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New Market Development

Provides valuable insights, strategies, and tools for businesses to expand their reach and tap into new markets for sustainable growth and success.

market research

market segmentation

target market

market analysis

marketing strategy

product development

product differentiation

competitive analysis

consumer behavior

accountancy

business administration

It is termed as “______ market” when the commodity market is in a long term Uptrend.

  • Bull
  • Exceptional
  • Promising
  • Trending

Generally, marketing communication mix is an integrated term that includes personal selling, direct response marketing, sales promotion, media advertisement, and public relations. These are the tools associated with strategic activities to communicate with the ____________.

  • segment
  • competitors
  • target audience
  • stakeholders

Which one does NOT belong to the same customer category?

  • Luisa ordered a box of dried mangoes to send to her sister in Japan.
  • Joana added a Ming vase in her collections.
  • Hanah swapped her phone for two Levi’s pants.
  • Mike bought a brand new car as his first investment from his first job.

Which one is NOT a myth about customer needs?

  • Customers will struggle in describing their needs.
  • Customers are loyal to the most expensive brand.
  • Customers can always change their mind.
  • Customers won’t know what they want until they see it.

Sales Promotion is an indirect, paid method used by the firms to inform the customers about their goods and services via television, radio, print media, online websites etc.

  • True
  • False

Test advertising is a kind of lab explore that means to copy reality, where respondents are chosen, met, and afterward noticed creation or talking about their buys.

  • True
  • False

MEOWIEE All-meat 5 stacks burger Without Bun, Market Price, Php 323.00 per item

  • An Intermittent Fasting Advocate
  • A person who practiced KETO diet
  • A practicing pesto-vegetarian
  • A strict fruitarian diet

Until people come to know about your ______________, you cannot sell it.

  • product
  • company
  • vision,mission
  • none of the above

In 2020, the Globe and Smart Telecommunication promised to their subscribers that they will instigate the 5G technology during the first term of the year. 5G is a hundred times faster than the current 4G technology. During the product life cycle, this is the first phase that this technology will undergo.

  • Maturity
  • Launching
  • Growth
  • Death

Competitor analysis doesn’t have to cost the earth. By simply reviewing their website, customer reviews and social media channels it is possible to understand how you compare to your competitors.

  • True
  • False

KYLE Placemat Sleeves, Market Price, Php 30.00 per piece

  • A 6-year girl with doctor parents
  • A housewife who worked as an OFW
  • A housewife who often entertained her husband’s co-worker at home
  • A young debutante

_________________ furnish advertisers with a fake testing scene that is less expensive and quicker than standard test markets.

  • Reenacted Test Markets
  • Controlled Test Markets
  • Ordinary Test Markets
  • Standard Test Markets

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: Cresida Tueres, the owner of Greenwich Company started out as an over-the-counter pizza joint. This is an example of formulated marketing. Second statement: Milagros, Clarita, and Doris Leerin are sisters and sister-in-law who started the Goldilocks Empire. This is an example of Entrepreneurial Marketing.

  • A
  • B
  • C
  • D

Rules are guidelines for behaviors, transactions, and processes.

  • True
  • False

Customers who experience needs before the majority of the market can:

  • clearly state emerging needs
  • predict future trends
  • control the market
  • none of the above

Advertisers don't need plans that improve the new product/administration execution.

  • True
  • False

The marketer uses the tools of marketing communication to create the brand awareness among the potential customers, which means some image of the brand gets created in their minds that help them to make the purchase decision.

  • True
  • False

Offering to customers which involve delivering more value or lowering cost cannot be successful by effort of only the marketing department but has to involve all departments of the firm.

  • True
  • False

It is conducted to know whether a consumer will try a product, at least once.

  • purchase frequency
  • adoption
  • repeat
  • trial

JUG Family SUV Car, Market Price Php 2.5 million per unit

  • a young professional bachelor living in a condo unit
  • a retired general
  • a lawyer who have 4 kids
  • a senior high school graduate who planned to take up mechanics

What is the most significant disadvantage of owning a franchise?

  • double taxation
  • operational guidelines
  • start-up cost
  • difficulty obtaining loans

The weakening of psychological or fundamental factors forms a________________.

  • downtrend
  • sidetrend
  • horizontal
  • uptrend

How do you know that the product is in its “growing stage”?

  • The product can be introduced in the market either with very high or low cost.
  • The product has limited features.
  • The product has reached its peak stage.
  • The product has built awareness to its target market.

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: The cost-leadership is gained by being the lowest-cost producer in the industry. An example of this approach is the total market share of SM supermarket. Second statement: This narrow focus strategy achieves competitive advantage by concentrating on narrow segments of a larger market. An example of this approach is the elite profile of the iPhone buyers.

  • A
  • B
  • C
  • D

Shipping, documentation, legal issues, and shipping terms are examples of __ jobs.

