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Business Research

The process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business.



focus groups

customer observation










Interview questions should:

  • Probe sensitive issues
  • Be delivered in a neutral tone
  • Test the respondents’ powers of memory
  • Lead the respondent

The objectives of your discussion section should include the following except.

  • Relate the Findings to Similar Studies
  • Don't Acknowledge the Study’s Limitations
  • Explain the Meaning of the Findings and Why They are Important
  • Reiterate the Research Problem/State the Major Findings

A survey research methodology is particularly useful in facilitating the study of:

  • The workforce
  • Women at work.
  • Very large populations and geographically scattered populations.
  • People at work.

It is recommended that research paper should re-read and revise it at least once. This would, in all probability, result in the improved quality of the report in language, presentation and contents.

  • True
  • False

These are the general rules you should adopt when composing your discussion of the results except.

  • Use of jargon or undefined technical language
  • Use the present verb tense, especially for established facts; however, refer to specific works or prior studies in the past tense
  • Do not be verbose or repetitive
  • Be concise and make your points clearly

Website visitor profiling/research is a type of qualitative research methods.

  • True
  • False

Which of the following is not a type of abstract?

  • Descriptive Abstract
  • Informative Abstract
  • Highlight Abstract
  • None of the above
  • Critical Abstract

‘Questionnaire’ and ‘survey’ mean the same thing.

  • True
  • False

A slide should contain only few points and lines containing only most distinguishing words. Charts and graphs may be preferred over text, for better grasping.

  • True
  • False

Which of the following is not an essential element of report writing?

  • None of these
  • Research Methodology
  • Reference
  • Conclusion

In a quantitative study, the results often include many quotes from participants who were interviewed

  • True
  • False

Questionnaires typically contain multiple choice questions, attitude scales, closed questions and open-ended questions.

  • True
  • False

In concluding, avoid attempting to make up for an incomplete structure. (If you say you will discuss four

  • True
  • False

What does quantitative research measures?

  • Numbers and feelings
  • Numbers and figures
  • All of the above
  • Feelings and opinions

An abstract summarizes, usually in one paragraph of ______ words or less, the major aspects of the entire paper in a prescribed sequence

  • 1000
  • 300
  • 500
  • 400

A literature review is an important part of the research process because

  • I like to visit the library and read generally around my topic.
  • my supervisor likes to create more reading for me.
  • it allows you identify and read key books and articles by some of the main figures who have written in the field.
  • it is a summary of what literature is available on your topic

The __________ to a research paper simply introduces the topic being researched.

  • methods
  • abstract
  • introduction
  • literature review

______________ are a set of individuals selected specifically to understand their opinions and behaviors.

  • Ethnic group
  • Focus groups
  • Ethnographic group
  • None of the above.

In concluding. Include a brief summary of the paper's main points.

  • True
  • False

Qualitative research methods are research methods that deal with numbers.

  • True
  • False

The ___________________ of the introductory paragraph simply recalls the main idea and adds a strong ending to a paragraph.

  • supporting Sentences
  • research statement
  • concluding sentence
  • topic sentence

____________________: a more general claim or possible conclusion arising from the results [which may be proved or disproved in subsequent research]. This can be framed as new research questions that emerged as a result of your analysis.

  • References to previous research
  • Explanation of result
  • Hypothesis
  • Deduction

In writing conclusion, ending with a rephrased thesis statement that contains no substantive changes are encouraged

  • True
  • False

A research question is the question around which you center your research except.

  • answerable with a simple “yes” or “no,”
  • concise
  • focused
  • clear

In a qualitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data).

  • True
  • False

In concluding, you may ask a provocative question.

  • True
  • False

In concluding, use a quotation and evoke a vivid image

  • True
  • False

Which of the following is not a type of Literature Review?

  • Methodological Review
  • Historical Review
  • Argumentative Review
  • Selective Review
  • Integrative Review

The results often include many quotes from participants who were interviewed.

  • Qualitative Study

The ff. are the purpose of a literature review except.

  • Reveal any gaps that exist in the literature.
  • Describe the relationship of each work to the others under consideration.
  • Point the way in fulfilling a need for additional research.
  • Such a research can help track competition in the business sector.
  • None of these.

In concluding, call for some sort of action, end with a warning and universalize (compare to other situations).

  • True
  • False

____________ is to interpret and describe the significance of your findings in light of what was already known about the research problem being investigated and to explain any new understanding or insights that emerged as a result of your study of the problem.

