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Provides valuable insights, strategies, and tools for businesses to expand their reach and tap into new markets for sustainable growth and success.
Trade associations once in a while gather information from their individuals, which will give you a decent understanding into your industry.
Who among the characters describes the “conservative customer” based on Moore’s Law’s Diffusion Theory?
It has recently gained popularity as a marketing communication tool, wherein the customers can interact with the firms online and can get their queries resolved online.
Under simulated test marketing, the consumer is offered the product, again and again, free of cost. This is done to determine the willingness of the customers to use the product every time it is offered.
Attempting competitors' products or services is the simplest method of understanding the opposition. Doing a definite examination of their qualities and shortcomings will give you a thought of how to build up a market specialty or take market share from them.
Customers satisfaction are said to be:
It is notable that not the entirety of the value suggestion conveying cycles will be heavily influenced by the marketing office, whose job fluctuates impressively between associations.
__________________ Line: Also called “The higher highs” trend line.
Basically,___________________s involve enhancing or achieving awareness, better understanding, shared beliefs and meaning, and positive associations, attitudes and predispositions in favour of the product, service or organisation that is being marketed.
Conversely, in a differentiated organization, it is generally impractical for __________________ to have more prominent utilitarian information and mastery than subordinate management; consequently planning will in general be more formalized in request to give a reliable control to the individuals who need to make the choices all through the association.
It is a set of tasks for carrying out the goals delineated in the strategic plan.
Market trend analysis needn’t be as scary as it sounds. It’s simply the comparison of industry data over a set time period.
How would you successfully help a first time buyer?
Disruptive innovation is a theory that refers to a concept, product, or a service that creates a new value network either by entering an existing market or by creating a completely new market.
Which product is under Maturity of its product cycle?
Innovation is something new to your business that fills an untapped customer need. Ideally, the innovation builds a new market.
Test advertising is a kind of lab explore that means to copy reality, where respondents are chosen, met, and afterward noticed creation or talking about their buys.
It is the process of evaluating changes to your market.
Keeping pace with market trends is easy.
It is a type of nee that is concern about product and is easy to determine.
Rules are guidelines for behaviors, transactions, and processes.
Hypothesize the age bracket of the launching marshmallow flavored cereals.
Miko prepared a comprehensive customer profile based on the survey he gathered from the consumers who tried her Cookie Marshmallow. Miko applied this business technique in improving his business.
Liza is a practicing vegetarian. He bought a sandwich at LEAFY fast food. While eating the sandwich, she noticed that there is a chicken sandwich spread. She asked the customer service if there is a chicken sandwich spread but the customer service said she did not know what is in the sandwich.
TUTU Mini-Utility Knife, Market Price, Php 450.00 per piece
MEOWIEE All-meat 5 stacks burger Without Bun, Market Price, Php 323.00 per item
While the facts confirm that a few advertisers utilize recreated test marketing innovation to test a couple of elective plans and pick the champ regarding extended volume or sales, there's actually no motivation to set a limit for the number to test.
Marketing strategies includes Advertising, Sales Promotion, Events and Experiences (sponsorship), Public Relations and Publicity, Direct Marketing, Interactive Marketing, Word-of-Mouth Marketing, Personal Selling.
Marketer typically will require two test markets and a control market. Test markets should be geographically dispersed are provide a good representation of the national target market.
The sole purpose of marketing communications is to increase the volume of sales by persuasive, informative, and positive messages.
Marketing any product or administration is essential to its prosperity, featuring the advantages of your product or administration to existing and expected customers.
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: The cost-leadership is gained by being the lowest-cost producer in the industry. An example of this approach is the total market share of SM supermarket. Second statement: This narrow focus strategy achieves competitive advantage by concentrating on narrow segments of a larger market. An example of this approach is the elite profile of the iPhone buyers.
Digital analytics can't help you discover trends increasingly searched for by consumers online.
A customer need that is removed by a technology change.
This theory claims that it is most effective when the product or service at hand is a completely novel concept.
Most managers acknowledge that some sort of method for marketing planning is vital. In like manner they need a framework which will assist them with speculation in an organized manner and furthermore make express their natural financial models of the business.
Despite the fact that examination has demonstrated these marketing planning steps to be all around pertinent, how much every one of the different steps in the outline should be formalized depends to a huge degree on the size and nature of the_________________________.
Marketing communications is meant to inform and persuade target audience and reinforce market credibility.
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "External Analysis"
There's no point considering innovation in a vacuum. To move your business forward, study your marketplace and understand how innovation can add value to your __________________.
