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Environmental Marketing

A clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors in the marketing.

politics

economic

technological

social

cultural

consumer behavior

demographic

accountancy

business

clients

convenience

competition

communication

consistency

creative content

credibility

The development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality is called __________.

  • Environment
  • Social marketing
  • Retailing
  • Green marketing

The "public" refers to which of the following?

  • Is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives
  • Is a well-defined target group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives
  • None of the above
  • Is a single person that has an actual or potential interest in or impact on an organization's ability to achieve its objectives

The microenvironment covers which of the following?

  • Customers
  • competitors
  • all of the above
  • Suppliers

This type of pollution inhibits people from seeing the stars and planets

  • Land pollution
  • Air Pollution
  • Water Pollution
  • Light Pollution

Individuals and households who buy goods or services for personal consumption are ___________.

  • all of the above
  • the suppliers
  • the intermediaries
  • the customers

It addresses the relationship between a product and the environment, to promote green life style and to present a corporate image of environmental responsibility.

  • Green Place
  • Green Product
  • Green Promotion
  • Green Price

Which is not a reason that contributes to climate change?

  • buying locally-grown food
  • deforestation
  • burning of fossil fuels
  • emissions of factories

The “Three Rs” are “Reduce, Reuse, Renewables”

  • True
  • False

Which of the following is not the components of marketing environment?

  • Micro environment
  • Macro environment
  • Internal environment
  • Green environment

________ are firms and individuals that provide the resources needed by the company to produce its goods and services.

  • Marketing intermediaries
  • Companies
  • Publics
  • Suppliers

Which of the following is NOT included in the concerns for environment?

  • promote
  • Produce
  • Package
  • Price

Computerized video checkout services are examples of the technological environmental factor.

  • True
  • False

What can happen to fish when there is not enough oxygen in the water?

  • Nothing. Fish don't need oxygen.
  • They can't see.
  • They can't float
  • They can suffocate

Which human action can cause pollution?

  • BIking
  • Mining
  • Recycling
  • Walking

Shareholders will benefit if a company's post-merger share price increases due to the synergistic effect of the deal.

  • True
  • False

Which of the following statements is true?

  • None of the above
  • Demography is the study of human population in terms of size, density, location, age, gender, occupation and other statistics
  • The ecological environment consists of factors that affect consumer purchasing power and spending patterns
  • The technological environment is made up of institutions and other forces that affect a society's basic values, perceptions, preferences and behaviors

Organization should develop a general values statement which reflects their stance towards corporate social responsibility

  • True
  • False

Which of the following is not a natural cause of water pollution?

  • Oil spills
  • Silt from storms and floods
  • Volcanoes
  • Animal waste

All companies making the same product or class of products are the first level of competitors.

  • True
  • False

The economic environments show trends such as shortages of certain raw materials, higher pollution levels and more

  • True
  • False

The micro environment covers which of the following?

  • all of the above (WRONG IN PEXAM)
  • Supplier
  • customers
  • competitors

It refers to the holistic management for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way.

  • Marketing management
  • Production
  • Green marketing
  • Environmental marketing

Which of the four is not a greenhouse gas?

  • carbon dioxide
  • chlorofluorocarbon
  • oxygen
  • methane

Corporations turn green washing to make themselves look more environmentally friendly

  • True
  • False

It refers to marketing between all the departments in an organization.

  • INTERNAL MARKETING

A company's microenvironment consists of all of the following except:

  • marketing intermediaries
  • suppliers
  • competitors
  • publics

The work of groups like People for the Ethical Treatment of Animals (PETA) influence the ____________ environment in which businesses operate.

  • environmental
  • marketing
  • economic
  • political

One of the reasons that cruises are popular with ________ is because of the value of the all-inclusive vacation.

  • baby boomlet generation
  • echo boomers
  • baby boomers
  • generation Xers

Business should act in the way that is consistent with society’s view of responsible behavior as well as with established law and policies

  • Business responsibility
  • Social responsiveness
  • Public responsibility
  • Economic responsibility

Media public do NOT include:

  • radio and television
  • newspapers and magazines
  • government
  • social media

Marketing professionals carefully construct a message that often incorporates details from the other three Ps when trying to reach their _____

  • TARGET AUDIENCE

There is nothing we can do to stop water pollution.

