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Combines the art of fashion with business acumen, teaching students the skills to analyze trends, plan, and create visually appealing displays to drive sales.
It is a leadership style where managers share the authority and responsibility to his team.
What is a brief overview of the entire marketing plan?
This is the term used when prospects ask questions indicating he is ready to buy.
What are the four dimensions of retail atmosphere?
____ is the difference between the net sales and cost of sales.
What type of Retail Store Layout is this?
How do you increase the sales of your restaurant business?
Help customers locate specific products and departments, provide specific information, and suggest items/special purchases.
Purchase returns and discounts are deducted from gross purchases when computing for net purchases.
You are a medical representative handling the Batangas area, how are you going to manage your time and territory to increase your numbers. (3-5 sentences, 5 points)
SM malls usually conducts mall wide sale before the end of the year. What pricing philosophy does SM uses?
An element of interior design that includes types offurniture made specifically for stores, including sales counters; presentation cases; racks and shelves; gondolas and tables; as well as mannequins.
A sale on May 21 with terms of 2/10; n/30 is due to be collected by
Keeping your word to a client shows what type of quality of a salesperson?
It is like a test that checks the pulse of your prospect toward the product or service you are offering.
A local high school is planning a fashion show that encourages participants to design items that have been recycled or re-purposed. The purpose of the show is to highlight environmentally friendly fashions.This is which step of planning a special event?
Projection of achievable sales revenue , based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Also, known as a sales budget. It forms the basis of a business plan.
___ goods are already shipped by the seller but not yet received by the buyer.
A physical inventory count is usually taken
_____ account is used when merchandise are sold to customers. (account title)
Each year New York hosts theatrical presentations of apparel on livemodels to audiences. This represents which type of events
Merchandise inventory, beg 220,000Cost of Sales 270,000Total Goods Available for Sale 750,000Purchase Discounts 20,000Purchase Returns & Allowances 30,000Merchandise Inventory, end ?
The inventory system employing accounting records that continuously disclose the amount of inventory is called
Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad this holiday season to stimulate store traffic. This information would be found in which component of the promotional plan?
Using a perpetual inventory system, the entry to record the purchase of Php30,000 of merchandise on account would include a
A high fashion designer brings his upcoming fall collection to Nordstrom department store for customers to preview. This is an example of which type of event?
Purchases 350,000Purchase Returns & Allowances 15,000Merchandise Inventory, beg ?Freight in 25,000Total Goods Available for Sale 510,000Merchandise Inventory, end 285,000
Sales centers around the present while Marketing centers around the future. Sales makes a pull and Marketing pushes people in.Sales depends on tried and true best practices while Marketing uses varying tools and strategies.Which is TRUE in the above sentences?
The section of the promotion plan that analyzes whether or not the objectives of the plan were met:
Which is NOT a benefit of excellent customer service?
Defined as the "psychological feeling a customer feels when visiting a retailer".
In selling, helping the prospect to find the best solution to his problem is _____.
Budoy is opening a new business and his Mother advised him to have a marketing plan. What is the purpose?
What is the meaning of F.O.B.?
Sales calls are very important, why do you need to plan it before heading to your prospects? (3 points) (2-3 sentences)
What type of Retail Store Layout is this?
The design of the floor space of the store and the arrangement of the products in the shelves and aisles.
Purchases 350,000Purchase Returns & Allowances 15,000Freight in 25,000Cost of Sales ?Total Goods Available for Sale 510,000Merchandise Inventory, end 285,000
Which of the following accounts has a normal debit balance?
Inventory refers to the goods that a merchandising business has purchased with the main intention of reselling them.
Typical fashion show with theatrical elements. Runway with a theme, special location, staging & lighting, models, makeup & hair styling, production & music.
When a buyer returns merchandise purchased for cash, the buyer may record the transaction using the following entry
In asking budget to your prospect, choose the best question.
Described as the "silent salesperson".
Give 1 significance of retail store design.
No entry is made to recognize cost of goods sold when inventory is sold under periodic inventory system.
The order that outfits appear in a fashion show is called?
A set-up that includes signage and sometimes other features, including product themselves
It refers to the way retailers make their merchandising available in stores.
A formal, written document that directs a company’s activities for a specific period of time:
What is a promotional activity held to build customer traffic, sell goods and enhance the company image?
What are the elements of Interior Design? Click all that apply.
The blend of media used to communicate the message of a planned promotion is the:
Petra is a sales superstar, she is hardworking that is why she was promoted. This aspect shows that selling career is ________.
Buy 3, take 1 for Free is a type of what price discount?
Define the acronym MAD in selling.
It is the largest single expense of the merchandising business. It is the cost of inventory that the entity has sold to customers.
These are goods purchased that remains unsold at the end of the accounting period.
A purchase discount results from
In Chapter 9 (Retail Design and Layout), the objectives that were being discussed are the following:
What is the importance of evaluating a salesperson performance?
You are offering this to the largest laundry shop in the country. Write a short sales presentation about this ad.(5 points - 5 sentences)
Collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or implementation of the marketing plan.
Under the perpetual inventory system, the entry to record a sales return would include a debit to
What is the importance of knowing your competitors in the business?
It is reduction from the price of the goods for prompt payment of the account.
Neiman Marcus department store wants to increase monthly store traffic by 11% in their new Charlotte location. This information would be found in which component of the promotional plan?
Which account is not classified as a selling expense?
You are selling advertising services, if you are going to look for prospects, name 2 types of prospecting methods are you going to use and why? (5 points) (2-3 sentences)
You are selling house and lot, what type of closing technique are you going to use?
Beginning inventory less Net purchases less Ending inventory equals Cost of goods sold.