  • Exporting

An innovation is an idea that has been transformed into practical reality. For a business, this is a product, process, or business concept, or combinations that have been activated in the marketplace and produce new profits and growth for the organization.

  • True
  • False

Incremental innovation is what we think of mostly when considering innovation. It gives birth to new industries (or swallows existing ones) and involves creating revolutionary technology.

  • True
  • False

A ________________ is anything that alters the market your company operates in.

  • market analysis
  • market share
  • market trend
  • market forecast

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: An oil company is mostly a monopoly type of competition. Second statement: Many food stalls have similar starting pack franchising fee. This is because the nature of competition is Oligopoly.

  • A
  • B
  • C
  • D

In business, whom do we serve?

  • patrons
  • guests
  • users
  • all of the above

Customers' requirements are not confined to product highlights. A product is anything a buyer secures or may obtain to meet an apparent need.

  • True
  • False

Marketing strategies includes Advertising, Sales Promotion, Events and Experiences (sponsorship), Public Relations and Publicity, Direct Marketing, Interactive Marketing, Word-of-Mouth Marketing, Personal Selling.

  • True
  • False

Executing customers' satisfaction theory implies recognizing customers, distinguishing their requirements and expectations lastly estimating their observations.

  • True
  • False

There has been an acknowledgment in the advanced business world, that business endeavors should be company focused.

  • True
  • False

In terms of business, barriers to entry are _____.

  • not relevant in today's world
  • legal stipulations that cause profit margins to shrink
  • Next
  • easy to overcome
  • obstacles that make it difficult to enter a particular industry or fieldLowers price escalation effects is one of the advantages of

Understanding customers changing expectations is basic for a company's boss exhibition and long haul achievement in the present profoundly serious business climate.

  • True
  • False

TINA All-Cotton and Shocking Pink Colored Napkin Pad, Market Price Php 20.00 per box

  • 45-50 year-old women
  • 5-10 year-old girls
  • 25-30 year-old women
  • 12-16 year-old teen ladies

Marketer typically will require two test markets and a control market. Test markets should be geographically dispersed are provide a good representation of the national target market.

  • True
  • False

Most successful businesses follow the crowd; they don't innovate and break new ground.

  • True
  • False

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Strategic Questions"

  • Reviewing Input
  • Reviewing and Adjusting Stage
  • Strategic Matrix
  • the process is not identified
  • SWOT Analysis

It is a plan focused on the actions and investment necessary to generate income from a program or service.

  • [No Answer]

Choose the most appropriate endorser for a sugar free coffee.

  • A popular high school actress
  • A diabetic mother who is an early riser

Joan called MY Dress Shop. She complained about the dress that she bought last week which has a hole along the hem. The customer service said sorry about Joan’s experience and promise to replace the item within 2 days. Within 2 days, Joan received the package with a complimentary purse.

  • True
  • False

Market trends are not influenced by consumer habits and behaviors.

  • True
  • False

Choose the person who will most likely NOT buy a palm top.

  • Gerald, a body guard of a famous actor
  • Carlo, a newly graduate IT student
  • Juliana, a corn farmer
  • Michelle, a famous blogger

_____________ innovation refers to the development of a new organizational strategy that will somehow change a company’s business practices, as well as the way its workplace is organized and its relationship with external stakeholders.

  • market
  • product
  • organizational
  • process

Several companies sponsor the events such as sports, entertainment, nonprofit or community events with the intention to reinforce their brand in the minds of the customers and create a long term association with them.

  • True
  • False

The furthest home contains the most broad segmentation models, SOCIO-POLITICAL.

  • True
  • False

It has recently gained popularity as a marketing communication tool, wherein the customers can interact with the firms online and can get their queries resolved online.

  • Interactive Marketing

It pays to talk to your customers. After all, they are the ones that help put food on the table!

  • True
  • False

Architectural innovation is simply taking the lessons, skills and overall technology and applying them within a different market.

  • True
  • False

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: There is a big possibility for the market leader to buy a successful market niche. Second statement: It is advisable to always buy out the market niche.

  • A
  • B
  • C
  • D

Mike went to FAST telecommunication customer service center and complained that he did not have any internet connection for two days in a row. The customer service created an on-line report and he promised to Mike that he will have an internet connection again within 2 days. After 2 days, Mike did still did not have an internet connection.

  • True
  • False

Perhaps the simplest ways, and in certain circumstances the main clear way, to segment a market is by price and brand identity.

  • True
  • False

Disruptive Innovation is the most common form of innovation. It utilizes your existing technology and increases value to the customer (features, design changes, etc.) within your existing market.

  • True
  • False

__________________ are not directed in certifiable markets; they are research facility tests.

  • Reenacted/mimicked test markets
  • Standard Test Markets
  • Controlled Test Markets
  • Ordinary Test Markets

Michelle was a 5 months pregnant and was looking for a maternity dress at MOM Dress store. This is her first pregnancy. The customer service shows Michelle the different sets of maternity dress for 5, 6, 7, 8, and 9 months. She also showed Michelle the dresses after giving birth.

