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Use social media research queries to uncover trends, insights, and audience preferences, which will help you optimize your online strategies effectively.
10. What does the "algorithm" refer to on social media platforms?
Who should you ask before you go online?
75. What is the term for the practice of using social media to connect with and collaborate with other professionals in the same industry?
70. Which social media platform is often used for sharing and discovering new technology and gadget reviews?
29. What is the term for the strategy of using paid advertising to reach a specific audience on social media?
7. Which social media platform is known for its disappearing "Stories" feature?
54. Which social media platform is often used for sharing and discovering new fitness and workout routines?
68. Which social media platform is known for its focus on short, user-generated video clips featuring challenges and trends?
57. What is the term for the practice of creating and sharing content that is designed to educate and inform the audience on social media?
62. Which social media platform is often used for sharing and discovering new art and creative projects?
45. What is the term for the strategy of creating and sharing content that is designed to go viral on social media?
An example of an engagement metric could be:
You can modify your YouTube account, so comments must be approved before they are visible.
The ideal customers for your product are your ______ ______.
If people know they are being observed, they may change their behavior to appear in a more favorable and acceptable manner. This creates an artificial observation of behavior. This is referred to as the _____.
98. Which demographic group is most likely to use Snapchat?
95. What is the term for the unauthorized use of someone else's content on social media without giving them credit?
94. Which social media platform is often used for sharing and discovering new travel destinations and experiences?
To create and set up a YouTube Channel you would need to first select:
88. Which social media platform is known for its 6-second video format?
39. What is the term for the practice of creating and sharing content that is designed to provoke a reaction or emotional response from the audience?
Why do you like Discord?
Your teacher uses games to help you do what?
Knowing what drives negative opinions about your brand can be harmful to your company culture.
A ____ is something you CAN live without.
Something provided for people who do not want to do it or cannot do it.
83. What is the term for the practice of using social media to connect with and engage a specific target audience?
15. Which of the following is a social media metric that measures the number of times a post is shared by users?
Facebook is the number one Social Network website in the world?
50. Which social media platform is often used for sharing and discovering new music and music videos?
Which is NOT one of the three key problems in market research as discussed in this chapter?
1. What is the primary purpose of social media platforms?
Leveraging Social Media and today's technology can, without a doubt, help you engage with more home buyers and bring more value to sellers thus increasing your capacity to close more deals and earn more money:
82. Which social media platform is often used for sharing and discovering new fitness and workout routines?
84. Which social media platform is known for its focus on short, user-generated video clips showcasing talents and creativity?
96. Which social media platform is known for its short-lived "Fleets" feature?
What is the most popular day for tweets?
Which of these privacy settings is peculiar to Whatsapp?
If saw or know someone who is being cyberbullied what would you do?
25. Which social media platform is primarily based on short, looping videos?
What technology field is concerned with social media privacy?
56. Which social media platform is known for its focus on short, user-generated video clips showcasing talents and creativity?
52. Which social media platform is known for its focus on short, user-generated video clips featuring lip-syncing and dancing?
identify online communities. select those with high traffic, high levels of activity. learn about the group's culture. select material for analysis. classify material.keep a journal of reflections about the data collection. use member checks to assess accuracy of interpretation.
2. Which social media platform is known for its 140-character limit per tweet?
Which of these is not a privacy feature on Whatsapp?
Which of the following illustrates the challenges associated with secondary data?
Someone who use technology properly is known as a
20. Which social media platform is known for its 24-hour "Stories" feature?
information collected solely for the research purpose at hand.
Which of these options include privacy settings on Whatsapp?
With nearly 9 out of 10 homebuyers turning to the internet to purchase their home, selling agents can bring even more value to sellers by:
reach: the number of people exposed to a message. frequency: the average number of times someone is exposed to a message. site stickiness: the ability of a site to draw repeat visits and keep people on site. clickthroughs: the number of people exposed to an online ad or link who actually click on it. sales conversions: the number of people who click through who go on to purchase a product.
The average person spends approximately 15 minutes on YouTube each day?
40. Which social media platform is often used for sharing and discovering new home decor and DIY ideas?
69. What is the term for the practice of using social media to promote environmental and social causes?
This is something you can use
What was Twitter's original name?