  • True
  • False

Market intermediaries are part of a company's micro-environment.

  • True
  • False

Banks, credit companies, and insurance companies that help hospitality companies finance their transactions are called:

  • marketing service agencies
  • financial intermediaries
  • publics
  • suppliers

Any group that has an interest or impact in the organization's ability to achieve the objectives are _______________.

  • the competitors
  • the intermediaries
  • the suppliers
  • the public

The macro environment are the larger societal forces that affect the micro environment - demographic, economic, ecological, technological, _______, and _______ forces.

  • none of the above
  • political, cultural
  • competitor, cultural
  • political, supplier

Effective marketing touches on a broad range of areas as opposed to fixating on one message.

  • True
  • False

Which of these is NOT an environmental issue?

  • Oil Spills
  • Over Population
  • Pollution
  • Space Exploration

Which of the following best describes what these machines are doing?

  • Converting pollution in the air to clean air
  • Converting wind into energy
  • All of the above
  • Converting wind to drill oil

Unemployment is at an all time high. What external factor is this?

  • Economic
  • Competitive
  • Technological
  • Political

This represents an item or service designed to satisfy customer needs and wants.

  • PRODUCT

It refers to driving the sales and revenue growth of an organization holistically by reducing costs and increasing sales.

  • PERFORMANCE MARKETING

The actors close to the company that affect its ability to serve the customers are part of _________________________.

  • the marketing environment
  • the Macroenvironment
  • none of the above
  • the microenvironment

Which of the following is not one of the three reasons that legislation and regulation affects business?

  • It protects consumers from each other
  • It protects consumers from unfair business practices
  • It protects companies from each other

Institutions are not a part of the cultural environment

  • True
  • False

What are some reasons deforestation occurs?

  • to make room for infrastructure
  • clearing land for agriculture, ranching, and mining
  • just wanting to destroy things
  • Population moving from rural areas to cities

Companies can also achieve synergy between different departments by setting up cross-disciplinary workgroups in which teams work cooperatively to increase productivity and innovation.

  • True
  • False

When an individual wants something which is premium, but he also has the ability to buy it, then these wants are converted to demands.

  • True
  • False

The economic environment consists of factors that affect consumer purchasing power and spending patterns.

  • True
  • False

Factors that affect consumer purchasing power and spending patterns is known as...

  • Demographic Force
  • Economic Force
  • Ecologic Force
  • Technological Force

What are the main sources of water pollution?

  • Snails in water
  • Agriculture, Industry, and Community
  • Help, there is a boot with a snake inside of it that somehow in the nearby lake.
  • Plastic, Paper, and Metal

Choose the concept for the following definition: The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.

  • The Competitors
  • The Suppliers
  • The Company
  • The Customers

Demographic force consist of _______________________________.

  • Density, age, size and population.
  • Age, occupation, year and density.
  • Size, density, age, thoughts and gender
  • Occupation, size, gender, density and age.

Most consumers will pay an additional value of there is a perception of extra product value

  • Green Product
  • Green Place
  • Green Promotion
  • Green Price

The greenhouse effect keeps the Earth _________; Greenhouse gases in polluted air make the greenhouse effect ___________.

  • warm; weaker
  • cool; weaker
  • cool; stronger
  • warm; stronger

Companies should simply watch and react to the marketing environment

  • True
  • False

Increase in which gas is primarily responsible for increased global warming?

  • Nitric oxides
  • Carbon dioxide
  • Water vapor
  • Methane

Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news.

  • True
  • False

Firms that provide the resources needed by the company to produce goods or offer services are _______________.

  • the company
  • the competitors
  • the suppliers
  • all of the above

The type of product sold is important to consider when determining areas of distribution

  • PLACEMENT

Which is not true about green aspects services for financial services?

  • Using recyclable products
  • Use of electronic printing media
  • Use of air conditioners
  • Green planting spread within the working space

It refers to building a better relationship with your customers, internal as well as end customers is beneficial for holistic marketing.

  • RELATIONSHIP MARKETING

Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.