  • True
  • False

Qualitative research gives you hard statistical data points about the quantity of individuals or organizations you can target, and how they go through their cash.

  • True
  • False

Mini SO Ballerina Ticket, Market Price, Php 800.00 per ticket

  • A young girl who loves dolls
  • A lady teenager who likes volleyball
  • A mature woman who likes cooking
  • A young professional woman who loves dances
  • Question text

Who among the persons is a direct consumer?

  • Maria bought pizza after work since her youngest daughter requested it for dinner.
  • Mika bought a movie ticket for her friend since she had a discount card.
  • Carla bought a new PSP as a birthday gift to her nephew.

Customers expectations are said to be:

  • Subjective
  • Comprise desired wants, or the extent to which customers believe a particular service attribute is essential for an excellent service provider
  • Expectations change over time
  • Perceptions are judgments about service performance
  • Question text

NU Mini-Laptop with Advanced Research and Presentation Tools, Market Price Php 15, 000.00 per unit

  • A junior high school student who studied in a rural area
  • A nursery student who studied in an urban area
  • A grade 12 student who studied in a rural area
  • A college student who studied in an urban area

Which dialogue explains “compatibility” as a factor that directly influenced the adoption of an innovation?

  • “Let’s try the chicken in Mc Donald.”
  • “I use my Globe sim because my Smart one did not have a signal in this area.”
  • “Have you tasted the BLK Charcoal ice-cream?”
  • “Everyone swears in losing 10 pounds per week in a KETO diet.”

Identify the customer who is technology-oriented.

  • Mika bought a second hand iPhone from her cousin.
  • Luisa bought a new television set as a gift for her mother.
  • Jolina bought a digital inverted air conditioner to replace her older unit.
  • Michelle bought cheap sandals to use during her daily commute from home to school.

Advertisers use test markets to try different things with:

  • True
  • False

Products can be made smaller, easier to use or more attractive without changing the core functionality of it and services can be made more efficient through constant improvement.

  • True
  • False

Gathering data can be done through:

  • interviews
  • focused groups
  • observation
  • all of the above

Tariffs is one of the causes of price __.

  • [No Answer]

Simulated test markets are not conducted in real-world markets; they are ____________ tests.

  • clinical
  • individual
  • mass
  • laboratory

Innovation is something new to your business that fills an untapped customer need. Ideally, the innovation builds a new market.

  • True
  • False

During a Monopoly Competition, what will most likely to happen if the product is too high for the customers to purchase?

  • The seller will misplace industry to a competitor.
  • The seller will achieve his or her ROI (Return of Investment) faster than other company.
  • The seller’s sale will remain marginal or average.
  • The seller will have a higher profit.

Which information gathering method would be the most effective in determining the profile of the customers for Diamond Peeling facial service?

  • E-mail
  • Focus Group
  • Face-to-face
  • Telephone Interview

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Defining Strategies to Address SWOT Combination"

  • the process is not identified.
  • SWOT Analysis
  • Strategic Matrix
  • Reviewing and Adjusting Stage
  • Reviewing Input

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: The market leader will stay the leading company for a very long time. Second statement: The market niche can be a market leader based on customers’ response.

  • A
  • B
  • C
  • D

Why is it hard to convince the wandering customer to buy something?

  • These customers would like to acquire a specific item.
  • These customers have already a brand loyalty.
  • These customers did not need to buy a particular item.

These plans cover fabricating, target market definition, product plan, distribution, pricing, and advancement.

  • specific operational pans
  • working plans
  • daily plans
  • detail test plans

A type of customer needs that applies to all customers.

  • general need
  • constant need
  • direct need
  • latent need

Market trend analysis needn’t be as scary as it sounds. It’s simply the comparison of industry data over a set time period.

  • True
  • False

Whenever the direction movement makes higher highs and higher lows it can be said as Silver Chart ____________.

  • Downtrend
  • Horizontal
  • Diagonal
  • Uptrend

Inventing is creating new value and/or capturing value in a new way. Value is the key word, stressing the difference between innovation and invention.

  • True
  • False

With the intent of technology, the companies make use of emails, fax, mobile phones, to communicate directly with the prospective customers without involving any third party in between. This is called publicity.

  • True
  • False

Best organizations don't follow the ______________; they advance and kick off something new to stand apart from the commotion.

  • competitors
  • group
  • trend
  • consumers

It is a type of nee that is concern about product and is easy to determine.

  • latent need
  • direct need
  • variable need
  • constant need

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Operational Plan"

  • Reviewing Input
  • Reviewing and Adjusting Stage
  • the process is not identified
  • SWOT Analysis

The role of communications in marketing, within what is often referred to as the company’s communications variables.

