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A set of techniques used to gather information and better understand a company's target market that attracts quality leads and improves conversion rates.
Market researchers should always consider secondary data before collecting primary data, as secondary data usually takes less time to collect and does not depend on the respondents’ willingness to participate.
A alternative hypothesis is a statement expecting no difference or no effect.
What test is use for homogeneity of variances?
What represents the constant (sometimes called intercept) of the regression model, and indicates what your dependent variable would be if all of the independent variables were zero?
The research design is related to the identification and formulation of the problem.
What regression has multiple independent variables?
What kind of measurement scale explains that the numerical values represent nothing more than a label?
What occurs when a respondent marks the same response in almost all the questions?
What kind of interview conducted among a number of respondents at the same time and led by a moderator?
Instead of carrying out many pairwise tests, market researchers use ANOVA, which allows a comparison of averages between three or more groups.
What research design is applicable for clearly-defined problems?
What assumes that the variable of interest follows a specific statistical distribution (usually a normal distribution)?
In introduction, listings in the table of contents should correspond to the main headings of the report.
The executive summary should contain key findings and recommendations and should stimulate interest in the full study.
This focus on executing surveys, for example, determining samples, sample sizes, and collecting data.
Projective techniques describe a special type of testing procedure, usually used in depth interviews
__ is all about describing certain phenomena, characteristics or functions
In Analysis of Variance, researchers are often interested in examining mean differences between more than two group.
What do you call a data which are standardized, processed information made available to multiple clients, usually for a substantial fee?
Which is true about exploratory Research?
What chart is useful for displaying percentages of variables?
What is the term when the variance of the errors is constant?
In the concept of codebook, we need to keep track of the data to maximize errors.
What kind of research design that usually develops measurement scales?
What refers to the fact that the more tests you conduct at a certain significance level, the more likely you are to claim a significant result when this is not so?
Which is not true about t-test?
What do SPSS do when perfect collinearity occurs?
________ usually have between 4 and 6 participants who, led by a moderator, discuss a particular subject.
What is the another type of transformation which is commonly used if we have skewed data?
What is the 4th step in Market research process?
What kind of research entails the description of a particular variable?
Which is of the following is true about writing reports?
What SPSS command allows you to split the dataset on the basis of grouping variables?
In SPSS, where can we provide a longer description of your variable?
Descriptive research is frequently used to segment markets
What section is usually the longest in the report?
What kind of research providers which have specific technical skills, only focusing on specific products, or aspects of products?
Projective techniques present people with pictures, words, or other stimuli to which they respond.
What consists of all the observed variables that belong to an object such as a customer, a company or a country?
Testing the relationship between two independent samples is very common in market research settings
__ is the heart and core of the report because it is often the only part that executives read.
What kind of hypothesis tested in one-way ANOVA?
Qualitative research leads to the collection of quantitative data.
What is the term for computer package specializing in quantitative data analysis?
_______ describes the variation in the dependent variable within each of the groups.
A sampling is the group of units about which we want to make judgments. These units can be groups of individuals, customers, companies, products, or just about any subject in which you are interested.
At the beginning of each questionnaire, the importance and goal are usually described to stress that the results will be treated confidentially, and to mention what they will be used for.
__ is based on researchers taking an informed guess regarding which individuals should be included.
What is the particular form of field experiments in which organizations in a geographically defined area introduce new products and services, or change the marketing mix to gauge consumer reactions?
What kind of error causes variation between what we actually measure and what we want to measure?
This data may contain data from different business functions, such as finance, or Customer Relationship Management (CRM).
What is the term for the variation in the dependent variable as expressed in the variation in the group means?
What involves transforming data to create new variables or to modify existing variables?
What is the most popular parametric test for examining means?
What are values that differ totally from all the other observations and they can influence results substantially?
These are data that have already been gathered, often for a different research purpose and some time ago. What is these type of data?
What regression has only one independent variable?
What is term used by marketing practitioners that refers to differences that are large enough to influence the decision making process?
They propose modified test statistics, which make adjustments if the variances are not homogeneous.
Specialized Service firms focus on executing surveys, for example, determining samples, sample sizes, and collecting data. Some of these firms also deal with translating surveys, providing addresses and contact details.
_________ occur when we know very little about the issues important to solve them.
Who leads the interview, structures it, and often plays a central role in transcribing the interview later?
What univariate graphs is used to examine the distribution of a variable?
Which is not true about population?
Focus groups are interviews conducted among a number of respondents at the same time and led by a __.
Social networking data, such as that provided by LinkedIn, Twitter, or Facebook, provides valuable information in the form of social networking profiles, which include personal details and information.
What are the two types of data transformation?
What is the pictorial representation of a variable’s distribution which builds on several statistical indices?
Levene’s test provides support for the assumption that the variances in the population are equal, so that we have to make use of the pooled variance estimate.
________ is used to examine mean differences between more than two groups.
What kind of research provides exact insights into how variables relate and may be useful as a test run for trying out changes in the marketing mix?
What test has the basic idea of testing on each pair of groups and to correct the level of significance for each test?
Which is not true about qualitative data?
What occurs if we have a variable that is asymmetrically distributed?
Quota sampling is predominantly used if access to individuals is difficult. People such as directors, doctors, or high-level managers often have little time and are, consequently, difficult to involve
__ is a claim made about a population, which can be tested by using sample results.
In statistical significance testing, a one-tailed test and two-tailed test are alternative ways of computing the statistical significance of a test statistic, depending on whether the hypothesis is expressed directionally or not.