  • True
  • False

Factors that create new technologies and create new products and market opportunities:

  • Demographic resources
  • Economic force
  • Technological force

Which is one reason that trash and litter can hurt wildlife?

  • Trash and litter removes their camouflage
  • Trash covers the scent of other animals they are hunting.
  • Wildlife may try to eat plastics and choke on them.
  • Wildlife are afraid of human garbage

The damages to water, earth, and air caused by industrial activities will not affect marketing activities

  • True
  • False

A company's macroenvironment consists of all of the following except:

  • customers
  • technological environment
  • demographics
  • competitors

The efforts by organizations to produce, promote, package and reclaim products in a manner that is sensitive or responsive to the ecological concerns is called________

  • Social marketing
  • Product management
  • Environment
  • Green marketing

When Disney shreds its paper products and sends the shredded paper to the gift shops to use as packing material it is responding to _________ an environmental factor.

  • demographic
  • economic
  • technological
  • natural

We can prevent water pollution by:

  • Properly dispose of chemicals.
  • All of the above
  • Clean up after your animals.
  • Reduce the use of plastic

The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well the local community.

  • Green washing
  • Legal aspects
  • Corporate social responsibility
  • Business environment

Which of the following is the corporate social responsibility of the business by doing what is right, fair and just?

  • Economic
  • Legal
  • Ethical
  • Discretionary

A greenwashing is a term derived from disinformation disseminated by an organization so as to present an environmentally responsible public image

  • True
  • False

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of ________________.

  • the macroenvironment
  • All of the above
  • the marketing environment
  • the microenvironment

Embracing new marketing technologies and tools is yet another method to keep up with your rivals and even beat them.

  • True
  • False

Companies can use an environmental scanning plan to determine the environmental areas that need to be monitored.

  • True
  • False

In order to have a decisive advantage over your competitors, you need to have a motivated and well-trained workforce.

  • True
  • False

The concept that the combined value and performance of two companies will be greater than the sum of the separate individual parts.

  • SYNERGY

This refers to the activities might include advertising, sales promotion, personal selling, and public relations.

  • PROMOTION

Firms that share similar or the same activity as our main activity in the company are ________.

  • the suppliers
  • the customers
  • the competitors
  • the intermediaries

Environment issues should be balance with primary customer needs.

  • True
  • False

It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers

  • Marketing Environment
  • All of the above
  • Macroenvironment
  • Microenvironment

Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms.

  • True
  • False

What law aims to achieve and maintain clean air that meets the National Air Quality guideline values for criteria pollutants, throughout the Philippines, while minimizing the possible associated impacts to the economy.

  • REPUBLIC ACT 8749 PHILIPPINE CLEAN AIR ACT OF 1999
  • REPUBLIC ACT 9003 ECOLOGICAL SOLID WASTE MANAGEMENT ACT OF 2000
  • REPUBLIC ACT 9275 PHILIPPINE CLEAN WATER ACT OF 2004

Companies that lose sales due to major negative press often use marketing campaigns to rehabilitate their image.

  • True
  • False

Organizations should develop an internal environment that encourages and supports ethical behavior at an individual level

  • Economic responsibility
  • Public responsibility
  • Business responsibility
  • Social responsiveness

Global warming can lead to_____.

  • litter
  • climate change
  • oil spills
  • deforestation

Which of the following is a macro environment force?

  • Political
  • Technological
  • All of the above
  • Demographic

Organization should be responsible to the community

  • True
  • False

Which way can people best reduce land pollution caused by large amounts of waste dumped in landfills?

  • They can refill large plastic containers, like those used for laundry detergent, instead of throwing them away.
  • They can watch less television, reducing electricity use and allowing their electronics to last much longer.
  • They can use a water filter to use fewer water bottles.
  • They can recycle their plastic, glass, paper, and cardboard items and only throw away non-recyclable items.

It refers to a products, services and marketing should work hand in hand towards to growth of the organization.

  • INTEGRATED MARKETING

What law aims to regulate restrict or prohibit the importation, manufacture, processing, sale, distribution, use and disposal of chemical substances and mixtures the present unreasonable risk to human health?