NU Mini-Laptop with Advanced Research and Presentation Tools, Market Price Php 15, 000.00 per unit
Under Controlled Test Marketing,the company select certain stores in different geographic areas and ask them to keep its new product into their stores in return for a fee.
What is the most significant disadvantage of owning a franchise?
Documenting customer data can be made in the form of:
Exporting is a form of __method.
This term refers to the type of planning conducted by the marketing strategist by creating and studying the profile of other businesses that offered the same or similar product.
It is termed as “______ market” when the commodity market is in a long term Uptrend.
Choose the item that the Fisherman customer will most likely to purchase.
Advertisers use test markets to try different things with:
In 2020, the Globe and Smart Telecommunication promised to their subscribers that they will instigate the 5G technology during the first term of the year. 5G is a hundred times faster than the current 4G technology. During the product life cycle, this is the first phase that this technology will undergo.
Geographic segmentation technique empowers an organization to serve their customers in a particular ___________.
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Operational Plan"
In planning, you need to review your:mission
It pays to talk to your customers. After all, they are the ones that help put food on the table!
Joseph went to customer service center of FRY Cable TV. He was shouting at the customer service angrily because he paid for 20 cable channels but he only had only 2 channels for two days. He was very frustrated about the issue, the customer service assisted him to an isolated area, listened to him, and told him he would be frustrated too if it happened to him. He called the technical assistance to resolve the issue right away.
Koppel Mountain Jug, Market Price Php 1,500.00 per item
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Defining 3-4 Key Statements"
Through test marketing, a marketer may ascertain the success ratio of the new product and the marketing campaign and can design the marketing mix ( viz. Product, price, place, promotion) very well before its launch.
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: Knowing your business position in the market will help you to win over your competition. Second statement: In competitive myopia, the company is doing everything to further improve its product.
The role of communications in marketing, within what is often referred to as the company’s communications variables.
___________ innovation means developing a new marketing strategy that produces changes in, for instance, the way a product is designed or packed, or even other decisions regarding price or promotion.
Disruptive Innovation is the most common form of innovation. It utilizes your existing technology and increases value to the customer (features, design changes, etc.) within your existing market.
Why is it hard to convince the wandering customer to buy something?
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: AMA University is considered the leading computer school because it provides superior value by ensuring quality education through innovation of the latest technological Second statement: Smart Communication Company is the leading telecommunication because it continually researched to improve its services by introducing something new to the market. This is advancement. This is known as Product Leadership. known as Operational Excellence.
There has been an acknowledgment in the advanced business world, that business endeavors should be company focused.
Qualitative research gives you hard statistical data points about the quantity of individuals or organizations you can target, and how they go through their cash.
It is a type of customer need that requires probing to find and maybe not product related but use/system related.
Gathering data can be done through:
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: In a perfect competition, both the buyer and seller were knowledgeable about the competition. Second statement: During a monopolistic competition, the business sector has a partial control over price due to product differentiation.
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Evaluation of SWOT Analysis"
Mike went to FAST telecommunication customer service center and complained that he did not have any internet connection for two days in a row. The customer service created an on-line report and he promised to Mike that he will have an internet connection again within 2 days. After 2 days, Mike did still did not have an internet connection.
_________________segmentation permits advertisers to segment market dependent on purchaser character characteristics, way of life and social class.
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Short and Long Term Goals"
For business-to-business deals, you may fragment the market by financial gathering, age, sexual orientation, conjugal status, and way of life or occupation.
Cesar is a 45 year-old senior accountant in a law firm. He did not have any Social Media account – like Face book or Instagram. He communicates to his teammates through phone calls and during meetings. In sending messages to other people, he used memorandum since he did not have an e-mail account. He received a message from his boss to add himself in their “Group Face book” and to create his own company e-mail. This scenario will be most being most likely to be encountered by this type of adopter.
Several companies sponsor the events such as sports, entertainment, nonprofit or community events with the intention to reinforce their brand in the minds of the customers and create a long term association with them.
____________ Line: I is also called“The higher lows” trend line.
Identify the customer who is technology-oriented.
TINA All-Cotton and Shocking Pink Colored Napkin Pad, Market Price Php 20.00 per box
Customer needs likewise incorporate sorts and wellsprings of data about the product, sources where the product is accessible, the cost of the product, services related with the product, the picture of the product or firm furthermore, even where and how the product is ____________________.
Competitor analysis doesn’t have to cost the earth. By simply reviewing their website, customer reviews and social media channels it is possible to understand how you compare to your competitors.
Communication mix refers to the different tools that a firm can adopt to inform, persuade, and remind the customer about the product and services it sells.
Social affair input is an urgent component in the Design Thinking measure – and in all other human-focused design measures.