  • True
  • False

Customers satisfaction are said to be:

  • emotional
  • influenced by others
  • influenced by price and brand
  • all of the above

Choose the item that the Fisherman customer will most likely to purchase.

  • A fully furnished aquarium
  • A pair of exotic fishes
  • An expensive baseball bat
  • A discounted utility knife

Marketing communications is meant to inform and persuade target audience and reinforce market credibility.

  • True
  • False

Conversely, in a differentiated organization, it is generally impractical for __________________ to have more prominent utilitarian information and mastery than subordinate management; consequently planning will in general be more formalized in request to give a reliable control to the individuals who need to make the choices all through the association.

  • middle management
  • lower management
  • top management

Luisa ordered a blouse in an on-line shop. The blouse has three color options: red, yellow, and blue. Luisa chose the blue blouse. The customer service realized that there is no blue blouse so he sent the yellow blouse instead.

  • True
  • False

According to Steve Job, Apple and Dell is different from other companies because they created their products through innovation while others make it through Walmart. What Steve Job said referred to this type of basic competitive positioning.

  • Differentiation
  • Product Leadership
  • Over-all Cost Leadership
  • Narrow Focus

Who among the characters describes the “conservative customer” based on Moore’s Law’s Diffusion Theory?

  • Sheila reads the vlog of Maria and tries to load and pay her Grab services through On-Line Grab Paying Scheme.
  • After reading many positive reviews and noticing that most of her classmates are using On-Line Grab Paying Scheme, Madel decided to give it a try.
  • Nora used On-Line Grab Paying Scheme when she noticed that there are no more discounts and the price is double during actual payment.
  • Maria creates a vlog channel to describe her positive experience when she used the On-Line Grab Paying Scheme.

Communication mix refers to the different tools that a firm can adopt to inform, persuade, and remind the customer about the product and services it sells.

  • True
  • False

Contrasting your proposal against those of potential competitors won't give you thoughts for your own turns of events.

  • True
  • False

A customer need that is removed by a technology change.

  • latent need
  • direct need
  • variable need
  • constant need

Hypothesize the age bracket of the launching marshmallow flavored cereals.

  • 6-10 year-old
  • 13-17 year-old
  • 20-25 year-old
  • 40-45 year-old

Gen went to WANT Appliances to complain about the television that she purchased last week. It did not match with her cable provider at home. The customer service said that he cannot do anything about it and ask the security guard to escort Gen outside.

  • True
  • False

Koppel Mountain Jug, Market Price Php 1,500.00 per item

  • 15- 20 year-old teen boys
  • 30-35 year-old men
  • 6-10 year-old boys
  • 50-55 year-old men

While the facts confirm that a few advertisers utilize recreated test marketing innovation to test a couple of elective plans and pick the champ regarding extended volume or sales, there's actually no motivation to set a limit for the number to test.

  • True
  • False

Advertisers of purchaser bundled merchandise are the essential clients of test markets.

  • True
  • False

Which product is under Maturity of its product cycle?

  • The revenue of Coffee mate
  • The industry of on-line shopping
  • The cell phone texting system
  • The promotion of “green coffee”

Disruptive innovation is a theory that refers to a concept, product, or a service that creates a new value network either by entering an existing market or by creating a completely new market.

  • True
  • False

In the event that offering business-to-business, you can take a gander at various market portions by splitting it as per size of business, yield, area and type.

  • True
  • False

Geographic segmentation technique empowers an organization to serve their customers in a particular ___________.

  • culture
  • zone
  • income
  • brand

In planning, you need to review your:mission

  • none of the above
  • mission
  • goals
  • values

This is NOT one of the important phases in Gartner’s Hype Cycle.

  • Plateau of Productivity
  • Slope of Enlightenment
  • Innovation Trigger
  • Peak of Inflated Expectations
  • None of the above

In simulated test marketing, consumers are selected for the experiment based on the definition of the brand's target market.

  • True
  • False

It is one of the most widely practiced method of communication tool wherein customer share their experiences with their peers and friends about the goods and services they bought recently.

  • word-of-mouth marketing

The financial plan need not incorporate the expense to create the product for the test market, all exploration expenses, and all marketing costs.

  • True
  • False

There's no point considering innovation in a vacuum. To move your business forward, study your marketplace and understand how innovation can add value to your __________________.

  • competitors
  • customers
  • employees
  • suppliers

Keeping pace with market trends is easy.

  • True
  • False

Most managers acknowledge that some sort of method for marketing planning is vital. In like manner they need a framework which will assist them with speculation in an organized manner and furthermore make express their natural financial models of the business.

  • True
  • False

Digital analytics can't help you discover trends increasingly searched for by consumers online.

  • True
  • False

Under Controlled Test Marketing,the company select certain stores in different geographic areas and ask them to keep its new product into their stores in return for a fee.

