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A clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors in the marketing.
There is nothing we can do to stop water pollution.
Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news.
What is NOT a sustainable practice?
This refers to the sale price of the product reflects what consumers are willing to pay for it.
The Greenhouse Effect is _________process.
Most consumers will pay an additional value of there is a perception of extra product value
Banks, credit companies, and insurance companies that help hospitality companies finance their transactions are called:
Global warming can lead to_____.
It addresses the relationship between a product and the environment, to promote green life style and to present a corporate image of environmental responsibility.
It refers to marketing between all the departments in an organization.
Sustainability is making sure that the planet and its resources can continue to provide life.
Institutions are not a part of the cultural environment
Which human action can cause pollution?
Which of the following is the corporate social responsibility of the business by doing what is right, fair and just?
The “Three Rs” are “Reduce, Reuse, Renewables”
Marketing professionals carefully construct a message that often incorporates details from the other three Ps when trying to reach their _____
Corporations turn green washing to make themselves look more environmentally friendly
What is the difference between biotic and abiotic?
A company's macroenvironment consists of all of the following except:
The "public" refers to which of the following?
Factors that create new technologies and create new products and market opportunities:
A company's microenvironment consists of all of the following except:
Business should act in the way that is consistent with society’s view of responsible behavior as well as with established law and policies
Organizations should develop an internal environment that encourages and supports ethical behavior at an individual level
Any group that has an interest or impact in the organization's ability to achieve the objectives are _______________.
Which of the four is not a greenhouse gas?
Organization should develop a general values statement which reflects their stance towards corporate social responsibility
3 ways to conserve resources include reducing, recycling, and _________.
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms.
Which of these problems can be caused by air pollution?
This type of pollution inhibits people from seeing the stars and planets
The Internet is a major technological force influencing how we market hospitality and tourism products and services.
Which of the following is a macro environment force?
Hotels have moderately high barriers of entry and high barriers to exit
Which of the following best describes what these machines are doing?
The microenvironment covers which of the following?
Which of the following is not one of the three reasons that legislation and regulation affects business?
Unemployment is at an all time high. What external factor is this?
What are the main sources of water pollution?
This refers to the activities might include advertising, sales promotion, personal selling, and public relations.
Wastes produced by agriculture, households, industry, mining, and other human activities can end up in ______________.
What can happen to fish when there is not enough oxygen in the water?
One of the reasons that cruises are popular with ________ is because of the value of the all-inclusive vacation.
Which of the following is a force that does NOT affect the Microenvironment?
Shareholders will benefit if a company's post-merger share price increases due to the synergistic effect of the deal.
When an individual wants something which is premium, but he also has the ability to buy it, then these wants are converted to demands.
________ are firms and individuals that provide the resources needed by the company to produce its goods and services.
The type of product sold is important to consider when determining areas of distribution
This refers to the attributes such as energy saving, organic etc. that leads to reduction in resource consumption and pollution.
Choose the concept for the following definition: The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.
We can prevent water pollution by:
What is one way you and your family can help to conserve water at home?
All companies making the same product or class of products are the first level of competitors.
The efforts by organizations to produce, promote, package and reclaim products in a manner that is sensitive or responsive to the ecological concerns is called________
Which of these is NOT an environmental issue?
Companies can use an environmental scanning plan to determine the environmental areas that need to be monitored.
The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well the local community.
Factors that affect consumer purchasing power and spending patterns is known as...
Companies should simply watch and react to the marketing environment
The micro environment covers which of the following?
What law aims to achieve and maintain clean air that meets the National Air Quality guideline values for criteria pollutants, throughout the Philippines, while minimizing the possible associated impacts to the economy.
Effective marketing touches on a broad range of areas as opposed to fixating on one message.
It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
Market intermediaries are part of a company's micro-environment.
The economic environment consists of factors that affect consumer purchasing power and spending patterns.
What law aims to regulate restrict or prohibit the importation, manufacture, processing, sale, distribution, use and disposal of chemical substances and mixtures the present unreasonable risk to human health?
The macro environment are the larger societal forces that affect the micro environment - demographic, economic, ecological, technological, _______, and _______ forces.
A greenwashing is a term derived from disinformation disseminated by an organization so as to present an environmentally responsible public image
It refers to a products, services and marketing should work hand in hand towards to growth of the organization.
The actors close to the company that affect its ability to serve the customers are part of _________________________.
Marketing intermediaries help the company to promote, sell and distribute its products to final buyers
Increase in which gas is primarily responsible for increased global warming?
Embracing new marketing technologies and tools is yet another method to keep up with your rivals and even beat them.
Media public do NOT include:
What law aims to protect the country's water bodies from pollution from land-based sources (industries and commercial establishments, agriculture and community/household activities)?
Organization should be responsible to the community
Demographic force consist of _______________________________.
Which is not true about green aspects services for financial services?
In order to have a decisive advantage over your competitors, you need to have a motivated and well-trained workforce.
Water pollution occurs when:
Which of the following is not the components of marketing environment?
The economic environments show trends such as shortages of certain raw materials, higher pollution levels and more
Which of the following is not a natural cause of water pollution?
When Disney shreds its paper products and sends the shredded paper to the gift shops to use as packing material it is responding to _________ an environmental factor.
I can cut down on pollution by_____
One of the corporate social responsibility of the organization is to become profitable, maximizes sales and minimize costs, which of the following is the responsibility of the business?
What are some reasons deforestation occurs?
Firms that provide the resources needed by the company to produce goods or offer services are _______________.
Which options are consequences of global warming? (more than one possible)
Which is one reason that trash and litter can hurt wildlife?
It refers to driving the sales and revenue growth of an organization holistically by reducing costs and increasing sales.
The concept that the combined value and performance of two companies will be greater than the sum of the separate individual parts.
It refers to the holistic management for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way.
The work of groups like People for the Ethical Treatment of Animals (PETA) influence the ____________ environment in which businesses operate.
It refers to building a better relationship with your customers, internal as well as end customers is beneficial for holistic marketing.
Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.
Firms that share similar or the same activity as our main activity in the company are ________.
The damages to water, earth, and air caused by industrial activities will not affect marketing activities
Which way can people best reduce land pollution caused by large amounts of waste dumped in landfills?
Companies that lose sales due to major negative press often use marketing campaigns to rehabilitate their image.
Computerized video checkout services are examples of the technological environmental factor.
Which is not a reason that contributes to climate change?
This aims to reduce carbon footprint by way of managing logistics to cut down transport emanations
Which of the following is NOT included in the concerns for environment?
The greenhouse effect keeps the Earth _________; Greenhouse gases in polluted air make the greenhouse effect ___________.
Individuals and households who buy goods or services for personal consumption are ___________.
What law ensures proper segregation, collection, storage, treatment and disposal of solid waste through the formulation and adaptation of best eco-waste products?
Which of the following statements is true?
Environment issues should be balance with primary customer needs.
An organization should pursue a defense strategy respond to social challenges only when its necessary to defend the current position
What is the most dramatic result of deforestation?
The development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality is called __________.
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of ________________.
This represents an item or service designed to satisfy customer needs and wants.
Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.
Companies can also achieve synergy between different departments by setting up cross-disciplinary workgroups in which teams work cooperatively to increase productivity and innovation.
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