60. Which social media platform is known for its focus on short, user-generated video clips that highlight comedy and humor?
48. Which social media platform is known for its focus on short, user-generated video clips with music and effects?
17. What is the term for the strategy of engaging with customers and addressing their concerns on social media?
Which of these social media platforms features end to end encryption?
motivating some behavior from the target audience. influencing brand knowledge and attitudes. accomplishing the first two objectives with fewer resources than might be required with other methods. smart objectives: specific, measurable, appropriate, realistic, time-oriented
55. What is the term for the practice of using social media to track and measure the performance of marketing campaigns?
____________ is when you talk about this history of a product or company, why it was created or what inspired it.
_____ refers to how likely research results are to be replicated if the study is reproduced.
An approach that brands can take when identifying key advantages and weaknesses is to look for correlations between certain keywords and volumes and:
rely on existing information.
31. What is the term for the practice of responding to negative comments or reviews on social media in a constructive and helpful manner?
How should you make your Facebook account private and secure?
21. Which social media platform was originally designed for college students and required a .edu email address for registration?
18. Which social media platform is often used for sharing visually appealing images and inspiration?
To change the text that's displayed when you attach a link to Facebook you can select the areas that are highlighted in yellow and then make modifications:
According to chapter 10, what is recommended when selecting social media monitoring tools?
Where you live, where businesses are located
73. What is the term for the practice of using social media to create and share content that is relevant to current events and trends?
4. What is the term used to describe the practice of promoting a product or service through social media influencers?
Adding text to your video is also referred to as:
metrics that are tied to objectives are key performance indicators.objectives must be well-defined before we can identify key performance indicators.
53. What is the term for the practice of using social media to share personal experiences, opinions, and updates with friends and followers?
16. Which social media platform is known for its short-lived "Fleets" feature?
86. Which social media platform is often used for live streaming video content?
Which of these is usually not kept private on social media?
85. What is the term for the practice of using social media to share personal experiences, opinions, and updates with friends and followers?
He sells there
identify tracking mechanisms.establish baseline comparisons.create activity timelines. develop transaction data. measure transaction precursors. overlay timelines and look for patterns.
92. Which social media platform is often used for sharing and discovering new fashion trends and inspiration?
True or False: The literature review helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge.
49. What is the term for the practice of using social media to monitor what people are saying about a brand or topic?
Currently, Facebook approximately has how many users?
34. Which social media platform is often used for sharing and discovering new fashion trends and inspiration?
71. What is the term for the practice of using social media to showcase and promote personal and professional achievements?
35. What is the term for the practice of sharing someone else's social media post on your own profile?
Is it necessary to measure whether campaign goals are being achieved every time you run an advertising campaign?
In research, _____ are the cause of the change and the _____ is the effect, or thing that is changed.
_____ refers to how well the study measures what it was designed to measure.
38. Which social media platform is known for its 6-second video format?
The _____ maintains a code of ethics—formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline.
a rapidly growing research methodology that adapts ethnographic research techniques to study the communities that emerge through computer-mediated communications.
93. What is the term for the strategy of engaging with customers and addressing their concerns on social media?
This image is an example of a
27. Which of the following is a key metric used to measure the success of a social media ad campaign?
91. What is the term for the practice of using social media to promote a brand's products or services?
Something you need to survive
In a _____, researchers join people and participate in a group’s routine activities for the purpose of observing them within that context.
30. Which social media platform is often used for sharing and discovering new recipes and cooking tips?
43. What is the term for the practice of creating and sharing content that mimics the style and format of popular social media trends?
When forming basic research questions, sociologists develop an _____, that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it.
Not all social media sites allow easy collection of the content users generate.
What social networking site has a feature called "Answers" that allows users to ask other members for professional advice?
Surveys are not an effective tool for _____.
59. What is the term for the practice of using social media to promote events, conferences, and gatherings?
_____ refers to gathering primary data from a natural environment without doing a lab experiment or a survey.
80. Which social media platform is known for its focus on short, user-generated video clips featuring magic tricks and illusions?
How do you plan to use your college education? This is an example of a _____ research method.
