticky notes to a specific highlight or whole page.
You are the administrator of a Facebook group. What is the maximum number of members you can have in your group if you want to send a mass message to the entire group.
This image is an example of
YouTube allows you to swap your audio file with pre-selected music available under the audio swap feature:
An approach that brands can take when identifying key advantages and weaknesses is to look for correlations between certain keywords and volumes and:
4. What is the term used to describe the practice of promoting a product or service through social media influencers?
81. What is the term for the practice of using social media to promote and sell products directly to customers?
63. What is the term for the practice of using social media to gather feedback and opinions from customers and followers?
95. What is the term for the unauthorized use of someone else's content on social media without giving them credit?
68. Which social media platform is known for its focus on short, user-generated video clips featuring challenges and trends?
In the back-and-forth conversation of an interview, a researcher should not _____.
31. What is the term for the practice of responding to negative comments or reviews on social media in a constructive and helpful manner?
76. Which social media platform is known for its focus on short, user-generated video clips featuring science experiments and education?
You can modify your YouTube account, so comments must be approved before they are visible.
27. Which of the following is a key metric used to measure the success of a social media ad campaign?
84. Which social media platform is known for its focus on short, user-generated video clips showcasing talents and creativity?
True or False: Most sociologists do use case studies as a primary research method.
I stream there
only collect data from a few places.
When uploading a link, the image can be changed by changing the thumbnail (if multiple thumbnails are displayed):
25. Which social media platform is primarily based on short, looping videos?
38. Which social media platform is known for its 6-second video format?
79. What is the term for the practice of using social media to create and share content that is entertaining and humorous?
An example of an engagement metric could be:
51. What is the term for the practice of using social media to build and maintain relationships with other businesses and professionals?
Which of these is not a privacy feature on Whatsapp?
Which of the following is not a social media application?
59. What is the term for the practice of using social media to promote events, conferences, and gatherings?
64. Which social media platform is known for its focus on short, user-generated video clips of everyday life and moments?
91. What is the term for the practice of using social media to promote a brand's products or services?
Which of these is usually not kept private on social media?
Facebook is the number one Social Network website in the world?
Which of these is not a privacy feature on Instagram?
96. Which social media platform is known for its short-lived "Fleets" feature?
43. What is the term for the practice of creating and sharing content that mimics the style and format of popular social media trends?
65. What is the term for the practice of using social media to engage in conversations and discussions with a target audience?
41. What is the term for the process of analyzing social media data to gain insights into user behavior and preferences?
At last count, Facebook had over this many active users?
What technology field is concerned with social media privacy?
This persons uses their device to pick on others while online
97. What is the term for the strategy of creating and sharing valuable content to attract and engage a target audience on social media?
activity metrics(input): what do the company of the social media dointeraction metrics(responses): what do customers do?performance/return metrics(outcome): outcomes that directly support the success of the brand, financially or otherwise.
11. Which social media platform is often associated with short video clips set to music?
Which skill of gamification is a real-world skill?
How often do you use Instagram?
To change the text that's displayed when you attach a link to Facebook you can select the areas that are highlighted in yellow and then make modifications:
Which of these is a password protect measure?
What social networking site has a feature called "Answers" that allows users to ask other members for professional advice?
46. Which social media platform is often used for live streaming video content?
True or False: All studies shape the research design, while research design simultaneously shapes the study.
24. What is the term for the unauthorized use of someone else's content on social media without giving them credit?
____________ is when you talk about this history of a product or company, why it was created or what inspired it.
What do you do on social media ?
He sells there
An _______________ is someone with a large following on social media. They usually do brand deals with companys to promote products online.
The ideal customers for your product are your ______ ______.
Who do you contact on Facebook ?
Race, gender, age, household size, income
the result of collecting data from only one subset. echo effect(redundant information)participation effect( participants not being representative of the whole population)
9. Which demographic group is most likely to use Snapchat?
The place on Facebook where you can leave public messages for your friends is called?
21. Which social media platform was originally designed for college students and required a .edu email address for registration?
To increase the efficiency of your Facebook posts you should:
70. Which social media platform is often used for sharing and discovering new technology and gadget reviews?
identify tracking mechanisms.establish baseline comparisons.create activity timelines. develop transaction data. measure transaction precursors. overlay timelines and look for patterns.
Which is not a P in marketing?
15. Which of the following is a social media metric that measures the number of times a post is shared by users?
Something provided for people who do not want to do it or cannot do it.
To create and set up a YouTube Channel you would need to first select:
It is on the Youtube video
When you're viewing your Instant Messenger list on Facebook, a green dot indicates that the user is:
You are writing a message on Twitter; What is the maximum number of characters you can use?
To enter and edit your YouTube profile information (including your biography and company information) you would need to first select:
20. Which social media platform is known for its 24-hour "Stories" feature?
rely on existing information.
Your teacher uses games to help you do what?
accuracy in gauging sentiment with automated tools.cultural factors, linguistic nuances and differing contexts. defining the sentiment dictionary. accuracy in the categorical data needed to make better use of data.
85. What is the term for the practice of using social media to share personal experiences, opinions, and updates with friends and followers?
Someone who use technology properly is known as a
61. What is the term for the practice of using social media to connect with and engage a specific target audience?
93. What is the term for the strategy of engaging with customers and addressing their concerns on social media?
36. Which of the following is a social media platform that focuses on short, user-generated audio clips?
In order to edit your video information including (description and title of your video) you would need to first select:
With nearly 9 out of 10 homebuyers turning to the internet to purchase their home, selling agents can bring even more value to sellers by:
28. Which social media platform is known for its short, user-generated video clips set to music?
72. Which social media platform is known for its focus on short, user-generated video clips featuring pets and animals?
13. Which type of content typically receives the most engagement on social media platforms?
evaluating the effectiveness or impact of social media strategy/campaign
A survey consisting of yes-or-no and multiple choices questions is an example of _____ research methods.
You have created a PowerPoint presentation that you want to embed on a web page. A site that enables you to do that is?
What type of social media is described below? Posting a stream in real time demonstrating how to use a product, try on clothes from a company, or talk about products you enjoy on large social media platforms.
How do you plan to use your college education? This is an example of a _____ research method.
80. Which social media platform is known for its focus on short, user-generated video clips featuring magic tricks and illusions?
When forming basic research questions, sociologists develop an _____, that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it.
_____ refers to how well the study measures what it was designed to measure.
How can social media marketers collect valuable consumer information?
If people know they are being observed, they may change their behavior to appear in a more favorable and acceptable manner. This creates an artificial observation of behavior. This is referred to as the _____.
people who respond are not representative of the whole population.
The average person spends approximately 15 minutes on YouTube each day?
49. What is the term for the practice of using social media to monitor what people are saying about a brand or topic?
75. What is the term for the practice of using social media to connect with and collaborate with other professionals in the same industry?
opportunity cost: what else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?speed of response: social media allow companies to identify crisis. message control: the brand's message will be shared or manipulated in ways that the brand would rather not have happened.
You don't have to be an official representative of an organization to create a Facebook page for that organization.
3. Which of the following is not a popular social media platform?
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