  • Result
  • Discussion
  • Abstract
  • Introduction
  • Methods

Which of the following describes the purpose of qualitative research?

  • All of the above.
  • It describes and answers questions about participants and contexts.
  • It explores a phenomenon to better understand it.
  • It answers questions and illuminates issues that cannot be answered by quantitative methods.

Any presentation will be enhanced by visual aids rather than endless bullet-style slides. Writing the bullets can be helpful for us to remember what we want to get across, but the actual presentation may keep the bullets only for us, and for summary use, and focus on simple and dramatic visuals (photos for preference) which relate to your research, the problem or the outcome.

  • True
  • False

__________________ help writers focus their research by providing a path through the research and writing process.

  • Business research
  • Research questions
  • Research Methods

The ff. are the importance of a good results section except.

  • The page length of this section is set by the amount and types of data to be reported.
  • Avoid providing data that is not critical to answering the research question.
  • None of these.
  • When formulating the results section, it's important to remember that the results of a study do not prove anything

Summarize the collected data and the statistical treatment, and/or mechanics, of analysis.

  • Results

Qualitative methods are probably the oldest of all the scientific techniques, the method of qualitative research is:

  • Questionnaire
  • Attitude Scales
  • Depth Interview
  • Observation

Quantitative research requires much larger numbers of respondents than qualitative research.

  • True
  • False

The discussion section should end with a concise summary of the principal implications of the findings regardless of their significance.

  • True
  • False

Experimental research is based on trying to prove a theory.

  • True
  • False

The introductory section of a research report should aim to:

  • provide a rationale for the dissertation, or article.
  • grab the reader's attention.
  • all of the above.
  • identify the specific focus of the study.

Every research project should begin with:

  • A decision about the data gathering methods to be used.
  • A decision about the research methodology to be used.
  • An understanding of the overall conclusion that will be drawn.
  • A statement of the research.

in writing conclusion, avoid Introducing a new idea or subtopic

  • True
  • False

The content of your results section should include the ff. except.

  • Inclusion of non-textual elements, such as, figures, charts, photos, maps, tables, etc. to further illustrate key findings, if appropriate.
  • An introductory context for understanding the results by restating the research problem underpinning your stud
  • A long paragraph that concludes the results section by synthesizing the key findings of the study.
  • A systematic description of your results, highlighting for the reader observations that are most relevant to the topic under investigation.

Business research is:

  • About statistical analysis.
  • About investigating some aspect of business.
  • Always complex and difficult to understand.
  • Not really relevant.

What is a good research? The following are correct except

  • Research process detailed
  • Purpose clearly defined
  • Findings presented ambiguously
  • Research design thoroughly planned

______________can be described as an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.

  • Basic Research
  • Business research
  • Research question
  • Research methods

What is.......

  • abcde
  • abcdde
  • abnc
  • abn

The chapter that details the way in which the research was conducted is the _________ chapter.

  • Data analysis
  • Literature review
  • Introduction
  • Research methodology
  • Conclusion and recommendations

Online research / Literature research is a type quantitative research methods.

  • True
  • False

In writing recommendation, avoid focusing on a minor point in the essay

  • True
  • False

When writing the results section, avoid doing the..

  • Discussing or interpreting your results.
  • All of the these.
  • Reporting background information or attempting to explain your findings.
  • Ignoring negative results.

The results usually begin with a description of the sample.

  • quantitative study
  • all of these
  • qualitative study

In writing conclusion, avoid concluding with a sentence tacked on to your final point.

  • True
  • False

The presentation is similar in a way, to the report writing, and therefore demands as much attention as to the report writing. One tip for this purpose are is that, It demands more of creativity as compared to report writing.

  • True
  • False

Research questions are crucial because they will.

  • help you to decide which research area interests you.
  • ensure that your findings have external validity.
  • prevent you from thinking about research strategies.
  • guide your decisions about what data to collect and from where.

A case study research methodology is useful in:

  • Statistical analysis.
  • Studies that involve very large populations.
  • The study of a bounded entity, such as a business, or a class, or a club, or an event.
  • Studies that involve large populations spread over large geographic areas.

Avoid apologizing for your view by saying such things as "I may not be an expert" or "At least this is my opinion." in writing conclusion

  • True
  • False

For improving the quality of a research report, it is advisable to revise it a only once.

  • True
  • False
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