The primary difference between a periodic and perpetual inventory system is that a
It is the financial expression of the value of a product.
If a customer returns goods to a merchandiser, what effect will the return have on the books of the merchandiser?
A modeling agency that provides models for a fashion show is a/an:
"The customer is always right". Explain your answer in 3-5 sentences. (5points)
Merchandise Inventory, beg 180,000Purchases ?Goods available for sale 370,000Cost of Sale 220,000Merchandise Inventory, end 150,000Purchase Discounts 10,000
Victoria’s Secret apparel retailer is known for its theatrical presentation of apparel and accessories on live models. This would be what type of retail special event?
It means responding to the prospect in a way that he changes his mind and somehow relieve his concerns.
The decorative style of retails store that conveys to the customer "what the store is all about".
The purpose of a special fashion event is:
How does a typical salesperson spend his day?
The Factors Affecting Store Layout are:
Ocean Threads hires local models to wear the current line of clothing and to circulate informally during the Top 50 Business Women in North Carolina luncheon. This is an example of a:
A customer who spends $2,000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of which type of event?
Tekla will be presenting to the cooperative members tomorrow morning. Which type of sales presentation method she needs to use so as the people would understand her message accurately?
Shopee and Zalora falls on what type of merchandising?
Which of the following discounts has no account of its own and requires no special accounting entry?
A dress boutique wants to sponsor a Prom Dress Giveaway for the local high school. They plan to spend a certain percentage of their yearly sales towards this charitable special event. This information would be found in which component of the promotional plan?
An element of exterior design that acts as a key form of communication with customers and commonly known as the "fascia".
What is the best customer service for a water refilling station?
A way of measuring an organization's progress and how effective and efficient it is at running its business. The absolute performance standard is a benchmark for quality control.
For every sweater over $50.00 sold, Macy’s department store donates a $1.00 to the Ronald McDonald House, a place for sick children. This is an example of which type of event?
Karen is working on a document that will cite all of the sources, reports, and statements she has utilized while doing her research. This information would be found in which component of the promotional plan?
Petra is a sales superstar, she travels every week and returns to work with numerous sales. This aspect shows that selling career is ________.
You are trying to schedule an appointment to the CEO of a company, his secretary is blocking all calls since the leader is very busy. What kind of participant is the secretary?
What is the term applied to the excess of net revenue from sales over the cost of merchandise sold?
Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of which type of event?
A large retailer spent a substantial amount of money on television commercials during the holiday season with the goal of increasing sales by 11%. Unfortunately, its sales did not meet the goal during those busy months and management decided not to run the commercials in the future. This information would be found in which component of the promotional plan?
As a salesperson, what will be the best motivation method for you? Justify your answer in 2-3 sentences (5 points)
Revenue is normally entered in the accounting records when:
It is a reduction from the selling price in order to promote sale of the merchandise.
It is a process of helping people to make a decision that will benefit them.
In merchandising operations, the Sales account will be recorded if the seller sells
In this inventory system, the business immediately adjusts the inventory account every time there is purchase and sale transaction.
What is a sales lead?
Why do you need to focus on the needs of your prospect?
Sales return and allowances is classified in the financial statements as:
Why is prospecting called the lifeblood of sales? (5points)(2-3 sentences)
_____ account that represents the amount of goods or merchandise bought by the business from suppliers. (account title)
When you qualify a prospect, what do you do?
Using a perpetual inventory system, the entry to record the return of merchandise purchased on account includes a
When partial payment was made by the buyer for merchandise purchased on account with terms 2/10; n/30, what will happen when full payment will be made after the discount period?
The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?
Merchandise inventory, beg 220,000Cost of Sales 270,000Purchases ?Total Goods Available for Sale 750,000Purchase Discounts 20,000Purchase Returns & Allowances 30,000
What is an elevated walkway for models that project out from the stage, usually into the audience seating area.
Promotions centered around certain ideas, occasions, holidays, and celebrations are?
Taking down notes while the prospect is talking and acknowledging his answers shows what type of quality of a seller?
This camera has 50 megapixels, EF lens type and 128Gb memory card size, This is an example of _______.
Built by retail store layout that makes the most significant and last impression.
Scott is the inventory manager of the Banana Republic apparel retailer for all stores in the Southeast. This information would be found in which component of the promotional plan?
Sales and marketing have the same functions and require the same skillsets and mindsets.
Old Navy created an event using famous YouTubers that created a video featuring their clothing on their teen target audience. This type of special event is called:
How will you answer the objection, "I need to think about it".
Choose which is NOT a buying signal from the prospects.
"With Canon digital cameras, you have the opportunity to apply photographic effects to your images before and/or after taking shots." This is an example of ______.
Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of which type of event?
Your company needs to analyze the market for a new product, and you were tasked to interview people to collect new data. What do you call this method?
A written document that details a company’s promotional efforts for a certain period of time is a/an:
Elizabeth is trying to determine how much she should spend on food and drinks for her upcoming trunk show. This is which step of planning a special event?
A high-end designer wants to show her new line to the fashion buyers at Saks Fifth Avenue through a casual presentation without using a runway.This would be which type of retail special event?
Which of the following is not considered in computing net cost of purchases?
The type of business that buys and sells goods.
The way in which products are displayed in the window historically and also termed as "window dressing".
Suggest a trial close question to an employee inquiring for a new cellphone. (5 points)
Promotional technique designed to entice customers to purchase a product by showing how the product may be used is called:
___ is the product of deducting the purchases returns and allowances and purchases discounts from the net sales and adding the transportation in.
Under the perpetual inventory system, increases and decreases in inventory are recorded through the purchases, freight-in, purchase returns, and purchase discounts accounts
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