  • True
  • False

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Defining 3-4 Key Statements"

  • SWOT Analysis
  • Reviewing Input
  • Reviewing and Adjusting Stage
  • Strategic Matrix
  • the process is not identified

Which customer has a different orientation?

  • Sharon Cuneta trusts only Fanny Serrano to do her make-up.
  • Joan always drinks a hot cup of Milo in the morning.
  • Sheena switches from iphone9 to iPhone10 within a month.
  • Michelle collects Hello Kitty products.

The purpose of marketing communication can be no different from the purpose of marketing i.e., to maximize customer delivered ___________.

  • prestige
  • usage
  • value
  • satisfaction

Basically,___________________s involve enhancing or achieving awareness, better understanding, shared beliefs and meaning, and positive associations, attitudes and predispositions in favour of the product, service or organi­sation that is being marketed.

  • marketing strategy
  • marketing tool
  • marketing plan
  • marketing communication

Customer _______________________ is brought about by a disappointment of the product execution.

  • complaint
  • avoidance
  • dissatisfaction
  • switch

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Short and Long Term Goals"

  • the process is not identified
  • Strategic Matrix
  • Reviewing and Adjusting Stage
  • SWOT Analysis
  • Reviewing Input

__________________ Line: Also called “The higher highs” trend line.

  • Support
  • Trend
  • Risk
  • Resistance

Direct marketing is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head.

  • True
  • False

_____________ innovation is the introduction of a new or improved good or service. These inventions or changes may have to do with improving technical specifications, the materials or the software used or even advancing on UX (user experience).

  • Organizational
  • Process
  • Product
  • Market

For business-to-business deals, you may fragment the market by financial gathering, age, sexual orientation, conjugal status, and way of life or occupation.

  • True
  • False

Because of the ease of exchanging products and the short buy cycle, customer bundled merchandise markets are serious.

  • True
  • False

___________ innovation means developing a new marketing strategy that produces changes in, for instance, the way a product is designed or packed, or even other decisions regarding price or promotion.

  • Organizational
  • Marketing
  • Product
  • Process

Conducted to know whether the consumer accepts the product and will purchase it again.

  • purchase frequency
  • trial
  • repeat
  • adoption

Luis is a famous food critic. Today he will review the French fries of RIA fast food. The RIA fast food prepared a “special French fries” for Luis. They added more French fries in the box, sprinkled spring onions, and provided a special dip sauce. Luis gave a RIA fast food a positive review. However, the French fries that RIA fast foods served to her other customers were not as many like the one they sent to Luis, it did not have sprinkled onions and there was no special sauce too.

  • Luis is a famous food critic. Today he will review the French fries of RIA fast food. The RIA fast food prepared a “special French fries” for Luis. They added more French fries in the box, sprinkled spring onions, and provided a special dip sauce. Luis gave a RIA fast food a positive review. However, the French fries that RIA fast foods served to her other customers were not as many like the one they sent to Luis, it did not have sprinkled onions and there was no special sauce too.
  • Select one:
  • True
  • False

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "External Analysis"

  • Reviewing Input
  • Strategic Matrix
  • Reviewing and Adjusting Stage
  • SWOT Analysis
  • the process is not identified

Attempting competitors' products or services is the simplest method of understanding the opposition. Doing a definite examination of their qualities and shortcomings will give you a thought of how to build up a market specialty or take market share from them.

  • True
  • False

Through test marketing, a marketer may ascertain the success ratio of the new product and the marketing campaign and can design the marketing mix ( viz. Product, price, place, promotion) very well before its launch.

  • Test Marketing
  • Test production
  • Test advertisement
  • Test selling

Who among the customers is an example of Customer-to –Business category?

  • Kyle only drinks Pepsi Max Sugar free soft drink.
  • Luna bought a bulk of beads and created a bracelet out of it to resell.
  • Jona went to the Farmer’s bank to borrow a business fund using her land property in Cebu as collateral.

When you start a business, the first thing that you have to do before operation is to secure a business permit. What factor is this scenario under PEST Analysis?

  • Technical
  • Economic
  • Political
  • Social

Conducted to know whether the consumer will repurchase it after the trial.

  • repeat
  • purchase return
  • adoption
  • purchase frequency

Personal Selling is the most dreaded as well as the most expensive of all methods in the marketing communication process.

  • True
  • False

Joseph went to customer service center of FRY Cable TV. He was shouting at the customer service angrily because he paid for 20 cable channels but he only had only 2 channels for two days. He was very frustrated about the issue, the customer service assisted him to an isolated area, listened to him, and told him he would be frustrated too if it happened to him. He called the technical assistance to resolve the issue right away.

  • True
  • False

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Competitor Analysis"

  • SWOT Analysis
  • Reviewing Input
  • Strategic Matrix
  • Reviewing and Adjusting Stage
  • the process is not identified

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: In a perfect competition, both the buyer and seller were knowledgeable about the competition. Second statement: During a monopolistic competition, the business sector has a partial control over price due to product differentiation.