A ________________ is anything that alters the market your company operates in.
It is conducted to know whether a consumer will try a product, at least once.
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Defining Strategies to Address SWOT Combination"
How can the business understand how their products or services evolve, grow, decline, and relate other phenomena in the physical world?
How will you describe the customers of the launching product?
It is one of the most widely practiced method of communication tool wherein customer share their experiences with their peers and friends about the goods and services they bought recently.
Choose the most appropriate endorser for a sugar free coffee.
This is a crucial factor during the growth of the product.
Product test offer advertisers the occasion to test groundbreaking thoughts prior to bringing about the cost and danger of a public presentation.
Michelle was a 5 months pregnant and was looking for a maternity dress at MOM Dress store. This is her first pregnancy. The customer service shows Michelle the different sets of maternity dress for 5, 6, 7, 8, and 9 months. She also showed Michelle the dresses after giving birth.
This happened because all the employees of the companies needed to satisfy the target market.
As troublesome as segmenting shopper markets may be, it is a lot more harder than segmenting industrial business sectors.
Products can be made smaller, easier to use or more attractive without changing the core functionality of it and services can be made more efficient through constant improvement.
________________________ segmentation is a most broadly utilized way to deal with segment a market.
It is unimaginable to expect to foresee and respond to customers' requirements and wants without a total comprehension of shopper conduct.
This is created to produce a competitive advantage by delivering a meaningful value and satisfying the needs of the customers.
Joan called MY Dress Shop. She complained about the dress that she bought last week which has a hole along the hem. The customer service said sorry about Joan’s experience and promise to replace the item within 2 days. Within 2 days, Joan received the package with a complimentary purse.
_____________ innovation refers to the development of a new organizational strategy that will somehow change a company’s business practices, as well as the way its workplace is organized and its relationship with external stakeholders.
Inventing is creating new value and/or capturing value in a new way. Value is the key word, stressing the difference between innovation and invention.
The fundamental impacts inside associations are: the precise recognizable proof of arising openings and dangers readiness to meet change the determination of reasonable upper hand improved correspondence among heads.
Miko bought a cell phone with a 6-month warranty at SHU Company. On its 6 months and 2 weeks, the cellphone broke down. Miko went to the physical store of SHU Company and hoped that it can still be fixed. The customer service repaired the cellphone free of charge.
The purpose of marketing communication can be no different from the purpose of marketing i.e., to maximize customer delivered ___________.
Who among the customers is an example of Customer-to –Business category?
Market trends are not influenced by consumer habits and behaviors.
Unreasonable customer expectations made by limited time distortion can add to purchaser dissatisfaction.
A __ is a tool that provides guidance in fulfilling a mission with maximum efficiency and impact.
Which one is NOT a myth about customer needs?
Truth be told, industrial segmentation can help organizations in a few territories.
Generally, marketing communication mix is an integrated term that includes personal selling, direct response marketing, sales promotion, media advertisement, and public relations. These are the tools associated with strategic activities to communicate with the ____________.
How do you know that the product is in its “growing stage”?
On the off chance that the product quality meets customer expectation, the customer is said to be fulfilled, when the product quality surpasses customer expectation, the customer is supposed to be enchanted.
With the intent of technology, the companies make use of emails, fax, mobile phones, to communicate directly with the prospective customers without involving any third party in between. This is called publicity.
When you start a business, the first thing that you have to do before operation is to secure a business permit. What factor is this scenario under PEST Analysis?
Best organizations don't follow the ______________; they advance and kick off something new to stand apart from the commotion.
How you request criticism from your clients (or colleagues, in the event that you are doing primer testing with your models inside your group) relies to a great extent upon what sort of model you have manufactured.
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: The market leader will stay the leading company for a very long time. Second statement: The market niche can be a market leader based on customers’ response.
During a Monopoly Competition, what will most likely to happen if the product is too high for the customers to purchase?
Personal Selling is the most dreaded as well as the most expensive of all methods in the marketing communication process.
Most successful businesses follow the crowd; they don't innovate and break new ground.
Customers who experience needs before the majority of the market can:
This is NOT one of the important phases in Gartner’s Hype Cycle.
According to Steve Job, Apple and Dell is different from other companies because they created their products through innovation while others make it through Walmart. What Steve Job said referred to this type of basic competitive positioning.
In the event that offering business-to-business, you can take a gander at various market portions by splitting it as per size of business, yield, area and type.
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: There is a big possibility for the market leader to buy a successful market niche. Second statement: It is advisable to always buy out the market niche.
Architectural innovation is simply taking the lessons, skills and overall technology and applying them within a different market.