What is the term for organizations representing different companies whose purpose is to promote their common interests?
A codebook contains essential details of the data file to allow the data to be shared.
Social websites also provide quantitative information. For example, Facebook’s Ad Manager, provides information on the effectiveness of advertising on Facebook, including measures, such as the click-through-rate, and demographics, such as gender or location.
What analysis does marketers use that allows a comparison of averages between three or more groups?
What is the expected mean error of the regression model?
What kind of exploratory research that present people with pictures, words, or other stimuli to which they respond?
In regression model, where do we plot the dependent variable?
What variation is considered as “explained variation”?
What are the two key forms of directly observed qualitative data?
Causality is the relationship between an event (the cause) and a second event (the effect), when the second event is a consequence of the first.
Internet data are a catchall term that refers to data stored to track peoples’ behavior on the Internet.
The following points are important in written reports except,
What kind of scales are necessary for factor analysis techniques?
What do you call the separate window, which opens after you carry out an action in SPSS?
The title page section must be short enough so that busy executives are willing to read it and should enable them to grasp the essence of the research
All material not directly necessary for an understanding of the project, but still related to the study should be included in the what section of the written report?
What do you call a popular way of standardizing data is by rescaling the data so that the mean of the variable is 0 and the standard deviation is 1.
What distribution depends on two degrees of freedom?
These are mostly collected by large marketing research firms, as they have the resources to collect large amounts of data and can spread the costs of doing so over a number of clients.
_________ are unique in that they allow for probing on a one-to-one basis, fostering interaction between the interviewer and the respondent.
What is the table that includes all possible values of a variable and how often they occur?
__ is used to understand the effects of one variable (e.g., the wording in advertising) on another variable.
_______ are frequently used to refine research questions and clarify issues.
What kind of interviews conducted with one participant at a time, allowing for high levels of personal interaction between the interviewer and respondents?
________ experiments are performed in controlled environments to gain understanding of how changes in one variable (called stimulus) cause changes in another variable.
The easiest way of maintaining the family-wise error rate is to carry out each comparison at a statistical significance level of α divided by the number of comparisons made. This method is also known as the Bonferroni correction.
The Nielsen Company is an example of full service providers.
What variation describes the variation in the dependent variable within each of the groups?
Which of following choices is not true about comparing two means?
Which of the following is not included as measures of centrality?
Which of the following is not univariate graphs and tables?
Each research design has different uses and requires the application of different analysis techniques.
What reliability us often used to assess the reliability of secondary data or qualitative data?
What is the strategy to keep track of the entering, cleaning, describing, and transforming of data?
What error cause the actual measurement to be consistently higher, or lower, than what it should be?
What makes quota sampling a non-probability technique is that the selection of the observations does not occur randomly.
What is the term for the degree to which what we measure is free from random error?
_________ requires dividing the population into different heterogeneous groups.
What variation is often referred to as “unexplained variation.”?
The objective of _________ is to explore a problem or situation which has several key uses in solving ambiguous problems.
What section of the report describes the procedure of the research and the different statistical methods used for the data analysis?
What kind of research firms deal with translating surveys, providing addresses and contact details?
In this section of the written report, the researcher presents the findings and describes how these relate to a possible solution to the research problem and to the recommendations.
Company Records can be considered as what type of data?
What kind of research understands the effects of one variable on another variable?
Lab experiments are experiments conducted in real-life settings where a stimulus (often in the form of a new product or changes in advertising) is provided to gain understanding of how these changes impact sales.
Experiments are a key type of causal research and come in the form of either lab or field experiments.
What test support for the assumption that the variance in the population are equal so that we need to use of the pooled variance estimate?
In observational studies can consist of, for example, a researcher living with a family to observe how people buy, consume, and dispose products
The __ is the simplest measure of dispersion. It is the difference between the highest value and the lowest value in a dataset and can be used on data measured at least on an ordinal scale.
What is the term use in research which is also called residuals for SPSS?
What may happen because you entered the same independent variable twice, or because one variable is a linear combination of another?
What special type of transformation when we take variables measured at a lower level to a higher level?
What estimates a regression line so that it minimizes the squared differences between each observation and the regression line?
what kind of data that have already been gathered, often for a different research purpose and some time ago?
In descriptive research, firms can then target each of these segments by positioning themselves in a unique segment.
The layout of both mail and web-based surveys should be concise and should conserve space where possible.
What kind of marketing research service providers is specialize in one or more services and tend to be smaller companies?
This is a type of external secondary data where it provides information on the economy, politics, and other issues of nearly every country in the world.
__ is the process by which we gain insight into how markets work, a function in an organization, or it can refer to the outcomes of research, such as a database of customer purchases or a
What concept in hypothesis testing represents the probability of rejecting a null hypothesis when it is in fact false?
In convenience sampling, the researcher’s control over who ends up in the sample is limited and influenced by situational factors.
What kind of transformation applies a base 10 logarithm to every observation?
What is the term that refers to a variable that is not directly observable?
Collecting data is not a practical but sometimes difficult part of the market research process
__ are organizations representing different companies whose purpose is to promote their common interests.
Judgmental sampling is based on researchers taking an informed guess regarding which individuals should be included.
What is a list of individuals in the population?
In ethnographic research a researcher interacts with consumers over a period to observe and ask questions.
What kind of measurement scale used where we can interpret the magnitude of the differences in values directly?
Focus groups usually have between _________ participants.
The objective of descriptive research is to explore a problem or situation which has several key uses in solving ambiguous problems.
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