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Explores effective strategies and techniques for leveraging social media platforms to engage audiences, build brand presence, and drive business growth.
__are audio and video documents available that are over contribution services such as Apple I Tunes
Exchange of messages, with relevance for one exact location, which are tagged to a definite place and read later by others (e.g.,Yelp; Qype)
A form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.
Wikis
________ Google Play and Apple’s App Store equally offer in-store advertising that app managers can purchase to drive downloads.
Promotion
These applications are also referred to as ______ or adware, as they disguise questionable activities by performing services such as displaying the weather or providing a search bar.
________refers to a marketing technique that uses pre-existing social networks and other technologies to create increases in brand awareness or to achieve other marketing objectives (such as product sales) over and done with self- replicating viral processes, analogous to the spread of viruses or computer viruses.
What is the stage 2 for Social media research project lifecycle?
Tumblr
The definition of MMS Mobile Marketing is:
__can be used on its own or in conjunction with further forms of targeting based on factors similar to geography, demographics, or contextual web page content.
What is the definition of Behavioral Marketing?
_______ are obliged to give users the option to revoke permission for contextual and behavioral targeting.
_______Proposing a product giveaway, sweepstakes entry, or some other noticeable reward in exchange for an app install is a common strategy.
__(QR) codes have also gained and expanded in popularity after first being introduced in European and Asian mobile markets.
__ is applied in areas as well as problem processing, news, gossip and research.
Space-timers
______ can rapidly adapt to an organization’s research needs, while keeping pace with internal development processes.
_________ refers to some self-taught expert kid or rogue programmer skilled at modifying computer hardware or software so it can be used in ways outside the original developers' intent.
________ One of the most common and popular app acquisition channels. Except you already have a large audience, paid social advertising, in particular, and is expected to be the furthermost effective channel.
__ behavior combines identification and suggestion to prompt a specific buyer behavior
Micro Blogs
The one who recommended "Do Not Tract"
What is the stage 4 of social media research project lifecycle?
The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.
Importance to Marketer Allows marketer to establish a public voice and online presence.
Consumer privacy concerns date back to the first commercial couriers and bankers who imposed strong measures to look after __________
Exchange of messages with relevance for one precise location at one exact point in time (e.g., Facebook Places; Foursquare).
________ is beneficial as a model, though in reality users frequently go back and forth among stages, so you may also hear this referred to as the “mobile engagement loop”.
__ Understanding and accepting consumers’ social behavior online and offline is essential and necessary to evolving viable marketing communications strategies.
Display advertising is the tradition of banner ads or web banners is located on a third - party website or blog to drive traffic to a commercial website and increase product mindfulness
__ uses demographic and geographic targeting – apprehending users’ cookie and browser history to switch and control demographics, location, and interests – to target applicable ads to those browsers.
___________ is the main body for policy issues and regulations separately from being a basic service provider to rest of country.
What DoT stands for?
Stage 3
__ Cell phone owners enter into a third - party settlement that lets advertisements to run on their screen while their phone is idle in exchange for a discount or other promotion.
__Some of the eldest and most popular forms of social media are blogs. Blogs are often watched as online journals that order content chronologically, or by date, month, year and category.
are available for unambiguously analyzing social media data. They help make entree and analysis easier for researchers.
__ is typically carried out thru applications or text messages.
It is generally carried out via text messages or applications.
The word “__” comes in the mainstream usage throughout 2005, later on its rise in web publishing and new media content production circles.
The multi-channel communications use push and pull message technologies simultaneously.
________–the main means by which customer judge the attractiveness of a product or service–can also be affected due to broader access to customers thru online channels.
It is external application that alters system settings, spawns pop-ups, and inserts advertisements into non-affiliated systems.
Stage 5
_______were first introduced by Apple with the advent of the iPhone in the year of 2007.
Particular companies sponsor entire games to drive consumer arrangement, a practice and drill that is known as __or ad-funded mobile gaming.
__ is frequently used to understand what appeals and demands to buyers: thought triggers, colors, images and sounds; all of these aspects address psychological buying behaviors.
Is the practice of employing various strategies to allow websites to rank highly in Search Engine Results Pages (SERPs).
_______ measures are those occupied by commercial organizations to make certain that confidential customer data is not taken or abused.
during the _____, the World Wide Web has essentially changed the way businesses market to end users and consumers.
_______ on web pages definitely meant for access by mobile devices is also an option.
Stage 1
Ask.com
It is fake website posing as a legitimate site.
Visual Social Networks
Product
______ is an example of a social engineering technique used to deceive or mislead users and exploit the poor usability of current web security technologies.
The range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.
A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.
It is characterized by consumers actively seeking marketing content. Consumers might use tactics including search engines, email newsletters, text messaging, or web feeds to search for brand information.
What is the definition of Viral Marketing?
What is the stage 3 of social media research project lifecycle?