  • A
  • B
  • C
  • D

The innovation utilized influences organizations' necessities for test gear, tooling, and parts and, in this way, decides an advertiser's most suitable marketing approach.

  • True
  • False

Under simulated test marketing, the consumer is offered the product, again and again, free of cost. This is done to determine the willingness of the customers to use the product every time it is offered.

  • True
  • False

Which one is TRUE about Return on Investment (ROI) Optimization?

  • The faster that the company gets its ROI, the higher chance for an increased salary.
  • The faster that the company get its ROI, the lesser chance for company deconstruction.
  • The faster that the company gets its ROI, the more manpower is needed.

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: Knowing your business position in the market will help you to win over your competition. Second statement: In competitive myopia, the company is doing everything to further improve its product.

  • A
  • B
  • C
  • D

The sole purpose of marketing communications is to increase the volume of sales by persuasive, informative, and positive messages.

  • True
  • False

Miko bought a cell phone with a 6-month warranty at SHU Company. On its 6 months and 2 weeks, the cellphone broke down. Miko went to the physical store of SHU Company and hoped that it can still be fixed. The customer service repaired the cellphone free of charge.

  • True
  • False

A strategic plan should describe specific ___________ steps.

  • action
  • competitive
  • penetrating
  • none of the above

Customer needs likewise incorporate sorts and wellsprings of data about the product, sources where the product is accessible, the cost of the product, services related with the product, the picture of the product or firm furthermore, even where and how the product is ____________________.

  • purchased
  • delivered
  • made
  • marketed

A __ is a tool that provides guidance in fulfilling a mission with maximum efficiency and impact.

  • strategic plan

Industry-situated and general indexes are invaluable in creating arrangements of customers as far as industry, size, and area.

  • True
  • False

____________ Line: I is also called“The higher lows” trend line.

  • Resistance
  • Risk
  • Support
  • Balance

On the off chance that the product quality meets customer expectation, the customer is said to be fulfilled, when the product quality surpasses customer expectation, the customer is supposed to be enchanted.

  • True
  • False

Customers assess quality by contrasting their expectations and their impression of the product execution.

  • True
  • False

How you request criticism from your clients (or colleagues, in the event that you are doing primer testing with your models inside your group) relies to a great extent upon what sort of model you have manufactured.

  • True
  • False

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: AMA University is considered the leading computer school because it provides superior value by ensuring quality education through innovation of the latest technological Second statement: Smart Communication Company is the leading telecommunication because it continually researched to improve its services by introducing something new to the market. This is advancement. This is known as Product Leadership. known as Operational Excellence.

  • A
  • B
  • C
  • D

Purchaser bundled merchandise (CPGs) are products that are sold in bundles that buyers utilize seasonal.

  • True
  • False

Trade associations once in a while gather information from their individuals, which will give you a decent understanding into your industry.

  • True
  • False

Lowers price escalation effects is one of the advantages of __.

  • [No Answer]

If the product neglects to meet customers' expectation, the customer is disappointed but will continue to patronize that product.

  • True
  • False

How can the business understand how their products or services evolve, grow, decline, and relate other phenomena in the physical world?

  • The business should create a comprehensive company’s profile.
  • The business should know the product well and the process of differentiation.
  • The business should spend a lot of money in advertising.
  • They must focus on how they can earn profit

The Nokia Cell phone company filed for bankruptcy because it mass produced cell phone units without putting into consideration the rise of android phones. This is the business term that explains this self-deceiving cycle.

  • Marketing Failure
  • Narrow Focus
  • Differentiation
  • Middle-of-the-Readers
  • Competitive Myopia

It is unimaginable to expect to foresee and respond to customers' requirements and wants without a total comprehension of shopper conduct.

  • True
  • False

It is a set of tasks for carrying out the goals delineated in the strategic plan.

  • Operating Plan
  • What is the most significant disadvantage of owning a franchise?

It is the process of evaluating changes to your market.

  • segmenting
  • market trend analysis
  • targeting
  • market forecasting

Mica called the customer service of ATZ television cable. She was very mad because her TV did not have cable channels since yesterday. She wanted a refund and complained over and over about the company’s poor service. If you were the customer representative who answered to Mica, how will you handle it?

  • I will remind her about the NO REFUND POLICY of the company.
  • I will just let her talk. I will empathize with her and help her to fix the problem.
  • I will tell her not to shout.
  • I will transfer her call to my supervisor.

Unreasonable customer expectations made by limited time distortion can add to purchaser dissatisfaction.

  • True
  • False

Numerous organizations base their industrial marketing segmentation approach on segment information alone. In any case, while socioeconomics are helpful and handily acquired, they don't deplete the potential outcomes of segmentation.

  • True
  • False

The fundamental impacts inside associations are: the precise recognizable proof of arising openings and dangers readiness to meet change the determination of reasonable upper hand improved correspondence among heads.