  • REPUBLIC ACT 6969 TOXIC SUBSTANCES, HAZARDOUS AND NUCLEAR WASTE CONTROL ACT OF 1990
  • REPUBLIC ACT 9275 PHILIPPINE CLEAN WATER ACT OF 2004
  • REPUBLIC ACT 8749 PHILIPPINE CLEAN AIR ACT OF 1999

Sustainability is making sure that the planet and its resources can continue to provide life.

  • True
  • False

The Greenhouse Effect is _________process.

  • an industrial
  • an artificial
  • a natural
  • a man-made

Which of the following is a force that does NOT affect the Microenvironment?

  • Customers
  • The economic environment
  • The company
  • The Suppliers and Intermediaries

What is NOT a sustainable practice?

  • reusing
  • recycling
  • buying
  • reducing

What law aims to protect the country's water bodies from pollution from land-based sources (industries and commercial establishments, agriculture and community/household activities)?

  • REPUBLIC ACT 8749 PHILIPPINE CLEAN AIR ACT OF 1999
  • REPUBLIC ACT 9003 ECOLOGICAL SOLID WASTE MANAGEMENT ACT OF 2000
  • REPUBLIC ACT 9275 PHILIPPINE CLEAN WATER ACT OF 2004

3 ways to conserve resources include reducing, recycling, and _________.

  • reusing
  • rebuilding
  • rethinking
  • renaming

Which of these problems can be caused by air pollution?

  • Increased disease for humans
  • Respiratory problems
  • Reduced food sources for humans
  • Decrease in global temperatures

Which options are consequences of global warming? (more than one possible)

  • melting glaciers
  • constant temperatures
  • descending sea levels
  • increasing number of droughts and floods

The Internet is a major technological force influencing how we market hospitality and tourism products and services.

  • True
  • False

What is the most dramatic result of deforestation?

  • loss of habitat for approximately 70% of the worlds species
  • people can't explore rain forests
  • pictures from space show deforestation
  • land is no longer green and full of life

What is one way you and your family can help to conserve water at home?

  • using the longest cycle to wash clothes
  • turning off the faucet while brushing your teeth
  • letting the water run while washing dishes
  • watering the garden at the hottest time of the day

Hotels have moderately high barriers of entry and high barriers to exit

  • True
  • False

This refers to the attributes such as energy saving, organic etc. that leads to reduction in resource consumption and pollution.

  • Green Product
  • Green Promotion
  • Green Price
  • Green Place

I can cut down on pollution by_____

  • Throwing everything away
  • Walking to the store
  • Using styrofoam cups
  • Driving to the store

One of the corporate social responsibility of the organization is to become profitable, maximizes sales and minimize costs, which of the following is the responsibility of the business?

  • Discretionary
  • Ethical
  • Legal
  • Economic

An organization should pursue a defense strategy respond to social challenges only when its necessary to defend the current position

  • True
  • False

What law ensures proper segregation, collection, storage, treatment and disposal of solid waste through the formulation and adaptation of best eco-waste products?

  • REPUBLIC ACT 8749 PHILIPPINE CLEAN AIR ACT OF 1999
  • REPUBLIC ACT 9003 ECOLOGICAL SOLID WASTE MANAGEMENT ACT OF 2000
  • REPUBLIC ACT 9275 PHILIPPINE CLEAN WATER ACT OF 2004

This aims to reduce carbon footprint by way of managing logistics to cut down transport emanations

  • Green Promotion
  • Green Product
  • Green Price
  • Green Place

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

  • the competitors
  • all of the above
  • the Intermediaries
  • the public

What is the difference between biotic and abiotic?

  • Biotic is life, Abiotic is non-living
  • Biotic is non-living, Abiotic is living
  • Biotic are non-living things
  • Abiotic are living organisms

Wastes produced by agriculture, households, industry, mining, and other human activities can end up in ______________.

  • streams and rivers
  • All of these choices
  • oceans
  • groundwater

Water pollution occurs when:

  • Industries cut costs with waste disposal.
  • Harmful substances enter a water supply
  • Industries dispose of waste safely and correctly.
  • None of the above.

This refers to the sale price of the product reflects what consumers are willing to pay for it.

  • PRICE

Marketing intermediaries help the company to promote, sell and distribute its products to final buyers

  • True
  • False
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