Advertisers of purchaser bundled merchandise are the essential clients of test markets.
The innovation utilized influences organizations' necessities for test gear, tooling, and parts and, in this way, decides an advertiser's most suitable marketing approach.
_________________ furnish advertisers with a fake testing scene that is less expensive and quicker than standard test markets.
This business term refers to the process of dividing customers into clusters after assessing common among the group.
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Objectives"
In the mid-1990’s, the comics industry collapsed. This resulted to inevitable doom of the Marvel Industry, the leading comics business. Recently, the Marvel industry is back into business by creating a single cinematic universe through its iconic characters like Ironman, Spiderman, Captain America, and the like. This term refers to this type of competitive strategies.
Luis is a famous food critic. Today he will review the French fries of RIA fast food. The RIA fast food prepared a “special French fries” for Luis. They added more French fries in the box, sprinkled spring onions, and provided a special dip sauce. Luis gave a RIA fast food a positive review. However, the French fries that RIA fast foods served to her other customers were not as many like the one they sent to Luis, it did not have sprinkled onions and there was no special sauce too.
As a marketing strategist, Luisa foresee the value of customers and profit that would affect the customer behavior like likelihood of product procurement, occurrence of product procurement, spending competence, devotion, usage of support and services. Luisa is practicing this kind of customer modeling.
_____________ innovation is the introduction of a new or improved good or service. These inventions or changes may have to do with improving technical specifications, the materials or the software used or even advancing on UX (user experience).
The marketer uses the tools of marketing communication to create the brand awareness among the potential customers, which means some image of the brand gets created in their minds that help them to make the purchase decision.
Who among the persons is a direct consumer?
Sales Promotion is an indirect, paid method used by the firms to inform the customers about their goods and services via television, radio, print media, online websites etc.
In planning, you need to review your:mission (2 Missing)
Customers assess quality by contrasting their expectations and their impression of the product execution.
GOLINA Women Perfume, Market Price Php 5,890.00 per bottle
The segmentation rules of the biggest, peripheral home are socioeconomics—general, effectively perceptible qualities about ventures and organizations; those of the littlest, deepest home are close to home attributes—explicit, unobtrusive, difficult to-evaluate characteristics.
Mini SO Ballerina Ticket, Market Price, Php 800.00 per ticket
The digital camera is currently undergoing its declining stage in the product development. As a marketing strategist, what should you do?
________ Line: The line connecting the higher lows and higher highs.
Gen went to WANT Appliances to complain about the television that she purchased last week. It did not match with her cable provider at home. The customer service said that he cannot do anything about it and ask the security guard to escort Gen outside.
Incremental innovation is what we think of mostly when considering innovation. It gives birth to new industries (or swallows existing ones) and involves creating revolutionary technology.
Which information gathering method would be the most effective in determining the profile of the customers for Diamond Peeling facial service?
Purchaser bundled merchandise (CPGs) are products that are sold in bundles that buyers utilize seasonal.
The furthest home contains the most broad segmentation models, SOCIO-POLITICAL.
Executing customers' satisfaction theory implies recognizing customers, distinguishing their requirements and expectations lastly estimating their observations.
___________ innovation is about implementing a new or improved production or delivery approach, including changes in operational methods, the techniques used and the equipment or software.
If the product neglects to meet customers' expectation, the customer is disappointed but will continue to patronize that product.
The financial plan need not incorporate the expense to create the product for the test market, all exploration expenses, and all marketing costs.
It is a plan focused on the actions and investment necessary to generate income from a program or service.
In simulated test marketing, consumers are selected for the experiment based on the definition of the brand's target market.
Customer _______________________ is brought about by a disappointment of the product execution.
Which one is TRUE about Return on Investment (ROI) Optimization?
Which customer has a different orientation?
Conducted to know whether the consumer accepts the product and will purchase it again.
Customers' requirements are not confined to product highlights. A product is anything a buyer secures or may obtain to meet an apparent need.
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: During Partner Intelligence, the focus of analyses is business unit and ratio. Second statement: During Market Intelligence, the focus of analyses is scenario and pestle.
These plans cover fabricating, target market definition, product plan, distribution, pricing, and advancement.
Ada bought a new doll to ELEN dollhouse. Ada likes the doll very much and she gives a positive review of the doll on her Blog. The blog became famous and ELEN dollhouse was informed about the Blog of Ada. To thank ADA, ELLEN dollhouse sends her free dresses for her purchased doll.
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Industry Analysis"
To get a real picture of your industry landscape and determine the direction it is heading in, you really need to be reading up on the wealth of industry reports readily accessible to you.