  • True
  • False

The segmentation rules of the biggest, peripheral home are socioeconomics—general, effectively perceptible qualities about ventures and organizations; those of the littlest, deepest home are close to home attributes—explicit, unobtrusive, difficult to-evaluate characteristics.

  • True
  • False

Social affair input is an urgent component in the Design Thinking measure – and in all other human-focused design measures.

  • True
  • False

It is a type of customer need that requires probing to find and maybe not product related but use/system related.

  • direct need
  • latent need
  • constant need
  • variable need

The horizontal price movement that occurs when the forces of supply and demand are nearly equal is termed as “_________________ trend”.

  • Sideways
  • Downward
  • Horizontal
  • Upward

As troublesome as segmenting shopper markets may be, it is a lot more harder than segmenting industrial business sectors.

  • True
  • False

Product test offer advertisers the occasion to test groundbreaking thoughts prior to bringing about the cost and danger of a public presentation.

  • True
  • False

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Objectives"

  • Strategic Matrix
  • SWOT Analysis
  • Reviewing and Adjusting Stage
  • Reviewing Input
  • the process is not identified

To get a real picture of your industry landscape and determine the direction it is heading in, you really need to be reading up on the wealth of industry reports readily accessible to you.

  • True
  • False

Government regulation is an example of __ barriers.

  • [No Answer]

Which one in the group is an impulsive customer?

  • Michelle buys a temporary sim card when she went to London.
  • Alyssa bought a red and yellow skirts from Y2S shop because of its “buy one, take one” promo.
  • Juliana will always buy her coffee from Starbucks.
  • Diana buys a cute necklace because she enjoys talking with the sales lady.

This is a crucial factor during the growth of the product.

  • Positive Word of Mouth
  • Additional Television Advertisement
  • Low Cost and Discount
  • Brand Association

________ Line: The line connecting the higher lows and higher highs.

  • ________ Line: The line connecting the higher lows and higher highs.
  • Select one:
  • Support
  • Trend
  • Resistance
  • Risk

Liza is a practicing vegetarian. He bought a sandwich at LEAFY fast food. While eating the sandwich, she noticed that there is a chicken sandwich spread. She asked the customer service if there is a chicken sandwich spread but the customer service said she did not know what is in the sandwich.

  • True
  • False

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: During Partner Intelligence, the focus of analyses is business unit and ratio. Second statement: During Market Intelligence, the focus of analyses is scenario and pestle.

  • A
  • B
  • C
  • D

GOLINA Women Perfume, Market Price Php 5,890.00 per bottle

  • a newly graduate woman working in Social Service
  • a sales manager working in customer service
  • a stay home mother with three kids
  • a Catholic sophomore lady student

HANNA Android Phone with in-built Powerful Alarm Clock, Market Price, Php 19,000.00 per unit

  • A farmer
  • A pet shop owner
  • A veterinarian
  • A call center agent

___________ innovation is about implementing a new or improved production or delivery approach, including changes in operational methods, the techniques used and the equipment or software.

  • Market
  • Organizational
  • Product
  • Process

In the mid-1990’s, the comics industry collapsed. This resulted to inevitable doom of the Marvel Industry, the leading comics business. Recently, the Marvel industry is back into business by creating a single cinematic universe through its iconic characters like Ironman, Spiderman, Captain America, and the like. This term refers to this type of competitive strategies.

  • Marketing Strategy
  • Entrepreneurial Marketing
  • Strategic Marketing
  • Formulated Marketing

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Evaluation of SWOT Analysis"

  • the process is not identified
  • Reviewing and Adjusting Stage
  • Reviewing Input
  • Strategic Matrix
  • SWOT Analysis

This term refers to the type of planning conducted by the marketing strategist by creating and studying the profile of other businesses that offered the same or similar product.

  • Customer Segmentation
  • Product Positioning
  • Blueprint
  • Competitor Analysis

Ada bought a new doll to ELEN dollhouse. Ada likes the doll very much and she gives a positive review of the doll on her Blog. The blog became famous and ELEN dollhouse was informed about the Blog of Ada. To thank ADA, ELLEN dollhouse sends her free dresses for her purchased doll.

  • True
  • False

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: The SWOT (Strengths, Weaknesses, Opportunities, and Threats) of both the identified company and the competitive is done after creating the competitive Second statement: The appropriate strategy that the company will use would be determined through a thorough study of SWOT Analysis. marketing strategy.

  • A
  • B
  • C
  • D

The digital camera is currently undergoing its declining stage in the product development. As a marketing strategist, what should you do?

  • Use cost-plus.
  • Stress brand differences and benefits
  • Reduce the advertising needed to at least retain the most loyal consumers.
  • Offer product extension and warranty.

Truth be told, industrial segmentation can help organizations in a few territories.