44. Which social media platform is often used for sharing and discovering new travel destinations and experiences?
True or False: If they are pressured by authorities, researchers are ethically allowed to release confidential information.
accuracy in gauging sentiment with automated tools.cultural factors, linguistic nuances and differing contexts. defining the sentiment dictionary. accuracy in the categorical data needed to make better use of data.
97. What is the term for the strategy of creating and sharing valuable content to attract and engage a target audience on social media?
Which of these is not a privacy feature on Instagram?
You are the administrator of a Facebook group. What is the maximum number of members you can have in your group if you want to send a mass message to the entire group.
51. What is the term for the practice of using social media to build and maintain relationships with other businesses and professionals?
YouTube receives approximately how many views each day?
81. What is the term for the practice of using social media to promote and sell products directly to customers?
When you're viewing your Instant Messenger list on Facebook, a green dot indicates that the user is:
You don't have to be an official representative of an organization to create a Facebook page for that organization.
True or False: Most sociologists do use case studies as a primary research method.
A lesser amount of people will interact with your post on Facebook if you include a photo:
What type of social media is described below? Posting a stream in real time demonstrating how to use a product, try on clothes from a company, or talk about products you enjoy on large social media platforms.
To upload your selected image to your YouTube Channel and to have it displayed as your entire background, you must:
Which of these privacy settings is not peculiar to Twitter?
You want to create your social network-a website for doing this is?
She shared it in the morning
A ___________ is when you submit pictures to a company with certain hashtags in hopes of winning a prize or free products.
The number one video website in the world is:
13. Which type of content typically receives the most engagement on social media platforms?
What is DEN?
This persons uses their device to pick on others while online
Race, gender, age, household size, income
Sometimes I chat on Instagram
8. What is the term for the strategy of creating and sharing valuable content to attract and engage a target audience on social media?
True or False: All studies shape the research design, while research design simultaneously shapes the study.
3. Which of the following is not a popular social media platform?
Who do you contact on Facebook ?
89. What is the term for the practice of creating and sharing content that is designed to provoke a reaction or emotional response from the audience?
When posting a website link on Facebook I should select the following:
An _______________ is someone with a large following on social media. They usually do brand deals with companys to promote products online.
refers to determining how people think or feel about an object. four steps:fetch, crawl and cleanse. extract entities of interest. extract sentiment. aggregate raw data into a summary.
19. What is the maximum video duration for a single Instagram Reel as of 2021?
people who respond are not representative of the whole population.
42. Which social media platform is known for its focus on short, user-generated video clips set to music and challenges?
23. Which social media platform is known for its focus on professional networking and job searching?
evaluating the effectiveness or impact of social media strategy/campaign
Which skill of gamification is a real-world skill?
87. What is the term for the practice of using social media to interact with customers and build brand loyalty?
65. What is the term for the practice of using social media to engage in conversations and discussions with a target audience?
77. What is the term for the practice of using social media to build and maintain relationships with customers after a purchase?
79. What is the term for the practice of using social media to create and share content that is entertaining and humorous?
A survey consisting of yes-or-no and multiple choices questions is an example of _____ research methods.
When do you post pictures?
occurs when marketing researchers conduct field research by visiting people's homes and offices to observe them as they go about everyday tasks
90. Which social media platform is often used for sharing and discovering new recipes and cooking tips?
Which of these is a password protect measure?
opportunity cost: what else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?speed of response: social media allow companies to identify crisis. message control: the brand's message will be shared or manipulated in ways that the brand would rather not have happened.
YouTube allows you to swap your audio file with pre-selected music available under the audio swap feature:
This image is an example of
Which is not a P in marketing?
Which of the following is not a social media application?
22. What is the term for the practice of using social media to promote a brand's products or services?
only collect data from a few places.
A hashtag is used on social media to draw attention to certain words or phrases associated with the products. An example is #bekind
64. Which social media platform is known for its focus on short, user-generated video clips of everyday life and moments?
Gamification enhances which element of the learning environment.
58. Which social media platform is often used for sharing and discovering new book recommendations and reviews?
76. Which social media platform is known for its focus on short, user-generated video clips featuring science experiments and education?
Which social media presence has most effect on your learning?