Stage 6
_______ is the main step in a user’s interaction with your app.
T or F:
Social media in __ lets everyone to express an opinions or ideas anywhere laterally the company’s track to market.
_____mobile marketing can comprehend a timed slideshow of images, text, audio, and video.
__ inspires collaboration and discourse, including basic conversation in the middle of people and entities of the similar interests, concerns or professions.
What is the short acronym for Search Engine Optimization?
It is a method of marketing that pursues to endorse and recommend websites by growing their discernibility in __(SERPs).
_______ sites have further aggregated user content around comparable topics, tasks and people, creating online communities that have proven to be lucrative targets for online advertising.
Content Communities
The United States Federal Trade Commission recommended a “________” mechanism to allow Internet users to opt-out of behavioral targeting in 2011
What do you called the online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.
Mobile phones have become as common as televisions. Phenomenal adoption of mobiles through the globe has increased and improved due to rise in digital mobility and connectivity.
iTunes
What SOPA stands for?
__ is a combined term for websites and applications which is the emphasis is on communication, community - based input, interaction, content-sharing and collaboration.
________ has turn into an important, albeit virtual, location where companies are spending more time and money to target and influence consumers.
Copyright is "not right to copy".
When was the year that Push Notification introduced?
Also written as Trade-mark
__ are blogging gears that feature short posts, as opposed to journal- style posts. Operators are usually restricted to placement a few lines of text, or up loading exact images and videos.
________ are also progressively accessing information from mobile devices, as opposed to desktop or laptop computers.
______ available from social media sources differ but could include: frequencies (e.g. volumes of posts);
This technique, which is also known as ______, uses a fake website posing as a legitimate site
micro targeting has a tendency to to create smaller audiences, and results in advanced creation and distribution costs.
Give at least one Dissimilar mobile strategy.
__ Social networking web sites permit users to form web pages containing personal portfolios and interests.
______ also makes users susceptible to the theft of sensitive information including social security numbers and credit card data.
Social media research is a new area of analysis. It is frequently far quicker and cheaper than other forms of analysis and data is available in or close to real time.
Give at least one Application of Digital Media in Research.
__marketing is characterized by customers enthusiastically looking for marketing content.
It means turning your app into a consistent destination for your user.
YouTube
The science of using psychology and demographics to better understand consumers.
Stage 2
Online advertisers can vary advertisements, creation consumer directing more well-organized and precise.
__ Companies design applications, comprising games and videos that deeply promote their brand.
______is progressively making use of developments in Web 2.0 technologies and online communities.
Fully automatic mobile networks were first introduced in the early to mid-1980s (the 1G generations). Up until the early ______,
What is the definition of Social Media Research?
__ Behavior Once consumers visit a web site, data is gathered about their online behavior and performance.
What are the simplified stages of Funnel?
Emails containing links to websites infected with malware, also well-known as _____
__ offers supplementary opportunities for brands looking to convey promotional and advertising messaging within mobile games.
Most browsers can block _______ cookies using distinct mechanisms to increase privacy and reduce tracking by advertising and tracking companies.
_______ comprises any form of research that uses data derived from social media sources.
______ is an external application that alters system settings (like a browser’s home page), spawns pop-ups, and inserts advertisements into non-affiliated web pages.
_________is a software application aimed to run smartphones, tablet computers, and other mobile devices.
_________ Association offers a set of guidelines and standards that provide the recommended format of ads, presentation, and metrics used in reporting.
Pricing
Blogger
What do you called the emails containing links to websites infected with malware?
The main step in a user’s interaction with your app.
__ advertising upsurges a website’s visibility and reach by showing links to the web site’s landing pages at the top or bottom of a SERP.
Placement
Deceive or mislead users and exploit the poor usability of current web security technologies.
_______ and organizations institute customer privacy measures to make certain that confidential customer data is not stolen or abused.
What SMS stands for?
_________App stores need text and picture descriptions of every app. writing your listing considerately is serious to convincing users to download it.
________ these individuals have only known a world with the Internet, and are just as or more contented and comfortable interacting with brands in online instead of offline environments.
Web Blogs
__ are communicating platforms where content is created, distributed and shared by individuals on the web.
__, micro blogging and social networks are in the midst of the utmost popular forms of user-generated content.
__ is the study of individuals, groups, or organizations and the procedures they use to select, purchase and dispose of services, products, experiences, or ideas.
__web sites let a community of persons to add and edit content in a community - based data base.
__ discusses about the range of technologies and techniques that are being use by an online website publishers and advertisers
Internet browsers usually provide a “__________” dialogue that consents web users to delete all history, including cookies, the Internet cache, saved form data, passwords and Internet downloads.
______ can act as secondary or tertiary corporate sites that integrate and link these promotional elements back to the brand’s messaging.
______ discusses to activities that seek to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.
The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.