  • True
  • False

Documenting customer data can be made in the form of:

  • audio,video recording
  • notes
  • photography
  • all of the above

Customers have the same requirements and expectations.

  • True
  • False

Despite the fact that examination has demonstrated these marketing planning steps to be all around pertinent, how much every one of the different steps in the outline should be formalized depends to a huge degree on the size and nature of the_________________________.

  • organization
  • economy
  • department
  • market

Customers' necessities and expectations are constant and fixed.

  • True
  • False

Exporting is a form of __method.

  • entry

In the Philippines, the TELCO Company (telecommunication services) would fall under this type of competition.

  • Oligopoly
  • Monopolistic
  • High-cost
  • Universal

This theory claims that it is most effective when the product or service at hand is a completely novel concept.

  • Gartner Hype Cycle
  • Moore’s Law
  • Chasm Theory
  • Diffusion Theory

There are three sorts of test markets: Standard test markets, controlled test markets, and reenacted test markets.

  • True
  • False

This business term refers to the process of dividing customers into clusters after assessing common among the group.

  • Strategic Positioning
  • Product Life Cycle
  • Customer Segmentation
  • Principles of Competition

In planning, you need to review your:mission (2 Missing)

  • none of the above
  • mission
  • values
  • goals

It is notable that not the entirety of the value suggestion conveying cycles will be heavily influenced by the marketing office, whose job fluctuates impressively between associations.

  • True
  • False

How would you successfully help a first time buyer?

  • Give the buyer the generous discount.
  • Send the prettiest sales representative to assist this buyer.
  • Offer the least popular item.
  • Provide an expert who can answer all the inquiries of the buyer.

Miko prepared a comprehensive customer profile based on the survey he gathered from the consumers who tried her Cookie Marshmallow. Miko applied this business technique in improving his business.

  • Feasibility Study
  • Customer Relations
  • Case Study
  • Customer Segmentation

How will you describe the customers of the launching product?

  • Someone who is willing to try something new.
  • Someone who trusted only the best.
  • Someone who will refuse to follow the rest.
  • Someone who followed the norms.

________________________ segmentation is a most broadly utilized way to deal with segment a market.

  • Behavioral
  • Socio-cultural
  • Psychographic
  • Demographic

________________________ resemble an ordinary public marketing effort aside from that they are led in a set number of urban communities that are a reasonable portrayal of the public market.

  • Standard Test Markets
  • Ordinary Test Markets
  • Reenacted Test Markets
  • Controlled Test Markets

This is the traditional method of marketing communication wherein the salesmen approach the prospective customers directly and inform them about the goods and services they are dealing in.

  • word-of-mouth marketing
  • sales promotion
  • interactive marketing
  • personal selling

TUTU Mini-Utility Knife, Market Price, Php 450.00 per piece

  • An engineer
  • A physician
  • A priest
  • A call center engineer

This is created to produce a competitive advantage by delivering a meaningful value and satisfying the needs of the customers.

  • Competitive Myopia
  • Customer Relationship
  • Feasibility Study
  • Case Study

__________________ can be founded on the accompanying quantitative measures: Market Share, Sales Volume, extent of the objective market who attempt the product or make rehash buy, length of the buy cycle, levels of customer fulfillment, distribution levels accomplished, and so forth

  • Rules
  • Objectives
  • Goals
  • Policies

_________________segmentation permits advertisers to segment market dependent on purchaser character characteristics, way of life and social class.

  • Demographic
  • Psychographic
  • Behavioral
  • Socio-cultural

Marketing any product or administration is essential to its prosperity, featuring the advantages of your product or administration to existing and expected customers.

  • True
  • False

This happened because all the employees of the companies needed to satisfy the target market.

  • Marketing-Oriented Approach
  • Product Development
  • Differentiation Theory
  • Promotional Strategy

As a marketing strategist, Luisa foresee the value of customers and profit that would affect the customer behavior like likelihood of product procurement, occurrence of product procurement, spending competence, devotion, usage of support and services. Luisa is practicing this kind of customer modeling.

  • Response Modeling
  • Measuring Marketing Impact
  • Return on Investment Optimization
  • Predicting Customer Behavior

Cesar is a 45 year-old senior accountant in a law firm. He did not have any Social Media account – like Face book or Instagram. He communicates to his teammates through phone calls and during meetings. In sending messages to other people, he used memorandum since he did not have an e-mail account. He received a message from his boss to add himself in their “Group Face book” and to create his own company e-mail. This scenario will be most being most likely to be encountered by this type of adopter.

  • Innovators
  • Laggards
  • Early Adopters
  • Early Majority
  • Late Majority

Purchase intent is one of the categories of simulated test marketing.

  • True
  • False

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Industry Analysis"

  • SWOT Analysis
  • Reviewing Input
  • Reviewing and Adjusting Stage
  • Strategic Matrix
  • the process is not identified
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