9. Which demographic group is most likely to use Snapchat?
What is YouTube's Slogan?
activity metrics(input): what do the company of the social media dointeraction metrics(responses): what do customers do?performance/return metrics(outcome): outcomes that directly support the success of the brand, financially or otherwise.
5. Which social media platform is primarily focused on professional networking?
14. What is the primary purpose of hashtags on social media?
61. What is the term for the practice of using social media to connect with and engage a specific target audience?
What would be a good example of a screen name to use in a game or app?
At last count, Facebook had over this many active users?
It is on the Youtube video
How can social media marketers collect valuable consumer information?
To enter and edit your YouTube profile information (including your biography and company information) you would need to first select:
74. Which social media platform is often used for sharing and discovering new beauty and skincare products and tutorials?
Why shouldn't you send mean texts, even as a joke?
26. What is the term for a post on social media that promotes a product or service in a subtle, non-promotional way?
Which of these are all real Twitter applications?
Likes and Dislikes
You are writing a message on Twitter; What is the maximum number of characters you can use?
11. Which social media platform is often associated with short video clips set to music?
apply what you've learned to future activities and investments.
The extended observation of the social perspective and cultural values of an entire social setting. This is known as _____.
46. Which social media platform is often used for live streaming video content?
33
define: define the result that the program is designed to promote. assess: assess the costs of the program and the potential value of the results. track: track the actual results and link those results to the program. adjust: adjust the program based on results to optimize the future outcomes.
The place on Facebook where you can leave public messages for your friends is called?
The primary way to separate your personal from business is through:
36. Which of the following is a social media platform that focuses on short, user-generated audio clips?
RSS Stands for?
Because information gathered during a participant observation is mostly _____, rather than _____, the end results are often descriptive or interpretive.
99. What does the acronym "SEO" stand for in the context of social media and online marketing?
6. What does the acronym "SEO" stand for in the context of social media and online marketing?
41. What is the term for the process of analyzing social media data to gain insights into user behavior and preferences?
A social bookmarking website that allows signed-up users to bookmark and tag webpages; additionally, it allows users to highlight any part of a webpage and attach sticky notes to a specific highlight or whole page.
When uploading a link, the image can be changed by changing the thumbnail (if multiple thumbnails are displayed):
28. Which social media platform is known for its short, user-generated video clips set to music?
This is an example of a shareable graphic
How often do you use Instagram?
It's easier for small brands (rather than big brands) to get users to generate lots of brand-related content pieces.
72. Which social media platform is known for its focus on short, user-generated video clips featuring pets and animals?
At which URL can Internet users access videos created by federal agencies?
78. Which social media platform is often used for sharing and discovering new DIY and home improvement projects?
32. Which social media platform is known for its focus on short, user-generated videos that loop?
_____ seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge.
You have created a PowerPoint presentation that you want to embed on a web page. A site that enables you to do that is?
the result of collecting data from only one subset. echo effect(redundant information)participation effect( participants not being representative of the whole population)
Agents should have a/an ______________________ to promote their business.
47. What is the term for the practice of using social media to interact with customers and build brand loyalty?
What do you do on social media ?
Social media marketers can collect valuable consumer information simply by:
66. Which social media platform is often used for sharing and discovering new parenting tips and advice?
63. What is the term for the practice of using social media to gather feedback and opinions from customers and followers?
In order to edit your video information including (description and title of your video) you would need to first select:
To increase the efficiency of your Facebook posts you should:
activity: number, frequency, and recency of blog posts, number of reply, number of photos, videos, infonographics. interaction: number of registration, number of downloads traffic/time spent on site, number of comments, number of likes, shares. return metrics: return impressions model, return on social media impact model, return on target influence model, return on earned media model.
37. What is the term for the process of building and nurturing relationships with key individuals on social media to promote one's brand or message?
Flickr allows users to create a map of exactly where a photo was taken?
67. What is the term for the practice of using social media to build and maintain an online community of loyal followers?
In the back-and-forth conversation of an interview, a researcher should not _____.
12. What is the most popular social media platform in terms of active users as of 2021?
I stream there
24. What is the term for the unauthorized use of someone else's content on social media without giving them credit?
Who is Mark Zuckerberg?
100. Which social media platform is often used for sharing and discovering new art and creative projects?
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