Stage 4
A form of online advertising found on social networking sites such as Facebook.
______ or distribution changes products from the producer to the consumer.
Because of the diverse characteristics of social media platforms, the chosen platform should meet the needs of the research question.
When "Do Not Track" establish?
Quick-timers
What is the short acronym of "Preventing Real Online Threats To Economic Creativity and Theft of Intellectual Act"?
What is the stage 1 for Social media research project lifecycle?
What is the definition of Mobile Application or Mobile App/
Transfer of traditional social media applications to mobile devices to upsurge immediacy (e.g., posting Twitter messages or Facebook status updates)
What is the definition of Social Networks?
__is a technique of online advertising whereas advertisers place campaigns with a feasibly large number of producers, who are solitary paid media dues when the advertiser accepts web traffic.
What is the definition of Action-gate?
It occurs when marketers send messages with or without the consent of the recipients.
__On the concept and idea that appropriately targeted ads will bring more consumer interest, the publisher (or seller) can charge a premium or finest for these ads over random advertising (or ads) based
__ can then use this data to make well-defined audience segments based on visitors that have comparable profiles
A variation of social, legal and political issues arise from the interaction of the public's possible expectation of privacy and the collection and dissemination of data by businesses or _______.
__________The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.
Many techniques used to analyze social media data are niche skills influenced by analysts.
__A Google service that allows brands to buy definite key words to raise the position of their ads in mobile search rankings.
__ is usually based on a call – to - action or quantifiable campaign outcome for instance an acquiesced web form or sale. Currently, this is classically accomplished over contracting with an affiliate
__ networks are flattering more popular, with Instagram having now surpassed Twitter in its amount of operators.
Slow-timers
__ is the run-through promoting of brands over the mobile devices such as smartphones, tablets and portable media players.
The _____, or more exactly, the World Wide Web, has removed time and geographic constraints for both consumers and businesses looking to connect regardless of physical location.
Seeking to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.
Is WWW stands:
Social media applications used on mobile devices are known as ___________
Transfer of old-style social media applications to mobile devices (e.g., watching a YouTube video or reading a Wikipedia entry)
Social Media - are not websites and applications that enable users to create and share content or to participate in social networking.
Give at least one Online Marketing Communication Options.
The __ Commission has also raised a number of concerns and apprehensions related to online data collection (of personal data), profiling, and behavioral targeting, and they are looking to enforce existing
The one's who hacked the devices.
__It is the aptitude for administrations and persons to endorse and promote their product or service over mobile devices.
__Social networking sites also disclose massive amounts of information about possible interest in products and services.
It is disguised questionable activities by performing services such as displaying the weather or providing a search bar.
Give at least one Online Marketing.
__ establish, share and comment on different kinds of content, counting images and videos.
______. When using social networking sites, keep your business. Update your privacy settings to restrict access to people you trust.
For the reason that mobile marketing is conducted using wireless networks, it is also known as “__”.
__ is a method of on line advertising creates on social networking sites such as Face book.
One of the furthermost popular forms of mobile advertising is __.
Lecturers Andreas Kaplan and __ of the ESCP European Business School describe social media as “a group of Internet-based presentations that build on the ideological and technological foundations of Web 2.0, and that allow the
What is the stage 5 of social media research project lifecycle?
_____ means turning your app into a consistent destination for your user.
A form of IP that gives its owner the legal right to exclude or eliminate others.
_______ is perhaps to be the marketing mix element most impacted by social media
Space-locators
Whilst research in government should never be research for research’s sake, the infancy of social media research means than work will to be expected is exploratory.
_______law created from telecom regulation when it was acknowledged that a telephone company had access to unprecedented levels of information.
What is the definition of Mobile Marketing?
______ allow brands to professionally collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.
Practice of granting the right to easily distribute and adapt intellectual property with the requirement that the same rights be preserved in derivative works formed from the property.
Credit is more than just a plastic card; it’s your financial future. Before you sign on the scattered line, make sure you “_________”
________ If you have more than one app, a good way to obtain users is to use one app to endorse another.
Who created Mobile Marketing?
_________ is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures.
Is QR code stands for:
Social Networks
As of December 2012, how many Facebook users?
Is the definition of Digital Technologies:
All through the early 2000s, marketing through cell phones’ __(SMS) turn into increasingly common in Europe and portions of Asia.
QR - Quick Response Codes
Marketing organizations must be ready to change product features and ingredients as dictated by changes in consumer perception, as well as competitive and economic environment.
A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
What SEO stands for?
__ (SEO) It is the practice of employing numerous strategies to allow web sites to rank exceedingly in Search Engine Results Pages (SERPs).
Well-thought-out as protective or reciprocal in contrast with permissive free software licenses and require that information essential for reproduce and modification.
__ is diverse as the usage of internet – connected devices such as tablets, computers, smart phones, and games soothes to involve consumers with online marketing
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