Mica called the customer service of ATZ television cable. She was very mad because her TV did not have cable channels since yesterday. She wanted a refund and complained over and over about the company’s poor service. If you were the customer representative who answered to Mica, how will you handle it?
Which one does NOT belong to the same customer category?
Customers have the same requirements and expectations.
The Nokia Cell phone company filed for bankruptcy because it mass produced cell phone units without putting into consideration the rise of android phones. This is the business term that explains this self-deceiving cycle.
HANNA Android Phone with in-built Powerful Alarm Clock, Market Price, Php 19,000.00 per unit
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Strategic Questions"
__________________ can be founded on the accompanying quantitative measures: Market Share, Sales Volume, extent of the objective market who attempt the product or make rehash buy, length of the buy cycle, levels of customer fulfillment, distribution levels accomplished, and so forth
Lowers price escalation effects is one of the advantages of __.
Understanding customers changing expectations is basic for a company's boss exhibition and long haul achievement in the present profoundly serious business climate.
Customers' necessities and expectations are constant and fixed.
A strategic plan should describe specific ___________ steps.
__________________ are not directed in certifiable markets; they are research facility tests.
An innovation is an idea that has been transformed into practical reality. For a business, this is a product, process, or business concept, or combinations that have been activated in the marketplace and produce new profits and growth for the organization.
Direct marketing is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head.
Whenever the direction movement makes higher highs and higher lows it can be said as Silver Chart ____________.
Conducted to know whether the consumer will repurchase it after the trial.
JUG Family SUV Car, Market Price Php 2.5 million per unit
In the Philippines, the TELCO Company (telecommunication services) would fall under this type of competition.
The horizontal price movement that occurs when the forces of supply and demand are nearly equal is termed as “_________________ trend”.
KYLE Placemat Sleeves, Market Price, Php 30.00 per piece
Luisa ordered a blouse in an on-line shop. The blouse has three color options: red, yellow, and blue. Luisa chose the blue blouse. The customer service realized that there is no blue blouse so he sent the yellow blouse instead.
Customers expectations are said to be:
This is the traditional method of marketing communication wherein the salesmen approach the prospective customers directly and inform them about the goods and services they are dealing in.
Tariffs is one of the causes of price __.
The weakening of psychological or fundamental factors forms a________________.
Contrasting your proposal against those of potential competitors won't give you thoughts for your own turns of events.
A type of customer needs that applies to all customers.
Which one in the group is an impulsive customer?
Purchase intent is one of the categories of simulated test marketing.
In terms of business, barriers to entry are _____.
Because of the ease of exchanging products and the short buy cycle, customer bundled merchandise markets are serious.
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: Cresida Tueres, the owner of Greenwich Company started out as an over-the-counter pizza joint. This is an example of formulated marketing. Second statement: Milagros, Clarita, and Doris Leerin are sisters and sister-in-law who started the Goldilocks Empire. This is an example of Entrepreneurial Marketing.
Until people come to know about your ______________, you cannot sell it.
Industry-situated and general indexes are invaluable in creating arrangements of customers as far as industry, size, and area.
Shipping, documentation, legal issues, and shipping terms are examples of __ jobs.
Government regulation is an example of __ barriers.
Perhaps the simplest ways, and in certain circumstances the main clear way, to segment a market is by price and brand identity.
Numerous organizations base their industrial marketing segmentation approach on segment information alone. In any case, while socioeconomics are helpful and handily acquired, they don't deplete the potential outcomes of segmentation.
Choose the person who will most likely NOT buy a palm top.
Simulated test markets are not conducted in real-world markets; they are ____________ tests.
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: The SWOT (Strengths, Weaknesses, Opportunities, and Threats) of both the identified company and the competitive is done after creating the competitive Second statement: The appropriate strategy that the company will use would be determined through a thorough study of SWOT Analysis. marketing strategy.
Which dialogue explains “compatibility” as a factor that directly influenced the adoption of an innovation?
________________________ resemble an ordinary public marketing effort aside from that they are led in a set number of urban communities that are a reasonable portrayal of the public market.
Advertisers don't need plans that improve the new product/administration execution.
There are three sorts of test markets: Standard test markets, controlled test markets, and reenacted test markets.
Offering to customers which involve delivering more value or lowering cost cannot be successful by effort of only the marketing department but has to involve all departments of the firm.
In business, whom do we serve?
Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the second statement is wrong; and D if the first statement is wrong but the second statement is correct. First statement: An oil company is mostly a monopoly type of competition. Second statement: Many food stalls have similar starting pack franchising fee. This is because the nature of competition is Oligopoly.
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified. "Competitor Analysis"
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